EM 2016: 46 million additional video views
VIDEO YouTube expects an additional 46 million video views for the 2016 European Football Championship. This is the result of analyses by Tubular Labs on behalf of Google.The evaluations show that the number of video views around major football tournaments has always risen rapidly over the years. Even during the 2014 FIFA World Cup, the video platform recorded a 37% increase in monthly video views. It is not only passionate fans who are interested in football content around such major sporting events, but also millions of other people. Major football events therefore offer brands the opportunity to reach a broad target group via the topic.
Millions of fans today don't just want to watch the games live, they want to soak up as much information as possible on the topic and exchange ideas with like-minded people in order to live out their passion for football to the full. Football videos created by YouTubers alone were viewed a total of 1.7 billion times in 2015. To date, football videos on the platform have been liked, commented on and added to the favorites list 45 million times. This is impressive proof of how football connects people on the internet, with three times as many football-related videos being viewed on YouTube in December 2015 than in January 2014. The time spent by YouTube users on brand content and advertising around such important tournaments is also increasing. This means more opportunities than ever before for brands to target fans during the European Championship and also during the regular football season.
