Herzog studied architecture at ETH Zurich and began working as a trainee at Raised first floor and a year later as a freelance journalist at the Tages-Anzeiger. In 2012 he became editor for architecture and since summer 2019 he has been magazine editor at Raised first floor - a function that he will continue to perform. Andres Herzog will manage the fortunes of the company together with Agnes Schmid and Werner Huber. In this set-up, Herzog assumes responsibility for the content, Agnes Schmid is responsible for the economy and Werner Huber takes care of the personnel and is a delegate on the Board of Directors.

Lilia Glanzmann is going back to her roots: she will become Head of Textile Design at Lucerne University of Applied Sciences and Arts, but will continue to work as a freelance journalist on her subjects.

Raised first floor was founded in 1988 by Benedikt Loderer and Köbi Gantenbein at the publishing house Curti Medien. The two took over the magazine in 1991. Loderer left in 2010, and in 2019 main shareholder Gantenbein handed over the management of the company with 23 employees.

Last year, the Basel agency expanded its portfolio to include the Aargau Chamber of Commerce and Industry AIHK, the modular construction company Alho and the container producer Fagsi, a PR mandate from Autonomiesuisse, a Magalog for Brack.ch, the new Aarau coworking space Byro and the Chrischona Village development project in Bettingen.

The Swiss Federal Accident Prevention Bureau (BFU) conducts research and provides advice to reduce the number of serious accidents in Switzerland. It has had a public mandate for this task since 1938.

Raising awareness for more safety on the road is one of the BFU's core competencies. The latest measure reminds road users to maintain sufficient distance. This is crucial in order to avoid collisions and to avoid hitting the vehicle in front.

To ensure that the message resonates with the target group, the BFU commissioned Ruf Lanz to create and implement a new subject for advertising spaces at freeway entrances and motorways.

The creatives peel out the message in a surprising way: raw eggs in their typical cartons stand for cars and their occupants. In the byline, there is an additional reminder of the "two-second rule of thumb", which is already learned in driving school and which states that the distance to the vehicle in front should be at least two seconds.

"We chose this subject from numerous good suggestions because it gets to the heart of our message quickly and strikingly - and incidentally reminds people intelligently how fragile they are," explains Peter Matthys, head of campaigns at BFU.

The motif remains in use for three years. For this purpose, it was printed on aluminum dibond panels, which are particularly durable and weather-resistant.

The radio industry has now already agreed on an earlier shutdown of FM transmitters, according to the newsletter published Monday by the Federal Office of Communications Bakom. Accordingly, the SRG will switch off its FM transmitters in August 2022, the private radio stations will follow in January 2023 at the latest. Urps. Bakom intends to cancel the FM radio licenses on the agreed dates.

In recent years, the Federal Council has created the legal basis for the switchover from analog FM technology to DAB+. It is also providing radio broadcasters with substantial financial support for DAB+ broadcasting during the transition phase until FM switch-off.

According to a survey conducted by GfK Switzerland in spring 2020, digital radio usage has increased by 22 percentage points since fall 2015, Bakom further writes. Radio listeners thus received 71 out of 100 radio minutes per day via digital means, 39 percent via DAB+ and 32 percent via internet and cable TV.

At the same time, FM usage had fallen by 22 percentage points to 29 percent. Only 13 percent of the Swiss population still listened exclusively to analog FM radio in June 2020. Today, virtually all new cars are also equipped with a DAB+ device as standard. (SDA)

After more than 25 years in the management of LST, Markus Schenker steps down. His successor is Michael Feer, who has already been a partner at LST since 2016. "Michael is a strategist, a marketing man. He therefore has the right qualifications to be able to lead LST into the future," Markus Schenker is convinced. The previous managing director will remain with the agency, according to a statement.

Nine out of ten Swiss organizations and companies are active on social media. Social networks have thus established themselves more and more clearly as a central communication tool. Two-thirds of the respondents have a social media strategy for the entire organization. In doing so, they pursue goals such as image enhancement, trust building, visibility and reach.

YouTube remains at the top in terms of use, newly ahead of Twitter and the booming LinkedIn. For the first time, Facebook did not make it onto the podium with 4th place (2018: 2, 2016: 1). The trend toward image-based, fast dialog and content via streaming or chats did not hold despite generally higher engagement triggered by the Corona pandemic: More than half of the organizations increased dialog and contact maintenance with social media.

"The new study shows the great and growing importance of social media in organizational communication. More emphasis is being placed on strategic foundations and integration into communications, and more resources are being devoted to this," explains scientific study director Guido Keel.

Irène Messerli, author Bernet Relations, adds: "More than two thirds of organizations and companies work with corporate influencers. The use has increased, administrations and political organizations mainly rely on internal influencers, companies on internal and external ones. LinkedIn plays an important role here: this is where internal influencers express themselves about their organization or the offerings and services."

The trend toward higher social media budgets continues to grow. 85 percent of all responding organizations have a budget or plan to budget soon. Already, the majority of companies and organizations pay for reach. A third pay for ad placements at least weekly. Facebook Ads are even more widespread than Google Ads, which are just ahead of Instagram Ads.

Important internal influencers - little investment in further training

As before, personnel resources flow primarily into creating and managing content, followed by conception and strategic development. Surprisingly, even in 2020, little is being invested in internal training and development. Yet internal and external influencers are becoming increasingly important: 67 percent have implemented corresponding measures or are planning to do so.

Awareness of listening is high - concern about security, outrage, escalation.

Swiss organizations and companies are increasingly working with paid monitoring tools. Among other things, popularity and reach, visitor numbers, engagement and dialog are measured. The respondents still see the greatest challenges in data security and the risk of shitstorms.

Fewer and fewer respondents expect the trend toward offline communication. For the future, they see that the importance of social media for personnel marketing, image and reputation will increase. And that social media strategies will increasingly be developed across all departments and divisions.

Commitment rises slightly - no newcomers

At 92 percent, the proportion of organizations involved in social media is slightly higher than in 2018 (89 percent). There has been a significant increase in those already highly experienced users who have been using the channels for more than six years (54 percent). Not a single organization reported being active for less than a year. The few who were absent stated that social media did not fit in with their organizational culture or that the interest of the target group was too low (two mentions each). Also mentioned were loss of control, legal uncertainties and the great effort involved.

Strategy remains constant

Strategic planning had already caught up significantly in the 2018 study, and this trend is now continuing in 2020. 88% have a social media strategy, 57% of which are for the organization as a whole (2018: 51%), while 31% have a strategy for individual areas, departments or projects. Across companies, social media is mainly integrated into marketing processes (79%) and brand communications (68%), and social media activities are also significant in HR (46%). They are less significant in the areas of customer service, internal collaboration or sales.

Trust, image, visibility

The most important goal in the use of social media is to create trust and maintain the image and reputation (75%). Almost equally important is to increase the visibility (73%) of one's own company or organization, followed by reach, web traffic and providing information about products and services. Companies and other organizations differ in only one respect: Companies are much more likely to use social media to appear as an innovative employer (53%) and to recruit new employees (26%) than public authorities, associations and NPOs (20% and 9%, respectively). It is striking that administrations (74%) primarily strive for direct contact with citizens via social media. For companies, no goal achieves such a high value - the reasons for being active on social media are more varied.

Strongest growth: LinkedIn and blogs

YouTube has been leading since 2016 and remains the most important platform for many organizations and companies. The trend toward image-based and immediately tangible and fast-paced content via live streaming and chat networks, which was visible in 2018, could not be maintained. LinkedIn and Twitter have gained in importance. For the first time, 16% of the responding organizations and companies said they used TikTok. Respondents also want to learn more about the TikTok, Instagram and LinkedIn platforms.

Paid presence: Ads placement remains constant

Before 2018, people were experimenting with ads - today, a majority of companies and organizations already pay for their reach. Compared to 2018, the intensity has remained the same - around a third said they pay for ad placements at least weekly. Facebook remains the most popular platform to place ads. Facebook Ads are even more widespread than Google Ads, which are only very slightly ahead of Instagram Ads. Ads on LinkedIn, YouTube and Twitter are also widespread. Ads are rarely placed on the other platforms. However, purchasing reach on social media is much more common among companies than among government agencies, associations and NPOs: while 47% of companies said they run social media ads at least weekly, the figure for other organizations is just 5%. By contrast, more than a third of these organizations said they never buy ads on social media.

Engagement: strategy, content and contact management

As in 2018, the respondents rated the creation and management of content as the most important activity related to social media use, followed by conception and strategic development as well as dialog maintenance. Slightly less attention is paid to monitoring and success control. According to the survey, the least investment is made in technology and design, as well as in internal training and continuing education.

Resources: Own budget and external support increase

By 2016, organizations often expected social media activities to occur within existing budgets. Today, 78% of all responding organizations and companies have specific budgets, up from 30% in 2013, with resources also being outsourced to external partners, including primarily social media and PR/communications agencies. Content editing is outsourced the most, ahead of ad placements and technology. This was already the case in 2018 and is surprising. One might assume that people prefer to be responsible for content in-house if their primary goal is reputation management.

Internal and external opinion leaders become more important

Two-thirds of the organizations surveyed (2018: 50%) work with influencers (personalities who express themselves as internal employees or external opinion leaders on an organization or its offerings and services). Administrations and political organizations tend to rely more on internal employees as influencers, companies on internal and external ones - and overall, the use of influencers is higher among companies than among administrative units and political organizations.

Monitoring professional, measuring the image significant

Organizations and companies track social media systematically and increasingly work with paid monitoring tools. Awareness of the importance of listening remains high: Only 7% still state that they do not conduct systematic monitoring. Popularity and reach, visitor numbers, engagement and dialog, comments and other user activities are measured.

Challenges and future

The respondents still see the biggest challenge in data security, followed by concerns about shitstorms, collective outrage and escalating situations. Fewer and fewer respondents expect the likelihood of offline becoming more of a trend again. For the future, the responding organizations and companies estimate that its importance for personnel marketing, image and reputation will increase. And that social media strategies will increasingly be developed across all departments and divisions.

Social media engagement in the age of Corona

The year 2020 was marked by massive cuts due to the global spread of Covid-19. The pandemic had an impact on the engagement and intensity of dialog on social media for half of the respondents: A close half of the respondents stated that they increased social media activities, on the other hand, only just 4% were less active during the pandemic. However, half of the respondents indicated that Corona had not changed anything.

At Wunderman Thompson, the joy of winning the account and working with the SBB Real Estate Marketing team is huge, the agency said in a statement Monday. The two companies have already begun their joint journey in the home office. It will be followed by measures such as targeted and sustained activation for shopping at the station, which Wunderman Thompson showed in its pitch as a case study across all media and channels. Initial work is expected to be seen in the first quarter of 2021.

The appointment of Jan-Eric Peters represents a further strategic step to accelerate its expansion in Germany, according to the NZZ-Mediengruppe writes in a statement. "Having successfully steered the management for Germany from Zurich, it is now time for the next step. By making targeted investments and strengthening the team in Germany, we intend to drive this development forward," explains Felix Graf, CEO of the NZZ-media group.

Jan-Eric Peters is responsible for the German business of the NZZ-media group in full. He sits on the extended management board of the NZZ-Mediengruppe and reports to Felix Graf. Peters was Editor-in-Chief at Axel Springer for almost 20 years, ten of them at the Welt Group. Most recently, he helped develop Axel Springer's news service Upday as co-founder and deputy CEO. "The NZZ has been a place for journalism with a liberal perspective for 240 years, a beacon in the European media landscape. I have long valued it as a reader and am delighted to now be able to support the team in growing even stronger in Germany. The potential is great," Peters comments on his decision.

Editorial responsibility for the Germany coverage lies with Marc Felix Serrao, who heads the Germany office of the NZZ-has headed the editorial team since July 2017 and reports to Eric Gujer as before.

The new Head of Products at NZZ Germany will be Ulrich Machold. The trained journalist has developed digital products for Axel Springer for more than ten years, first as head of the in-house incubator Ideas, later for Business Insider Germany and for Upday.

Go to NZZThe range of products and services in Germany currently includes a digital subscription, an e-paper, editor-in-chief Eric Gujer's newsletter "Der andere Blick" with around 55,000 recipients, and the international print edition. (pd/swi)

Millions of children around the world live in need: they suffer from hunger, war, violence, abuse, the consequences of climate change - or have no chance of an education. These are heartbreaking stories that are touching - and yet get lost in the daily flood of news.

Fortunately, there are many people in Switzerland who do not close their eyes to children in need: the many sponsors of World Vision. With their commitment, they make a significant contribution to sustainably improving the lives of children in need.

For this reason, World Vision and Plan.Net Suisse have made them the heroes of the current online campaign. Under the motto #nichtegal, the sponsors explain why they are committed to helping children in need. The reasons are varied - and range from forced marriage and hunger to the equal right to education for girls and boys.

The sponsors from World Vision made themselves available for the campaign free of charge. They were photographed in-house by Plan.Net Suisse and interviewed in person. The result is 16 intimate portraits that are intended to motivate people in Switzerland to also support children in need.

The campaign is played out via display ads and social media and leads to a specially created landing page. There, with just a few clicks, the fate of children in need can be changed for the better.

Elektrizitätswerk Zürich Ewz actively makes a significant contribution to environmental protection, climate protection and the energy transition. This is also reflected in the latest study by the Swiss Federal Office of Energy, which named Ewz the most sustainable energy service provider in Switzerland in 2020. For example, Ewz heating solutions reduce CO2 emissions from real estate, Ewz charging solutions enable climate-friendly electromobility, and Ewz solar solutions increase the share of climate-friendly energy.

This commitment to climate and environmental protection is at the heart of the new "Das Klima dank" campaign, which was developed by Ruf Lanz and Ewz in co-creation. In it, penguins, polar bears and seals say thank you in an animal-like way. After all, animals from the polar regions are particularly affected by global warming.

The appearance of the animals started shortly before Christmas. The main advertising media are posters in the formats F4, F200, F12 and E-Panels. A large-format picture gallery with all three motifs on Weinbergstrasse above Zurich's Central is intended to attract additional attention.

Accompanying the climate thanks on the landing page Ewz.ch/dasklimadankt, which provides more in-depth information, as well as on social media.

Nora Zukker worked for Radio SRF3 for two years in 2015 with her weekly literature column "Lesezunder". This was followed by freelance assignments for Radio SRF3, SRF Virus, SRF2 Kultur and Deutschlandfunk. She also wrote for the feuilleton of the NZZ, NZZ Folio, Migros-Magazin and the street magazine Surprise. In addition to regular moderations, she is a member of the program committee of the Solothurn Literature Days. Furthermore, she was responsible for the social media channels of the book festival "Zürich liest" for five years.

"Nora Zukker represents a new generation of female critics, she knows the literary business from the inside and has a voice of her own," explains Philippe Zweifel, co-head of life at Tamedia's editorial department. "We are convinced that she will successfully continue the literary editorial team with her high level of competence."

In line with the newly developed values of "fun, team spirit and tolerance", the visual appearance was given a general overhaul. A solution was chosen that is far removed from the usual insignia of sport with stone and broom. The club now appears with a sports-oriented and purely typographic implementation of the abbreviation of the club name.

CCDZ appears in large letters on the likewise redesigned club jerseys in blue, red and white. For those who like things more formal, there is an alternative clothing line in black. In addition to the refreshed print products, the website received a new skinning.