Status and big city glamor play a minor role in Biel. And that is precisely why you can find real opportunities and chances here. The aim of the short films is to highlight what is extraordinary about Biel/Bienne. The films focus on the relaxed yet ambitious attitude of the people of Biel/Bienne, the openness, the cultural mix and the blend of industry and international brands in the midst of a diverse natural environment. In each of the four films, the attitude is staged in the appropriate forms.

The new orientation is reflected in an independent and contemporary look. The content has also been evaluated and expanded in line with the needs of the readership. "Social trends shape the content of Style", explains Editor-in-Chief Sabina Hanselmann-Diethelm, "which is why the magazine portrays national and international personalities who have something to say." This is already signaled on the cover, which no longer only teases important names, but also relevant topics.

Each issue focuses on one main topic. The expanded concept creates additional space for the topics of Body & Health and Design & Living and provides even more specific tips and suggestions on cultural events, enjoyment and travel.

Responsible for the concept and implementation of the StyleEditor-in-Chief Sabina Hanselmann-Diethelm, Creative Director Helen Pombo and the 146.

The claim "We understand each other" is intended to put the bank's values and competencies into the right context for existing customers and potential new customers. The first wave consists of subjects that address the theme of "proximity" on the one hand, and competence on the other, but without going into specific products and services. The simple campaign tone is intended to quickly anchor the "new" bank in the public's consciousness and clearly differentiate it from its competitors. The introductory campaign is subsequently supplemented with product campaigns that work on the same principle.

The style, which shows the dialog between the customer's wishes and the bank, was also maintained in all other advertising materials. The content of the brochure, for example, differs significantly from comparable bank information material. The content was consistently geared toward comprehensibility. There are many explanatory graphics and the technical jargon has been reduced to the bare essentials.

To round off the campaign, a TV spot was also shot, which aims to bridge the gap between regional roots, long tradition and modern banking for the future. For Marketing Manager Philippe Haller and his team, a challenging phase is coming to an end: "Within just under a year, we not only realized the rebranding, but also a pre-launch campaign that prepared our customers for the change, a major launch campaign, the new website, and all printed materials and appearance elements."

In Asia, TikTok has already become indispensable, but the app is also gaining ground in Switzerland. Young people spend up to two hours a day on the video portal - sometimes even more than on Instagram, Snapchat or YouTube.

The Chinese app is the winner of all social media platforms: In 2018, the video portal was one of the fastest spreading apps in the world. TikTok now has over 1.5 billion users (as of the end of 2019). In comparison, only WhatsApp and Facebook Messenger have even more users. The app is also heavily used in Switzerland - an estimated 500,000 Swiss people are regular TikTok users. Who are these users? How old are they, how long do they stay on TikTok - and what is their motivation for using the app?

TikTok still ahead of Instagram and Snapchat

• The survey showed that TikTok is mainly used by 9- to 17-year-olds. From the age of 18, the app is used much less and is not installed at all.
• TikTok seems to have struck a chord with female users: 78% of TikTok users surveyed are women.
• Three-quarters (76%) of all TikTok users reported using the app daily - spending about 1 to 2 hours (45%).
• 39% of participants use TikTok more than Instagram, 43% use the app more than Snapchat, and 45% even use it more than YouTube.
• Funny, entertaining videos (43%) are clearly in the lead. Music videos (16%) and short tutorials (6%) are far less popular. Challenges are also very popular: 55% of TikTok users have already taken part in challenges.

Conclusion

TikTok should not be underestimated. Generation Z in particular spends hours on the video portal and also takes an active role (challenges). "TikTok seems to be THE entertainment platform for the young generation. Companies should seriously consider being present on this social media platform if TikTok fits the corporate culture and Generation Z is to be addressed," says Andrea Iltgen, Managing Partner of Xeit. The Zurich-based agency already offers TikTok marketing, including content production and community management, and is already looking forward to the time when TikTok ads can also be placed in Switzerland.

After completion of the test phase, the websites of the BZ Bernese Newspaper and their partner titles Bernese Oberland, Thuner Tagblatt and BZ Langenthaler Tagblatt from today in a new design.

Over the past nine months, a team of developers, designers and journalists have worked intensively on the development of the new website. The focus was on content - with a focus on mobile use, which now accounts for around 80 percent of digital use.

The design has been fundamentally revised and modernized, new forms of presentation such as different teaser variants have been implemented. Thanks to the latest technology, loading times have been significantly reduced.

Simon Bärtschi, Editor-in-Chief of the BZ Bernese Newspaperin a statement: "We want to be close to our readers, who are increasingly using us on mobile. The new website offers more clarity and variety and completely new design options. This allows us to better adapt to the needs of our users. However, we remain true to our promise: the region always comes first with us."

After the BZ Bernese Newspaper other Tamedia newspapers will renew their websites by May 2020. At the end of March, the Tages-Anzeiger, The Land messenger, the Zurichsee-Zeitung, the Zürcher Unterländer, The Covenant as well as the Basel Newspaper. From May, the changeover will take place at the newspaper titles 24 heures and Tribune de Genève in the French-speaking part of Switzerland.

Education is a matter of course in Switzerland - but not in India. To ensure that this does not remain the case, the Zewo-certified ASRA Foundation provides disadvantaged children in India with access to education. Ogilvy draws attention to this and collects donations: The agency has developed the typeface "Better Futura" and promoted it with a campaign. Anyone who buys the typeface is giving education, because the proceeds go to ASRA.

The campaign was promoted to a very specific target group, people who could use a typeface, i.e. designers, advertisers and artists. With online banners (display and responsive ads), on social media, and with advertisements and posters. The advertising media were placed in locations relevant to the target group - for example, next to the School of Design.

The campaign was well received and delivered a handsome conversion: three out of five people who clicked on an online ad purchased the font and made a donation.

Ogilvy has also made a statement for ASRA. For once, the agency disregarded its own corporate design and dedicated its own Christmas card to the campaign in Advent 2019. The pop-up card included a code that allowed the agency's clients and friends to download the font for free. The donation was made by Ogilvy. Gladly.

"Mammut is the brand with over 150 years of tradition that has retained the spirit of a start-up. We are very pleased to accompany the renowned Swiss outdoor company on its future path," says Patrick Milo, Managing Partner of Grip.

With its combination of hard goods, footwear and clothing, Mammut offers one of the most comprehensive ranges in the outdoor market.

At the heart of the roadshow are decorative flags and figures, a circus ring where artists perform and a circus wagon with LED screens. Barcodes on game tickets and buzzers can be used to take part in competitions that run in animations on the screens. There are small "quick wins" as well as larger prizes such as first-class day tickets or an electric car.

The game vouchers are handed out at the ticket office and a booklet with coupons is distributed to all households in the canton over the course of the year. Each stop is accompanied by a family program with workshops and craft activities as well as advertisements, posters and megaposters on building facades.

The Commission for Transport and Telecommunications (KVF) approved a parliamentary initiative by Fabio Regazzi (CVP/TI) by 13 votes to 12, as the parliamentary services announced on Tuesday.

The majority of the commission wants to ease the burden on SMEs, with one exception for companies with fewer than 250 employees. In many cases, these companies have high sales but low margins, it argues. Therefore, they are particularly burdened by the levy, which is based on sales.

Only a few would still have to pay

The minority of the commission does not consider a new system change to be appropriate. With an exception for SMEs, only a small percentage of companies would have to pay a levy, they point out. This would unbalance the tax system.

Regazzi argues that "from a purely factual point of view" only people can consume radio and television, but not companies. It is therefore incomprehensible why companies should pay the tax at all.

Companies also benefit

As recently as December, however, the Council of States rejected the idea of exempting companies from the radio and television tax. It opposed a parliamentary initiative by National Councilor Gregor Rutz (SVP/ZH).

Companies also benefit from a functioning and independent broadcasting system, said the opponents of the proposal. If companies were exempted from the levy, private households would also have to pay more.

Analysis in the current year

The electorate approved the levy system at the ballot box in 2015. This also saw the introduction of the company levy, which brings 170 million Swiss francs per year into the fee pot. The Federal Council has announced an analysis of the tariff system for the current year.

The KVF of the National Council also insists on a change in the law to ensure that companies do not have to pay the radio and television levy twice if they belong to a consortium.

For a second time, it has spoken out in favor of a corresponding parliamentary initiative. The sister commission of the Council of States recently decided to suspend work on a corresponding amendment to the law. The announced package of measures to promote the media will probably provide an opportunity to implement the request more quickly, it noted. (SDA)

The Migros supermarket branch at Zurich main station has one of the highest sales per square meter in Europe. Between 12,000 and 15,000 people go in and out every day, 365 days a year.

"Following the successful collaboration for the new Migros Food Station format in the Sihlquai Passage, I am delighted to be working with Aroma to redesign the most frequented store in a fresh, appealing and customer-friendly way," says Vittorio Tommasini, Head of Sales Technology at Migros Cooperative Zurich.

In Ticino, Clear Channel previously managed around 680 advertising spaces on the most important traffic routes. With the new contract from the city of Locarno, the offering in the canton of Ticino can be significantly expanded.

Diego Quintarelli, Chief Sales & Marketing Officer, is pleased in a statement: "For national out-of-home campaigns, this logical addition to our inventory in Italian-speaking Switzerland generates real added value. Thus, we are broadly supported in all language areas."

From its Locarno location, Clear Channel serves advertising clients from the region and the city of Locarno directly on site and ensures the quality of the billposting with its technical service.

In 1999, Marcel Durst (pictured above) founded the Cosmic advertising agency in Bern, and in 2011 it was renamed Komet Werbeagentur. After 20 successful years, management is now being placed in younger hands. Corinne Hert, 35, and Jeff Gerber, 40, have taken over operational management at the beginning of January 2020. Client Service Director Hert has already been a member of the executive board at Komet since 2016, Creative Director Gerber since joining the agency in 2018.

This generational change is intended to ensure that Komet can meet the challenges of the future and adapt to new market needs - as in the recent past, when Komet virtually reinvented itself: While the agency was long known for authoritative Swiss graphic design, in recent years it has transformed itself into a creative communications agency. Today, it has over 20 employees and works for numerous regional as well as many, well-known national clients. In 2019, the agency on the Bernese Aare celebrated its 20th birthday. (Werbewoche.ch reported).

Taking the helm at Komet: Jeff Gerber and Corinne Hert.

Thirst future 

As owner, Marcel Durst will retire from his position as Chairman of the Board of Directors and devote himself to public affairs tasks. In this context, he will continue to be responsible for the Association Spitex privée Suisse ASPS, which he has built up in his mandate over the past 14 years. In this function, Durst will also be found in the Federal Parliament in the future, as outpatient care remains a major concern for him, according to the press release. Durst will also be able to spend more time on the golf course, the statement continues.