But the portrait of a fan is also depicted on postbuses, Postomats and 15'000 letter inserts. Swiss Post has made the search for the fan the theme of its campaign. The campaign was developed in collaboration with SMLY, an agency for social media and branded content.

The heart of the Campaign is a personalized film. In it, the user experiences what it could mean to be the biggest fan of the Post. If you want to take part, all you have to do is register at the end of the film. Swiss Post keeps its promise and implements what is shown in the film: The portrait image of the eventual winner will be printed in large letters on a Swiss Post truck and will travel throughout Switzerland for half a year.

From all applicants, 50 finalists will be selected and their portrait photos will be distributed on over 15,000 letter drops across the country. Using the smartphone app "Scan a Fan," anyone who wants to play can check in at the letter drops and collect points for the fan pictured on it. Whoever manages to mobilize friends and fellow players throughout Switzerland will become Swiss Post's biggest fan. In addition to the winner, the portraits of the seven fans with the most points will appear on two more trucks, three Postbuses and on the displays of all Postomats.

"By combining online and offline elements in the campaign, Swiss Post illustrates its role as a bridge builder between the digital and physical worlds," says Roland Schwarz, project manager for marketing communications at Swiss Post. In addition, Swiss Post is once again putting customers at the center of the search for the biggest fan: "On over 15,000 letter drops throughout the country, real customers are depicted who say of themselves: I am a fan of Swiss Post! Is there a more credible testimonial?" says Marc Leuzinger, owner of the SMLY agency.

Responsible at the post office: Roland Schwarz (Project Manager Marketing Communications), Sarah Nünlist (Head of Online Editorial and Social Media) Michael Eberle (Head of Brand Management and Advertising). Responsible at SMLY: Marc Leuzinger (overall responsibility/creation), Güvener Gokce (digital production), Hendrik Bonow (art direction), Tom Zürcher (text). Responsible at Chocolate Films: Michela Trümpi (Producer), Marcel Langenegger (Director), Filip Zumbrunn (Camera) Great Garbo (Music), Cloudscape (Post-production).
 

Wegener is succeeded by Detlef Steinmetz, as Presseportal.ch writes on Wednesday. Steinmetz previously held a management position at Deutsche Telekom.

English is becoming increasingly important, even in Switzerland. Language purists therefore fear that Anglicisms are gaining the upper hand in the national languages. It is generally assumed that English expressions are "in" with young people, especially when they use new, informal forms of communication such as text messaging. However, this is not the case, as researchers led by Elisabeth Stark from the Department of Romance Languages at the University of Zurich have discovered as part of a wide-ranging study based on a total of 26,000 text messages.

Very rare English expressions

For example, 4,600 text messages each from mostly young people from German-speaking and French-speaking Switzerland were examined for Anglicisms. The results show that English expressions are rare in both German and French text messages. Only 3.16 percent (German) and 2.34 percent (French) of all words or parts of words were English. Most of these (German: 2.57 percent, French: 1.76 percent) were borrowings such as "computer", "cell phone" or "jogging/jogging", which have long since found their way into the Duden and the Grand Robert. Only 0.59 percent (German) and 0.58 percent (French) were "real" English words. The most frequently used words are fixed greetings and farewells such as "Hi", "Love you" or "Kisses".

"It's not the case that young people only write their text messages in English," says Elisabeth Stark. By comparison, other studies show that Anglicisms in the spoken language also only make up around two percent of the vocabulary used. "The Anglicisms are there, but they don't threaten the native languages," concludes the researcher. The study even shows that Swiss-German text message writers with a higher level of education are more likely to use Anglicisms. "Anglicisms are more an indication of education, not of a decline in the German language," says Stark. In French, the use of foreign English elements was too rare to be able to prove such a connection.

Above-average number of multilingual SMS

More often than in English, the Swiss switch to another national language or between dialect and standard when writing text messages. Overall, around 24% of all text messages surveyed are multilingual, i.e. contain foreign elements such as in the sentence "See you next Wednesday, je t'aime". The language changes are almost twice as frequent in Swiss-German text messages (28 percent) as in French text messages (15 percent). In the Rhaeto-Romanic data set, as many as 53 percent of all text messages contain at least one language change, while the figure for Italian text messages is 23 percent. "Compared to similar SMS corpora from other countries, these figures are very high," says Stark. Switzerland's multilingualism is therefore noticeable in the text messages.

Correct spelling

Text message writers adhere closely to the spelling principles they learned at school. Some researchers claim that they type their text messages as they speak, trying to save every single letter. "For example, you could write "du komst" instead of "du kommst". That would be shorter and pronounced the same way," says Stark. However, her research shows that such spellings are very rare in German-language text messages, over half of which are written in an Alemannic dialect. This means that the Swiss do not abandon the rules they learned at school when writing text messages.

This is quantitatively proven for French-language text messages. Here, too, correct spelling usually prevails over the temptation to abbreviate words. "In French, there are many inaudible endings that are only written," says Stark. In the sentence "La voiture que j'ai achetée" (the car I bought), the participle (achetée) has a feminine ending (-e), which is orthographically correct. However, the word would be pronounced in the same way as if you were to write "...acheté". Nevertheless, around 90 percent of these cases are spelled correctly in text messages, says Stark. She explains this by the fact that the writing process is virtually automatic. "People don't even think about saving characters when writing grammatical information."

SMS for research

The international research project sms4science investigates communication via SMS and attempts to describe the linguistic characteristics of short messages. For the Swiss sub-project, the researchers invited all cell phone users in Switzerland in 2009 to send a copy of the text messages they sent to a freephone number and to complete an anonymous questionnaire on the Internet. In total, around 26,000 text messages were collected in Switzerland: 18,000 in German (of which around 7,000 were not in dialect), 4,600 in French, 1,500 in Italian and 1,100 in Romansh. Researchers from the Universities of Zurich, Neuchâtel and Bern as well as the University of Leipzig are involved. (SDA)

Image: Keystone
 

In the Viva World, customers receive unlimited access to the Universal Music database with over 600,000 songs and also benefit from offers and competitions on the subject of music. One of these contests offered exclusive tickets to the first "Viva Showcase" with Stress, Noah Veraguth and Bastian Baker.

At the start of the campaign, the Viva website at www.credit-suisse.com/viva underwent a redesign. The multi-stage campaign then included direct mailings, a national billboard, advertisements, radio spots, online advertising media, and media cooperations with Radio Energy, students.ch, and Usgang.ch.

On May 31, 2013, Stress, Noah Veraguth and Bastian Baker then rocked the stage of Zurich's Kaufleuten in front of more than 850 music enthusiasts. In addition to songs from their joint album "Noël's Room", the artists also performed their own hits, partly in a trio or with surprise guests M.A.M. and Karolyn. It quickly became clear why Stress and his friends are among the best live acts in the country. In radio interviews, visitors gave the live performance and the atmosphere of the first "Viva Showcase" top marks.

Responsible at Credit Suisse: Tarkan Özküp (Marketing Private & Business Banking CH -overall responsibility), Daniel Fischer (Marketing Private & Wealth Management Clients), Olivia Zechner (Marketing Bonviva & Viva - team management), Raffael Leu (Marketing Bonviva & Viva - project manager), Christian Clavadetscher (Marketing Bonviva & Viva), Eliane Hugentobler (Event Management). Responsible at Streuplan: Thomas Back (overall responsibility), Stefanie Fink (art direction), David Roth (text / concept), Sébastien Rouiller (consulting),
Dalibor Tihi (Online); Stefan Frick (Universal Music).

Recently this place reported on how Mini got Mexican ladies out of the habit of wearing make-up at the wheel. Leo Burnett London used a similar approach - "surprising" jokes with a hidden camera in the vestibule of the toilets - to discourage English drivers from drinking. The occasion was the awareness campaign "Think! Don't drink and drive" and the "victims" were probably "not very amused".
 

In terms of the risk of a heart attack, this is almost reminiscent of the elevator joke that a Brazilian TV station pulled last year (Werbewoche.ch reported). But before anyone gets upset about the campaign and wants to protect the poor involuntary actors: the protagonists were actors and the supposedly hidden camera was far less hidden than the TV audience assumed. But the message is still there: "Think what impact a drink could have on your night out". (hae)

via Likecool.com

During the Tour de Suisse from June 8 to 16, 2013, the web application "Tour de Tweets" offers every tweeting cycling fan a chance to win the yellow leader's jersey. Anyone can participate and work their way to the top by tweeting accordingly, according to a statement. In addition, the microsite offers up-to-date information about the most active cycling pros on Twitter and the team sponsors discussed on the social web. Thanks to Responsive Design, the Microsite can also be used on mobile devices. This way, visitors to the Tour de Suisse can tweet their experiences from the roadside on site, take part in the online "Tour de Tweets" race and find out about the current standings.

Like in the real race

The Twitter user who tweets most actively on the subject of the Tour de Suisse or is mentioned by others in this context rides in the yellow jersey. The Twitter racers improve their overall ranking on the one hand by using the hashtags #TdSuisse and #TourdeSuisse themselves. On the other hand, the "Tour de Tweets" riders can also be cheered on by their fans, just like in the real race: Through tweets mentioning them along with the hashtags mentioned above. While the top five users are in the leading group, the evaluation continues with the places 6 - 15 in the peloton. This makes it easy to see how many tweets a rider from the main group is still missing to catch up with the leading group. An update of the data takes place every 15 minutes. The finish and final overall classification is scheduled for June 16, 2013.

Twitter monitoring

Through targeted social media monitoring, all tweets related to the Tour de Suisse can be observed, cleaned up and evaluated. The analysis and Twitter ranking for the overall ranking on the microsite is made possible by the social media monitoring provider Brandwatch.

Responsible at Goldbach Interactive: Stephanie Wörmann (Project Management), Cyrill Schneider (Creative Direction), Raphaël Liechti (Art Direction), Dominic Wirz (Text), Cyril Mouttet (Programming).

This is where the campaign comes in, explaining in a simple way how important renewable materials are for environmental protection, according to a press release. The campaign aims to sensitize consumers to the topic in a playful way. It explains why renewable materials are an important part of the environmental agenda and how important it is to use resources responsibly. Consumers are addressed via different channels in the various countries, in Switzerland for example via the website Tetrapak.ch and Facebook.

"Responsible management of our forests benefits the environment as well as consumers and industry: forests are increasingly protected, making wood and cartonboard available almost indefinitely to meet the growing demand for packaging and other goods," says Dennis Jönsson, President and CEO of Tetra Pak. "The campaign underlines our efforts to offer sustainable packaging solutions," Jönsson continues.

Tetra Pak is one of the world's largest purchasers of wood for carton production and therefore sees the protection of forests as a corporate duty. Last year, around 173 billion Tetra Pak beverage cartons were processed, an average of 70 percent of which are made from renewable raw materials. This brings Tetra Pak ever closer to its goal of selling packaging made entirely from renewable materials.

Based on a survey conducted, Tetra Pak came to the conclusion that a large proportion of consumers do not understand the term renewability and often confuse it with recycling. This is where the current campaign comes in, explaining the topic of renewability in a simple and appealing way and highlighting how and why Tetra Pak wants to source the cartonboard it needs from responsibly managed forests internationally. Tetra Pak aims to have 100 percent of the cartonboard it procures certified by the Forest Stewardship Council (FSC). In Switzerland, Tetra Pak has already been offering all its products with FSC certification since this year. The FSC is regarded as the "gold standard" for certification in the forestry sector.

The broadcasting of the state broadcasters was to be stopped as early as Wednesday night. A total of around 2,900 technicians, employees and journalists were to lose their jobs, Greek media reported. They are to receive severance pay. "There can be no sacred cows that cannot be slaughtered when savings are being made everywhere," said the government spokesman. State radio and television is a classic example of "unbelievable waste" with costs of 300 million euros a year and seven times more staff than comparable broadcasters. "This all ends tonight," said the government spokesperson. There could be "no major changes without radical measures", he said. Employees of state television told the news agency DPA that they were "shocked" and wanted to occupy the central building in the Athens suburb of Agia Paraskevi.

Smaller transmitters planned

The Association of Greek Journalists announced a work stoppage. Television showed how angry employees gathered. The plan is to work out a new concept for a smaller state TV and radio station with around 1000 employees in the coming months. The model is to be the most modern broadcasters in Europe. The public employees' union (ADEDY) called for resistance against the government's decision. The corresponding law is to be passed quickly. However, observers feared that the law could lead to turbulence in parliament.

End of a 75-year era

Three nationally broadcast television channels, seven nationally broadcast radio stations and 19 regional radio stations will be closed. This marks the end of a 75-year era in the Greek media landscape. The first state radio program was broadcast in 1938. As part of its consolidation program, Greece must lay off 4,000 state employees by the end of the year. By the end of 2014, 15,000 are to go. The EU Commission in Brussels only emphasized on Tuesday that it was important for Athens to implement the agreed reforms of the current programme.
 

According to the press release, the Cat Power logo has been strikingly staged with typography. The artist's symbol can be recognized from afar, while all the information can be read from close up. The poster can now be seen throughout Switzerland.

Responsible at Exil and Bad Bonn Düdingen: Dominik Müller (Communication), Michi Vollenweider (Production Manager), Daniel Fontana (Booking). Responsible at Kreienbühl and Vogler advertising agency: Oli Kreienbühl, Reto Vogler.

In doing so, they expect Mediapulse to actively participate in finding a solution, thus fulfilling its legal mandate, according to a statement.

In their notice, the ten Telesuisse broadcasters had stated that the figures provided so far by the new "Kantar" measurement system were not acceptable to them: The system shows large incoherencies and inexplicable fluctuations from one day to the next when measuring small stations and small geographical areas, which are typical for regional television. The confidence interval is unacceptably high, a statement said. Such figures did not allow any usable conclusions for programming and posed a serious economic risk for the stations if used in the advertising market.

In its order of May 23, the Federal Department of the Environment, Transport, Energy and Communications (DETEC) stated that the new measurement system meets the "basic legal requirements", but also acknowledged that it is fundamentally difficult to measure regional stations with such a system. Literally, the order states, "It is therefore not surprising that Mediapulse and Swiss local television are currently jointly looking for an alternative survey method that better meets the circumstances and needs of this type of media than automated electronic measurement systems." In addition, the Uvek has obliged Mediapulse to implement a plan of measures for the "optimization" of the Kantar system.

This confirms Telesuisse's position: The new measurement system is only suitable for regional stations to a very limited extent. This means that Mediapulse is not yet fulfilling its legal mandate - at least in the area of regional stations. Telesuisse sees the following possible solutions in this situation:

- Development of an alternative survey method for the regional stations
- Measurement by the Kantar system at the language-regional level (advertising pools), but at the regional level by an alternative survey method
- Improving the Kantar system so that it is also suitable for regional stations

Telesuisse is currently examining all these possible solutions, in close cooperation with Mediapulse, but also with other providers in the area of usage research. The aim is to be able to provide the advertising industry and the public with user figures again as soon as possible.
 

The Swiss Video Network's moving image inventory is already integrated into the Quickplan and Optiplan strategy and planning tools, according to a statement.

Online and TV moving-picture planning are still based on different key figures: While classic TV planning is based on GRP, CPP and net reach, online planning is based on impressions, CPM and frequency capping. With the "Swiss Video Network for TV" tool developed especially for media agencies, they can now book Switzerland's largest network for online moving image advertising in the same way as a TV station and offer the customer consolidated reporting. This integrated planning and handling of moving image campaigns for classic TV and online is finding favor with media agencies - it has already been integrated into the Quickplan and Optiplan strategy and planning tools. However, Stailamedia also offers agency-specific planning solutions.

This technical innovation is made possible by the growing quality and reach of video content on the web and modern targeting technologies. Furthermore, younger target groups are becoming increasingly difficult to reach on traditional TV, which is driving demand for integrated TV and online motion picture planning worldwide.