Orell Füssli Thalia has launched an extensive image campaign. At the heart of the campaign are illustrations of well-known figures from the world of books and literature. This world merges with the world of Orell Füssli in the images. For example, Gutenberg can be seen reading a novel on his tolino eReader or Sherlock Holmes looking for the solution to a mystery on the bookshelf. The idea behind the subjects: protagonists from world literature, whose stories were previously also available as books in Thalia stores, are now all united under the Orell Füssli name.Bookshelf on railsThe illustrations are also printed in real size on the two Orell Füssli streetcars that will be running in Basel and Bern for three months from May 28 to August 28, 2016. While the illustrations of characters from famous stories can be seen on the outside of the streetcars, passengers can browse through the books themselves inside - current bestsellers and timeless classics are available for streetcar users to read. "We want to share our passion for books with passengers," says Coralie Klaus-Boecker, Head of Marketing & Communication at Orell Füssli Thalia. "People will realize how quickly you forget stress and everyday life when you immerse yourself in the world of literature." The campaign will be complemented by advertisements placed in various print media.Renaming of 15 Thalia stores in just one weekThe Blue Spirit agency carried out the nationwide conversion of the 15 Thalia bookstores to Orell Füssli in just one week during ongoing operations. Blue Spirit worked with Marzohl on the actual implementation. The individuality and history of each store had to be taken into account. Conceptual design and meticulous preparations had been underway since December.
