The judgment of the court of first instance held that the Ringier title View had violated the personality of former cantonal councillor Spiess-Hegglin in reporting on the Zug sex affair in 2014 (Werbewoche.ch reported). The victim was awarded 20,000 francs in compensation, but the court rejected the request to publish an apology.

Spiess-Hegglin is now claiming this before the high court. An appeal against the verdict has been filed, her lawyer confirmed to the Keystone-SDA news agency, according to a report by CH Media on Tuesday. The aim is to set an example against the lack of a culture of apology in the Swiss media.

Ringier also does not accept the ruling, which was handed down at the beginning of May. The company does not share the views of the Zug Cantonal Court on the two main points, the publishing house said on request. Ringier continues to be of the opinion that the finding of a violation of personality rights was wrongful and that, accordingly, no satisfaction should be awarded. For this reason, Ringier has filed an appeal against the first-instance ruling.
 

The civil lawsuit was about an article that the View on December 24, 2014. In it, the tabloid showed the then Zug Canton Council members Spiess-Hegglin (Greens) and Markus Hürlimann (SVP) with their names and pictures, and ran the headline: "Sex scandal involving SVP politician: Did he ravish her?"

According to the judges, the violation of personality was due to the fact that the name and picture of an alleged victim of a sexual offense, i.e. intimate data, had been published. There was no overriding public interest in the publication of this data. (SDA)

On Wednesday, June 12, 2019, Tamedia, in cooperation with AXA, Coop, SBB, Sunrise and Swiss, is launching a national campaign called "Switzerländers" for the largest interactive film project in Switzerland. People in this country are invited to tell their stories in self-made videos - personal portraits of "their" Switzerland - via the Tamedia network's print, online, TV and social media channels. The entire population is invitedto participate. 

All the videos submitted will be made into a 90-minute film that captures as many facets of Switzerland's diversity and multiculturalism as possible. The well-known Swiss director Michael Steiner is responsible for the realization. The concept is based on the 2011 film "Life in a Day", which was produced by Ridley Scott's company Scott Free Productions. The project has also already been successfully realized in other countries such as Japan, England, Italy, Spain, Canada and India. Tamedia has acquired the license for Switzerland. 

In addition to 20 minutes As the lead medium in editorial storytelling and Tamedia's other high-reach print titles and news platforms, the TV channels of the RTL media group and SevenOne Media are also involved in the project via the Swiss advertising windows marketed by Goldbach. In addition, Picstars, also a Tamedia investment, provides the necessary social media presence. 

"Switzerländers demonstrates Tamedia's 360-degree expertise in cross-media, interactive storytelling in combination with cross-media marketing communication at a leading level. I am proud of the great cross-divisional work that has gone into this campaign and would like to take this opportunity to thank everyone involved," says Marcel Kohler, Head of Advertising & Commuter Media and member of Tamedia's Management Board. 

The premiere of "Switzerländers" in Swiss cinemas is planned for April 2020. The film will also be shown on private television at a later date. In French-speaking Switzerland and Ticino, the film is called "Switzerlanders". 
 

Olma 2019 has a very special ambassador: the cow. The classic motif staged in a modern way, the largest Swiss public fair presents itself traditional and modern at the same time.

The motif was captured by Zurich-based photographer Tina Sturzenegger at the Dusch organic farm in Paspels, Graubünden. Yvonne, Galle, Gute and Fränzi were the models. In the end, she won the race.

The board of Graubünden Ferien (GRF) has elected Yves Luetolf as a new member of the tourism organization's four-member management team. The 34-year-old will take up his post at GRF in Chur on November 1, 2019. As Head of Product and Experience Marketing, he will be responsible for targeted advertising for the Graubünden vacation region. 

As Director Benelux of Switzerland Tourism since 2016, Luetolf has ensured the presence of the Swiss tourism brand in Belgium, the Netherlands and Luxembourg. Previous positions include Holcim and PwC Switzerland. The business economist FH holds an Executive Master of Business Administration (EMBA) in Strategic Marketing and a Certificate of Advanced Studies (CAS) in Tourism Economics. After extraordinarily exciting and instructive years abroad, he is very much looking forward to immersing himself in the mountain world of Graubünden and to the task of advancing tourism in Graubünden together with the GRF team and local partners with innovation and drive, says Luetolf.

Clemens Bartlome has been Head of Product and Experience Marketing at GRF since December 2016. As of August 1, 2019, he will assume responsibility for Switzerland Travel Centre (STC) in London as Managing Director UK. The GRF Board of Directors would like to thank Clemens Bartlome for his service. His assignment at GRF coincided with the important strategic realignment of the tourism marketing organization.
 

The teddy bear is the key visual for the anniversary campaign. It is intended to emphasize the emotional message "You take care of the things you love. So do we - for over 100 years". The 4.5-meter plush giant is the main subject alongside the anniversary video. All visitors can expect a small gift, and the first 100 children will receive a fluffy surprise.

The teddy bear moment can be shared on Facebook or Instagram under #Bauknechtteddy. The best snapshots will win a visit to the zoo for the whole family or with friends.

Content and form are behind the campaign. The Zurich agency won the pitch and is responsible for all online and offline measures for the anniversary of the Lenzburg-based household appliance manufacturer (Werbewoeche.ch reported).

This is the seventh time that Digitec has advertised with amusing product ratings - be they good, bad or simply curious. The first time Digitec advertised with this idea was in 2017. As of June 24, the Swiss online retail market leader is doubling down, by the way, with TV commercials in which actors act out product ratings. This is another concept that has already been used several times. The new campaign was also created in-house at Digitec Galaxus Marketing.

What is new about the campaign is that the 20-strong editorial team at Digitec Galaxus is inspired by the campaign. The landing page for the campaign is continuously supplemented with the corresponding editorial contributions.

The 65-inch screens are prominently positioned at the access and main passage points as well as on the sunbathing lawns of the "BärnerBadis" Marzili, Weyermannshaus, Wylerbad, Eichholz, Ka-We-De and Lorrainebad. The advertising system combines a program of useful information and advertising. 

Christian Vaglio-Giors, CEO of Neo Advertising, adds: "The baths of the city of Bern are an exceptional opportunity to address Bernese citizens and visitors to the city in a sporty and relaxed environment. Oldfuture's high-quality system complements our advertising network, which we will manage as the main OOH partner of the city of Bern from January 1, 2020."
 

What used to be the calendar slogan, the sugar sachet wisdom or the pompous airbrush poster in the room of adolescent melancholics is now called Motivational and inspires a meaning-seeking audience on social media. This phenomenon forms the basis for the EWZ change campaign created by Rod Kommunikation. The aim is to motivate the population of the city of Zurich to test the EWZ fiber optic network with one of several providers for a month on Zuerinet.ch - free of charge. "Always listen to your heart - test fiber optic internet for free now." The communication campaign entertains the people of Zurich as a poster and online campaign.

It has been speculated for a long time, but now it is official: The newest Swiss airline is called Chair Airlines. For the former Swiss Germania company, it is time for a complete relaunch after the insolvency of the German Germania. The branding boutique Branders won the agency selection and now presents the overall appearance of the new airline - from naming and cabin crew accessories to fleet design and image communication.

With the name Chair, Branders is focusing on the essence of the airline: it is a young, uncomplicated and dynamic company. "In a young company with flat hierarchies and short paths, you are allowed to think differently and have the courage to be different in the market," says Branders CEO René Allemann. The choice of the name "Chair" already proves this.

The name Chair - the English expression for "chair" - was chosen quite deliberately. The chair symbolizes the seat on the plane, while the color separation of the red 'ch' and the blue 'air' in the logo alludes to the airline's Swiss origins.

Cheeky, fresh, cheerful, familiar, flexible and service-oriented

The fresh and uncomplicated spirit of the airline is also to be reflected in the new appearance, with the Chairs typeface conveying closeness and modernity. The "i" in the lettering becomes a super sign, the agency cries: "As the symbol of a relaxed, reclined passenger, it is the basis of a dynamic design system that reflects lightness and humor and can be flexibly played with colors and images."

The first Airbus A319 is already wearing the new Chair livery, and the other two aircraft in the Chair fleet will undergo the visual adaptation in the coming days.

They now form "Team Swiss" and will compete against up to fifty other creative teams from around the world during the Cannes Lions International Festival of Creativity from June 17-21, 2019. After a careful selection process, conducted by Swiss festival representative Weischer.Media and partner ADC Switzerland, the best four teams in the categories Film, Print, Digital and Media were invited to Zurich and prepared for the Cannes competitions at the Bootcamp.

A demanding task awaits the young talents in Cannes: they have to implement a real customer briefing for a specified non-profit organization within just 24 or 48 hours (Film category) and present it to the jury.

Katharina Schoenauer, Lead Brand Development Cannes Lions Germany & Switzerland of the festival representative Weischer.Media: "We are very happy about the high commitment of the young Swiss talents. By participating in the Young Lions Contest and the Cannes Lions Festival, they will gain unique insights and learnings that they can take with them and use for the further development of the industry."

The following participants qualified for the "Team Swiss 2019":

Notice: Read more about Moritz Bauer in the upcoming print edition of Werbewoche. MK Werbewoche will be on site in Cannes to report on all the decisions.

According to the study, adults who play computer or video games are slightly fatter than non-gamers, but the effect is small. The researchers from Würzburg (Germany) and Linz (Austria) found no correlation at all in children and adolescents.

Less than one percent of body weight in adults can be attributed to video games, report researchers led by Caroline Marker from the Institute for Human-Computer Media at the University of Würzburg. "The results do not confirm the assumption of a strong correlation between video games and body weight."

For the study, the scientists only looked at games in which people sit and press buttons. According to other studies, active games with larger movements that are transferred to the screen, such as bowling or dancing, can even prevent obesity. According to a meta-analysis from 2015, they can be just as beneficial for the health of children and young people as outdoor exercise.

In addition, a recent motor skills study in Germany showed that children who play games do not necessarily move less. However, children and young people are generally moving less and less. According to the study, everyday physical activity in the group of 4 to 17-year-olds has fallen by more than a third (37%) over the past twelve years.

The researchers do not know why gambling is associated with a slight increase in weight in adults but not in adolescents. "It is possible that these are cumulative effects," says first author Marker. Mechanisms that lead to weight gain tend to work over longer periods of time. It is possible that adults have spent more time playing video games over the years than adolescents, who are often only involved in video games for a short period of time.

Studies show that TV couch potatoes can put on quite a bit of weight. The new meta-analysis does not provide a clear answer to the question of why this is not the case for gamers. The authors have several possible explanations: One is that gaming consumes more energy than watching TV, despite sitting. On the other hand, nibbling is easier when watching TV than when gaming. In addition, TV advertising could tempt us to eat high-calorie foods. (SDA)

"Women's football is at an important juncture. This year, there is a global wave of support around women's empowerment, and the excitement continues to grow with the sold-out opening and final matches of the FIFA Women's World Cup France 2019," said Merle Meier-Holsten, Head of Marketing, Central Europe at Visa, in a statement. "Visa's long-standing partnership with the FIFA Women's World Cup is more than just a sponsorship - it's about driving change and empowering women's football."

Visa has chartered a train to Paris to the FIFA Women's World Cup for Swiss football fans. Even before the official launch of the campaign, tickets for the match between Chile and the USA were raffled off in Switzerland via Instagram and Facebook as well as on the channels of partner banks. The winners will travel to Paris for four days and will be there live at the Parc de Princes stadium on June 16.

The global campaign features a series of spots inspired by real stories of players, including Team Visa members Ramona Bachmann (Switzerland), Lucy Bronze (England), Eugenie Le Sommer (France), Kim Little (Scotland), Dzsenifer Maroszan (Germany) and Nadia Nadim (Denmark). Whether it's Dzsenifer Maroszan scoring the decisive goal in the final of the 2016 Olympic Games in Rio or Nadia Nadim, a refugee from Afghanistan, being called up to a regional U-15 team after arriving in Denmark.

The global campaign will be rolled out in 33 markets and will feature a combination of hero and social films. In Switzerland, the campaign starts this week with a focus on social media channels such as Twitter, Snapchat and YouTube. Short commercials, digital banners and organic posts will bring the campaign and the motto "One Moment Can Change the Game" to life.

The creation comes from Saatchi & Saatchi London, the local adaptation was handled by Publicis Pixelpark.