In 2016, Christian Lüscher took over the management and development of the then newly established Commercial Publishing department, which now comprises 23 employees. The unit creates for 20 minutes and Tamedia's titles paid content on behalf of customers. Under his leadership, the advertising genres of branded content and native advertising became established.

Before that, the 38-year-old was a reporter and media journalist for Newsnet and Tages-Anzeiger active. Most recently, he headed the Readers' Forum and Social Media department at the Tages-Anzeiger. Before joining TX Group, he was editorial director of Persoenlich.com and editor of the Advertising Week.

Lüscher leave 20 minutes due to differences of opinion regarding the strategic direction and management of the Commercial Publishing division, according to a statement from 20 Minuten. Until the succession is clarified, Chief Commercial Content Officer Annina Flückiger will take over Lüscher's position ad interim.

What was needed was a campaign idea that communicated the Acrevis customer benefits without having to explain complex issues. The advantages of the Acrevis investment model were to be presented in a positive light with a clear message. In line with the brand claim "My bank for life", the Ammarkt team has transferred the strong performance of Acrevis to real life. The positive price trend on the tablet continues seamlessly in the familiar landscape panorama of the Alpstein and is rounded off by the headline: "Beautiful prospects for your investment performance".

With a wide-ranging package of measures ranging from posters, advertisements and displays to POS and radio, the aim is to highlight the performance of the Eastern Swiss bank to a broader target group that wants to achieve above-average performance with its investments and was previously unaware of Acrevis. The campaign is currently running throughout Acrevis Bank's entire market area, from Lake Constance to Lake Zurich.

While the Corona Rules have become our everyday companions, the bitter reality for millions of people is not being able to adequately protect themselves from the virus and its consequences. How are you supposed to keep your distance or wash your hands in a crowded refugee camp when there is no water or soap?

In Switzerland, the loss of work exacerbates the existential hardship of San-Papiers and people in precarious employment. The necessary social distancing leads to physical, but also emotional distancing. The problems of socially excluded people reach less attention and many elderly and lonely people suffer from the psychological consequences of isolation. It is precisely now that our full solidarity is needed. The campaign calls for help with an impressive change of perspective. Because the Corona crisis can only be overcome together.

The icons of the FOPH help 

"To dramatize the idea, the team came up with several implementations. The reduced and very striking version with the official BAG icons was by far the strongest. The client also saw it that way. That's why we immediately asked the BAG campaign agency Rod if we could use the icons. We would like to take this opportunity to thank David Schärer from Rod and the FOPH, who responded positively to this request," says Swen Morath, CCO of Wunderman Thompson.

In addition to OOH and print, the headlines are used in simple animated TV spots, online and social media ads, and direct applications.

Distance markers call for sticking together 

In addition, Wunderman Thompson has turned signaling that everyone has known since the Corona¬ crisis into a new advertising medium: In cooperation with Heks partners, special floor stickers were placed in stores, hair salons and church congregations. The stickers encourage passers-by to stick together while keeping their distance. Anyone who scans the QR code can support people who are in need because of Corona.

All advertising materials lead to the donation option on the Heks landing page. Together with donors, Heks aims to ensure that villages and schools in developing countries have access to clean water and hygiene, improve living conditions in refugee camps, and help people in Switzerland overcome their personal or financial difficulties.

The campaign has been in operation throughout Switzerland since Monday.

What connects a Swiss financial advisor with a mountain destination like Arosa may not seem obvious at first glance. With the aim of creating obvious added value for both parties, the two innovative companies are in regular exchange. Both cooperation partners would thereby benefit from the knowledge and network of the counterpart and thus achieve a consistently high service quality for customers and guests as well as a shared experience component, according to a statement by Arosa Tourism.

As a partner, SMZH will be present at various events, such as IceSnowFootball. In addition, the new destination partner will also gain visibility at other events and products, according to the statement. Knowledge transfer in Arosa Bärenland or the presence at the Arosa Humorfestival will be part of the next three contract years.

With the aim of creating suitable brand experiences and at the same time promoting the attractiveness of the region, Arosa Tourism has initiated various partnerships in recent years. In addition to the existing cooperations of Arosa Tourism, the new destination partnership with SMZH expands the portfolio in the area of financial and pension advice.

The starting signal for the joint cooperation is a Competitionwhich the two partners are launching.

How has purchasing behavior changed in the second lockdown? The app Profital asked its users about this. The conclusion of the study, which was conducted with 2,233 people, is clear: The desire for shopping experiences is great. This even applies to grocery stores. While only 5 percent went shopping every day in the first lockdown, 21 percent did so in the second lockdown. Another 34 percent shop every three days, 40 percent once a week.

Online offerings cannot replace the in-store experience

The online services of the closed stores are also very popular. 56 percent of respondents have orders delivered to their homes, 21 percent use click & collect - and only one in three does not shop online at all. However, online services cannot replace the shopping experience: 72 percent said that they miss shopping in brick-and-mortar stores. The most frequently cited reasons are seeing, touching and trying on products (74%) and the lack of a shopping experience (36%). But supporting local retailers (33%) and being inspired (31%) also play an important role.

There is also a clear winner in the product category that is missed the most: For 62 percent, it is clothing, shoes & accessories, followed by furniture & furnishings (32%) and electrical appliances (22%).

Stationary trade can look forward to high sales

When the stores are expected to reopen on March 1, 30 percent plan to return to stationary shopping in the first week, while another 55 percent are waiting for the first rush. "Overall, however, brick-and-mortar retailers can look forward to high sales," says Profital managing director Raphael Thommen with conviction, "the reopening is eagerly awaited." Nevertheless, the Corona pandemic has not left consumers unscathed: although 22 percent have more money at their disposal than before the Corona crisis, one in three is worse off than before. As a result, price has become more important for 48 percent, quality plays a greater role for 32 percent, and regionality for 25 percent.

The Corona crisis is also leading to more conscious shopping planning: 72 percent of those surveyed said they find out about promotions and discounts in advance - that's 23 percent more than in the first lockdown. The reopening of stores offers interesting opportunities, especially for price-conscious consumers. "Many stores are sitting on full inventories and will therefore rely on discount promotions to sell their products," says Raphael Thommen.

After days of negotiations with Facebook, the government under Prime Minister Scott Morrison has agreed to make changes to a planned media law, the news agency AAP reported.

"These changes will provide digital platforms and news media with greater clarity on how the law should be applied and strengthen the framework for ensuring that businesses in the news media sector are fairly remunerated," it added. Facebook welcomed the agreement in a statement. It was satisfied that the Australian government had agreed to a number of changes and assurances.

Facebook had blocked news pages on its platform for Australian users on Thursday (Werbewoche.ch reported). Since then, Facebook users have no longer been able to share national or international journalistic content. In doing so, the company opposed a proposed law by the Australian government that would force Google and Facebook to pay local media companies to distribute their content. Australia wants to ensure that advertising revenue is distributed more fairly. The dispute had recently escalated. The government announced on Monday that it would withdraw planned advertisements on Facebook (Werbewoche.ch reported). (SDA)

The Association of Swiss Grantmaking Foundations was looking for an agency to support it in the conception and design of the 20th anniversary signet and key visuals for the Swiss Foundation Symposium.

This year's symposium will take place in hybrid form from June 1 to 2, 2021 under the motto "Tous Ensemble". Three other studios participated in the pitch, whereby Studio Thom Pfister was able to convince with the concept in terms of format and implementation strategy of the design system. The subjects in new shapes, colors and font combinations will be seen digitally on various social platforms as well as in print media. Animations and photographic implementations will follow at a later date.

The journalists had to stubbornly fight for the data on the Swiss arms business, writes the Association for the Freedom of Information Act in a press release on Tuesday. To be honored Woz-Co-editor Kaspar Surber and the editors Jan Jirát and Lorenz Naegeli.

According to her statements, the State Secretariat for Economic Affairs (Seco) refused to ask the companies for the data they were looking for. Their position was "we don't do that", said Jirát in a video published for the award. Seco had thus weighted the business interests of these companies higher than the public interest, Surber added.

The journalists ultimately went all the way to the Federal Supreme Court - and were proved right, the association explains further in the press release: In an "unmistakable ruling", the court made it clear that the names of the arms export companies had to be published.

"In the end, we received a list from Seco of all the companies that had submitted an export application for war material and special military goods," said Jirát. Surber added that the public now knew which Swiss companies exported weapons. This involves around 150 companies active in the arms business that received an export license in 2017.

Awards for environmental sins

The jury awarded second place to the article "Die Klimaschande von Visp" by Tamedia journalist Christoph Lenz. Based on the Publicity Act, he had demanded the publication of e-mails that prove a serious environmental failure of the Lonza plant in Valais and the authorities. The article appeared in the weekly magazine Magazine.

Third place went to Mathias Gottet and Cedric Fröhlich from the Bernese Newspaper for her contribution "The dirty surge tank". It deals with pesticide contamination in the canton of Bern. With the help of the Bern Information Act, the article revealed that chlorothalonil has been found in many more drinking water wells than previously assumed, writes the association.

Overall, the association, which promotes the application of these laws in journalism, writes that media professionals have produced more articles in the past "corona crisis year" using the publicity laws than ever before. For example, they used reports to document how the authorities initially underestimated the risk of the pandemic. (SDA)

"We hope that the extension will give one or two submitters more breathing space - after all, working from home and being in the office part-time does not make it any easier to prepare submissions, as we have clearly felt in recent weeks," said Gioia Bozzato, Managing Director of ADC Switzerland, in a press release.

New and only this year there is the category "Corona" with the subcategories "Creativity & Corona" and "Cancelled due to Corona". Information on this can be found in the Call for Entries can be found here. Double awards in the Creativity & Corona sub-category are possible with all other categories - including the combination with the "Small-but-fine" category.

The handling of physical documents remains unchanged; these must still be submitted in the categories provided for this purpose. Individuals, freelancers, studios and others also benefit from greatly reduced submission fees in the photography, illustration and design categories.

A traditional assessment of brand reputation requires sifting through mountains of corporate data or regular surveys of thousands of consumers. That's usually left to large companies - and could be eliminated in the future thanks to social media. "We developed the so-called 'Brand Reputation Tracker', which analyzes social media text on Twitter and, with the help of eleven different measures, gives us an in-depth understanding of what users think of individual brands," explains Bill Rand, a marketing professor at North Carolina State University and one of the study's lead authors.

The Brand Reputation Tracker is based on the Rust-Zeithaml-Lemon model. It measures factors such as "coolness," "social responsibility" and "trustworthiness" and combines them into three values. The so-called value driver shows how well stakeholders find the value of a brand, the so-called relationship driver how strongly they identify with the brand. Finally, the brand driver maps things like style and popularity. "The text evaluation provides a numerical value for each factor and the three values," Rand said. Because social media is fast-moving, changes in the values also map very short-term trends.

Very broadly applicable concept

To show how and that this works, the researchers looked at 100 well-known brands. That revealed, for example, that for publicly traded brands, changes in value, relationship and brand drivers are reflected in share price. "A possible next step is to significantly expand the data set of brands we looked at to get a more comprehensive understanding of the brand landscape," Rand says.

The approach could also be used to compare brands in a specific sector. It would also be conceivable to modify the tool to look at specific aspects of brands, such as whether they are considered "green" or "sustainable." In any case, however, the approach is much more accessible to SMEs than previous methods for assessing brand reputation, Rand said. That's because, in principle, all that needs to be done is to develop a suitable tool that then extracts actionable information from public data on Twitter. (pte)

As the new editor-in-chief, Valsecchi will also take a seat on the management board of Bote der Urschweiz AG, according to a statement issued late Monday evening. The longtime employee of the Lucerne Newspaper is a good connoisseur of the region of Central Switzerland.

Accordingly, since 2016, Valsecchi has served as deputy editor-in-chief in the management of the Lucerne Newspaper and its regional editions; almost three years ago, she took over as head of the online team at Luzernerzeitung.ch.

Currently, in addition to her role as Co-Head of Online, Valsecchi is also involved in the Digital Transformation Taskforce as well as representing the online editorial teams of CH Media Publizistik.

The Messenger - as it is commonly known - achieves a regional reach of over 60 percent (42,000 readers) with its print edition in the Schwyz region, according to its own figures. Online, the Messenger Accordingly, around 20,000 readers per day. (SDA)

The federal government's vaccination campaign now also intensifies the population information campaign already launched by the Federal Office of Public Health FOPH in January. The aim of this population information is to inform people in Switzerland as best as possible about the Covid 19 vaccination so that they can form an opinion on the subject of vaccination.

Opinion-forming, in turn, requires being well informed. In order to ensure broad and in-depth information, a new website has been available since January at Bag-coronavirus.ch/vaccinate provides an information portal that differentiates between various aspects of the topic in a comprehensible language. For example, the aspect of why vaccination makes sense, when you can be vaccinated, how you can best plan your vaccination, how the vaccines work and what the side effects can be. The information portal also proactively addresses the most common myths and misconceptions: for example, experts explain in short video sequences how the mRNA vaccines work and that they cannot change anything in the genes, how the vaccines could be developed in a very short time and to what extent the efficacy and safety were nevertheless tested according to regular standards, or why a Covid 19 vaccination does not lead to infertility.

Various communication tools in print, online and video are used to motivate the population to inform themselves on the information portal. The focus of the population information is on doctors and nurses with their names, who will be vaccinated because they want to contribute to the containment of the pandemic. The population information was developed by the campaign team consisting of the FOPH and the Rod Kommunikation agency. All communication tools are on air on different channels.