The 43-year-old joins Lafargeholcim after eight years at Firmenich. At Firmenich, a flavor and fragrance manufacturer, she was Vice President Corporate Communication. Nollaig Forrest started her career at the World Economic Forum. She is of Swiss-Irish origin and holds a master's degree in international relations from the Graduate Institute of International and Development Studies in Geneva.

Eva Mairinger becomes Head of Media Relations

In addition, Eva Mairinger was elected as the new Head of Media Relations. She takes up the position with immediate effect. The 35-year-old has ten years of experience in corporate communications for global companies. Most recently, she was Senior Communications Manager and Spokesperson at UBS Zurich. Mairinger holds a master's degree in economics from Magdeburg-Stendal University of Applied Sciences.

The marketing organization wants to support advertising partners in effectively showcasing their brands with topics and content within the NZZ world. Content marketing and brand advertising are also becoming increasingly important in Switzerland. They help to anchor messages in the public's memory and arouse consumer desire. Traditional campaigns, on the other hand, are fading into the background. Clever collaborations are needed in order to position oneself sustainably.

With this strategy, NZZone is now implementing the transformation of advertising marketing announced last November (Werbewoche.ch reported). With a clear focus that is reflected in the name of the new business unit.

With regard to consulting and sales, Adrian Näf says: "For the time being, nothing will change for our existing and future clients - except that we will make the entire NZZ brand world accessible to them and develop new tools, services and bundles for them," explains Adrian Näf in a press release. This will be done in close cooperation with the company's own partners: NZZ Content Creation for journalistic storytelling, Audienzz for the entire digital advertising market as well as NZZ Conferences and NZZ Live for exclusive events.

Remo Baumeler will be responsible for the strategy of the new business unit as Managing Director and will continue to head the digital advertising specialist Audienzz in the same role.

The restrictive measures imposed by the federal government also have an impact on the form and content of advertising. In 2019, the entire brand strategy for the client L'Interprofession Tête de Moine was redesigned by Openroom.ch. The primary focus was on communicating various situations relating to snacking in summer. In fact, Tête de Moine in the form of pre-cut rosettes in practical packaging is very popular for parties with friends or company aperitifs. To this end, a spot was produced for social media and TV with the slogan "With us, it's all about good taste". The video shows a group of friends in an urban setting on a roof terrace.

With the Covid-19 pandemic and the health measures taken by the authorities, the #stayhome wave has spread on social networks, making it visible to everyone. The release of this Tête de Moine campaign planned for the beginning of April with a focus on Easter is no longer in line with the current situation. Meeting up with friends and having a good time together is no longer in line with the restrictive measures. The Openroom team suggested adapting the script to the current social situation. The scene now takes place in an apartment, where the original spot originally produced for the campaign can be seen on the TV screen.

This last-minute shoot was completed within a week and will be broadcast on Swiss channels SRF1 and SRF2 as well as TSR1 and TSR2 from March 30, 2020.

 "With the increasing popularity of the bilingual magazine, we are repeatedly asked by companies for support," says Hellozurich Managing Director Christian Schiller. Schiller says that they were happy to accept these assignments - mostly from the fields of corporate communications and corporate publishing - but wanted to position themselves more professionally with the founding of the Hellozurich agency. The editorial department and the agency are now more clearly separated. Hellozurich has also expanded its team to include two video specialists and two communications consultants.

The study shows that the volume of ads and the CPC have fallen. Companies in all regions are now focusing more on organic content than before.

In Western Europe, the CPC was around USD 0.43 in December. By mid-March, the CPC had more than halved to USD 0.20. The situation is similar in North America: in December 2019, the CPC was around USD 0.64; by mid-March, this had almost halved to USD 0.32.

The negative CPC trend in Western Europe.

The negative CPC trend in North America.

Advertising expenditure in East Asia has been rising again since March with the resumption of business activity, while in regions such as Western Europe, Southern Europe and Southeast Asia, advertising expenditure has been falling since the beginning of March.

North America recorded the sharpest decline in advertising expenditure: Advertising expenditure fell by almost 50% between December 2019 and mid-March 2020.

Due to social distancing, it is expected that customer interactions with brand profiles on social media will increase in the coming weeks. So far, however, overall engagement has been similar.

"The data reflects what we are currently hearing more and more from companies. They are reducing their advertising budgets due to the current uncertain economic situation," explains Socialbakers CEO Yuval Ben-Itzhak. "However, we believe that in the current situation, customers want to hear from the brands they follow more than ever. With regard to social distancing, companies should be aware that their target group is spending more time than ever in the digital world in order to stay connected, entertained and informed. The current situation therefore also presents companies with opportunities, meaning that cuts to advertising budgets should also be questioned."

The Eastern Switzerland Media Prize was established in 2000 with the aim of recognizing outstanding journalistic achievements from and about Eastern Switzerland. At that time, the media landscape was still diversified and more varied. The increasing concentration of the industry in recent years and the ongoing economic difficulties of the media houses have led to a new situation, which now also has consequences for the Eastern Switzerland Media Prize.

In recent years, it has become increasingly difficult to find suitable partners and sponsors for the Eastern Switzerland Media Prize, according to a press release issued on Tuesday. Particularly in view of the current extraordinary situation and a possible subsequent recession, this area of activity will become even more difficult: The search for new sponsors and partners is extremely difficult. Furthermore, despite the efforts of individual media companies, it has not been possible to create a broad-based solution within the industry that would have placed the Media Prize on a solid and sustainable footing.

After weighing up possible alternative scenarios and following in-depth discussions, the Board of Trustees therefore decided to discontinue the Eastern Switzerland Media Prize from 2020 and to liquidate the foundation in accordance with the regulations. Due to the difficult situation, there was no sustainable alternative to discontinuing the prize.

Due to the realignment of the marketing company Admeira, its German-speaking Switzerland sponsorship sales team will move to SRF as a whole as of April 1, 2020. Michael Hutzli will continue to be responsible for regional and national sales coordination as Head of SRF Sponsorship Sales.

In addition to the new Head of Marketing, Thomas Pittino, the other management positions were also filled internally: The previous Head of Sports Sponsoring, Gaby Kellenberger, will now take over as overall Head of Sponsoring for the TV and radio programs at SRF. In addition, a cross-linguistic Product Management Sponsoring unit is being set up under the leadership of Christoph Arnold. As before, Evi Bossard will manage the ancillary businesses of call media, program sales, licenses and new business. The management team is completed by Matias Bär, who is responsible for SRF's advertising offering and live sports.

David Elsasser is handing over the division management after eight years. Having already handed over the reins to Thomas Pittino on an interim basis last fall, he is now devoting himself entirely to co-managing the strategic project "SRF 2024.

SRF Marketing is responsible for all SRF commercial topics and makes a significant contribution to program financing with the aforementioned business areas.

In short clips, Ikea and its lead agency Virtue show how to make the most of the prescribed stay-at-home time with a lot of good humor, some creativity and a pinch of indoor ping pong. True to the motto: "We stay at home. With and for each other - and have fun doing it." What is packaged as a good-mood package is also intended to give courage and show that being there for each other counts more than ever and that we will get through these special times together.

Ikea's campaign was developed for Switzerland by the Zurich Virtue Office and has been live on YouTube, Instagram and Facebook since Friday. Starting Monday, the campaign will also be played out on TV as well as on digital channels. The campaign is accompanied by the hashtag #TogetherAtHome. All clips used for the campaign were recorded in real homes themselves.

Free regional media have found themselves in an existentially threatening situation due to the coronavirus crisis after the Federal Council restricted or even suspended the activities of many businesses. The letter published on Tuesday states that those affected will therefore no longer place any advertising.

The two free newspapers Rhone newspaper rz and Schaffhauser Bock have already discontinued their printed editions. Other titles are in an extremely difficult situation, as advertising revenues have fallen by well over 50 percent.

The VSGZ is therefore asking the Federal Council to urgently examine whether further support measures can be taken specifically for media companies. The association proposes that advertisements for the current coronavirus campaign be printed in free newspapers or that special tax deductions be created for advertisers who place advertisements in the printed press. (SDA)

Sphair evaluates the aptitude of candidates in a multi-stage process. Upon successful completion, candidates are offered a wide range of career opportunities in Swiss aviation - whether in helicopters, jets or passenger aircraft, in the military or civilian.

The challenge in the recruitment campaign is to address Generation Z in a targeted manner. It is essential to address perfectly fitting applicants on the channels relevant to them with the right message and tone. Convincing them along the customer journey of the meaningfulness and career opportunities and getting them to screen Sphair. Quality counts more than quantity.

The first works can already be seen on various channels such as online, social media and soon at events and trade fairs.

The new look was originally to be presented to around 150 invited customers, partners and sponsors in the Papiersaal Sihlcity. Due to the effects of the coronavirus - including on the event situation - the plans were changed without further ado: The brand launch could be followed live via video stream. The feedback from viewers on the digital version of the presentation was overwhelmingly positive.

New brand shows efficiency of Seabix

With its new image, the company wants to emphasize its services and comprehensive support. The new imagery consists of photographs taken by Swiss landscape photographer Urban Wieland. Seabix wants to convey the breadth of its activities and at the same time focus on Swissness, as all of the data centers used by Seabix are located in Switzerland.

As a central means of communication, the website was also redesigned. The Tollkirsch agency was responsible for the concept and design. The company CMSBOX from Bern - a long-standing partner of the Winterthur agency - was called in for the programming.

Tollkirsch created the presentation video for the brand launch using existing film material from Air Zermatt, a long-standing customer of Seabix.

In April alone, a year-on-year decline in sales of over 30 percent is expected for CH Media and over 50 percent in the advertising market, according to a press release issued on Tuesday. This corresponds to more than CHF 10 million.

The following months are likely to be affected at least as severely. Depending on how the pandemic develops in the second half of the year, CH Media expects sales losses in the mid double-digit million range. Products and services are currently being reviewed and adjusted for their savings potential in all areas of the company.

Slumping advertising market

With its newspapers, advertisers, radio stations, TV stations, events, magazines, online offerings and film distribution, CH Media is heavily exposed to the collapsing advertising market, the company writes. CH Media previously generated almost half of its revenues in the advertising market.

At the same time, the demand for reliable news and information, but also for variety through entertainment offerings, is higher than ever before. Online access to news portals reached record levels. The number of viewers and listeners of TV and radio stations is higher than ever before.

As of April 1, CH Media applies for short-time working for an initial period of three months. CH Media will pay the salaries of employees on short-time working in full for the requested period. They will therefore not suffer any loss of pay.

Following consultation with the management of CH Media, the shareholders will waive payment of the dividend in spring 2020 and convert it into a loan.

According to its own information, CH Media reaches around two million people in German-speaking Switzerland with regional newspapers and online portals, radio and TV stations and magazines.

With a turnover of around 480 million and around 2,000 employees, the media company is one of the largest in the country. CH Media was established in fall 2018 as a joint venture between the NZZ Media Group and AZ Medien.

Short-time working also at TX Group

The TX Group, which among other things owns the newspapers Tages-Anzeiger and The Covenant issues. The company applied for short-time working for practically all units. The collapse in advertising revenue was cited as the reason for this (Werbewoche.ch reported).

In order to reduce the disadvantages for the workforce, the company intends to continue to pay the full wageat least until the end of June. (SDA)