The ice hockey club is promoting its subscription offer with three well-known personalities from the city. In the cross-media campaign launched by In Flagranti, cinema owner Edna Eppelbaum, fan legend Gérald "Jerry" De Jonckheere and city mayor Erich Fehr make it clear that a regular seat in the Tissot Arena is a must for real Biel residents.

BLS is inviting tenders for a total of three lots for the marketing of advertising space: Analog advertising spaces at stations, digital advertising spaces at stations, and analog advertising spaces in and on trains and buses. BLS's previous contracts with APG|SGA, Bigra and Baracom reach their terms at the end of 2019 to the end of 2021.

The advertising market is growing fast and changing rapidly, especially in the digital sector, the company writes in a statement. It therefore expects "the most innovative solutions and concepts possible". Bids can be submitted until 4 p.m. on Friday, August 30, 2019.

BLS operates and maintains a 420-kilometer rail network, making it the second-largest standard-gauge rail network in Switzerland.

The Netpulse Liechtenstein team: Gregor Meier (Managing Director), Nadia Freuler, Janine Schaefer and Christina Heubi (from left).

The new agency describes its mission succinctly: "Growing together with customers." Whether Google, Facebook, YouTube, Instagram, LinkedIn - no matter on which channel: Netpulse Liechtenstein wants to help clients from Liechtenstein and the neighboring regions so that their messages reach the desired target.

Netpulse Liechtenstein is a subsidiary of the Vaduzer Medienhaus company and therefore works with the media house and the region. Furthermore, there is a partnership with Netpulse from Winterthur, from which the name is derived.

Currently, four employees work at the agency. "We mainly help SME businesses so that they can be found better online and thus gain new customers and more sales. In short, we help them take the step into the digital future," says Gregor Meier, Managing Director of Netpulse Liechtenstein.

Marcel Kohler (pictured above), Managing Director of Pendlermedien and member of the Tamedia Management Board: "We want to take advantage of the greater entrepreneurial freedom in the new Group structure and, in addition to the numerous existing projects in Switzerland and abroad, also actively promote new topics."

A new role of Chief Revenue Officer (CRO) will be created, who will be responsible for commercial offerings in collaboration with advertising marketing. Marc Challandes (pictured above) has been brought back for this purpose. The digital expert was Head of Commercial Products & Technology at Tamedia Advertising until July 2018 and is currently Head of Digital Sales & Innovation at the Blick Group. Marc Challandes holds a Master of Advanced Studies ZFH in Digital Business.

With Sven Ruoss (pictured above) as the new Chief Product Officer (CPO), another former employee and online specialist is returning to Tamedia. His new tasks include responsibility for product development and the social media team. Sven Ruoss has worked at Ringier since 2015, currently as Head of New Business & Sports at the Blick Group. From 2012 to 2014, he was Project Manager in the Corporate Development & Projects department at Tamedia. He holds a Master's degree in Marketing, Services and Communication Management from the University of St. Gallen.

Annina Flückiger (pictured above) has been appointed Chief Commercial Content Officer (CCCO) and will be responsible for the rapidly growing Commercial Publishing division and the Social team. Annina Flückiger joined the 20 minuteswhere she was responsible for the marketing of the media brand and the publishing house of 20 Minutes Friday was head of the She currently heads the Commercial Services & Marketing Solutions division of Tamedia Advertising. She holds a Master of Advanced Studies in Business Communications. 

Valérie Henzen (above), Team Lead of Product Management 20 minuteswill be promoted to Chief Marketing Officer (CMO) in the new organization and will be responsible for marketing within the commuter media. After holding various positions in marketing and event management, the qualified marketing manager has been working at 20 minutes and has a high level of expertise and many years of experience.

Marco Di Bernardo (pictured above) is taking on the role of Chief Technology Officer (CTO). He has been with Tamedia since March 2018, where as Head of Program Management of Group IT he is responsible for the coordination and management of all IT projects in the Publishing division. The graduate business economist has in-depth technology and IT expertise and most recently held management positions at Ringier for several years.

The responsibilities in French-speaking Switzerland remain unchanged with Philippe Favre (pictured above) as Editor-in-Chief of 20 Minutes and Laurent Siebenmann (picture below) as editor-in-chief of Lematin.ch unchanged. With their appointment to the Executive Board of Pendlermedien, both will report directly to Marcel Kohler from January 1, 2020.

Bronze was awarded for the "Appeal for donations against erased memories" for Alzheimer's Research Switzerland, which had already received a silver award and a place in the final at this year's SDV Awards and was also placed in the final at the Caples Awards. There was an Honorable Mention for the "Big dents for small cars" campaign for Carrosserie Autospritzwerk Ludwig, which also received a bronze award and a place in the final at the SDV.

WINA offers independent agencies an international platform to measure their work.

Sometimes we make life unnecessarily complicated for ourselves: We travel with a thousand things for all eventualities, work out with complicated fitness equipment and there can't be enough for the kids. And so the longing for simplicity is becoming a megatrend. Dar-Vida Simply also wants to meet this trend for more simplicity: The new product is limited to the essentials.

Erdmannpeisker is promoting the new launch of the Dar-Vida Simply product range in three short stories that show how simple life can be. The popular illustration style by Simone Massoni, which has been established for several years, is lovingly brought to life in the short online films. The three stories are aimed at three different target groups, which are addressed directly with targeting in the online channels and on social media. The online campaign will be supplemented with posters, a Switzerland-wide sampling of the new varieties as well as e-boards and e-panels.

Thjnk Zurich wins silver in the "Health & Wellness" category with the Pro Infirmis campaign "Everyone is equal. No one is more equal." The campaign has already sensationally won gold and silver at the "One Show" in May (Werbewoche.ch reported) and has also been awarded other prestigious prizes (for example Clio Silver). It is quite possible that more awards will be added in Cannes as well.

The Lausanne branch of Saatchi & Saatchi can also look forward to a Health Lion. With its "Pain is Drama" campaign for GSK Voltaren, the agency from western Switzerland won bronze. The Grand Prix in this category was won by the Ikea campaign "ThisAbles" from Israel. (Werbewoche.ch reported).

The evening ended on a somewhat sobering note for Ruf Lanz in the prestigious "Outdoor" and "Design" categories - he remained on the shortlist. However, further lion chances will follow in the course of the week.

There were no Swiss successes to report in the shortlists published on Monday morning. In the entertainment categories as well as in the digital and industry craft categories, one searches in vain for Swiss agencies.

In its latest report on trends in the global advertising market, Magna forecasts that media owners' advertising revenue will increase by five percent in 2019. This means that global advertising revenue will reach almost 600 billion dollars. As expected, global market growth is slowing compared to the record growth of 2018 (+8%), which is mainly due to the absence of important cyclical events (US elections, FIFA World Cup). If the cyclical events in both years are neutralized, global growth would be plus seven percent last year and plus six percent this year.

The lack of major cyclical events is impacting editorial media types (TV, print, radio, out-of-home, digital display, banner and video), which traditionally benefit the most. Revenues from editorial ads are stagnating this year at 366 billion dollars, while direct digital ad revenues, including search and social formats, are growing by plus 15 percent.

Revenue from television advertising will fall by minus two percent this year, while revenue from print advertising will fall by minus ten percent and radio by minus one percent. OOH will continue to outperform traditional media: up five percent. Social media will be the fastest growing digital format in 2019 (+23%), ahead of video (+22%) and search (+13%).

An increase in global advertising expenditure has been observed for ten years in a row (2010-2019). Magna forecasts higher growth for 2020 (linear -0.6%, digital +11%, total +5.4%).

Swiss advertising revenues remained flat (+0.5%) at CHF 4.1 billion (USD 4.2 billion) in 2019, following slight declines (-1%) in 2018. Switzerland has one of the highest advertising spend rates per capita in the world (USD 493 compared to a Western European average of USD 252) and some of the highest media costs in the region: USD 91 is the typical CPM for a 30-second spot on free TV, well above the regional average of USD 18; the French-speaking region, which includes Geneva and Lausanne, tends to have higher rates than the German- and Italian-speaking regions.

Digital advertising formats saw the strongest growth in 2019 (+11%), followed by TV (+6%) and OOH (+1%). Print is still a fairly large part of the media mix. Compared to the Western European average (30% vs. 16%), however, it continues to decline, as advertising money is shifting to digital media, among other things. Social (+22%) and digital video (+17%) are the fastest growing formats within digital media, while search (+7%), which already accounts for a quarter of digital ad spend, is gradually losing momentum. Magna expects digital video and social to continue to gain market share at the expense of search and display over the next five years, reaching almost CHF 950 million, 60 percent of digital NAR.

The elections in October 2019 are unlikely to be a major driver of advertising expenditure. Political advertising is not permitted on television, although parties are allowed to advertise in all other formats with some restrictions. Newspapers may refuse to run political ads, and political ads may not be placed along highways and other major roads.

Ruf Lanz secures shortlist spots with two campaigns: The bridling artists Dali and Van Gogh, demonstrating the moving fortunes of Welti-Furrer, make it to the "Outdoor" final. The campaign has already won several awards. With the PowerPoint landscapes for the Hof de Planis hotel, the Zurich agency also makes it onto the design shortlist.

Thjnk Zurich is entering the race with a hot potato: The Pro-Infirmis campaign "Everyone is equal. No one is more equal." also puts the agency in a lion's lurking position at Cannes. Thjnk placed twice on the "Film Craft" shortlist and once on the "Health & Wellness Lions" list.

The Lausanne branch of Saatchi & Saatchi also made it onto the "Health & Wellness" shortlist. The campaign "Drama is pain" for Voltaren secured two final places in this category.

Cannes Lions begins on Monday. Advertisingweek.ch reports daily on all decisions and is live on site from Wednesday.

«An article by a woman could be here…., …but she’s on strike today,» read the text highlighted in purple at the top of the online edition of the View, the Aargauer newspaper or the Tagesanzeiger. The latter followed up at 11 a.m. with another live broadcast from the Federal Palace, interviewing the women protesting outside the Federal Palace live on air.

The online platform nau.ch featured the campaign a little further down the page. «What Demands Bluewin Has Yet to Meet» was the headline for the purple screen on Bluewin.ch. At Watson.ch The entire online platform was immediately «surrounded» by purple.

The vast majority of newsrooms that participated in the campaign were located in German-speaking Switzerland. These included, in particular, publications from the media companies CH Media and Tamedia (Confederation, Bernese Newspaper), Ringier (Blick Online) or the Republic. Bluewin published the material in German, French, and Italian.

In French-speaking Switzerland, too, the women’s strike was the main topic. Most newspapers« online platforms featured prominent live updates. However, the »Purple Screen” was hardly used in French-speaking Switzerland.

Clicking on the article brought up raw material in the form of lists and keywords related to gender inequality. The topics ranged from the economy to violence against women and unpaid volunteer work to genital mutilation, religion, and safety standards.

Among other things, the report noted that women earn an average of 18.3 percent, or 1,455 francs, less per month than men. It also highlighted the below-average representation of women in the National Council (32 percent) and the Council of States (15.2 percent). Seven times as many women as men are victims of homicide. Or: «Between 10,000 and 13,000 girls in Switzerland are victims of female genital mutilation.’

One group focused exclusively on inequalities in the field of journalism. It highlighted wage gaps between men and women ranging from 700 to 1,400 francs per month, as well as the underrepresentation of women in leadership roles or certain departments.

According to the editorial offices, men hold three out of every four executive positions. However, there are significant differences: While half of the magazines are led by women, the figure for daily and weekly newspapers is still 27 percent. In the private electronic media and online media sectors, women account for 20 percent of leadership positions. The distribution of leadership positions at the French-Swiss Radio and Television (SSR) is gender-balanced.

The picture is similar across the various departments: sports newsrooms are dominated by men (90 percent), while men make up 70 percent of the staff in the politics and business departments. Women are found primarily in the culture and entertainment newsrooms.

In addition, the proportion of women in newsrooms decreases with age. Among newsroom staff under 30, more than half are women. Among those over 50 or staff with more than 12 years of professional experience, the proportion of women drops to less than 30 percent. (SDA)

The View It vividly illustrates what needs to change to make a women’s strike unnecessary. The large, familiar letters on the front cover are in purple; this is followed by two more double-page spreads devoted almost exclusively to women’s issues. And even the opening feature of the otherwise male-dominated sports section is, for once, about a woman: FCZ’s Heliane Canepa.

In doing so, the View to give a prominent voice to women who, as quiet workers at the bottom of the pay scale, usually have no voice: The feature article on the back cover of the first issue comes from Helena D., a packaging worker.

Unsurprisingly, such a strong focus on women's issues is evident only in the union newspaper Work. The front page, in pink and purple, celebrates gender equality by using the gender star in the word «Women’s* Strike» to highlight the reasons why women should take to the streets on Friday—and also promises an 18-page special edition on the strike. That, however, isn’t entirely accurate. The newspaper is 18 pages long in total, with 15 pages dedicated to the women’s strike.

View, Work and also the weekly newspaper WOZ In any case, they are helping the women’s strike receive the most attention in Friday’s print media—and thus represent one end of the women’s strike spectrum. The opposite end is occupied by The Zurich Herald and the tabloid 20 minutes.

SVP: Equal Rights for Men

The weekly newspaper of the Zurich cantonal SVP manages to redefine equality: men—and, in the context of school education, boys—need equality, according to the general tone of the so-called Weekly Newspaper for Small and Medium-Sized Businesses. Furthermore, the editorial states that wage inequality is «not really an argument at all» for the women’s strike, because a wage gap cannot be proven.

Three women are advocating for these viewpoints: two SVP cantonal council members and one SVP National Council member, the latter under the headline «Gender Equality Taken to the Absurd.» Otherwise, only men are given a voice in the eight-page publication.

Also 20 minutes pushes the women’s strike and its cause into a shadowy corner. On the front page, the paper does announce a pro-and-con debate on the topic; Juso leader Tamara Funiciello and Camille Lothe, president of the Young SVP of the Canton of Zurich, cross swords—but only on page six, which is on the left-hand side. The newspaper also refrains from introducing the two women and their roles at all.

Botin instead of Messenger

The other Swiss newspapers fall somewhere between these two extremes. With its usual intellectual rigor and sharp wit, the New Zurich Newspaper The paper gets right to work. Readers have to look very closely to notice that the Friday edition is being published on a special day. The topic of the women’s strike is not highlighted in any way, either through color or layout. The paper pulls off a subtle punchline by announcing «The Heroic Comeback of the Machos» on the opening page of the arts section.

At least the Tamedia newspapers and the publications of the CH-Media Group give women the most prominent voice in their opinion columns and feature these pieces prominently on the front page. This is accompanied by the occasional investigative piece, such as the one on women in journalism at Tamedia.

On the women's strike scale between View and Zurich Messenger At the bottom of the list are the Basel Newspaper, the Valais Messenger, the Freiburg News or the one from Winterthur Country Messenger.

Newspapers such as The Rhine Valley or The Messenger of Ancient Switzerland "Let It Sink In." That's the title of Friday's local section of the newspaper for the St. Gallen Rhine Valley. The Woman from the Rhine Valley. And in Central Switzerland, the Boten was temporarily renamed the Botin of Primitive Switzerland. (SDA)

Dominik Lämmler has headed up the Display Classifieds sales team since January 2017 and has driven Tamedia Advertising's network business forward in recent years. He was previously Managing Partner at the marketing agency Adextra, which Tamedia acquired in 2016. Dominik Lämmler has previously held various positions at Tamedia. From 2008 to 2011, he built up the advertising market for the regional news platforms combined in Newsnet and from 2003 to 2008 he was involved in the development of advertising products for the online portal of 20 minutes involved.

Marcel Kohler, Head of Advertising & Commuter Media and member of the Management Board of Tamedia: "Dominik Lämmler is a proven digital expert who has both conceptually developed the Tamedia network and substantially increased sales. I very much regret his decision to leave Tamedia. He is a highly valued executive and we would have liked to keep him in the company."

As part of the operational merger of Tamedia Advertising and Goldbach, Dominik Lämmler's team will move to Goldbach Audience, which will be managed by Stefan Wagner, from January 2020.