The SRG Board of Directors has thus followed the proposal of the regional board of the RSI sponsorship, the SRG announced on Friday. Timbal, who was born in Ticino, convinced the board during the nomination process with his sensitivity for the cultural dimension of Italian-speaking Switzerland and his large network.

Timbal was born in Locarno in 1977 and later worked first as a journalist for the newspaper Corriere del Ticino worked in Lugano. From 2009, he held various positions at the Locarno Film Festival. In 2017, he took over the operational management of the Luma Cultural Foundation in Arles.

He is delighted to be returning to Ticino. He could not imagine a more motivating task than to contribute to the strengthening of the public service and to lead RSI through the phase of change, the new director is quoted as saying in the press release.

Predecessor Canetta (64) will step down in the first half of the year after 40 years at RSI, including six years as its director. (SDA)

Evolute is now one of the largest providers of software-as-a-service for the digitalization of wealth management processes in Switzerland. In order to grow further and gain awareness, the fintech company has commissioned the agency to develop a communication campaign for its CRM and portfolio management software. The first measures will be seen shortly.

100 Christmas trees will be precisely sawed, made stable and one half will be given away to each of the people who miss each other - so that, despite the extraordinary circumstances, they can still be emotionally connected to each other at Christmas 2020. With this campaign, Allianz wants to sweeten the festive season for Switzerland and do some good at the same time: For every participation in the competition, the insurance company donates an amount to the Swiss Red Cross.

The "Christmas under a tree" campaign is being promoted throughout Switzerland, for example in collaboration with comedian Manu Burkart from Divertimento. Interested parties can register until December 18 at Alliance.ch/underone-tree advertise. Afterwards, the half trees will be distributed to 200 households throughout Switzerland.

After the Pitch win in June this year, a first joint project of the Swiss Fruit Association, Farner Consulting and Rod Kommunikation is now live. The idea is to put Swiss seasonal fruits, i.e. apples and pears, at the center of the discussion and show that there is a tasty Swiss option for important vitamins during the winter season.

The confident campaign will be seen nationally in print, online and on social media through mid-December.

We've been working from home since coronavirus forced us out of the company offices and into our own four walls. As right and important as working from home is in times of the pandemic, there is rarely any fun to be had between the wall unit and the Billy shelf.

Westhive picked up on this and developed the "Bad jokes about working from home" campaign in close collaboration with the 20 Minuten content team. Six short clips address typical clichés about working from home - and show that jokes about working from home are not funny.

The advertising format is a new development from 20 Minuten and is placed as short native ad videos in 20 Minuten Now! "This new format is ideal for customers who want to use a news momentum quickly and easily and achieve reach in the relevant environment," explains Christian Lüscher, Head of Commercial Publishing at 20 Minuten. After clicking on the advertisement, the corresponding landing environment with further information appears in the lower half of the smartphone screen.

For Westhive, this is already the second video campaign in the company's still young history. "We are targeting all companies that are thinking about a more flexible office solution for the future after corona," says Claus Bornholt, one of the Westhive founders. "And the future will not only consist of working from home. The current campaign emphasizes this with a wink - and shows that ultimately it's also about having fun at work."

The new agreement, which will come into force at the beginning of 2022, includes additional services to further increase the security of the ".ch" domain and to combat cybercrime more effectively, writes OFCOM. A program is to be introduced to encourage registrars - who register internet domains - and hosting providers to offer sufficient security guarantees by means of financial incentives.

Switch will also work more closely with the authorities to improve the fight against cybercrime. According to the press release, this includes measures to ensure that newly registered domain names may only be used after an identity check if fraudulent intent is suspected. (SDA)

Miriam Dippe advises international and Swiss clients in the financial industry (wealth and asset management), the real estate sector as well as associations and societies in the areas of strategic positioning, reputation management, financial communications and media relations. She also accompanies projects on the capital market (IPO&M&A) and supports clients in crisis communications.

Prior to joining IRF, Dippe gained several years of practical experience in journalism, communications and the political environment through a variety of jobs in Germany, France and Switzerland - including at ARTE and the French Parliament. She holds a German-French Master's double degree in applied political science and international communication from the University of Freiburg im Breisgau and Sciences Po Aix-en-Provence.

The supervisors accuse the websites Google.fr and Amazon.fr of automatically giving their users cookies on their computers. "Several of these cookies had advertising purposes," the authority reported.

The fine of 35 million euros is directed against the company Amazon Europe Core. Google's fine of 60 million euros is for Google LLC and 40 million euros for Google Ireland Ltd. (SDA)

The coronavirus crisis has significantly changed media usage. Swiss Zattoo users are spending more and more time watching television this year, especially on the big screen. The US elections in particular were followed with great interest. This is shown by an analysis of Zattoo user data for March and November of this year.

Television use is increasing, especially on large screens

In March, during the lockdown, Zattoo users were already streaming more and more hours a day according to the streaming provider in Switzerland. This trend continued in November. The number of hours streamed via Zattoo remains at a consistently high level and increased by a further 4% in November compared to March. Swiss Zattoo users are not only watching more television over the course of the year, but also and above all on the big screen.

While usage on mobile devices and the web decreased slightly, the proportion of hours streamed on connected TVs rose by 12% from March to November. This trend is particularly evident among users of the ad-financed Zattoo Free service. Here, 36% more hours are streamed on the big screen than in March.

Information programs and series heavily used

The coronavirus crisis has also led to significant shifts in the TV interests of Swiss Zattoo users this year. While there was already a sharp increase in information programs in March during the lockdown, their share of total hours watched increased even further in November. This amounted to 27% in November, an increase of a further 5 percentage points compared to March. The share of series in total usage also rose by 5 percentage points in November. In contrast, entertainment formats and films were watched less, losing 2 percentage points each.

The growing proportion of information programs is also reflected in the user data relating to this year's US election. The US television channel CNN in particular was used significantly more frequently than in the same month in March. The number of hours of CNN watched by Zattoo subscribers and users of the Zattoo Free Service increased by over 350 percent.

The fact that the election result remained unclear for some time after election day is also reflected in the average hours watched on CNN. While CNN viewers on Zattoo streamed the TV channel for an average of 3 hours per month in November 2016, this November it was 9 hours. In 2016, the result was announced on election night; this year, the race was open for longer in key states.

"Zattoo's usage time remains at a consistently high level throughout the year. In particular, the number of hours streamed on connected TVs has increased significantly. The purchase of new devices in recent months, especially smart TVs, will have favored this development," says Jörg Meyer, Chief Officer Content and Consumer at Zattoo. "The fact that Zattoo users followed the US election with great interest is not only reflected in the monthly hours streamed on CNN, but also in the growing share of information programs in overall usage."

The company stands for experiential scenography, spatial creative concepts and fine craftsmanship and implements, among other things, temporary or permanent themed spaces for trade fairs, events, interior design or object construction for customers.

In order to skilfully stage its own brand, Konform brought the agency on board at the airport. The visual as well as the verbal appearance of the company was renewed. The first result is the Konform.ch website. Further proactive and action-triggering measures will follow.

In keeping with the motto "Your Message is our Passion," Goldbach is not only thanking its own employees with its Christmas gift this year, but is also supporting Swiss companies at the same time. Employees receive a voucher that they can redeem with an advertising client of their choice.

"It was not an easy year, neither for us nor for Swiss advertising clients. That's why we think it's appropriate that our employees get to choose their own Christmas present," says Goldbach CEO Michi Frank, explaining the campaign. "In this way, we are supporting Swiss trade and at the same time we can give our employees a treat at the end of the year. After all, everything is connected, so giving presents is twice as much fun."

In addition to its commercially oriented customers, Goldbach has been committed to youth and education for several years as part of its corporate social responsibility. Accordingly, Goldbach supports the Pestalozzi Children's Village with this year's Christmas donation.

Customers are surprised with a Christmas video that captures the current zeitgeist and shows employees celebrating Christmas together.

"I wett i hett es Happy Bett" is probably one of the best-known advertising messages in Switzerland. The Happy brand, which has been manufacturing mattresses since 1895, has remained true to this claim for many decades. Stuiq will be Happy's new lead agency from 2021 and will be responsible for image, product, social and content communication. The focus will be on the Happy brand story, which will be told and distributed by Stuiq's content team. The goal is to inspire the whole of Switzerland with the Happy lifestyle and quality.