The claim "Challenge the Code" is intended to reflect Swissquote's DNA. "Breaking conventions and rethinking outdated systems has been the bank's guiding principle since its founding and forms the basis of everything we do and trade," explains Jan De Schepper, Chief Sales and Marketing Officer at Swissquote. "And that is exactly the goal of this campaign: to encourage people to break new ground in order to move forward," Jan De Schepper continues. "Thanks to the unique online environment and a variety of analytical and trading tools, we are specifically empowering our customers - because trading and banking is not just reserved for bankers." 

Nina Hugentobler, Client Director of Cavalcade, explains the background of the manifesto "Challenge the Code": "Together with Swissquote, we developed a manifesto that on the one hand represents Swissquote's corporate values, but above all addresses the client directly. The manifesto forms the basis for all the communication materials we developed." 

Together with the film production company Dynamic Frame from Zurich and the Swiss director Elias Ressegatti, a 105-second spot for the social media channels and a 30-second TV spot were created. The film made it onto the Edi.19 shortlist in the "Corporate Communication: Image/Brand" category. The international campaign includes TV, print, OOH as well as social media, the Digital campaign launches Wednesday in 20 countries. TV - including on Bloomberg, CNN and CNBC - print and billboard will be used starting in January 2020.

The "Challenge the Code" Manifesto

The world is defined by codes. How to speak, how to laugh, how to dress, how to be, and even how to write codes. But if you want to create new possibilities, you have to challenge all those codes. The code is "leave banking to the bankers." We're changing that. 

Our bank was founded by outsiders: Engineers who think outside banks 
and do not want to save an outdated system, but solve problems that others have not seen. The code is "bankers need suits." We're changing that.

We wear what suits us best. What suits us is thinking, leading, driving and investing. And ties have been shown to decrease blood flow to the brain. The code is, "Do what everyone else has done before you." We're changing that. 

We work hard to differentiate ourselves from others so we can make a difference for you. The code is, "Only professionals can invest." We're changing that. How free you from high fees and show you the tricks of the trade. 

We simplify buying and selling and sharpen your skills so you can focus on the opportunities. The code is "online banks are unsafe." We're changing that. 

We offer rock-solid Swiss stability to help you scale new heights with your money. The code is, "Banks don't care." We change that. 

We love numbers, but we don't treat anyone like a number. We become strong by empowering our customers. And that's why we're changing the code.

The minimum download speed will be increased from 3 to 10 megabits per second (Mbit/s) from January 1, 2020, the Federal Office of Communications (OFCOM) announced on Wednesday. In addition, the minimum upload speed will be increased from 0.3 to 1 Mbit/s.

With the decision taken on Wednesday, the Federal Council is implementing a motion adopted by Parliament, which called for the minimum speeds to be increased. Swisscom, which holds the license for the universal service, must implement the new requirements.

The faster connection increases the possibility of participating in social and economic life via the Internet, especially for the population in areas without alternative services, writes Bakom. It also improves the simultaneous use of Internet services and applications in multi-person households.

The basic service, which in addition to broadband Internet access includes public telephone service and special services for the disabled, aims to provide all sections of the population with an affordable and reliable basic service in all parts of the country. (SDA)

As a follow-up to the successful 2019 summer campaign, Farner is designing a multi-stage, conversion-focused performance marketing campaign along the entire marketing funnel. The ads with the existing image and video content will be played out via the Facebook and Google advertising networks from November 2019.

Thanks to a dynamic pricing model in the online ticket store, early bookers can benefit from discounted ski and snowboard tickets. Day and multi-day tickets are always at least 6 percent cheaper in the online ticket store than at the points of sale. The earlier the tickets are purchased, the cheaper they are. Online booking also eliminates queuing at the sales points.

This summer, VBG invited tenders for a new brand campaign. Unikat came out on top with a concept that, according to marketing manager Tino Kunz, is "very catchy and consistent".

VBG is responsible for local public transport in the Glattal, Furttal and Effretikon/Volketswil area on behalf of the Zurich Transport Association (ZVV). It operates 2 Glattalbahn and 52 bus routes and transports over 37 million passengers a year. The first works will be on display in January 2020.

Agreement for the publication "Hall of Fame" confirmed: President Urs Frei and Ursina Ghilardi, Director of Studies CAS ZHAW Zurich University of Applied Sciences.  

The purpose of the association "Supporters Swiss Award Corporate Communications" was to support the Swiss Award Corporate Communications (Swiss Award CC), the only Swiss award for corporate communications. This related to the annual implementation since 2005, the positioning and further development with financial, but also with personal, infrastructural and knowledge resources.

Through the sale of the prize at the beginning of 2019 to the Swiss Public Relations Association SPRV PR Suisse and the takeover of the operational implementation by the new sponsor, the Benefactors' Association was dissolved. The members - former award winners and jurors - decided to dissolve the association at its fourth general meeting in the Europaallee Zurich. According to the statutes, the assets will go to an institution that "fulfills a similar purpose".

The board proposal was accepted by the members present: The previous knowledge partner of the Swiss Award CC, the Institute IAM for Applied Media Science, ZHAW Zurich University of Applied Sciences will conduct a second evaluation of the award-winning projects of the last years with a group of students under the leadership of the previous jury chairman Prof. Dr. Peter Stücheli-Herlach. Together with the award winners, a publication on Swiss corporate communications will be realized.

The board with the president Urs Frei (Heineken) and the two board members Irene Fischbach (Swissgrid) and founder Swiss Award CC Roland Bieri (Bi-Com) were thanked for their voluntary commitment.

"In digital advertising, there are endless opportunities to be innovative. We've made it our mission to make it happen and keep bringing new formats to market," said Dario Piccinno of TheIndustry. With a double content delivery and 100 percent visibility, the Double Dynamic Sitebar is an efficient online branding that is hard to miss.

The technical development was carried out by the Zurich agency TheIndustry. Until the end of the year, the Double Dynamic Sitebar can be booked exclusively for MediaCom customers. 

"We focus on innovation for our customers," said Dominik Mönninghoff, Digital Specialist Manager at MediaCom. "That's why we're working with partners in the market to develop new advertising tools like the Double Dynamic Sitebar that help generate high levels of consumer attention."

The Board of Trustees has elected Fehr as the new director of the Swiss School of Journalism, the school announced Wednesday. She will take up her post in May 2020. Fehr also represents a younger generation that is very familiar with digitization, Foundation Board President Res Strehle is quoted as saying in the statement.

The new director has many years of experience as a journalist. She was also editor-in-chief of the Somedia newspaper Südostschweiz and in February became head of journalism for all products bearing the Südostschweiz name - i.e. radio, TV, online and newspapers.

Training has long been a matter close to her heart, Fehr is quoted as saying. In addition to solid journalistic craftsmanship, digitalization and convergence must also be reflected in the MAZ's offerings.(SDA/swi)

Revenues grew 29 percent to $17.7 billion, driven by booming advertising revenues. The number of monthly active users increased by eight percent to 2.45 billion. Facebook thus clearly exceeded expectations.

The share initially reacted with a significant price increase after trading hours. The online network is actually under heavy pressure - ahead of the next US presidential election, there are renewed accusations that Mark Zuckerberg's company is not doing enough to combat the spread of propaganda and fake news.

Facebook also continues to pursue the issue of data protection: Because of the Cambridge Analytica scandal, the group has now accepted a fine of 500,000 pounds (around 640,000 Swiss francs) in the UK after all, as the British Data Protection Commission ICO announced in London. (SDA)

Spoom offers fully furnished offices and project spaces ranging from 11 to 840 square meters with flexible terms starting at one month. In addition, meeting rooms, brainstorm spaces, lounges as "shared spaces" and meeting zones are available for joint use. Spoom is thus aimed at startups and small companies that want to benefit from a top infrastructure at an attractive office flat rate.

Without risk, but with a lot of convenience and fully digital: The workstations can be rented, paid for and also occupied via the booking tool - the smartphone serves as the key. On the other hand, large companies can find flexible space for temporary projects here. A nationwide rollout is planned - the first Spoom location was opened in Zurich North.

Walder,Werber accompanied Spoom from brand positioning, naming and branding to corporate design and targeted print and online campaigns. In mid-October, the first Spoom location was opened with an opening event. The claim "Flexibility for work" is intended to get to the heart of what it's all about. Quite simply and directly. A short commercial will also be released shortly in which Viola Tami explains how working at Spoom works: book online, sit down and get started - plug and work.

As a first step, brands need to understand how teenagers use their smartphones. The study provides an insight into the consumer behavior of Generation Z and their favorite apps. Around 98% of digital natives already own a smartphone by the age of ten. What's more, Generation Z is not only made up of media professionals who skillfully juggle various apps and media, it also makes up the largest proportion of the global population at 32%.

As new consumers, the brand preferences of seven to 22-year-olds are not yet established, giving companies the opportunity to position themselves individually. However, as a first step, brands need to understand how teenagers use their smartphones.

Interact with brands on their own terms

Digital natives don't know a world without the internet and their first phone was probably a smartphone. If you want to reach Gen Z, the best way to do this is via their cell phone. 71% of boys and girls believe that brands and companies should help them achieve their personal goals and aspirations.

So digital natives, growing up with access to services like Uber and Spotify, value access over ownership. Digital mobility has given them the platform to interact with brands on their own terms. Among other things, the study shows that: 

• The user behavior and the most popular apps of Gen Z vary depending on the market - for example, German teenagers spend around 25 percent less time playing games than the global average. Gen Z users in Japan, on the other hand, spend twice as much time.
• Digital natives spend around 150 sessions per app per month, 55 percent more time in the top non-gaming apps than the other generations.
• Seven to 22-year-olds spend an average of 3.7 hours per month in an app, apart from classic games. In Germany, this figure is around 3.1 hours.  

Increasing growth with demographic knowledge

"Gen Z is the first generation to grow up 100% in the mobile world," says Ted Krantz, CEO of App Annie. "The study shows how digital natives use their smartphones and what impact this has on the mobile economy."

Prioritizing the development of a mobile product and advertising strategy that is tailored to the individual needs of Gen Z is crucial for the future success of brands. Those who fail to adapt will lose out to disruptive competitors.

Jürgen Siebert, Marketing Director at Monotype, led the afternoon session, as he did last year (Photos: Thomas Häusermann/Advertising Week).

"After last year's 100 tickets sold out in just a few days, we doubled the room capacity for this year's event," said Brand Talks curator and presenter Jürgen Siebert, marketing director at Monotype. The event series, which was launched in Berlin in 2017 and is in the past year celebrated its Swiss premiere in Zurich's Kosmos, took place this year in the event venue and Impact Hub Kraftwerk.

Simon Betsch, Managing Partner KMS Team, summarized the current challenges for brands and organizations in his keynote speech on "Brand Management in Dynamic Organizations". The digital revolution is changing habits and perceptions and thus the communication of many companies. The journey is heading in the direction of simplicity, individualization and networking.

The exclusive finale was provided by U.S. writing expert Mary Catherine Pflug from Boston, who has been shedding light on trends in the writing world since 2017 with an extensive annual survey. This year, around 18,000 people took part in the survey, which ended just a few hours ago. At Brand Talks Zurich, Pflug presented the first results of the 2020 study and, among other things, shed light on the importance of font cloud services, the popularity of Google Fonts, and classify stylistic trends.

The energy transition and digitization are changing the industrial landscape. Physical and digital products are growing together. Lena Sattler, Head of Brand Design and Governance at ABB, and Alexandra Fukazawa, MetaDesign, showed how the technology company is repositioning itself to drive this change.

Representing the branding agency MetaDesign, CD Alexandra Fukazawa reported on the international brand relaunch of ABB. Together with Lena Sattler, who is responsible for brand design and governance at the technology company, Fukazawa recalled the beginning of the cooperation: A secret office was set up between the companies, and those involved had to pledge confidentiality.

Then they considered how ABB's new "business to people" approach could be implemented in terms of design. The MetaDesign CD: "We needed elements that conveyed a sense of corporate identity at all times - even without the communications department controlling everything." One of the solutions here was a typeface that was created especially for ABB and now makes a decisive mark on every document that leaves the company.

Zürcher Kantonalbank and KMS Team reported on the comprehensive rebranding of the Zurich bank. 

Zürcher Kantonalbank has also had to overcome a number of challenges in terms of brand development in the recent past: under pressure from traditional competitors, but increasingly also from banking apps, the financial institution prescribed itself a makeover. KMS Team from Munich was responsible for this - the agency relied, for example, on recurring color patterns that represent the ZKB brand even on small smartwatch displays. 

Felix van de Sand, co-founder of the agency Cobe, and Simon Biemer, Head of UX Design at Munich ReThink, used the example of the young finance app "Garden" to discuss how brand values become an integral part of a digital product through design and how the correspondence between user experience and brand experience is made measurable.

The hosts: Jürgen Siebert, Marketing Director at Monotype, and Berhard Prüger,Senior Manager, Revenue Marketing EMEA at Monotype.

All photos of the event can be found in the upcoming Advertising Week 11/12 2019.