The Swiss Confederation is thus making a further contribution to the implementation of the 1998 guidelines of the Washington Conference with regard to works of art confiscated by the Nazis. In doing so, it is reaffirming the great importance it attaches to coming to terms with the problem of Nazi looted art.

The new looted art internet portal Bak.admin.ch/rk of the Federal Office of Culture is the result of cooperation between the Federal Office of Culture (Looted Art Focal Point), the General Secretariat of the Federal Department of Foreign Affairs (FDFA Historical Service) and the Federal Conference of Cantonal Ministers of Education, the Association of Swiss Museums and the Association of Swiss Art Museums.

Help for self-help

The looted art internet portal offers a range of information on the topic of Nazi looted art, such as a guide and checklist for conducting provenance research, an overview of relevant archive holdings and factors for achieving just and fair solutions. The offer is complemented by literature suggestions, an annotated link list, an overview of databases relevant to Nazi looted art. In the future, the looted art internet portal will thus support museums and collections in the sense of "helping them to help themselves" in carrying out provenance research.

Implementation of the Washington Guidelines

The deepening of provenance research is an important step in the implementation of the guidelines of the Washington Conference regarding works of art confiscated by the Nazis. The Swiss Confederation adopted this non-binding declaration of intent in Washington in 1998 together with another 43 states, thereby declaring that it attaches great importance to coming to terms with the problem of Nazi looted art.

Program of the international conference

The morning of the information and exchange conference is dedicated to the international level of Nazi looted art and provenance research. State representatives from Germany and France, representatives from the university sector and representatives from the international art market will give an overview of the work regarding the topic of Nazi looted art and provenance research from their area.

The afternoon will focus on the presentation of the new Internet portal on looted art of the Federal Office of Culture. In addition to an overview of the federal government's handling of Nazi looted art and provenance research, an important provenance research project of the Museum Rietberg on the von der Heydt collection will be presented. Finally, in a concluding table ronde, actors from the museum sector, a lawyer representing museums, a historian and representatives of claimants will discuss the current state and future challenges of dealing with looted art.

Image: Keystone
 

According to the Oxford English Dictionary, the verb now means "to make an entry on the social network Twitter" or "to use Twitter regularly". Previously, the Oxford English Dictionary only listed the original meaning of "tweet": to twitter, i.e. the acoustic communication of birds. Twitter is not the first internet service to be given its own verb in the renowned dictionary. Google" ("to google") was entered as a verb back in 2006.

Tweeting in the dictionary

You can also look up Twitter activity in the Duden dictionary: the Germanized version "twittern" has been there since 2009. However, the Duden dictionary defines the word generally as "sending and receiving short messages via the Internet". For a new word to be included in the Duden dictionary, it must be in common use, i.e. appear regularly in various media. It should also appear over a certain period of time, the Duden explains on its website.

In principle, this also applies to the Oxford English Dictionary. The new entry on Twitter "breaks at least one rule, namely that a new word must be in use for at least ten years", wrote the editor-in-chief. "But it seems to be going viral." The dictionary included a number of words from the technology sector this year, including "big data" for very large amounts of data and "crowdsourcing" for collecting information from many people on the internet.
(SDA)
 

According to the press release, Ivo Hoevel is a marketing strategist and a profound expert in the telecommunications and entertainment industry. Hoevel has been Senior Vice President of Marketing at Sky Deutschland in Munich since 2010. In this role, he successfully drove forward the conception and marketing of new TV offerings and opened up additional digital distribution channels for the company.

Comprehensive track record

Before joining Sky Deutschland, Hoevel held management positions at telecommunications provider O2 in Germany for over ten years in the areas of customer experience and relationship management, product management as well as traditional advertising and brand management. Most recently, as Senior Vice President Marketing, he was responsible for the development and launch of new mobile, hardware and broadband offerings. In the course of his career, Ivo Hoevel has received several awards for market success in brand management, advertising and customer experience. Hoevel has an education in marketing and advertising as well as a degree in business administration.

In his new role as Senior Vice President Marketing and Products at UPC Cablecom, Ivo Hoevel will report directly to CEO Eric Tveter and will be a member of the Executive Board. "I am delighted that we have been able to recruit Ivo Hoevel, a top manager with an outstanding track record in TV and mobile marketing, for this key function," says CEO Eric Tveter. He adds: "Following the successful repositioning of the past few years, we now want to give the market new impetus and open up additional business areas. Ivo Hoevel will play an important role in this growth phase."
 

The atmosphere at the athletes' award ceremony was excellent: In keeping with this year's motto, "Dialogue Marketing Games 2013", the Olympic flame was lit with a skillful show to kick off the evening. Everything is ready for the Swiss dialog marketing scene to award prizes for the best dialog marketing ideas, measures and campaigns of the past year. Melanie Winiger will be the charismatic and eloquent host of the evening.

Who was allowed on the podium

In the glow of the blazing fire, one platinum medal, four gold medals, eleven silver medals and, last but not least, fifteen bronze medals were presented. Casemovies and templates of all award-winning works can be found at this link.
 

Status	Campaign	Agency	Client	Cat.
Bronze	X-ray policies	Dachcom Dialog	Helsana Insurances	02
Silver	Skiwaxbrief	Airport agency	Pitsch Sport	02
Gold	Scrapping premium on old running shoes	Airport agency	Pitsch Sport	02
Bronze	They have destroyed the language!	Wirz Wietlisbach Dialog	Wirz Group	04
Bronze	Bad Coffee is a Crime	Wirz Wietlisbach Dialog	Lyreco Switzerland - Nespresso Business Solutions	04
Bronze	Microsoft balance sheet mailing	Y&R Group Switzerland	Microsoft Switzerland GmbH	04
Silver	Condensing mailing	Airport agency	Krüger & Co	04
Silver	A three-rope team for the future	Airport agency	TVS Swiss Textile Federation	05
Silver	Mailboxgym	Airport agency	Fitness Moschtihuus	06
Bronze	True heroes	Airport agency	DPD (Switzerland)	07
Silver	Migros Total	Y&R Group Switzerland	Federation of Migros Cooperatives	07
Silver	Migros Sélection	Y&R Group Switzerland	Federation of Migros Cooperatives	07
Silver	Scrapping premium on old running shoes	Airport agency	Pitsch Sport	08
Silver	Theater Rigiblick - The annual report	Draftfcb Lowe Zurich	Theater Rigiblick	08
Bronze	My cutest piercing	Airport agency	Skin Deep Art	09
Gold	Migros M-Budget Helper	Jung von Matt / Limmat	Federation of Migros Cooperatives	09
Bronze	Promotion "5x faster surfing"	Indie Digital	UPC Cablecom	10
Bronze	BMW The Fastest Christmas Song in the World	Draftfcb Lowe Zurich	BMW (Switzerland)	10
Bronze	SBB Ticket Shop	Maxomedia	SBB Swiss Federal Railways	10
Silver	Migros Total	Y&R Group Switzerland	Federation of Migros Cooperatives	10
Gold	Swisscom Roaming	Maxomedia	Swisscom (Switzerland)	12
Bronze	Appenzeller cheese: longest bench in the world	Contexta	SO Appenzeller cheese	13
Bronze	A colorful dream	Havas Worldwide Zurich	Riposa	13
Bronze	A three-rope team for the future	Agency at the airport AG	TVS Swiss Textile Federation	14a
Bronze	Skiwaxbrief	Airport agency	Pitsch Sport GmbH	14b
Bronze	The absorbent cotton mailing	GKK DialogGroup	Frankfurt Center for Eating Disorders	15
Silver	Aluminum in a load-bearing role	Wunderman	Land Rover Germany	15
Silver	Attention, Payback collect points!	GKK DialogGroup	Payback	15
Gold	My Island	Wunderman	German Lufthansa	15
Bronze	Personal invitation for VIPs	Y&R Group Switzerland	Heks - Relief organization of the Swiss Protestant Churches	16
Junior Award	DM Heroes	Jumana Issa/Nicola Spicher	SDV Swiss Dialog Marketing Association	17
Platinum	Skiwaxbrief	Agency at the airport AG	Pitsch Sport GmbH	18

Cat. 1 = Mailing B2C (2D) over 100,000 copies / Cat. 2 = Mailing B2C (2D) under 100,000 copies / Cat. 3 = Mailing B2C (3D) / Cat. 4 = Mailing B2B (2D) / Cat. 5 = Mailing B2B (3D) / Cat. 6 = Printed, non-personalized measures / Cat. 7 = Integrated dialogue campaigns / Cat. 8 = Customer loyalty / Cat. 9 = Ambient measures / Cat. 10 = Digital: Landing page/microsite / Cat. 11 = Digital: Emails / Cat. 12 = Digital: Mobile Marketing incl. App / Cat. 13 = Digital: Social Media / Cat. 14a = Craft: Art Direction / Cat. 14b = Craft: Production / Cat. 14c = Craft: Text / Cat. 15 = D-A-CH / International / Cat. 16 = Campaigns for non-profit organizations / Cat. 17 = SDV Junior Award / Cat. 18 = Platinum Award
 

The fact that none of the works submitted in three categories were awarded a precious metal makes it clear how demanding and critical the jury's assessment was. The winners of the eleven certificates were not allowed on the podium, but according to the organizers, they should be no less proud of the special recognition they received from the jury:
 

Campaign	Agency	Client	Cat.
Launch UBS KeyClub eStore	Ogilvy One	UBS	01
Vibrator mailing	Airport agency	Rheintal car store	02
The eye of the press sees through	Airport agency	Argus of the press	05
Switching off makes you a hero	Publicis Communications	EKZ Elektrizitätswerke des Kantons Zürich	05
PET BOX CUP 2012: Switzerland is looking for PET boxes	Comqed Dialog	PET Recycling Switzerland	07
SBB MobilBonus	Maxomedia	SBB Swiss Federal Railways	07
Skiwaxbrief	Airport agency	Pitsch Sport	08
Coop Hello Family Bobbycar - On your Pampers, get set!	Valencia	Coop	08
Migros Room of Promises	Jung von Matt / Limmat	Federation of Migros Cooperatives	10
APG|SGA Crowdwish	Content&Form Communication	APG|SGA Allgemeine Plakatgesellschaft	12
Friends in Numbers makes a big problem personal	Publicis Communications	Lundbeck (Switzerland)	13

 

Grandiose top athletes from Eastern Switzerland

Agentur am Flughafen from Altenrhein were not only able to take the best memories of a successful event back to Lake Constance after this year's Award Night, but also sports bags filled with medals: with eleven medals and three certificates, they lead the medal table by a clear margin. They were followed by the team from Y&R with five medals and the dialog marketing competitors from Maxomedia and Wunderman Germany with two medals each.

The medal table is based on a points system, for example a gold medal is worth four points and a silver medal three points. The complete medal table 2013:

Points	Agency
35	Airport agency
13	Y&R Group Switzerland
7	Wunderman Germany
7	Maxomedia
5	Jung von Matt / Limmat
5	Draftfcb Lowe Zurich
5	GKK Dialog Group, Germany
4	Wirz Wietlisbach Dialog
2	Dachcom Dialog
2	Contexta
2	Havas Worldwide Zurich
2	Indie Digital
2	Publicis Communications
1	Comqed Dialog
1	Content&Form Communication
1	Ogilvy One
1	Valencia Communication

 
Skiwaxbrief goes platinum, Heks scores points in the crawl

The "Skiwaxbrief" campaign, which was created for Pitsch Sport in Gossau, was awarded the platinum prize (best annual performance) sponsored by Swiss Post. There was also triumphant joy among the winners of the "Non-Profit-Kraul" - the "Personal Unloading for VIPs" campaign by Heks (Hilfswerk der Evangelischen Kirchen Schweiz) was rewarded by the jury with the special prize for non-profit organizations.

We can be Heroes
 

David Bowie sang "We can be heroes just for a day" in his legendary hit "Heroes" - the winners of the SDV Junior Award 2013, Jumana Issa and Nicola Spicher, will be able to act as heroes for much longer and offer the entire Swiss dialog marketing scene the opportunity to become heroes themselves. As is tradition, the work awarded by the jury in this category will serve as the theme for the next Swiss Dialog Marketing Award. We can therefore expect another surprising and exciting production next year.

Excellently staged Award Night
 

Sporty, breathtaking, fast-paced and hip - these are the adjectives that best describe the recent Award Night. The highlight of the Swiss Dialog Marketing Award 2013 was perfectly staged, from the first moment of the final event to the last minute. Dressed as athletes from different nations, the breakdance troupe Roc Kidz from Switzerland and southern Germany opened the Award Night with the symbolic lighting of the Olympic flame. Later, as the finale of the evening, they impressed the dialog marketing celebrities gathered in the Kongresshaus with an explosive breakdance show. But it wasn't just on the stage, but also in the lofty heights that things really took off: the internationally renowned suspender and equilibristic artist Slava Popov took the breath away from the dialog marketing scene, which is not usually considered squeamish - his powerful show, combined with an elegant appearance, drew thunderous applause. The culinary side of the evening also ensured a good atmosphere, and those who didn't hurry home early were able to round off the award night at the Swiss Post after-dinner party.

Olympia on the move
 

The finalists and the winning entries for the 2013 Swiss Dialog Marketing Prize are now going on tour and can be booked for a traveling exhibition or ordered from the SDV Swiss Dialog Marketing Association for educational purposes, for example.

Lively discussions in the foyer

Gold-winning Migros M-Budget campaign by Jung von Matt/Limmat

Maxomedia celebrates gold with the Swisscom roaming campaign

Gold for Wunderman Germany and Lufthansa

The audience enjoys the evening

Platinum Award winner: Agentur am Flughafen with the Skiwaxbrief campaign for Pitsch Sport

The idea is as simple as it is ingenious: Coke bottles with names on them. As part of the "Share a Coke" campaign, Coca-Cola is not only offering personalized cans (which can be produced on certain occasions), but is also flooding the retail trade with bottles bearing any name.

You realize what makes the campaign so fascinating when you stand in front of the shelf for the first time: You certainly won't find your own name - but at least you should be able to find a souvenir for a loved one, right? In well-frequented supermarkets, the Coke baskets are characterized by the fact that the bottles - searched x-times - are arranged in military perfection and the names all face in one direction:

Photo: hae/Wewo

For experienced name hunters, the search process is completed within seconds. Not only Ivan and Camille, but also Sandro, Matthias and Chantal would find what they were looking for in this basket. Incidentally, in this Coop store it is noticeable that, in addition to the original, Coca-Cola Zero is also popular as a name carrier - but not Diet Coke:

Photo: hae/Wewo

Independent observations by malicious tongues have also revealed that the majority of names on Coke Light bottles are women's names - something the drinks manufacturer would surely deny (just as Panini consistently denies that the coveted players are put into circulation less frequently, while the market is flooded with "unattractive" teams). 

However - since Werbwoche.ch reported on the campaignthe site is flooded with name requests. After all, we are used to quite a lot, as we regularly receive requests via the comment function. Newspaper subscriptions canceled or applications for Blick am Abend sections submitted (we forward everything). However, this Coke story sets new standards - the more comments are placed, the more convinced the followers are to deposit their name request in the right place. No, it's not the right place. The friendly lady from Coca-Cola assured us that we could forward e-mails with name requests to her, even though she herself would be inundated with them. But comments without a sender are difficult to process. So that the many people have not made the effort in vain, here is a list of requested names:

- Sarah
- Michèle
- Armin
- Hajo
- Brian
- Lorena
- Christiane
- Ricarda
- Rikki
- Naomi
- Jessica
- Denny's
- Christina
- Andrea
- Ryan
- André
- Aretha
- Joline
- Ivana
- Albin
- Joel
- Angeline
- Emely
- Manuel
- Ciril
- Melissa
- Veronica
- Valpi
- Nena
- Ersin
- Johanna
- Mona
- Svenja
- Medina
- Muki
- Stanislaus
- Satawat
- Jessy
- Chregi
- Jay Villas
- Mia
- Samantha
- Cordelia
- Dercy
- Olivia
- Simon
- Brenda
- Sandra
- Philippe
- Ejup
- Mergime
- Arijona
- Kira
- Julius
- Samira
- Ajka
- Edina
- Edin
- Ermira
- Francesco
- Steven
- Jamie Lee
- Azem
- Andjelo
- Gzim
- Memli
- Ossi
- Veronica
- Fahrije
- Carina
- Yagii
- Noëmi
- Petra
- Anil
- Müberra
- Mary
- Leila
- Alizia
- Lucia
- Baris
- Tamara
- Samira
- Paolo
- Isabel

That doesn't help much, of course, but it's good for our online karma. The names alone are probably of little use. Contact details would be better - sent directly to Coca-Cola (Link to the contact form). The friendly lady in question let it be known that they wanted to take care of the desperate. Which brings even more: Here you can find a list of events where you can have your own personal Coke can made. A can is cooler than a PET bottle anyway. And more durable. And more timeless. Which doesn't mean that I'm going to push the shopping cart past my name bottle without doing anything. The Coca-Cola representative assured me that my name is there. No wonder, after all, every second person in my age group is called that... which probably doesn't make it any easier to get hold of a bottle. Happy hunting everyone!

Thomas Häusermann
 

The "Golden Spark" award has been recognizing renowned companies in German-speaking countries for 13 years. The motto "Old cell phones for a new child's laughter", developed by Saatchi & Saatchi, has sustainably activated Switzerland (Werbewoche.ch reported). At the award ceremony in Berlin, the Swiss winning entry was met with great applause, according to a statement.

The goal of collecting more than 100,000 old cell phones was exceeded. At Judgment of the jury: "The campaign reached the Swiss population through the versatility of the actions and coordinated phases of implementation." The biggest winners were the 1,000 children of the SOS Children's Village, who were supported by the proceeds of the campaign.

 

There, as of July 1, 2013, Goldbach Interactive Zurich with Mobile and Wilmaa, in which the Goldbach Group holds a majority stake, with Wilmaa Digital World and Swiss Radioworld will be represented under one roof.

The foundation of Swiss Radioworld is intended to bundle the expertise that Goldbach Media has acquired to date as the marketer of all private radio stations in Switzerland and to take account of the growth potential of the radio genre, according to a statement. This is because the radio market is constantly evolving; new inventory is constantly being created that generates added value and more impact for the radio advertising franc. "For this reason, and so that radio marketing can be viewed in a focused manner, further expanded and staffed, our shareholders have approved the establishment of a separate AG. Goldbach is closely linked to the genre of radio because of its corporate history," explains Alexander Duphorn, CEO of Goldbach Media Switzerland.

For the employees of the previous radio unit, only the place of work and the formal employer will change as of July 1, 2013; in terms of function and remuneration, the employment relationship will remain unchanged. Marcel Bosshard, Director Corporate Marketing Goldbach Group, who is responsible for the move, adds: "We not only want to deliver top performance as a service provider to broadcasters, customers and partners, but also offer our employees an optimal working environment. We have now succeeded in doing so with the new workplaces at Wollishofen station, which, like in Küsnacht, are located directly on the lake."
 

In the category "Direct"two Swiss agencies are in the running for shortlist spots: Y&R with "Exclusion" for the Hilfswerk der evangelischen Kirchen Schweiz (Heks) and Draftfcb/Lowe with "The fastest Christmas Song" for BMW.

The BWM campaign also earned Draftfcb/Lowe a shortlist spot in "Promo & Activation" and is the only Swiss agency represented in this category. The category "Innovation", on the other hand, will take place without Swiss participation.
 

The 54-year-old meteorologist does not give his professional colleagues a good report card. Especially in the German media, with forecasts of up to 39 degrees and "African heat waves," Kachelmann said on his website that they were practicing "full-blown journalism. Twitter channel. He told Schweiz am Sonntag that he did not know whether it was a matter of "dubious weather people telling robber stories" or "dubious media people who get media-hungry weather people to claim nonsense". Although at certain altitudes the air is getting warmer than it has been for 70 years, the announced temperatures are hardly possible due to various meteorological factors - in the end, "the stupid weather people and newspapers" would "gloss over their nonsense" with the perceived temperature, Kachelmann said. Also to long-term forecasts can be said today about Youtube and Twitter - no one knows how the whole summer will turn out. All forecasts in this direction are "pure gugus". (hae/SaS).

Image: Keystone
 

The activated vouchers will be redeemed automatically the next time the Supercard is presented, as Coop announced in a press release. Before all Supercard customers can use the digital vouchers, the new function will initially be available exclusively to all Hello Family Club customers. They will no longer have to cut out or print out vouchers, but save them directly on their Hello Family Supercard. The next time they shop, Hello Family customers will automatically benefit from the discounts by showing their Hello Family Supercard (or the Supercard barcode in the new Hello Family iApp). The iApp is available to download from the Apple App Store; an Android version will be released soon.

Coop wants to make itself fit for the mobile digital future with digital receipts. Now that the Supercard barcode can be scanned directly from the Supercard iApp, Coop is taking a new approach to couponing: Coop is linking the Supercard as a carrier medium with the web and smartphone as activation channels for the digital vouchers, thereby increasing the attractiveness of the Supercard.
 

The campaign was announced with advertisements in 20 Minuten and banners on 20min.ch. Companies could register on 20min.ch and win a Rivella refreshment for their employees. The success of the promotion will be communicated on an ongoing basis with public reports in the respective editions of 20 Minuten, according to a statement. For example, with mission reports of the thirst-quenching mobile and the reactions of the refreshed employees, as in the case of the mission at the Basel professional fire department. Rivella's quick intervention quenched the firefighters' thirst.

Responsible at Rivella: Carla Mathieu, Product Manager. Responsible at Erdmannpeisker: Gabriel Peisker (CD); Rainer Neusius (consulting); Christina Weisser and Patrick Fawer (art direction); Peter Rettinghausen (lyricist).