The board of directors of Engadin St. Moritz Tourism ESTM unanimously appointed Tina Boetsch, a native of Basel, as the new CEO, the tourism organization wrote in a statement on Wednesday. Boetsch was born in 1976, studied economics at the University of St. Gallen and later earned a doctorate. She started her professional career at the former Swissair and was subsequently responsible for product development at airports worldwide in marketing at Swiss.

"With Tina Boetsch, we can strengthen our successful three-member management team as desired," says Chairman of the Board of Directors Kurt Bobst. In view of the strategic reorientation of ESTM, but also as a consequence of the Corona crisis, it had become necessary to strengthen the operational management.

Before joining Lindt & Sprüngli, Tina Boetsch was a member of the Executive Board at Maestrani Schokoladen in Flawil, where she headed the Business Development department. At Lindt & Sprüngli, at the Group's headquarters in Kilchberg, she was responsible for setting up the Foundation's Chocolate Competence Center business unit with the new "Lindt Home of Chocolate" visitor center, which was recently inaugurated.

Chairman Bobst is convinced that Tina Boetsch has the ideal qualifications to "implement the overall tourism strategy for the Upper Engadine, manage tourism development projects and build up stakeholder management" together with the management and the entire team.

The ESTM Board of Directors has come to the conclusion that the three-member management team should be strengthened by an external CEO in order to successfully master the challenges of the future and the complex Corona situation. (pd/swi)

Only a few young people in Switzerland opt for training in the "MINT" fields of mathematics, IT, natural sciences and technology. Yet these skills are in high demand on the labor market. In the ICT sector alone, there will be a shortage of 120,000 experts by the end of 2030. This figure is many times higher for the entire STEM sector.

STEM skills are part of the solution to pressing social challenges such as climate change and the environment, medicine and health, agriculture and food, transportation, sustainability and much more. Young people can become part of this solution. Under the motto "The solution is you!", a value-based, national umbrella campaign aims to inform young people, their parents and other caregivers about the opportunities offered by STEM and at the same time encourage their interest in it.

"The gap between supply and demand on the labor market is widening, as the need for skilled workers is growing faster than the number of qualified young professionals," explains Danièle Castle, Senior Director Education&Talent at Digitalswitzerland. "Progress is urgently needed. The campaign aims to make a positive and sustainable contribution. More young people, especially women, need to be convinced of the benefits of STEM studies or vocational training."

Arousing enthusiasm with role models

Many children, teenagers and young adults know too little about their skills. Yet they are active in the digital space every day and place environmental and climate issues high on their list of priorities in surveys. However, inspiring examples and role models are often not visible enough. This is where the campaign comes in. The centerpiece is a Video series with over 20 different contributions from young women and men who have chosen a STEM profession. The aim is to show what is possible in these professions. Together with Pro Juventute, existing initiatives and inspiring content will be combined to create an effective umbrella campaign.

"In the early days of short video ads, clips were more effective at attracting attention and less effective at persuading customers. Today, in contrast, both short and long ads have an impact on the buying process. This could be largely due to the increasing amount of short, high-quality Internet content," the study says.

The analysts used more than 7,700 U.S. consumers and showed them different video campaigns of varying lengths. They then studied the impact of the ads. They focused primarily on how the ads influence the desire to buy something as well as the preference for a brand.

Information in a few seconds

Six-second ads increased purchase intent by an average of five percent, while the figure was only four percent for 15-second ads. Brand preference increased by nine percent for short videos and ten percent for longer content.

Modern social media applications increasingly rely on brevity. TikTok in particular, or Instagram and Snapchat with their stories, get their messages across in just a few seconds. That's why users are even more likely to perceive videos that are 15 seconds long as annoying. According to the analysts, the challenge of packing all the important information into six seconds is significantly greater, but such ads can have a strong impact on customers. (pte)

The Radio and Television Act (RTVA) provides that the introduction of new technologies for broadcasting programs is supported for a limited period by contributions to cover the costs of technical broadcasting of digital radio (DAB+). Bakom is responsible for granting the support contributions.

According to Bakom, the subsidy payments amounted to a maximum of 80 percent of the costs charged by the DAB+ platform operator to the program broadcaster until 2019. In summer 2019, Bakom set the subsidy shares for all radio broadcasters at 50 percent of costs for 2020, 30 percent for 2021 and 10 percent for 2022.

However, based on the available funds as well as taking into account the costs for possible new broadcasters on planned DAB+ platforms, Bakom has now set higher shares for 2021, according to a statement in its newsletter on Tuesday.

Higher contributions for 2021, 2022 and 2023

Specifically, next year's share will be 45 percent for all FM broadcasters with a levy share, and 35 percent for 2022 and 2023 (January).

For all other licensees subject to reporting requirements, the share will be 40 percent in 2021. Whether support can still be provided to these broadcasters in 2022/2023 depends on the number of broadcasters, the further development of network expansion and also on the prices for a broadcasting slot as estimated by the network operators, writes Bakom. Bakom can only announce the definitive shares when the final accounts of the broadcasters are available.

In May, Bakom had already decided to pay higher shares for the current year than originally communicated. Specifically, the shares for all FM broadcasters with a share of the fee were increased from 50 to 65 percent and from 50 to 60 percent for all other licensees subject to reporting requirements. (SDA)

Goldbach and Spotify are expanding their collaboration. Goldbach has already been Spotify's exclusive partner for direct advertising since 2014, and the marketing mandate now also includes programmatic advertising, which includes audio, display and video advertising, as of January 1, 2021. Goldbach is thus the exclusive marketer for all advertising on Spotify, the company wrote in a statement on Tuesday.

The initiative comes from former member of the Council of States Filippo Lombardi (CVP/TI). He justified his initiative by stating that the press remains the most important medium for forming opinions in elections and votes. Like radio and television, the press would provide a public service. This justifies direct support for the press.

All divisions and technologies

Lombardi therefore proposed a "media article" for the constitution that covers all sectors and is formulated in a technology-neutral way. The majority of the Telecommunications Committee of the Council of States (KVF-S) also considers the initiative to be sensible, as President Stefan Engler (CVP/GR) explained.

Engler believes that the Confederation should have more room for maneuver in light of new technologies and the changing professional profile of journalists. The initiative received support from the SP, the Greens and representatives of the centrist parliamentary group.

Beat Rieder (CVP/VS) noted that an unprecedented concentration was taking place in the printed press, particularly in French-speaking Switzerland. "Titles are disappearing almost every year." Charles Juillard (CVP/JU) put in a word for regional media. These needed security.

FDP refers to freedom of the press

The FDP and SVP rejected the proposal. The measures pending in Parliament to support the media could be implemented with the current constitutional provision, said Olivier Français (FDP/VD). The requested constitutional amendment would run counter to freedom of the press and diversity of opinion.

If you want to help the media, you need targeted intervention at the legislative level, said Français, raising the question of why private companies should be supported by a constitutional provision.

Paul Rechsteiner (SP/SG) countered that even if a concrete proposal for supporting the media is in the works, the constitutional basis for media funding should be scrutinized and, if necessary, renovated. In response to Français' concerns, he said that the constitution guarantees media freedom.

Direct press promotion impossible today

The Article 93 of the Federal Constitution in question today only regulates radio and television. Other media are only mentioned in passing. According to this, "consideration must be given to the position and role of other media, especially the press".

The wording of "other forms of public broadcasting" is also controversial. The question is whether or not service contracts and the associated subsidies are permissible for this media sector.

It is clear that the federal government currently has no constitutional basis for regulating and directly promoting the press. Initiator Lombardi described this as "no longer in keeping with the times".

Controversial promotion of online media

Critics of the current media article point out that the press could now also be at a disadvantage compared to online media. In the new media law, which the National Council is expected to discuss again in the spring, online media will now be eligible for funding. However, this point is controversial.

The initiative will now go to the National Council. Its preliminary committee voted against it in September 2019 - i.e. before Parliament was reconstituted - by 15 votes to 7 with one abstention. If Parliament were to approve an amendment to the constitution anyway, a majority of the people and the cantons would be required in a vote. (SDA)

In the past six years, sexual harassment on the Internet has increased markedly from 19 percent to 44 percent. According to the James Study - Youth, Activity, Media, Survey Switzerland - girls were more likely to be victims of sexual harassment (55 percent) than boys (28 percent).

"Of course, young people of this age are increasingly interested in sexual content. But it's quite another thing when young people are unintentionally confronted with it," Michael In Albon, Youth Media Protection Officer at Swisscom, was quoted as saying in a statement from ZHAW and Swisscom. The significant increase in such harassment also has to do with the trivialization of sexualized content on the Internet.

"Cyberbullying" affects even the youngest

According to the researchers, interest in erotic, sexual content is part of growing up and developing one's own sexuality. However, it can also be problematic, as certain pornographic content conveys a false or one-sided image of sexuality and can sometimes have a disturbing effect. The survey showed that a good half of 18- and 19-year-olds had viewed pornographic content on their cell phones or computers or had been sent erotic images.

A quarter of young people have also been confronted with so-called "cyberbullying," including one in ten 12- and 13-year-olds.

Tiktok increasingly important

The James study also shows that cell phone use has increased sharply in the last two years. At weekends, it is almost two hours higher than in 2018 at five hours, while during the week it is around 40 minutes more than two years ago at three hours a day.
Social networks are particularly important for young people, where they view and "like" posts from others. Instagram, Snapchat and Tiktok have overtaken the Facebook platform: 90 percent have an account on Instagram or Snapchat, three out of four young people on Tiktok. Just 14 percent still use Facebook, compared with 79 percent in 2014.

Less caution on social networks

However, young people seem to be less cautious when it comes to social networks: Whereas in 2014, 81 percent of respondents still protected their privacy with technical settings, in 2020 the figure was 66 percent.

According to the researchers, the cause is likely to be the networks' algorithm: "If young people restrict their privacy, they are less visible and receive less reach. This limits the opportunities to get likes," said media psychologist Gregor Waller of the ZHAW.

Different usage among genders

Furthermore, the James study showed that girls and boys use their cell phones for different purposes: Girls communicate primarily via social networks, listen to music more often, and 86 percent take photos regularly (in contrast to 62 percent of boys).
For boys, on the other hand, the focus is on online videos and games. Two-thirds of them regularly play games, compared to only ten percent of girls. The problem is that just under a quarter of underage gamers say they regularly play games that are not approved for their age.

More family, fewer friends

Another trend in the James study showed that three-quarters of teen households have a subscription such as Netflix - up from 38 percent in 2016. Music streaming and game flat rate subscriptions also increased significantly.

According to the researchers, the partial lockdown could have accelerated this development. The young people probably made greater use of streaming services to distract themselves or to escape from the reality that was stressing them, said ZHAW media psychologist Daniel Süss.

The Corona crisis probably also reinforced another trend: family is becoming increasingly important for young people. For example, one-third of participants said they had done something with their family (2010: 16 percent), and two-thirds with their friends (2010: 62 percent). (SDA/swi)

"Perspektive Berufslehre" is committed to ensuring that as many young people as possible find an apprenticeship despite the coronavirus pandemic. At the same time, training companies should maintain their commitment to training so that they can continue to meet their need for qualified specialists in the future.

In collaboration with Logos Kommunikation Bern and Komma Pr Bern, the Zurich agency launched a nationwide campaign for apprenticeship companies. In a first step, video statements by 12 well-known and local entrepreneurs and a statement by Federal Councillor Guy Parmelin called on people to sign a manifesto for a strong Switzerland and make their own statement in favor of apprenticeships.

At Proapprenticeships.ch more than 250 signatures and written statements, more than 120 photo statements and 9 video statements from training companies have been submitted so far. These contributions have been and continue to be shared and promoted on social media.

"As the companies create the content for our posts and advertising material themselves, we have a much higher level of engagement with the target groups than with a traditional approach. The social media posts are also shared in the local SME communities," says Mike Schwede from Die Antwort.

Another advantage of the many "user-generated" content pieces is that the diverse messages can be used to engage with the target groups multiple times without becoming boring. So far, around 2.5 million impressions and 1.3 million video views have been generated. In addition, visitors sometimes spend several minutes on the campaign hub to watch further videos or read and share statements.

The B2B campaign runs on Facebook, LinkedIn, YouTube and Converto's premium network. The campaign hub is based on the Cooala social hub.

The sweater is designed as an "Ugly Christmas Sweater" intentionally extra-shrill and plays with a combination of Christmas subjects and Internet icons - embroidered in 8-bit style. Above it says "Almost Christmas I Gave You My <3".

However, UPC's "Ugly Christmas Sweater" not only serves as an advertising motif, but was also physically produced. It is displayed in the windows of UPC stores and worn by customer advisors. And the "Ugly Christmas Sweater" is also said to be a real hit internally at UPC - even UPC's management wants to put it on for the festive season.

"We don't want to compete with any fashion store, but with this sweater we have nevertheless designed a truly original piece of clothing for UPC. As a central element of the campaign, it creates a strong differentiation from the usual Christmas advertising," explains Swen Morath, Chief Creative Officer at Wunderman Thompson.

The campaign is complemented by a festive Christmas radio spot that playfully picks up on the "Fast Christmas" theme.

Riva, who was born in Lugano in 1935, had studied law in Bern. In 1966, he joined Radio and Television of the Italian-speaking part of Switzerland.

Until 1975, he was Head of the Information Department, then Head of Programming Information and, from 1982, Director of Programming Services at SRG's General Management in Berne. At the beginning of 1988, Riva succeeded Leo Schürmann as SRG Director General.

Riva had always distinguished himself with his diplomatic skills and had strengthened SRG's role in the international network, the SRG statement said. He had provided access to Eurosport, Euronews and Arte and had worked to expand SRG's then foreign service, Schweizer Radio International (SRI), as well as to position the former Teletext AG strongly. (SDA)

The Intent communicated in early 2018, that 41-year-old Robin Lingg will assume the leadership role of the sixth generation of the owner family in the medium term is progressing. The son of Evelyn Lingg, sister of Chairman Michael Ringier, will leave Ringier's Group Executive Board at the end of January 2021 to prepare for his future role as a member of the Board of Directors.

Lingg joined the Ringier Group in 2013 after working for the international pharmaceutical company Boehringer Ingelheim for seven years. Under Lingg, Ringier expanded its involvement in digital marketplaces in the areas of real estate, cars, jobs and horizontals in 19 countries. In addition, Robin Lingg was responsible for the Tech & Data business unit since the beginning of 2019 and realigned it internationally in terms of strategy and organization. Under his leadership, Ringier invested significantly in new technologies and platforms for the Group's Marketplaces and Media portfolios.

2023 on the Board of Directors

In order to prepare himself optimally for his next task as a member of the Board of Directors of the diversified media company, Robin Lingg will relinquish operational responsibility for the digital marketplaces at the end of January 2021. He is scheduled to join Ringier's Board of Directors in 2023. However, Lingg will continue to hold selected board mandates at subsidiaries of the Ringier Group, including Scout24 Switzerland or DeinDeal, Ringier writes in a statement.

Change of leadership at Global Marketplaces

Axel Konjack, 51, joined Ringier in October 2018 from the real estate platform Homegate as Chief Operating Officer Global Marketplaces. He has many years of experience in the strategic development of digital and media companies. As CEO, Konjack was operationally responsible for the reorganization and sustainable growth of leading digital companies in Germany and Switzerland. Axel Konjack holds a degree in business administration and studied in Frankfurt/Main and Lyon.

As of February 2021, the Group Executive Board of Ringier will be composed of:

• Marc Walder (CEO)
• Annabella Bassler (CFO)
• Ladina Heimgartner (Head Global Media and CEO Blick Group)
• Axel Konjack (Head Global Marketplaces)
• Alexander Theobald (COO Switzerland and CEO Ringier Axel Springer Switzerland)

The existing on-air design of "Schweiz aktuell," "SRF Börse," "Tagesschau" and "10vor10" was last revised in 2012. Now SRF is adapting the visual world and branding of the TV and online news to the newsroom operating model, according to which the various specialist editorial teams have been operating since November 2018. This is also being done with a view to moving the TV news broadcasts to the new studio space in the news and sports center, but this will happen gradually from mid-2021 at the earliest, SRF said on Monday.

SRF has been providing information online and in social media under the "SRF News" brand for some time now. The content for this is created in the newsrooms in Bern and Zurich, as well as at various regional SRF locations. TV news has also been coming from the newsroom in Zurich since November 2018. According to SRF, it was therefore a logical step to express this operating model in brand management as well. Thus, the TV news broadcasts will visually appear under the umbrella brand "SRF News" from now on. The programs "Schweiz aktuell," "SRF Börse," "Tagesschau" and "10vor10" will continue to exist, and their content focus and journalistic concept will remain unchanged.

Comprehensive redesign and new brand architecture

The redesign of the TV news broadcasts includes the following elements: signete at the beginning and end of the broadcasts, logos and key visuals, graphics and inserts. Also new is the brand architecture with the new umbrella brand "SRF News," which appears on the screen at the top left during the broadcasts as a program identifier. In addition, the projection surfaces in the studios, the so-called studio passepartouts, will be covered with new backgrounds. The new on-air design of the TV news broadcasts will celebrate its premiere with the Monday afternoon "Tagesschau" on SRF 1. On all online platforms, the information offerings of SRF News will also be adapted to the new design.

The implementation of the large-scale project was carried out by the creative team of Regardez! around Director Bart Wasem in cooperation with SRF. Pver 200 design elements were realized for the areas on air, online and print.

"G&G - Faces and Stories"

On Monday, the society magazine "G&G" will also go on the air for the first time with the new name "G&G - Gesichter und Geschichten. With the name change, the show is completing the transformation from a pure people magazine to a society magazine, which is already happening in practice today, SRF writes in the release. In the future, "G&G" will take up even more stories from the fields of music, film, theater, literature, art, sports, as well as science and politics, and will present new "faces and stories" from all over Switzerland every day.