On September 21 and 22, 2013, the time has come again: international stars will meet on Zurich's Landiwiese to compete for the coveted prize money in front of thousands of skateboard, FMX, MTB, snowboard and freeski enthusiasts. Following an agency evaluation, Rod Kommunikation has now been commissioned to develop the appearance of this year's edition of the international sporting event. Rod was already represented at last year's edition as part of the "Tickets 4 Friends" initiative (Werbewoche.ch reported).
 

This emerged from a statement issued by Mediapulse last week. The injunction was issued by the private broadcaster 3+. Mediapulse is not allowed to publish any TV user data until the injunction is lifted. The new figures have been under lock and key since the change in the data collection system at the beginning of the year.

In its statement, the Mediapulse Foundation points out that the Department of the Environment, Transport, Energy and Communications (DETEC) judged the measurement system to be legally compliant in May. This means that there is no longer any reason to prevent the publication of user data. However, several television channels, led by 3+, described the measurement method as flawed. They therefore objected to the publication of the data collected in this way. (SDA)

Historical milestones, portraits of people in front of and behind the scenes and visions for the future are the main topics of the anniversary magazine, which was produced in two languages and optimized for the web in just three weeks, according to a press release.

The agency also implements applications for guests worldwide, from a modular mailing system consisting of brochures, offer cards and mailing envelopes to the design of the user interface for room control via iPad.

After the Basel awareness campaign for the promotion of mental health in 2011 and 2012, which attracted attention far beyond the country's borders, the Department of Health of the Canton of Basel-Stadt is once again putting this socially significant topic in the public eye this year - with a surprising novelty that makes viewers take a closer look in a clever way: Thanks to lenticular technology, the subjects, once again conceived and realized by CR Basel, use only one portrait image each to draw the changeable face of a person who at first glance appears to be laughing and - depending on the angle of view - shows a somber expression when looked at a second time.

The conclusion "Look instead of look away - mental illnesses have many faces" directly calls for a closer look at the people in one's personal environment. The aim is to strengthen the sense of mutual responsibility among the population in order to prevent mental illness. After all, social support is an important factor in reducing the risk of mental illness. Appreciation, encouragement, advice, a sympathetic ear and understanding, as well as joint activities or practical support when it comes to seeking professional help, help people cope better with stress and strain.

The eye-catching posters, which interact with passers-by, have been found throughout the city of Basel since June 2013. In addition, there are postcards with the same subjects and the most important address for further information on the topic on the page  Allgutebasel.ch

Responsible at the Department of Health Basel-Stadt: Thomas Steffen (Cantonal Physician Basel-Stadt), Christina Karpf (Program Manager Mental Health), Nicole Zingg. Responsible at CR Basel: Gabriel Heuberger (CD), Judith Mann (text), David Burkhardt (graphics), Thomas Fux (consulting).
 

"Mountains shows the variety of offers on Corviglia, Muottas Muragl and Diavolezza and makes you want to visit our wonderful mountain world," said Dieter Bogner, Head of Marketing Services at Engadin St. Moritz Mountains, in a press release. "Prime has succeeded in embedding our products in an attractive and independently designed editorial environment that informs and entertains readers."

In future, the magazine will be published annually and will contain offers for both the winter and summer seasons in German, English and Italian. In addition to the magazine, Prime has produced hiking and piste maps for the three mountains Corviglia. Muottas Muragl and Diavolezza.

Responsible at Engadin St. Moritz Mountains: Dieter Bogner (Head of Marketing Services), Corinne Anderhalden (Product Manager Corviglia), Maria Tutschek (Product Manager Diavolezza). Responsible at Prime Communications: Basil Hangarter (Creative Direction), Jan-Jesse Müller, Sandra Jerczynski-Koch, Nicole Tschanz (Consulting and Editing), Sven Christinger (Art Direction), Stefanie Huber, Erwin Lötscher (DTP).

 

With Pixobello24.ch images can be cropped and masked within a very short time. With this new service, Swissprinters Premedia offers professional users from the media and advertising the possibility of having images in small to very large volumes processed quickly and in the best quality, according to a statement.

The new service is accompanied in advertising with surprising communication: The Webguerillas agency is launching the portal introduction with the specific campaign idea "Pixel Zombies". According to the press release, this is intended to highlight the fact that graphic designers, desktop operators and polygraphs often work overtime until late at night and thus mutate into pixel zombies. Since the new platform takes over time-consuming work such as cropping or masking and delivers the results within 24 hours, these areas of the agencies are to be relieved.

The campaign includes a landing page (Pixelzombies.ch), various banner formats and a special direct action: Those who work late at the agency again in the evening can register at Pizza-gratis.ch order a free Dieci pizza to the agency.

Responsible at Swissprinters: André Reichenbach (Head of Premedia). Responsible at Webguerillas: Moritz Capelle (COO), Conrad Malcher (Creative Direction), Daniel Gremli (Text/Concept), Richard Wegele (Art Direction), Tatjana Meichtry (BGL), Mark Huber (Consulting).

 

One of the best moments during a hike is resting on a bench and taking a well-deserved look at the distance covered, according to a press release. Many hikers have their favorite benches that they visit again and again. These are what the current campaign for Migros' Heidi products is all about. With Heidi's hiking app, hikers can tag their favorite benches and share them with other hikers on the app and the associated website. Migros-heidi.chwhere all the benches are displayed on a large Swiss map.

The website also offers a range of hiking suggestions divided by difficulty, which are supplemented over time by many hikes by users. Indeed, via Heidi's hiking app, members of the platform can also record their own hikes and share them with other hiking enthusiasts.

The campaign is linked to a major promotional campaign in which the website and hiking app also play a central role. The campaign is advertised with ads, banners and a TVC tag-on. The centerpiece of the campaign is Heidi's hiking gear, which you can give to yourself as a gift. More than three million codes can now be found on all Heidi products. On the website Migros-heidi.ch these codes can be converted into Alpentaler and collected. But not only the purchase of products fills the Alpentaler account. Heidi's Alpentaler is also rewarded for recorded hikes, tagged benches and informative hike descriptions.

Responsible at the Federation of Migros Cooperatives: Jürg Spring (Head of Brand/Label Management), Roman Küng (Senior Project Manager Brand/Label Management), Bettina Huwyler, Sandra Stirnemann (Project Manager Brand/Label Management). Responsible at Y&R Group: Markus Gut (CCO) Thomas Engeli (ECD) Milan Pavic, Daniel Schranz (AD), Lena Nasdal, Florian Tillmann (text), Dominik Sigrist (graphics), Edi Walker, Barbara Bisko (consulting), Ivan Kellenberger (CIO), Marcel Lüscher, Paolo Brocco, Marc-André Bühler (programming).

 

With the new testimonial app, Connect Hearing clients will have the opportunity to tell their own story about their hearing loss on site after completing the hearing consultation process. The resulting videos will be published on Connect Hearing's website in the future and provide insight into the decision-making process leading up to the purchase of a hearing aid, according to a statement. The application will be launched in the United States. Rollout is planned in all markets by the end of the year. The testimonial app is the logical continuation of the strategy to make personal customer stories the core of the Connect Hearing brand.

Responsible at Connect Hearing / Sonova: Renato Di Rubbo (Director Marketing), Dario Bernardi (Senior Marketing Manager). Responsible at Serranetga: Remo Prinz (overall responsibility), Pascal Deville, Samuel Textor (creative direction), Daniel Pieracci (text), Daniel Zuberbühler (project management), Philippe Lehmann (screen design), Thomas Spreng (project management IT), Diego Dirren, Erwan Eydt, Oded Stein (programming).
 

The U.S. stores underwent a complete redesign for the launch of "Better hearing starts with a story."

The campaign will address differentiated target segments in various stages, the agency writes in a statement.

Wirz / BBDO won gold with the Scent memory for Marionnaud in the "Mailings" category. Publicis took the top award with the Renault recall campaign (category "Radio Commercials") and in the "Newspaper Advertising" category with the Beard campaign for Garnier. In the category "Radio Commercial", Draftfcb/Lowe and "Theater Rigiblick plays the news" are another Swiss agency to win precious metal (silver).

In addition, the Swiss agencies bring numerous shortlist places home with you: Call Lanz with the campaign "Stop hiding your teeth" for the Swiss Smile dental centers in "Poster Advertising", "Newspaper Advertising" and "Magazine Advertising". With the Campaign for Autism Forum Switzerland in "Radio Commercials," "Newspaper Advertising" and "Magazine Advertising. And with the "Cavemen"for the VZ Vermögenszentrum in "Newspaper Advertising" and "Magazine Advertising".

Draftfcb/Lowe won shortlist places with "BMW - The Fastest Christmas Song"(category: "Digital") as well as with the "Business Report" for Theater Rigiblick (categories: "Events" and "New Media").

Wirz / BBDO made it onto the shortlist with the work "Art Basel" for Tibits in the category "Poster Advertising" and "Newspaper Advertising" as well as with "Second-hand Stories" for Zürcher Brockenhaus ("Illustration and Photography") and "Fragrance Pairs" for Marionnaud in the category "Any Other". The "Tibits picnic blanket/bag" also earned Wirz a nomination in the "Product Ideas" category.

Jung von Matt/Limmat achieved shortlist places with "Back to School" for TCS in the "Public Service & Charity" category and "Binary Code" for NZZ (Newspaper Advertising category).

Leo Burnett Switzerland won nominations with "National Day Emmentaler" in the "Packaging" category and with the turnaround sets for Swiss Life.

All winners (PDF)
 

In the SRF report, the CEO Worldwide of Saatchi & Saatchi finds not only words of praise for Switzerland. Although the country is a "wonderful example for the world" that "does a lot very right," it lacks creativity and innovation. "Wake up! Pick up the pace, don't be so comfortable, don't be so satisfied!" He said he expects Switzerland to come up with ideas like Swatch did back in the day - when it was launched, the watch brand was as ingenious as Apple's products were later. The following SRF report shows how he assesses Swiss tourism and what impressions he takes away from Interlaken:

In addition, Kevin Roberts can also be seen in a longer interview on Srf.ch on topics such as the latest trends in advertising and shitstorms:

With the Advertising Week Roberts talked about the job of an advertiser and its challenges. You can read the interview in the upcoming print issue 11/2013.
 

For decades, Pius Condrau was director and chairman of the board of Stampa Romontscha Condrau SA in Disentis, which published the newspaper Gasetta Romontscha. At the beginning of 1997, the newspaper was merged with other Romansh newspapers into the new daily La Quotidiana.

Condrau had joined his father's business in Disentis at the end of 1949. In addition to his work as a publisher, the deceased was a passionate mountain hiker and as such was head of the Surselva mountain rescue service for 30 years. (SDA)

Image: Disentis.ch