The collaboration has created the technological basis to enable the Video portal into the online news offering of the daily newspapers, according to a statement. The portal offers news content produced in-house by the daily newspaper editorial teams and the TV station family, supplemented by contributions from the Stailamedia network. Readers and users will now find a video offering from the areas of news, culture, sports, cars, cinema, lifestyle, music and region.

The newspaper association Die Nordwestschweizۛ is continuously expanding the cooperation between print, mobile and online. Following "Online First," the launch of the new video portal is another building block in the expansion of convergence.

 

Advertisers of new construction projects have the opportunity to publish their properties on the special platform Neubauprojekte.ch. In this way, prospective tenants and buyers of properties who are explicitly looking for new-build projects or first-time occupants can also be targeted.

Newbuildprojects.ch is an online search platform for new residential and commercial buildings, projects and building plots. The newly designed website only presents properties with the criteria "first occupancy" and "new build".

Diego Oppenheim has broad expertise in consumer electronics, retail, consumer goods, education and healthcare, according to the statement. Before joining Open Up, he worked as a consultant at another Zurich-based PR agency. Previously, he worked for an international aviation company in corporate and marketing communications, where he was responsible for the customer and employee magazine, among other things. After his studies, he worked in a PR agency with a focus on political communication and consumer electronics. For several years, he also worked in TV production for sports broadcasts. Diego Oppenheim studied at the University of Zurich and at the Zurich University of Applied Sciences. In addition to a degree in journalism and organizational communication, he holds a CAS in sports management. In total, he has over 15 years of professional experience in communications on the media, agency and corporate side.
 

Before moving to the client side, Marion Marxer gained over 15 years of experience at various agencies: Most recently, as Head of Digital at Jung von Matt, she was responsible for the corresponding development and expansion of the agency (Werbewoche.ch reported). Before that, as Senior Brand Director and most recently Managing Partner at Publicis, she led some of the biggest client mandates such as Migros, Swisscom Mobile, PostFinance or Odlo International for four years, while at the same time expanding the digital competencies and accompanying the integration of Publicis Modem (Werbewoche.ch reported). Previously, she headed a consulting unit at McCann with numerous international clients, including Mastercard, Cablecom, Camel, Coca-Cola, Fanta and Sprite.

According to the press release, Marion Marxer was fascinated by the digital transformation of our time from an early age and has consistently dealt with the further development of new topics and media for years. Whether as a founding member and organizer of the digital lifestyle festival "tweakfest" or in her MBA thesis on "The digital impact on media&society - opportunities for marketing&communication".

CEO Thomas Städeli is very pleased about her return to the agency side: "Marion Marxer will continue to drive digital integration at Wirz and, with her great experience both on the brand management side and in the online area, will help to ensure that our strategies and ideas are thought of in an even more networked way - and that our customers can communicate even more successfully as a result."

Marion Marxer sees Wirz as one of the agencies that has taken the step into the digital age and made the associated paradigm shift: "While classic agencies cling to old structures and digital agencies often have little experience in brand management, Wirz combines high strategic and creative quality with great, already existing digital understanding. This is shown by the 2nd place in the creative ranking on the one hand and the 5th place in the "Best of Swiss Web" ranking of the last 12 years on the other hand."

In addition, there is a very decisive factor for your start at Wirz Werbung: "The entrepreneurial spirit of the agency and the entire owner-managed Wirz Group, where the management can still make decisions themselves and is not dependent on the goodwill of any international network headquarters."

Since advertising is known to be an absolute people's business, the fortunate circumstance that Marxer already enjoyed working with Wirz-ECD Philipp Skrabal for four years at Publicis and also knows and appreciates some of the other members of the management board for years is of course also helpful.
 

Category	Agency	Title	Customer
Creative Effectiveness	Wirz/BBDO	Private showrooms wanted	Ikea Rothenburg
Cyber	Jung von Matt/Limmat	Web Hiking	Rhaetian Railway
	Maxomedia	SBB Trickytracks	SBB
Design	Publicis	For any Hair Type	L'Oréal / Garnier
	Leo Burnett	National Day Emmental	Emmental
	Leo Burnett	The Swiss Wrestling Emmentaler	Emmental
Direct	Y&R	Exclusion	Heks
	Draftfcb/Lowe	The fastest Christmas Song	BMW
Outdoor	Leo Burnett	The Baby (x2)	Swiss Life
	Leo Burnett	Once (2 x)	Swiss Life
	Leo Burnett	The End (2 x)	Swiss Life
	Leo Burnett	Everything we need	Swiss Life
	Leo Burnett	Most important Thing	Swiss Life
	Leo Burnett	Single	Swiss Life
	Publicis	Mini billboards	Kindertraum.ch
	Havas Worldwide	Fence of Fate	Amnesty International
Press	Publicis	Red	L'Oréal / Garnier
	Publicis	Blonde	L'Oréal / Garnier
	Publicis	Black	L'Oréal / Garnier
	Leo Burnett	Everything we need (2 x)	Swiss Life
	Leo Burnett	Most important Thing (2 x)	Swiss Life
	Leo Burnett	Single (2 x)	Swiss Life
	Leo Burnett	The Baby (x2)	Swiss Life
	Leo Burnett	Once (2 x)	Swiss Life
	Leo Burnett	The End (2 x)	Swiss Life
Promo & Activation	Draftfcb/Lowe	The fastest Christmas Song	BMW

Anyone who thinks it's nice and quiet in the Pacific Ocean is mistaken. In the Pacific Ocean, as in all other oceans, there is almost unimaginable underwater noise, according to a press release. Military sonars, huge ship propellers and, above all, the search for raw materials make life and survival difficult for marine life. The extreme noise is responsible for the stranding of whales, the collapse of shoals of fish and the escape of sea turtles.

The Swiss organization, founded in 1989 Ocean Care does not want to continue to quietly accept this. For years now, she has been campaigning for the protection of marine mammals through campaigns, petitions, research projects and political actions - not least as UN Special Advisor on Marine Issues. As part of the global Silent Oceans campaign (Silentoceans.org), it has now joined forces with Spina's Civil Voices to develop a print and Internet campaign that will be used for the first time these days.

Responsible at Ocean Care: Sigrid Lüber (President), Vera Bürgi (Executive Director), Manuela Barrera (Project Manager Communication, Marketing, Fundraising). Responsible at Spina's Civil Voices: Lorenz Spinas (CD), Steph Huwiler (AD), Guido Huwiler, Tom Malecha (concept/text), Mirko Cresta (graphics), Gaby Füchslin (consulting management), Carla Storz, Conny Geibel (consulting), Sergio Beti (image editing).

 

With an increase of 2.0 percent (+8.3 million Swiss francs) compared to the same month of the previous year, a positive signal was set in May 2013. By contrast, the cumulative increase from January to May 2013 was weaker at 0.3 percent (+5.9 million Swiss francs).

Thirst for more advertising

Measured in terms of gross value print, advertisers in the beverage industry placed over 20 percent more advertising (+12.3 million Swiss francs) from January to May 2013 than in the previous year. In a cross-industry comparison, this is the biggest percentage increase.

The submarkets "Non-alcoholic Beverages" (excluding coffee, tea, cocoa) and "Wine" contributed significantly to this development. With growth of more than nine million Swiss francs, the "Non-alcoholic Beverages" submarket strengthened its position and continues to dominate the beverage sector with an industry-specific advertising share of 46.1 percent (YTD 2012: 40.2 percent). "Wine" and "Coffee, Tea, Cocoa" follow with shares of 17.2 percent and 15.0 percent, respectively. Within the "Non-alcoholic Beverages" segment, "Orange Beverages" were pushed most intensively in percentage terms (+2285.0 percent).

In recent years, Sinalco's product advertising was barely visible in the traditional media, but from January to May 2013, the company went all out. With TV commercials, advertisements, and display ads, more than one million Swiss francs have already flowed into the classic media this year. Advertising activities for Fanta also began to ramp up again this year. With the same media strategy as Sinalco, they are communicating a more colorful life: "Drink Fanta. Live more colorful." Only Orangina has seen little in the way of advertising so far this year. Orangina's last major advertising campaign was in 2011, when it invested around CHF 1.4 million.

Orange leader

The second-largest percentage increase in advertising print from January to May 2013 was measured in the telecommunications industry. The increase in advertising print by around CHF 11.8 million to a total of CHF 102.6 million, was reflected in a plus of 13.0 percent.

The mobile product group, which at 55.5 million Swiss francs is the most important submarket in this sector, grew by 36.2 percent or 14.8 million Swiss francs compared with the same period last year. Orange is also the trump card in this submarket. Orange Communications generated around a quarter (26.2 percent) of the mobile advertising volume from January to May 2013, with Swisscom following closely behind with 23.5 percent. Sunrise has communicated significantly less so far and has an advertising print share of 10.4 percent.

You can download the entire Trend Report Advertising Market 2013/13 in PFD format at this link.
 

Lorenz Arni will join Sandra Mürlebach's team to further develop the operational business of the live communication agency Marbet. The 27-year-old has worked as Project Manager for Sponsoring & Events for the past three years. In addition to organizing internal employee events and conferences, he was also responsible for planning and implementing incentive events and congresses.

"We are delighted that we have been able to recruit Lorenz Arni for this position and for Marbet. Our existing and new customers in the automotive industry in particular are now even better served," explains Frank Marreau, Head of Marbet Switzerland.
 

With its new image as an employer, the energy service provider EWZ is sharpening its profile on the labor market and aims to appeal in particular to employees in technical professions. The campaign "Make a mark with EWZ" aims to make job seekers make a conscious decision to want to work for an energy services company that has a clear pioneering role in the areas of ecology and energy efficiency.

The employer branding campaign was designed and implemented by C-Factor in collaboration with Eclipse Studios. EWZ employees played an important role. Their opinions were incorporated into the development from the very beginning. They are also at the center of the photo shoot as ambassadors for EWZ. "With the new campaign, we are clearly and consciously differentiating ourselves on the job market," says Barbara Bigler, Head of Human Resources at EWZ.

In the first phase, the campaign will include image posters and advertisements, the adaptation of the website and trade fair presence, and mobile-optimized job advertisements. Further measures will follow in the fall, including an employer film.

Responsible at EWZ: Barbara Bigler (HR) and Stephan Kurmann (Marketing Communications); Responsible at C-Factor: Philipp Metzler (strategy/concept), Alina Bühler (consulting/project management). Responsible at Eclipse Studios: Michael Burtscher (CD/Concept), Karin Knapp, Rico Schüpbach (Consulting), Reto Coaz (Art Direction), Andrin Winteler (Photography).

 

According to the press release, the visitors go as detectives on a journey back in time to the Roman era and set out to find the murderer of the centurion who once lived in the Roman camp of Vindonissa. On the way in the legionary camp, former inhabitants talk about their everyday life at original locations and provide numerous clues to get on the trail of the culprit. The audio tour is spoken in German.

In addition to the voice recordings with various Swiss actors for the more than 20 protagonists of the play tour, Jingle Jungle creates a historically authentic soundscape. With the help of a special 3D headphone mix for a spatial acoustic sensation, the visitor is transported right back into the time of the Romans.

A montage of the audio tour can be found here:
Website: Jinglejungle.ch/audioguide
MP3: Jinglejungle.ch/audioguide/legionaerspfad_alarm.mp3

Image: Museum Aargau

FM1 is expanding between 4 and 8 pm: With Katerina Mistakidis and Andreas Forster, a team of two will accompany Eastern Switzerland home with music and the most important information from June 17, according to a statement. The broadcast will also be extended by one hour. FM1 is thus reacting to the increased use of radio on the way home from work. FM1-Feierabend will continue to bring the stories of the day to the point in a short and compact way and offer traffic service for eastern Switzerland for all commuters.

New awakener

Jasmin Barbiero is the new wake-up caller at FM1. Together with "Chäller", "Morgen-Joe" and of course with the best music mix for the morning, she will accompany FM1 country into the new day. The 30-year-old learned the radio trade at Toxic.fm and then moderated at Radio Top before switching to the number 1 station in eastern Switzerland. Jasmin Barbiero succeeds Rosie Hörler, who will be heard on FM1's daytime program in the future.

The awakeners (from left): Jasmin Barbiero, Chäller, Morgen-Joe

The Feierabend Crew: Andreas Forster, Katerina Mistakidis

 

Although the film "Jaws" made Steven Spielberg millions, it also had a lasting impact on the image of these fascinating, million-year-old predators. Generations were terrified of being mauled by a monster from the deep while on a beach vacation. Only a dead shark was a good shark. Incidentally, commercial fishing brought countless shark species to the brink of extinction. The images of finned sharks being pushed back into the water alive are something you see once and never forget.

Countless organizations, marine biologists, researchers, conservationists and animal rights activists have been working tirelessly for many years to educate mankind about sharks before it is finally too late. The shark is not the hunter, but the hunted. It does not perceive human blood and does not confuse surfers with seals. It shies away from humans. It can (mistakenly) injure people, but it cannot eat them. Five to ten people worldwide die every year as a result of shark bites. 150 million sharks are slaughtered every year - 80 percent for the unspeakable Asian shark fin soup. It takes ten to 25 years for sharks to reach sexual maturity - depending on the species (Source). 200 of the approximately 500 known shark species are on the brink of extinction. The disappearance of sharks would have a catastrophic impact on the ocean ecosystem - for example through the unchecked reproduction of their prey and the associated decline in phytoplankton, which absorbs over 70 percent of the carbon dioxide produced in the world from the atmosphere and converts it into oxygen (Source).

Anyone reading the comment columns of corresponding reports has the feeling that the message is slowly getting through to the general public - at least in our part of the world. This raises the question of why the Sonntagsblick continues to refer to the animal as a "monster", a "nightmare for surfers and swimmers" or a "monster with deadly teeth". Image correction works differently.

Thomas Häusermann

Picture: Sonntagsblick, June 16, 2013