The financial specialist Leonteq is regarded as one of the leading addresses for derivative investments by professional and private investors in over 50 countries. Buyers and sellers are brought together on the in-house technology platform LynQs. The listed company, headquartered in Zurich, employs more than 500 people and handles 39,000 new issues and over 124,000 secondary market transactions each year.

With the aim of further consolidating and expanding Leonteq's leading role in the market for structured investment solutions, Atoll will provide strategic brand management consulting and creative services for advertising campaigns.

Atoll won over the new client with "the right understanding of technology-driven financial services" and its mix of strategic and creative thinking, according to a statement.

At the beginning of December 2020, the Baden agency, in cooperation with Zeix, was awarded the contract for the prevention campaign "Safe and Healthy Leadership", which is jointly sponsored by the Federal Coordination Commission for Occupational Safety (EKAS), the State Secretariat for Economic Affairs (SECO), the Swiss Council for Accident Prevention (BFU), Suva and the Swiss Health Promotion Foundation. The campaign covers the years 2022 to 2024, with an extension option to a maximum of 2026.

Promoting safety and health in 400,000 small businesses

For the first time, five major players in Swiss health promotion are launching a joint campaign. The prevention campaign "Safe and Healthy Leadership" closes the supply gap in terms of knowledge and offers of workplace health promotion for small companies in the service sector with 2 to 9 employees.

The prevention campaign targets around 400,000 small businesses with their approximately 1.1 million employees. These companies are active in the service sector, ranging from health practices and engineering firms to small businesses and transport companies. Such microenterprises are typically characterized by a simple structure in which one manager usually combines many managerial activities. The high workload results in an undersupply of knowledge on occupational safety and health.

With a campaign concept for a precision landing

Kommpakt and Zeix were already convincing in the first round of the multi-stage selection process. The jury, made up of members of the sponsoring organization, justified its decision in favor of the two agencies by stating that the submitted campaign concept had achieved the highest score in all selection criteria and that the winning concept also addresses the target group of micro-enterprises at eye level.

In the coming months, Kommpakt and Zeix will develop a broad-based campaign and a user-centered web platform to provide the heterogeneous target group with suitable prevention offers by means of a quick test and an advice page. The prevention campaign will be developed in 2021 together with the sponsoring organization, a group of experts and a peer group of members of the target group, and launched in spring 2022.

In 2021, the Communication Summit will be cancelled due to the uncertain situation caused by Covid-19. The industry event, which has been established for years, always brings together around 350 professionals at ETH Zurich in February. As a replacement, the two organizing professional associations, the Zurich PR Society ZPRG and the Zurich Press Association ZPV, regularly offer fresh insights in the newly launched Comsumcast.

A new episode of the Comsumcast is published every month. Journalist and host Reto Lipp talks to pioneering minds from the media and communications industry. The current topic: How is the Corona pandemic affecting the industry?

Hans-Peter Nehmer first guest on the Comsumcast

In the first episode of Comsumcast, Reto Lipp talks to Hans-Peter Nehmer, Head of Corporate Communications and Corporate Responsibility at Allianz Suisse, about the difficulties of communication in Corona times and what lessons can be learned for internal and external communication. Nehmer, a communications professional, was a journalist and presenter on radio and television for a long time (Radio Z, SRF), and later switched to communications, working for Hotelplan and UPC Cablecom.

Nehmer has headed the communications department of Allianz Schweiz Versicherung since 2010. There he is also responsible for corporate responsibility. In addition, last year he was elected President of the Harbour Club, a network that represents the interests of corporate communications chiefs.

When does advertising work? When it is good and ideally timed in the right channels and media. The latter is just as much an art as creating the advertising - both online and offline, as Adannoncen writes in a press release. The brains behind the newly founded Bern-based company have mastered both worlds when it comes to advertising placement and want to help SMEs in particular.

The trio of Adannoncen founders complement each other perfectly, as the press release goes on to say. Erwin Gross has extensive experience in marketing and publishing as the owner and Chairman of the Board of Directors of IMS Sport; Felix Heidelberger is well versed in digital marketing with Tolega and Barbara Schmideder - who manages Adannoncen as Managing Director - worked for many years in leading positions in the advertising industry and knows the needs of customers very well.

Two worlds that complement each other

The name Adannoncen is based on the one hand on the great days of print advertising in Switzerland, the advertising business. On the other hand, it is preceded by the English "Ad", which symbolizes the digital component in the media mix. "We want to offer our customers impeccable professional advice and support with regard to traditional and digital media. We therefore combine two complementary worlds with Adannoncencen. We ensure that our customers are hybrid in terms of advertising and can go full throttle with a good feeling," Barbara Schmideder is quoted as saying in the press release.

According to the advertising specialist, the fact that customers can use ads to organize their marketing efficiently plays a decisive role. "Because, as mentioned, we use all channels and can therefore provide our customers with comprehensive support. And because we offer all the services and products required for successful advertising in terms of consulting, implementation and controlling."

Support and transparency

"Opening up the digital world is part of our core offering. Many SMEs in particular are unsure about this because they lack the relevant know-how. We want to help them find an optimal media mix with our advertising consultancy. We take care of the planning, implementation and support of the measures. And we do this in such a way that our customers also stand out online and achieve their advertising goals," emphasizes Felix Heidelberger.

In addition to SMEs, the company also targets all other companies in Switzerland that place advertising orders of any kind, says Erwin Gross. "We specialize in particular in complex print planning and national and regional political campaigns. With headquarters in Köniz near Bern and a branch in Affoltern am Albis, we also focus on the major regions of Bern, Zug and Zurich."

In December 2020, it was announced that the Winterthur-based company Klarsicht would take over the satirical magazine Nebelspalter and relaunch it digitally. As is well known, the company is backed by former BaZ editor-in-chief Markus Somm and around sixty investors. (Werbewoche.ch reported).

It is now known that Die Antwort has won the contract for the communicative launch after a pitch process. The first works will soon be on display.

Sascha Urlau joined PepsiCo's Public Affairs & Communications team at the beginning of 2021. The 34-year-old started his career at PepsiCo and has been working as Event Project Manager and Senior Event Coordinator for the last five and a half years. Now, Urlau is expanding his responsibilities to include Corporate Events & Partnerships. "In my new role, I will be first point of contact and driver of sponsorships and engagements on behalf of PepsiCo," explains Sascha Urlau, referring to the DACH region. "A key focus of my role will also be organizing political events and pushing and intensifying into strategic partnerships."

Within the Public Affairs & Communications department, 30-year-old Adriana Cerami takes on the position of Head of Corporate Communications at PepsiCo DACH. Cerami has been with PepsiCo for one and a half years and previously worked as a product communications specialist at Hyundai Motor Germany and as a consultant at Fischer Appelt, among others. Now, in her role at PepsiCo, she acts in particular as the main contact for media.

Kai Klicker-Brunner heads the team of three. The 36-year-old has been Head of Public Policy, Governmental Affairs & Communications DACH and a member of the PepsiCo management team for four months. He previously worked for Philip Morris International for around eight years. Klicker-Brunner now heads the department at PepsiCo and assumes responsibility for Public Affairs. Accordingly, from now on he will focus on the dialogue with stakeholders and decision-makers from politics, business and society. "In the past, PepsiCo has not been particularly present in the public debate on the relevant issues of our time, and has also not been open enough to discussions and impulses from outside," says Klicker-Brunner. "In the future, I would like to give the ambitious agenda of the world's food company a face to stakeholders and decision-makers in this country as well, and promote exchange and cooperation."

With Eliane Stocker, a presenter with many years of radio experience will start on April 1, 2021. The 34-year-old began her radio career in 2007 at Toxic.fm and then moved to Radio Basilik, where she held various positions for around ten years, including host and morning show host. At Radio Argovia, Stocker will host the Firobigshow as well as the midday show.

Also from April 2021, Tristan Scherer will begin his moderation work at Radio Argovia. The Aargauer has been working for CH Media since 2017. Since completing his commercial apprenticeship and vocational high school, the 19-year-old has worked for CH Media's corporate communications department. He gained lasting radio experience at the training radio station Kanal K from 2015 to 2020. Scherer will host the weekend show every Sunday. In addition, he will also be used in the midday show.

Vanessa Landert will join the Argovia presenter team in May 2021. With her start at Radio Argovia, the 24-year-old is returning to her roots. Landert got her start in the radio world with an internship at the CH Media radio station. She then moved to Radio Inside in Zofingen, where she produced and hosted the morning show for around two years, and was later appointed presenter. Since the end of 2019, the Aargauer has been hosting the morning, daytime and evening shows alternately at Radio Top. Landert will host the firobig show and the midday show.

Benjamin Tück, 37, joined Accenture in 2009 and has been Managing Director and Partner of Accenture in Switzerland since 2017. In his role, he was responsible for the management and development of global clients and will continue his client responsibilities.

Going forward, Accenture Interactive's focus will increasingly be at the intersection of technology and creativity, with the goal of creating ever newer, differentiating experiences for customers. In addition, the ecosystems of Switzerland will be in the foreground.

Tück succeeds Thomas Ruck, who has been with Accenture for twenty years and was Managing Director of Interactive in Switzerland since 2014. He moved to a new role within the company back in December.

As the office of the Bern City Council announced on Thursday, the device is called "SafeZone". It flashes if the wearers of the device disregard specifications previously entered into the system, such as minimum distances and the duration of a contact. The sensors measure the distance to each other once per second.

In a description of the device, Bernexpo writes that the Swiss Covid app covers the public space. The use of "SafeZone" makes sense where there is controlled entry and exit. Bernexpo thus "brings back the joy of the live event." According to the manufacturer, data protection is guaranteed. The system records anonymous encounters, distances and durations.

On February 1, the Bernexpo Group had announced that it wanted to expand its core business with new, digital business areas. In the future, it also wants to offer visitors to events "beneficial, digital services via state-of-the-art and mobile communication channels. (SDA)

In the worst case, this leads to a product failing. It would therefore be important for companies to pay more attention to the initial review on platforms. Customers, in turn, should not only compare reviews on a website.

Evaluation guide function

Sungsik Park, now a doctoral candidate, had noticed that the same product had sometimes wildly divergent reviews on different platforms. His question here: "Why would a product achieve a 4.7-star rating with 100 reviews on Amazon, but only four or five reviews with two stars at Walmart or Best Buy?"

Park and his colleagues analyzed the reviews of identical products on Amazon and Best Buy. In the case of vacuum cleaners, for example, 30 percent of the models offered on both platforms have a good initial rating on one platform and a poor rating on the other.

That allows for a good comparison of how it plays out. "The first review can potentially influence the complete evolution of customer reviews," says UF marketing professor Woochoel Shin. That's because, according to the study published in Marketing Science, the first review can influence both the number of subsequent customer reviews and their tone, and it does so over three full years. The former is related to the fact that a bad first review leads to fewer purchases, meaning the product has less chance of further reviews.

Do not compare one-sidedly

Ultimately, this means that ratings on a single platform do not provide a clear picture. "We want customers to know that this information is easily distorted," Park emphasizes. Anyone who wants to make a truly informed buying decision should compare reviews from multiple platforms - after all, a second site could present a completely different picture of the same product.

For companies, on the other hand, it would probably make sense to rethink their strategies for dealing with online reviews. After all, they do monitor them. "But they focus on the review average, not a single rating, and only after customers have had enough time to evaluate the product," says UF marketing professor Jinhong Xie. It would be important to react quickly to one particular review, namely the first one. After all, a poor initial rating literally cries out for measures to be taken to counteract its possible effects. (pte)

The campaign launched in 2020 will not only be expanded to include new image images, but additional product themes will also be included. "In this way, Credit Suisse is consolidating its positioning as a 'bank for entrepreneurs', focusing on the innovative and courageous mindsets of entrepreneurs," says David Schätti, Head Marketing Initiatives & Advertising Switzerland at Credit Suisse.

The nationwide campaign is a song of praise for entrepreneurs. With innovative subjects placed in a supposedly contradictory context, the inspiration moment for entrepreneurs is visualized. "For example, entrepreneurs see how heart tissue can be made from a 3D printer or sustainable sneakers from PET. This is how we illustrate the entrepreneurial mindset and the creative idea behind 'Why not.'" explains Sandra Biering, Head Marketing Initiatives & Advertising Premium/Corporate/Institutional Banking at Credit Suisse.

As part of the campaign, Entrepreneur Day will also be held on February 20 in 2021. Together with its partners, Credit Suisse aims to give entrepreneurs the ideal start by offering free company start-ups. In addition, there will be other offers for existing SMEs.

The multi-stage campaign, which consists of an awareness, consideration and performance tier, has been running since Monday with data-driven digital, social, TV, print and POS ads segmented by target audience.

Pasta Premium plans to use the engagement with the "Bschüssig" brand and Remo Käser in an initial phase via Käser's social media channels. "Through his active work - on and off the wrestling field - Remo is already one of the most prominent wrestlers and inspires many young people. We have been in contact for two years and now it was time to reward his exemplary commitment," says Beat Grüter, CEO of Pasta Premium.