In the 1st quarter, 2,911 products were advertised for the first time on the Swiss advertising market for a total gross advertising volume of CHF 96 million. From an industry perspective, the automotive sector recorded the highest number of new products - 237 - as well as the highest advertising volume - CHF 22 million.

Five of the new top products, according to Media Focus of the vehicle sector: Mitsubishi Space Star Leasing, Skoda Kodiaq RS SUV, Skoda Karoq Sportline SUV, Peugeot 2008 Crossway SUV and Toyota Corolla Hybrid Leasing.

The telecommunications industry follows in second place with only 29 new products. However, these generate an advertising presence of CHF 14 million. Half of this was generated by Swisscom's advertising campaign alone. However, Coop Mobile and M-Budget Mobile also have products in the top 10.

Every five years, Aviva organizes a major event. In the search for a suitable partner for the conception and implementation of the upcoming event in January 2020, Avia visited selected agencies. In the process, the Zurich agency Aroma was able to convince with its concept and idea and beat the competition.

Aroma is pleased with the new customer in its portfolio - the first from this area of the energy sector. "We will provide an unforgettable experience for around 500 participants. In addition to strengthening cohesion and looking to the future, there will be plenty of room for interaction, sharing, entertainment and surprises."

Andreas Sedmak, project developer at Aroma, reveals as much about the event. "The event is very important for Avia - for cohesion and as a big thank you. Because like hardly any other energy supplier, we rely on the power of the association," as Patrick Staubli, Managing Director of Avia, emphasizes, and Lynn Poëll, Head of Marketing, adds "We are glad to have Aroma as a strong partner for the conception, production and implementation."

In total, the top 10 videos were viewed for 388 million minutes and recorded over 276 million views. As with all Youtube advertising rankings, however, Google does not show how high the share of organic or paid views is. 

• Global success: The fact that the top 3 come from Brazil, Egypt and the USA proves that creative advertising videos from a wide range of countries are gaining in importance worldwide. Vietnam and India are also on the leaderboard.
• Strong star lineup: This year's winners are impressive with celebrities. They include Harrison Ford for Amazon Alexa, Lego for Turkish Airlines and the K-pop band Blackpink for the Shopee app.
• Big emotions: While Nike conquers hearts with emotional stories, Bosch and Orange make viewers laugh.
• Techie-Tech: Apple and Samsung put their products in focus and play with the needs of the target group at the same time.

Roya Zeitoune, YouTube Culture & Trends Lead EMEA, on the ranking: "The winners of the ranking rely on exactly the components that make advertising successful: be it big emotions (LG, Nike), humor (Amazon, Orange, Apple, Turkish Airlines, Bosch), a strong star lineup (Shopee, Nike, Samsung, Coca-Cola, Amazon) - or a combination of these three elements."

The Top 10 Cannes YouTube Ads Leaderboard 2019 (global views through June 2019). 

1. coca cola: Vai no Gás

• Brand: Coca Cola, Brazil
• Media Agency: JWT & Kolab/McCann
• Creative Agency: JWT

2. amazon: Not everything makes the cut

• Brand: Amazon
• Media Agency: Rufus
• Creative Agency: Lucky Generals and Amazon Internal Creative Team

3. orange: Orange Go

• Brand: Orange
• Media Agency: Leo Burnett Cairo
• Creative Agency: UM 7 Cairo

4. lg Vietnam

• Brand: Vietnam
• Media Agency: VietBuzzAd (VBA)
• Creative Agency: VietBuzzAd (VBA) and HSAd Vietnam

5. apple: iPhone XS - Growth spurt

• Brand: Apple
• Media Agency: OMD
• Creative Agency: TBWA\MAL

6th Shopee: Shopee Birthday Sale Blackpink

• Brand: Shopee
• Media Agency: In-house
• Creative Agency: In-house

7. Turkish Airlines: LEGO presents the safety video

• Brand: Turkish Airlines
• Media Agency: People Initiative
• Creative Agency: Warner Bros

8. nike: crazy dream

• Brand: Nike
• Media Agency: SapientRazorfish
• Creative Agency: Wieden & Kennedy

9. Bosch: #LikeABosch

• Brand: Bosch Global
• Media Agency: OMD
• Creative Agency: Jung von Matt/Alster

10th Galaxy Note9: Fortnite Supply Drop

• Brand: Samsung
• Media Agency: Starcom
• Creative Agency: -

At the beginning of the month, the electricity group Axpo launched a website called Klimawahl.ch. With this, the energy producer owned by the cantons of northeastern Switzerland wants to play an active role in the climate debate in the Swiss election year.

"We see the discussion as a great opportunity and want to actively contribute facts and input," says spokeswoman Catherine Mettler. Among other things, Axpo speaks out in favor of nuclear power plants as a "central bridging technology" from a climate perspective on the web platform. 

Now research shows the Handelszeitungthat today's Axpo site Klimawahl.ch belonged to Greenpeace until a few years ago. At that time, the NGO rejected "nuclear power for climate protection". The "outdated and dirty technology" is inefficient, prevents solutions, "namely the efficient use of energy", and creates other problems such as "radioactive waste". 

In 2014, Greenpeace gave up the address Klimawahl.ch. "We can no longer find out why we let the domain expire," says Yves Zenger. The Greenpeace spokesman emphasizes that at the time, it was simply not possible to anticipate that politicians would finally recognize the climate problem.

The qualified auditor and partner of Bommer+Partner Treuhandgesellschaft has been firmly anchored in Bern for years, according to the statement. The 57-year-old has also been chairman of the board of BSC YB since 2012. Kienberger is married and the father of two grown-up children. The top priority in all his work is to create optimal framework conditions so that the companies he serves can focus fully on their core business.

Kienberger is enthusiastic about his new role: "The exciting and challenging business areas in which the creative company operates appeal to me greatly. I am very pleased to be able to contribute to the further development of this company.

In addition to Hanspeter Kienberger as the new Chairman, the Board of Directors is composed of the three partners and current Board members Dominic Hefti, Michel Brechbühl, and Roman Curau, as well as the financial specialist Markus Ochsner, who has been a member of the Board since 2011.

Founded in Berne in 1978, Frey & Frey is one of Switzerland's leading three-dimensional communications companies, active in the exhibition, corporate interior, event and advertising technology sectors. It employs around 30 full-time staff and two years ago moved to Flamatt on the outskirts of Berne in a tailor-made new building with offices, workshop, production and logistics.

There will be a change of CEO at the Tamedia media group. CEO Christoph Tonini is leaving as of June 30, 2020, after which Chairman of the Board of Directors Pietro Supino will take over as Group CEO (Werbewoche.ch reported).

The change will also result in a major restructuring and decentralization of the Group. It will now be divided into four business units. "We want to give the individual business units more autonomy," said Supino in an interview with AWP in Zurich on Wednesday.

However, there are no plans to sell or even spin off individual business divisions. This also applies to the Paid Media division, which in German-speaking Switzerland includes titles such as the Tages-Anzeiger, the Basel Newspaper, the Confederation or the Bernese Newspaper include.

"The aim of our new organization is not to sell individual activities," Supino made clear. "We want more dynamism, more growth," he explained. However, the Tamedia Group is open to partnerships in this respect. The new structure creates flexibility for this, said the Chairman of the Board of Directors.
 

Nevertheless, there will be some changes in the paid media, as the outgoing Tamedia CEO Christoph Tonini told AWP. Primarily, the area is to be digitized even more. The long-term goal is to exceed the threshold of at least 400,000 digital subscriptions to Tamedia newspapers.

Lip service is no longer enough to achieve this goal, Tonini continued. Instead, "a digital way of thinking and working" should determine the actions of all journalists in the Group in future. Marco Boselli, a long-standing and experienced journalist, has been entrusted with the implementation of this digital strategy.

Boselli will take up his new role as Head of Paid Media at the beginning of 2020. He currently works as "Head of Journalism and Processes Commuter Media" at Tamedia. He took on this role in 2016 and has also been Editor-in-Chief of 20 minutes. (SDA)
 

Stock market newcomer Dropbox wants to become the indispensable digital desk in the company. Once launched as a simple storage service in the cloud, the service presented in San Francisco on Tuesday is set to become an innovative replacement for expensive office packages. The start-up is thus directly attacking the software giant Microsoft, but also the Internet company Google.

According to the promise of Dropbox managers, in the future half of the working day should no longer be lost in finding required files, Excel spreadsheets or presentations and information in any archives or folders in cloud storage, on hard drives or SD cards, sharing them with correct recipients via e-mail, messenger or chat service and then checking whether the work has also been done.

At the same time, Dropbox wants to help keep track of the various communication channels so you don't just miss something important when your boss has shared something via Slack or instructed via Skype. "The inundation of cloud files and various work apps can make daily work seem like trying not to get lost," says IDC analyst Marci Maddox, summing up the daily lives of many office workers.

"Work is becoming more dispersed," says Drew Houston, CEO and co-founder of Dropbox, as well. "We're working with apps that don't communicate with each other." An employee or digital worker today juggles about 35 apps per day, according to one study. That's where the new collection desktop comes in. The messenger Slack and the video conferencing service Zoom, for example, are integrated; both can be activated with just a few clicks and automatically used with the people in the contact directory.

Dropbox has also agreed on a collaboration with the project management start-up Atlassian, which should be up and running in a few months. Complex projects can then be planned, created, executed and monitored from scratch from Dropbox. The Dropbox desktop app, which can currently be downloaded in a pre-release version, is being completely overhauled. Files grouped in folders can now be pinned in a particularly visible way so that important information is seen immediately. Comments in a Word file appear at the "desktop edge" without having to open the file. In case of doubt, it is also possible to reply immediately without opening the file.

Dropbox is trying to escape the arbitrariness trap with this new approach: Dropbox faces the problem that the company's services are built on platforms that cannot be controlled by Dropbox itself. Storing data in the cloud is based on the infrastructure of Microsoft, Google or Amazon. However, storing data in the cloud is only one small feature among many for the large corporations. The young start-ups like Dropbox or Box.com are playing a game here that they can never win against the Goliaths of the industry.

That's why they try to set themselves apart with as much of their own work as possible. Box.com, for example, specializes in artificial intelligence and machine learning, with which they want to make their customers' endless data pools more valuable and useful, and thus make themselves irreplaceable.

Dropbox now wants to bring itself into play as an indispensable integrator between countless basic apps and end customers in everyday work. This is not without danger. The bottom line is that the young company is simply messing with Google Docs, even though it is now integrated into Dropbox. Dropbox is also competing against Microsoft and its newly designed Office 365, including the "Teams" chat service, or against platforms like those of sales giant Salesforce.

Dropbox manager Houston faces a big challenge: His company needs to find a sustainable path for growth and profitability. In the first quarter of 2019, the net loss was still $7.7 million despite high growth. The share price has been on a wild roller coaster ride and, after briefly soaring, is back to virtually where it was when it was first listed. A firm foothold in the corporate sector would be a guarantee for rising sales - if free Dropbox accounts are increasingly converted into paid business accounts. (SDA)

More on the subject: Blog.dropbox.com

People rarely smile in Zurich? Orbit was able to disprove this prejudice with the "Time to Shine" campaign at Zurich's main train station. For twelve hours, the smiles of passers-by were collected. The picture taken via Photo Booth was then shown on a 26 square meter LED screen. In total, Orbit collected 6521 smiles. In addition, passers-by were able to shoot a short video of themselves, which was also broadcast - around 140 people went to the video box.

The campaign was accompanied by TV presenter Pät Schreiber. The idea, concept and execution came from the agencies Contcept Communication and Foundry - both with offices in Zurich and Berlin.

How do you make competencies digitally tangible? Especially when it comes to very different application areas and target groups? And how can users feel both the design competence and the technical know-how of the provider? Y&R Wunderman was asked to fulfill this task for Geberit. The solution: a virtual city in 3D that explores the limits of what is technically feasible.

Geberit has extensive expertise in realizing people's needs for sanitary technology solutions.
"We were looking for a way to communicate our competencies to interested users," says Olaf Grewe, Manager Group PR at Geberit. "With the City of Competences, we are using 3D technology to make our competencies a digital experience for laypeople. As a strategic approach, we have put the needs of our customers in the foreground. In this way, we want to make users curious about the competencies and present selected Geberit products as problem solvers.

The result is the Geberit City of Competences. Based on WebGL and the 3D engine Unity, a complete city was built in which users can intuitively discover the competencies. The technical implementation explores the limits of what is currently possible in a web browser to display 3D content. An alternative solution in the form of 360-degree views is available for less powerful end devices. In the longer term, it will be possible for Geberit to expand the City of Competences into a virtual reality app with Unity.

Marcel Berberich, Technology Director, at Y&R Wunderman: "Users traverse the virtual city with impressive camera movements. Using six scenarios, they experience how Geberit's solutions cope with a wide variety of needs in the field of sanitary technology. These range from designer bathrooms to solutions for sound insulation, roof drainage or fire protection. In each scenario, the Geberit world can be experienced interactively."

Geberit manages the content of the City of Competences autonomously: A specially developed content management system allows the exchange of all content (videos, images, texts). The platform is also completely multilingual and is being rolled out worldwide by Geberit.

Tonini had long ago expressed his intention to make a career change after his 50th birthday and 17 years at Tamedia, Tamedia announced on Wednesday.

Tonini, who has been CEO since 2013, has achieved "extraordinary things", the statement continued. Over 80 percent of the Group's current results stem from new businesses in the areas of commuter media, advertising marketing and marketplaces, which were developed and acquired under his leadership.

Following the departure of Tonini, Chairman of the Board of Directors and publisher Pietro Supino will take over as Group CEO in July 2020 - and thus a member of the founding family of Tagesanzeiger-Verlag.

However, the Group will be restructured by then. Specifically, Tamedia will be largely decentralized. From the beginning of 2020, the four business divisions will be managed as independent units "each with its own management, board of directors and income statement". There is talk of a "holding-like structure".

In addition to Supino, Samuel Hügli (Technology & Ventures) and Sandro Macciacchini (Finance & Human Resources) remained members of the Group's management team.

According to the information provided, the four largely autonomous business areas are "Paid Media", which will be managed by Marco Boselli and Andreas Schaffner, "Commuter Media" (managed by Marcel Kohler), "Advertising Marketing" (Michi Frank) and "Marketplaces" (Christoph Brand). The composition of the boards of directors and management boards of the units will be determined in the second half of the year, the statement continued.

Thanks to the decentralization, the four units should be able to act more agile "in the relevant markets with their different laws", as the statement continued.

Group management will support the implementation of the strategy in future and ensure the use of synergies. In particular, Tamedia wants to improve its products with the Group-wide use of data. It was also emphasized that publishing "as the origin of the Group" remains the central publishing concern and a focus of investment. (SDA/pd)

In order to actively promote the local network and the range of products and services in the telecommunications sector via digital channels, Brandlook designed and implemented the "Luzern verbunden" campaign. The focus of the campaign is to promote the image as a regional service provider also in the telecom sector, as well as to expand the market share. With the Lucerne fiber optic network and the telecom services offered with it, ewl ensures that "Lucerne is connected". But ewl also focuses on its own ties to the city of lights, so it is "connected to Lucerne" in two senses.

Using geo-targeting and HTML5 display ads, the different target groups are addressed geographically and specifically without wastage. A landing page was created to enable precise measurements.

The fifth edition of the Media Consumption Forecasts once again predicts how the amount of time spent consuming media and its allocation to the various channels will develop and change between 2019 and 2021. In all likelihood, people in the 57 countries surveyed will spend a total of 3.8 trillion hours on the mobile internet this year, with an increase to 4.5 trillion hours predicted for 2021.

Since the first edition was published in 2015, the average amount of time people around the world spend on the mobile internet has increased from 80 to 130 minutes a day. This is a result of the availability of more affordable smartphones, faster connections, better screens and app innovations. Growth is gradually stagnating, although people in developed countries who want a mobile device now have one and ownership is becoming increasingly common in developing countries. As a result, annual growth in mobile internet device usage time is forecast to average 8% between 2018 and 2021. Mobile internet usage is expected to account for 31% of global media consumption in 2021, an increase of 27% compared to this year.

In 2019, an average of around 167 minutes per day was spent watching television. This represents a decline since 2014, when an average of 171 minutes were spent per day, which will fall even further to 165 minutes by 2021. According to forecasts, however, it will remain the most popular medium in the world and will account for around a third of total media consumption in 2021, with a slight decline of 2% compared to the previous year (35% TV share in 2019).

Strong mobile internet usage is also responsible for people spending less time with most other competing media. Between 2014 and 2019, the time spent reading newspapers fell from an average of 17 to 11 minutes per day, while the average time spent reading magazines fell from 8 to 4 minutes. Internet use on the PC has also fallen from an average of 47 to 40 minutes per day. Radio and cinema use, on the other hand, has remained unchanged, with radio listening even increasing from 53 to 55 minutes per day. The increase in time spent at the cinema from 1.8 to 3 minutes per day on average is due to a boom in cinema visits in China.

The mobile internet has ensured that the time people spend consuming media is increasing. Consumers will spend an average of 479 minutes per day consuming media this year, compared to 420 minutes in 2013. By 2021, the average consumer is expected to spend 495 minutes a day on the internet. 

"Mobile internet technology has led to an increase in the amount of time people spend with media, and at the same time it has changed the term Media expanded," says Jonathan Barnard, Head of Forecasting at Zenith. "Media in terms of media usage now also means comparing prices, sharing jokes with friends and booking your next vacation. This opens up completely new opportunities for brands to engage with consumers".

"To take advantage of this plethora of media, brands need to communicate with consumers in environments that best reflect their values. They also need to be mindful of the times when consumers are ready to buy," said Matt James, Global Brand President at Zenith. "This requires investment in Talent & Technologyto decipher the benefits of the data and create personal brand experiences".