As the "Window to the Swiss Alps", the Glacier Express carries around 200,000 guests a year between St. Moritz and Zermatt and shows off the unique Swiss mountains.

In collaboration with Glacier Express and director Rainer Binz, the CRK agency has produced a series of cinematic portraits of various personalities for the new infotainment system, which Excellence Class guests can now access via tablet. This gives guests the opportunity to get to know people who live and work along the route.

The personalities include a helicopter pilot from Zermatt, two fishermen from Lake Oberalp, an organic farmer from Truns, the Chörli Melody from Fiesch, but also well-known personalities such as field hockey player Andres Ambühl from HC Davos and record player of the Swiss national team or Christian Jott Jenny, mayor of St. Moritz.

For the time being, the new infotainment system is available in the Excellence Class, and will then be introduced in all car classes by 2021.
 

The international appeal of the Kunsthaus and exhibitions by up-and-coming photographers at the Photoforum Pasquart make a significant contribution to the modern image of the city of Biel.

Erdmannpeisker has developed a corporate design that is intended to communicate the many institutions in the Pasquart in a uniform way and use the synergy so that they are perceived more clearly and better by the general public. The design is deliberately kept open and should leave enough scope for varied and exciting communication given the high density of exhibitions.

"In the first year, we received a lot of positive feedback on the new CD and many people really noticed for the first time that the Kunsthaus and Photoforum were working together as partner organizations. Nevertheless, it remains clear that the concept of the two organizations is independent. The aesthetics and flexibility of the CI are very much appreciated, both by visitors and by the exhibiting artists," says Felicity Lunn, Director of the Kunsthaus Pasquart.

The accent colors of the communication at the Kunsthaus are subtly coordinated with the art, while the Photoforum focuses on the primary colors red, green and blue. The presentation is implemented primarily through posters, brochures and flyers.

Danaé Panchaud, Director of the Photoforum, is convinced by the implementation: "One of the things I appreciate most about this new identity is the typography. It offers real versatility in everyday use and has a good balance between a classic and modern dimension. They also offer practical solutions for bilingual or trilingual communication. However, the strongest aspect of the new identity is the logo: exciting, clear, directly linked to the location and versatile.

It is undisputed that sound education and further training are real door openers for a professional future. This obvious statement served as the basic idea for the Transformer agency and was translated into an eye-catching key visual concept. A red door frame with a wide-open door is used in all communication media and is intended to serve as a striking, easy-to-understand symbol.

The subjects will be seen on advertisements, posters, online and social media as well as in brochures.

Key findings:

• Switzerland, a country of many nano-influencers and a few mega-influencers
  • 47 percent of Swiss Instagrammers have up to 5,000 followers and are so-called nano-influencers. Macro (100,000 to 1 million) and mega (over 1 million) influencers are heavily underrepresented at just over 3 percent.
• English - the Swiss national language on Instagram
  • 60 percent of Swiss Instagram accounts communicate in English. The official national languages are clearly less present with 23 percent German, 8 percent French and 2 percent Italian.
• Switzerland lives and loves commitment
  • Swiss Instagrammers have a much stronger bond with their audience than the global average, with engagement rates (number of likes and comments measured against the size of the following) almost twice as high across the board in this country.
• The engagement rate gap in Switzerland
  • At 6.3 percent, German-speaking accounts have a significantly higher engagement rate than French-speaking accounts (4.7 percent).
• Not everything is genuine in Switzerland either
  • 66 percent of Swiss Instagram profiles are operated by real people, the rest by bots. However, this is a good figure compared to the global average of 54 percent. 40 percent of Instagrammers here use methods to artificially increase follower numbers and engagement rates. This makes it even more important for companies to select influencers based on data.

The Swiss Influencer Report was co-authored by communications agency Farner and HypeAuditor, a startup that uses artificial intelligence and machine learning to analyze Instagram accounts for authenticity. "We collect publicly available data and analyze where a profile's followers come from, who else they follow, whether their numbers are growing in a pattern, and what kind of interactions are taking place," explains Alexander Frolow, CEO of HypeAuditor. "Using an algorithm, we can determine the authenticity value of each account based on this."

The most credible Instagrammers: comedians and journalists

Credible in this context means that these influencers have achieved the best Audience Quality Scores (AQS). This is a quantitative measure calculated by HypeAuditor for the authenticity of followers, comments, likes and other factors according to which influencers are evaluated. An important difference between HypeAuditor and other influencer lists is the analysis of a much larger group of influencers. While most traditional influencer rankings are "hand-curated" lists that usually focus on the macro-influencers and thus only on the tip of the iceberg, HypeAuditor uses various data sources to approximate the entire Swiss Instagram community.

Six comedians made it into the top 10 Instagram influencers with @uni.gag, @secondmeme, @swissjokers, @schwiizchischte, @jonny_fischer and @dr.schwiz. Meanwhile, @stramandino (Radio Energy Basel), @mona_vetsch (SRF), @nadia.goedhart (Radio Energy Zürich) and @michel_birri (SRF 3) represent the media. 

The complete ranking of the 50 most authentic Swiss Instagrammers: 

There are credible influencers for every topic

The Farner and HypeAuditor report also includes a ranking of the top 400 Swiss Instagrammers, broken down by thematic focus. Next week, the rankings on these topics will be published:
- Food
- Travel
- Lifestyle, fashion and fitness
- Politics (Even if these are not classic influencers that brands work with, 2019 is an election year in Switzerland - accordingly, it makes sense to take a closer look at the social media activities of Swiss politicians).

Data-based influencer marketing pays off

"Overall, it shows that there are very authentic influencers in Switzerland on various topics. However, it is also a fact that many Swiss accounts operate with fake followers and fake engagement," explains Daniel Jörg, Partner and Head of Digital at Farner Consulting. "For this reason, we use tools like HypeAuditor in our work to make the selection data-based and thus effective."

Darbellay asked the Zurich District Court not to allow the weekly newspaper to report on his relationship with his illegitimate son and his son's mother and the corresponding custody issues. For the time being, the politician has not prevailed with his request. The court lifted a super-provisional injunction issued on March 27. The decision is not yet legally binding.

Although Darbellay was able to credibly demonstrate an imminent violation of his personality, he was not able to demonstrate a particularly serious disadvantage, the court stated in its ruling of 2 May, which was also made available to the Keystone-SDA news agency. The politician had previously voluntarily exposed himself and his family in the media. Darbellay must pay "Weltwoche" almost CHF 9,700 in compensation and pay CHF 8,000 in court costs.

Weltwoche got it right across the board," commented Weltwoche-author Alex Baur on Tuesday evening on the short messaging service Twitter. The court only prohibited the publication of files that Darbellay himself had brought into the proceedings. However, the newspaper never intended to do so.

Darbellay responded on Tuesday with a further complaint. He is filing a complaint for personal injury, his lawyer announced. Specifically, it is about an article about Darbellay that the Weltwoche had published in the print edition despite a temporary court ban (Werbewoche.ch reported).

The article from March 28, 2019 contains numerous unacceptable insinuations and allegations, according to the lawyer's press release. They do not correspond to the facts. Darbellay will not tolerate any further unlawful invasions of his privacy. He reserves all legal means to protect his personal rights.

The Zurich District Court has confirmed that the article constitutes an intrusion into Darbellay's protected private and intimate sphere, writes the lawyer.

The article was published despite the publication ban. Published for the. The court's super-provisional injunction had arrived too late for the print edition. The magazine had already been printed and was in the mail, as the Weltwoche had communicated.

The controversial text by author Alex Baur and all references to it were therefore blacked out in the electronic edition on March 28. In the print edition of the same day, however, the article was published as normal.

The article is about a dispute over maintenance payments. In the run-up to the 2017 Valais cantonal elections, the married Darbellay had confessed to an infidelity that resulted in a child.

The former CVP National Councillor and long-standing party president has been Valais Director of Economic Affairs and Education since 2017. The agricultural scientist from Martigny-Combe was elected to the government with the third-best result. The 48-year-old is a father of four.

The Weltwoche had defended itself against precautionary "censorship". This was "not justified", explained editor-in-chief Roger Köppel in a video on the issue. The person concerned was a public figure. (SDA)

The partnership between UCC Coffee Switzerland and the Simonelli Youth Academy aims to promote Swiss coffee culture. The Academy is coming to Switzerland this summer and now wants to discover and promote young coffee talents here too. The Brandkitchen agency has developed a new image for the UCC and the Youth Academy.

The campaign is intended to tie in with Ucc's brand image and, in addition to promoting baristas, also aims to present the company as contemporary.

To this end, the appearance of the coffee provider was refreshed. In addition to publicizing the first Youth Academy in Switzerland, the focus was also on the graphic implementation of the application process. An A5 teaser flyer announces the Youth Academy in Switzerland.

In addition, another flyer folder was created with an application folder and three further flyers. The social media communication consists of four static and three moving images, which are used on Facebook, LinkedIn, Instagram and Vimeo.

Nowadays, photo-realistic visualizations, 3D renderings and 3D animations are considered almost indispensable for successful apartment marketing. There is none of this in the communication materials for the initial letting of the total of 29 apartments on Wasserwerkstrasse. The advertising concept is to convey the advantages of the location, the architecture and the lifestyle in a reduced, direct and unmistakable way. Simplistic icons replace the visualizations.

Since mid-May the website Wasserwerkstrasse-zurich.ch online, and a series of postcards will follow.

The Oblique founding team: Marc Muggli, Tania Kyburz and Tina Huber (from left).

The trio focuses on strategy and story, develops long-term live strategies for clients, offers innovation camps and trend workshops, and specializes in creative idea and concept development. At the moment, according to the statement, the focus is on novel workshop formats at the interface of new work, robotics and coding on the one hand, and new concepts for conferences and trade fairs on the other.

The founders know each other from their time together in the management team at Rufener Events. In their previous work, they designed and implemented a large number of events, congresses, roadshows, festivals and brand experiences. At Oblique, Tina Huber and Tania Kyburz focus on concept development, creativity coaching and innovation consulting. Marc Muggli brings his experience in strategic planning and implementation of complex large-scale projects. The new office is owner-managed, lean and agile - but has a large network of freelancers and partners at its disposal if needed.

The team is convinced that in the course of digitalization, live experiences will gain in relevance, especially if they are strategically and
are communicatively embedded and have a transformative effect on the target group as impulses. In particular, the office focuses on new forms of community building - a topic where Oblique sees a lot of potential.novel formats in the area of tension between space, innovation and communication.

As an experienced, professional service provider with its finger on the pulse of the times, the Association of Zurich Commercial Companies aims to promote the attractiveness of the Zurich economic region for the interests of employers from all sectors. The new name "Arbeitgeber Zürich VZH" ("Employers Zurich VZH") is intended to summarize this core task as well as the association's self-image.

As part of this name change, the corporate design was also redeveloped. The revised logo is intended to reflect the professionalism and youthful spirit of the association in a simple way. Combined with color accents and a bracket as a secondary design element, the new look aims to underline the association's core mission of being an optimal and open framework for employers with room for further development.

In addition, the website has been made clearer and more user-friendly and now offers all the functionalities of a central hub for all services and communication measures. An event module with a booking function and other administrative processes are designed to ensure a direct and uncomplicated user experience.
 

Reymond (pictured above) has decided to leave the Group to take on a new challenge at the end of the year, Tamedia announced in a press release on Monday evening. His successor, Marco Boselli, will join the Management Board at the beginning of 2020. Boselli is currently Head of Journalism and Processes Commuter Media and thus Head of 20 minutes.

Tamedia Chairman of the Board of Directors Pietro Supino and Group CEO Christoph Tonini thanked Reymond for his "great contribution and commitment" over the past ten years. Reymond took over as Chairman of the Management Board of Edipresse Suisse in 2009, which subsequently became Tamedia Publications romandes. Reymond has been a member of Tamedia's Management Board since May 2011 and Head of Paid Media since November 2016, according to the statement.

As the new Head of Paid Media, his successor Boselli (pictured below) is to further expand the digital offering of Tamedia's daily newspapers, magazines and Sunday newspapers together with his team, the Group wrote. Boselli is a long-standing journalist. Since 2016, he has been in charge of journalism and processes for Tamedia's commuter media in Switzerland and abroad, as well as the entire branding and marketing of the 20 Minuten Group. Marco Boselli has also been Editor-in-Chief of 20 minutes. (SDA/pd)

In addition to Subaru Switzerland, the auditing company PwC Switzerland has recently placed its trust in Ads&Figures' know-how. 

According to a press release, the agency, which focuses on digital market development, has greatly expanded its client portfolio in the last two and a half years, is a Google Premier Partner and meanwhile one of the most sought-after service providers for search engine advertising (SEA) and the other online marketing disciplines. Among its long-standing clients in the field of search engine advertising is Geschenkidee.ch.

René Linder, Director Digital and co-founder of Ads & Figures is pleased about the acquisition and mandate support of the well-known market players: "It is always a special recognition and at the same time a nice challenge to work for such established brands. We are very happy about the trust placed in us and are convinced that we can optimally support all three companies with our expertise in analysis, strategy development as well as internal training and campaign implementation."
 

After the Zurich agency announced a few weeks ago that it had won the budget of the Free Democrats, the image campaign of what is currently the third strongest party in Switzerland is now starting. It is aimed at the National Council elections next fall. Strategically, the focus is on strengthening the FDP brand and its electability for even broader segments of the population. "The successful Swiss model is based on liberal values. With our campaign, we are now translating what the party stands for into a feeling. Not only our core voters should be able to identify with this, but everyone who wants a successful and forward-looking Switzerland," says Matthias Leitner, Deputy Secretary General.

In contrast to conventional election campaigns, the new image campaign of the Free Democrats is based on a clearly formulated central idea: Switzerland wants. The idea is inspired by the principle of the Swiss nation of wills, but reinterprets it. Will is a quintessentially Swiss concept, it stands at the beginning of everything new and is the motor behind all progress. Will lives from the freedom of individual development - and is thus the basic concern of liberal politics. Will also characterizes the FDP. It means solution orientation, constructive and pragmatic ways and leads to common progress. Heimat Zürich comments: "The FDP brand has a lot of potential in today's zeitgeist, which is characterized by doership, trial and error, and the courage to try something new. The party is not repositioning itself in any way in terms of content, we are just communicatively charging what liberal politics is essentially about."

The multi-phase campaign is launched with posters that establish the central idea "Switzerland wants" in all language regions. The manifesto film complements the campaign launch. Further phases will sharpen the campaign platform with a focus on the elections in the fall and underpin it with concrete political demands. ATL lays the foundation for ongoing online campaigning, and party events are another important touchpoint for the campaign.