With Andreas Schrag, the Scout24 Group is gaining a proven expert in the Internet industry, according to a statement. The graduate business economist gained his first professional experience in the areas of online marketing and e-commerce at Maxomedia. After joining the company as a junior project manager in 2006, Schrag worked there as a project and consulting group manager until 2010. He then accepted an offer from Goldbach Interactive. As a member of the management board, Andreas Schrag was responsible for the Websites, Shops and Portals business unit. He led a team of more than ten consultants who were involved in the conception and implementation of web projects and business solutions on the Internet.

Andreas Schrag's task is to consolidate and further optimize the positioning of the Scout24 portals. The network includes, for example, Autoscout24.ch, Immoscout24.ch and Jobscout24.ch.

His predecessor, Frank Gerber, has decided to go independent after 12 years of service within the Scout24 Group. During his tenure, he was responsible for building up a professional marketing organization. Frank Gerber will continue to support Scout24 as a consultant and oversee various projects.

Image: Goldbachinteractive.com
 

A chicken with a mega egg, a hot dog with a giant sausage and a football-sized ice cream. According to the press release, all the designs are intended to communicate the main message in a direct and uncomplicated way: As an Orange Prepay customer, you get more bang for your buck every time you top up. The campaign includes both print ads and online measures and will run until May 25, 2013.

Responsible at Orange: Alessandra Nicoletti (Director Brand & Marketing Communication), Heidi Truog (Communication Project Manager), Martin Zehnder (Advertising Manager), Patrick Römer (Online Campaign Manager). Responsible at Publicis: Grischa Rubinick (Creative Director), Nicolas Vontobel (Senior Art Director), Mischa Müller (Graphics), David Lübke (Text), Alexandra Stojanovic (Consulting), Benjamin Kägi (Art Buying).

 

A new series of spots shows what happens when you make more of the different rooms. The insight that everyone gathers in the kitchen at the end of occasions at home serves as the implementation. But with a little imagination and new furniture and accessories, the other rooms suddenly compete with the kitchen. And so, in the course of the TV spot, guests also gather in the children's room, the bathroom or even the newly refurbished laundry room. In addition to the main spot, various additional spots throughout the year draw attention to the respective promotions, according to the press release.

Responsible at Micasa: Christoph Vogler (Head of Market Development Specialty Stores), Katrin Tschannen (Head of Market Development Micasa), Claudia Schüepp, Pascal Fussen, Marjana Dugonjic (Project Management). Responsible at Leo Burnett: Johannes Raggio, Pablo Schencke (Creation), Michael Gassler, Sebastian Zeuner (Consulting), Erasmo Palomba, Suzana Kovacevic (Art Buying). Directed by: Trevor Melvin. Production: Markenfilm, Florian Studer. Music: Spacetrain.
 

While Adcom sees its own core competence in implementation, creative concepts and ideas will be added by Triebwerk and Robert Erhart. With the takeover, Adcom aims to establish a presence in the greater Basel area, among other things. "With Robert Erhart, former owner and Managing Director of Triebwerk Event, we are gaining a proven marketing and event expert with extensive industry know-how", says Daniel Dysli, Managing Director of Adcom.

Robert Erhart: "In future, I will be able to concentrate on providing comprehensive advice and support to our customers as well as developing and designing innovative communication solutions. I'm really looking forward to that. The size and infrastructure of Adcom is an ideal platform for Triebwerk. Our customers will benefit from this and receive significant added value from the Adcom Group's other services in the area of brand activation and customer activation."

Shortly after the supposed start of the movie, the picture stopped and a young man addressed the bewildered audience in English. However, the Portuguese subtitles failed a little later. Only a few lucky viewers were not dependent on it and understood the text that followed. High time for a language course. The Zebrabold agency was responsible for the campaign.
 

"With Wim, we were able to bring our preferred candidate on board, who can now dedicate himself to the qualitative development of the digital division," said CCO Thomas Wildberger in a press release. The Publicis digital unit has thus grown to 15 specialists.

The multi-award-winning 35-year-old Roelfs started his career in Switzerland at web service provider Futurecom and has worked for Jung von Matt/Limmat since 2008 on well-known projects such as Migipedia and M-Budget.

The 33-year-old Thomann, previously a member of the Executive Board and Head of Sales at the Amiado Group, will be responsible for the sale of all branded digital offerings of Axel Springer Switzerland in addition to his previous role. According to the press release, in addition to the existing sales activities at the Amiado Group with the Students.ch, Usgang.ch and Partyguide portals, these now also include all stationary and mobile digital offerings from Beobachter, Bilanz, Handelszeitung, Tele, the trade journals and the Finanzen.ch portal.

The 39-year-old Stefan Gerber has joined the online marketing team as Digital Sales Manager. He took over the marketing of the consumer platforms Beobachter.ch and Tele.ch on March 3, 2013. Roberto del Buono, who as Digital Sales Manager will now focus on marketing the business platforms, and Antonio Prosperati as Campaign Manager complete Matthias Thomann's team.

In his new role, Thomann will report to the Sales Directors Musti Asaf (business media) and Sandra Peiti (consumer magazines) as well as to the Managing Director of the Amiado Group, Oliver Diggelmann. After completing his studies at the University of St. Gallen and Science Po Paris, Thomann worked in the pharmaceutical industry, including in the USA, Singapore, Italy, Germany and Switzerland. He then worked for a management consultancy, supporting the launch of various e-commerce services in Germany and England.

The previous Head of Online Advertising Market, Christoph Schneider, is leaving the company to take on new tasks. "Christoph Schneider has successfully built up Axel Springer Switzerland's online marketing and developed new digital marketing concepts for Axel Springer Switzerland," says Executive Board member Thomas Garms. "We would like to thank him for his pioneering work and commitment to date and wish him every success."
 

Nicolà Bär starts as early and news editor for the Radio 24 umfsteller. Previously, the 26-year-old worked as an editor at Radio Top. The trained businessman has already gained various internship experiences in gastronomy, real estate and the radio industry.

The same function will be assumed by 28-year-old Sereina Tanner. The experienced radio journalist most recently worked as an editor at Radio Energy Zurich. After her commercial apprenticeship at Ringier, she first worked in administration until 2003, when she was responsible for TV buying and media planning at Mediacom. This was followed by editorial internships at Radio Toxic.fm and the Tages-Anzeiger.

 

The success of the start-up, which was founded in 2006, calls for new structures, according to a statement. The translation business in particular has developed successfully in recent years. Double-digit growth rates are the result.

The Zurich-based company is now investing in customer support and strengthening its consultancy with copywriter and creative director Enrico Bachmann. "We wanted someone who knows all facets of the matter of text when advising existing clients and acquiring new ones," says Rinaldo Dieziger, CEO of Supertext.

After dropping out of medical school, 48-year-old Enrico Bachmann attended the Communications Academy in Hamburg and spent more than 20 years working for agencies in Switzerland and Germany such as GGK, Scholz & Friends, WHS, Grey Worldwide and JWT, where he developed award-winning national and international campaigns for clients such as Möbel Pfister, BMW, Mediamarkt, Sony and Kimberly Clark.

Enrico Bachmann is a member of the Swiss ADC and advises start-up companies and NPOs on communication issues. He lives in Zurich with his partner and their daughter.

 

Last September, Kurt Aeschbacher and Hans-Jürg Rufener founded 50plus together. The core of the young start-up is the 50plus magazine of the same name. The magazine has over 350,000 readers. 62 percent of them are aged 50 to 64. This target group is considered to be "quality-conscious, sporty, active" and attaches great importance to Swissness. And is also known to have high purchasing power. This is why these former senior citizens are often referred to not only as silver surfers, but also as golden agers. At the specialist event, Peter Gross, Professor of Sociology at the University of St. Gallen, wants to find out what this stage of life has to do with a "stroke of luck". Thomas Bürgi from the School of Business will present a study on how the 50-plus generation uses social media. Petra Dandl from Prosieben Sat.1 discusses with Aeschbi about Sat.1 Gold, "how a channel actively approaches the target group of 49- to 64-year-olds".

The afternoon event on Monday, April 8 starts at 2 p.m. and takes place in the Labor-Bar. Admission is free. You can register via 50plus-survey.ch.
 

In the early morning on the Utoquai in Zurich and on the Zentralplatz in Biel, numerous potential collision objects in the street space - from poles and pillars to benches and trees to cars and fountains - were completely wrapped with padded packaging foil. The films were held together by adhesive tapes with the inscription "Even better protection is provided by a bicycle helmet," according to the release. "For once, we wanted to demonstrate in a slightly different way that there are very simple ways to protect your head. With a surprising on-site action that also has the potential to be picked up by the media," says Thomas Kurzmeyer, Creative Director at Wirz. Because bicycle helmets are still worn too rarely in everyday life, especially in the city. "The risk of accidents over short distances is often considered low," explains Daniel Menna from the BFU, "which is why the helmet stays at home despite being available."

The campaign and the media response in the Blick am Abend, the Bieler Tagblatt and on Bluewin TV, among others, show that such fundamentally serious topics can also be communicated with wit and without any moralistic finger-pointing.

Responsible at the BFU Beratungsstelle für Unfallverhütung: Peter Matthys (Head of Marketing / Campaigns), Camilla Krebs (Campaign Manager). Responsible at VCS Verkehrs-Club der Schweiz: Cristine Steinmann (Project Manager Road Safety). Responsible at Wirz Advertising: Thomas Kurzmeyer (CD), Rahel Nemitz (art direction), Ben Staudenmann (graphics), Franziska Pennington (text), Flurin Hardt, Fabiana Imhof (consulting), Royal Rolls Production (film production), Streuplan (promotion).

 

At the Swiss Dialog Marketing Award (SDV Award), awards are presented in 16 categories as well as the two special prizes SDV Junior Award and Platinum Award. It is not yet clear who will win the awards. But the jury has now determined the nominees for the categories. "2013 is a strong vintage. I am very pleased with the results," says Christian Huldi, chairman of the jury. "We were able to evaluate many good works on broad topics."
 
The well-mixed jury with specialists from all areas of dialog marketing went to work critically, according to a statement. In addition to the objective evaluation of the submitted campaigns, the jurors worked for the first time with an emotional checklist. This additionally helped to classify the work. Only those who looked at a campaign with the feeling of "resentment" and thought to themselves that they should have come up with such a perfect work themselves were awarded the maximum number of points.

The new basis for judging was also a support to determine whether the campaign at hand was also in line with the spirit of the Swiss Dialog Marketing Award. Fifteen percent of the entries received a bronze, silver or gold award from the jury. "The further step towards the quality of the award is clearly noticeable here," says Milo Stössel, President SDV. This year, slightly fewer certificates were awarded than last year. On the shortlist, Swiss works and agencies again dominate by a clear margin, as was already the case with the submissions. This means that what you can examine at the award night on June 14, 2013 and afterwards at the traveling exhibition is truly the best of Swiss dialog marketing. Tickets for the awards ceremony will be available from April 16, 2013 at Sdv-award.ch. Werbewoche is a media partner.

Number of works on the shortlist

13	Airport agency
5	Y&R Group
3	Maxomedia
2	Draftfcb Lowe Zurich
2	GKK Dialog Group, Germany
2	Jung von Matt / Limmat
2	Publicis Communications
2	Wirz Wietlisbach Dialog
2	Wunderman, Germany
1	Alex Schmid
1	Comqed Dialog
1	Contexta
1	Havas Worldwide Zurich
1	Content&Form Communication
1	Ogilvy One
1	UPC Cablecom
1	Valencia