What is clickbait?

SOCIAL MEDIA Trustedshops, the e-commerce expert, explains the ten most important terms relating to social media. One of them is clickbait.The Clickbait can be translated as "clickbait" in German. With a very dramatic, emotional or even sensational presentation, users are enticed to click on a link in a social media post. The idea behind this is to make users curious and take them to an external page. This is intended to increase the number of hits in order to increase advertising revenue, for example. Incidentally, Facebook tries to prevent such posts and not display them:1st algorithmBy definition, an algorithm is a "solution method in the form of a procedural instruction that leads to the solution of a problem in a well-defined sequence of steps." Facebook uses this feature to ensure that users are shown individually tailored content that is only of interest to them. This artificial pre-sorting is influenced by various factors. For example, Facebook looks at whether a user often interacts with a company page and "likes", reacts to or comments on posts. In principle, Facebook is also interested in whether the page publishes relevant content that users interact with. This also influences the algorithm. Another criterion can be the timing of posts: for example, it makes more sense to post something when the target group is online. The correct format of photos or videos can also play a role.2. fans or followers?The terms are not really different. Ultimately, it's about the users who have subscribed to a page on social media and are therefore always provided with the latest news from the accounts. However, Facebook tends to refer to fans and Twitter to followers. By the way, YouTube refers to subscribers.3. hashtagYou come across hashtags on social media all the time, but they are particularly relevant on Twitter. You put a hash (#) in front of any word and you have already created your own hashtag. The idea behind this is to highlight individual words in this way and make them available via the keyword search. This makes it easy to find the terms and allows you to follow and participate in discussions on this keyword. Once a certain number of hashtags have been posted in a certain period of time, the whole thing is highlighted as a "trending topic" on Twitter.4. organic rangeOrganic reach is the number of users who see a published post. In addition to your own fans and followers, these can also be other users who do not follow your page at all. For example, if a fan/follower shares the post, their friends will see it in turn. In contrast to organic reach, there is paid reach. This is particularly common on Facebook in order to reach additional users.5. snapchatSnapchat is a mobile app that allows you to share photos, videos and messages (so-called "snaps") with other people. The special feature: As soon as a message has been viewed, it is automatically deleted. This makes the app ideal for sharing quick updates with friends.6. tweets & retweetsPosts on Twitter are referred to as tweets. If user A shares a post already published by user B with their own followers, this is referred to as a retweet. Tweets from other users can also be quoted. The original tweet is then added to your own tweet as a kind of attachment. Incidentally, Twitter is currently working on a few innovations here.7. success factorsTo make your social media work more successful, it makes sense to keep a few important factors in mind. These include showing humanity and working with emotions. This is more likely to generate reactions and interactions. According to the motto "content is king", you should also publish content that is relevant to your target group. And preferably with regular frequency. You should also always bear in mind how best to encourage your fans to participate. When defining the right social media channels, it is also important to consider the relevance for your own target group. An analysis of where potential fans are actually located is recommended before launching a new social media channel.8. shitstorm Negative criticism on social media is not uncommon. If this is concentrated in connection with a specific event, it is referred to as a "shitstorm". In social media, this involves a mass negative reaction to a topic, a person or a company. As emotions are often involved, this is usually no longer factual criticism, but unobjective accusations that quickly drift into insulting statements.9. social proofThis is a psychological phenomenon in which people orient themselves to the behavior of their environment/peers and at the same time adapt their own behavior accordingly. In real life, for example, people may want to go to a restaurant simply because there is always a long queue in front of it. In social media, social proof can be identified by the number of comments or interactions, among other things. If other users comment on something, follow someone or share something, then it must be good. Customer reviews are also an indicator of social proof.tips from http://www.trustedshops.de