Previously, he spent twenty years in leading management positions at Swissair, ABB, SRG and Sympany Group. The reason for the measures, according to the statement, was the fact that digitalization was making the market conversation louder and demanding even more consistent brand communication. Brandpulse includes Brandpulse, Designculture and Brandpulse Corpcom.

 

The two previous owners of Subiaco, Michael Büchel and Simone Habegger, are now responsible for innovation and business development at Promotion-Tools and will develop further strategic business areas in the future together with the two Promotion-Tools managing partners Marco Eberhard and Stefan Ebnöther, according to a statement. The parties have agreed not to disclose the transaction.
 

The campaign communicated for Emmentaler in an April Fool's joke that cows would be equipped with geckos to ward off pesky flies (Werbewoche.ch reported).

The 40 finalists include top brands such as Audi, Volkswagen, Easy Jet, Procter & Gamble, Electronic Arts and Barilla. All finalists are in this PDF file listed. The winners of the Euro Effies will be announced on September 18.

 

This was reported by a Mediapulse spokesperson at the request of the SDA news agency. The Federal Administrative Court based in St. Gallen issued an order on Wednesday afternoon prohibiting the publication of the data until further notice. The order comes into force immediately. Those broadcasters who wish to publish their data must therefore refrain from doing so. Advertisers will not receive the data either.
 
3+ still doubts that the new measurement method provides correct figures. Key questions remain unanswered and the figures are incorrect, 3+ boss Dominik Kaiser said on request. The broadcaster did not want to disclose any data on Wednesday.
 
It was only on Tuesday that Mediapulse announced that the data would be "available without restriction" on Wednesday. Last week, the Nidwalden High Court put an end to the data block and lifted a super-provisional injunction against publication. At the time, it was also 3+ that objected to the publication.
 
The Federal Department of the Environment, Transport, Energy and Communications (DETEC) disagrees with 3+. In May, it came to the conclusion that the measurement system complied with the law and that there was no reason to prevent the publication of the data. (SDA)

On the subject:
 

The aim is to enable customers to benefit even more from the countless advertising opportunities in the Alpine environment, according to a press release. Both the Sitour Group and APG|SGA Mountain have many years of experience in the mountains. Sitour is a contractual partner of the most important Austrian winter sports resorts. In addition to its European branches in Germany, Italy, the Czech Republic and Slovakia, the company is also active in the USA, Japan and Canada.

At dawn, when the German men want "only one thing: to go back to the hotel", the hour of the stealing whores strikes. In groups of four or five (very decisive!) the stealing whores wait for their victims. Image knows "the scam of the stealing whores" very well: they are "like lionesses hunting for an antelope," said a man "who managed to escape them." "They always choose the weakest victim: the one who has had the most. They surround the man, pull him toward them." While one stealing whore makes concrete offers to the man ("I'll sleep' with you and do everything for you, okay?"), another steals the money.

Image: Screenshot Bild.de

Unattractive. It seems as if a new phenomenon has been born with the stealing whore. In times when even rare words like "tweet" find their way into the dictionaries of this world (Werbewoche.ch reported), a Duden inclusion of Klau-Hure should be considered soon.

Favors, love servants and sex workers dress warmly please. (hae)

 

In the Outdoor / Copywriting category, Leo Burnett secures gold with the new turnaround sentences for Swiss Life. In addition, Leo Burnett wins a Silver Lion in the same category. Worldwide, Leo Burnett is already celebrating 28 Lions Awards after two shows in Cannes. Draftfcb/Lowe can also be proud of a Lion with the fastest christmas song for BMW: The agency won bronze in the "Direct" category.

More info to follow. The Swiss agencies' shortlist places so far.

Photo: via Twitter: @jskidgel

Photo: via Twitter: @jskidgel

Photo: via Twitter: @PBroennimann

She announced this in a press release sent out on Tuesday. Marianne Binder was elected to the Grand Council for the CVP-Aargau last fall. She now wants to devote more of her energies and political commitment to the canton of Aargau, writes the CVP. No details were given about her successor at the CVP Switzerland. (SDA)

Picture: Mariannebinder.ch

The Board of Directors chose Veit Dengler as the new CEO of the NZZ Media Group due to his broad professional experience and impressive track record. "Like all media companies, the NZZ Media Group is undergoing a transformation process. That is why we have specifically chosen a leader who will shape the digital future of the company and at the same time preserve the long-standing tradition of NZZ. Veit Dengler has both: He has a wealth of experience in the new world of digital communication, especially in the telecoms industry and in the mobile internet sector, but he also knows journalism from his own professional experience," says Chairman of the Board of Directors Etienne Jornod.

Austrian-born Veit Dengler holds academic degrees from Harvard University's Kennedy School of Government and the Vienna University of Economics and Business. During this time, Dengler worked as a journalist and reporter for Time Magazine. In his career, he has held various top positions at Procter & Gamble, McKinsey and T-Mobile. For seven years, Veit Dengler worked for the world's leading technology provider Dell, where he was most recently responsible for business operations in 32 countries in Eastern and Central Europe. In 2012, he worked as Senior Vice President of the international business unit for Groupon. Dengler, who grew up as the son of an ambassador in Austria, Hungary and Finland, lives with his family in the canton of Zurich.

Veit Dengler will join the company at the beginning of August and take up his position as CEO of the NZZ Media Group on October 1, 2013. The current CEO Albert P. Stäheli will take over strategic projects from this date until he reaches retirement age at the end of 2014 and will act as personal advisor to the Chairman of the Board of Directors and the CEO. "I am delighted with this positive and pioneering solution and look forward to working with him in the future," explains Albert P. Stäheli.

 

Littering is not only a problem in cities, but increasingly also in the countryside. More specifically, at the edge of meadows and pastures. This not only disturbs us humans, but also the animals. In order to reduce litter on farmland, Vizner Borel has developed two new subjects for the IGSU and the Swiss Farmers' Association: An advertisement and a life-size information board that draws the attention of pedestrians and hikers to the littering problem.

Responsible at IGSU: Nora Steimer (Managing Director). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Martina Glaser (consulting), Gian Maurizio (creation), Jonas Kuhn (photography rabbit subject), John Hollander (3D realization cow panel).

 

The campaigns must have a cross-media structure and include at least three different media, at least two of which must focus on social media (Facebook, YouTube, mobile apps, social media activity on own website). The campaigns must be actively managed in 2013 and international projects must explicitly include the Swiss market.

The public vote

Voting on Facebook will run from July 1 to August 21. The six submitted campaigns with the most votes on August 15 at 5 p.m. will make it to the final selection. A specially convened jury will then decide on the winner. The shortlist will be published on August 22 and the award ceremony will take place on Wednesday, September 4 at the Award-CC in Zurich. All details and further information can also be found on the official Facebook page of the Award Corporate Communications.

Award Corporate Communications

Concept submissions for the Corporate Communications Award are possible until July 15 - although registration and submission do not have to take place at the same time. Those who register by June 30 will benefit from a special price. Registrations can be made online at Award-cc.com possible. The winners will receive the coveted "Communicators" trophies by the well-known Ticino sculptor Pedro Pedrazzini. All nominees and winners will receive a label for their own advertising and will also be presented with a certificate at the awards ceremony on September 4.

 

At its meeting on June 17, 2013, the Mediapulse Board of Directors discussed the release of data from the new Mediapulse TV panel and decided that the data may be used freely as of Wednesday, June 19, 2013. The Board of Directors thus confirms its fundamental and previously communicated decision and makes the data available again to all interested parties. According to a statement on Tuesday, the data collected by Mediapulse forms a scientifically sound planning basis for the evaluation of TV programs and the marketing of advertising time. The data, which is now freely accessible again, will be used to award advertising contracts worth several hundred million Swiss francs.

Court ban lifted

The super provisional injunction obtained by TV station 3+ on March 27, 2013 was lifted with immediate effect by the Nidwalden High Court last week. This ended the ban on the publication of audience data measured since January 1, 2013 for all TV programs broadcast in Switzerland, which had lasted for several months. Marco de Stoppani, Chairman of the Board of Directors of Mediapulse, is pleased with the court decision: "The court reacted quickly to the legal as well as technical arguments we put forward and, as a consequence, lifted the super-provisional injunction".

Regulatory authority and independent experts confirmed the new measurement method

In March, two external expert reports had already given the measurement system, which has been in place since the beginning of 2013, a good report. In May, the Federal Department of the Environment, Transport, Energy and Communications (DETEC) issued a ruling stating that Kantar Media's new TV measurement system met the requirements of the Federal Radio and Television Act (RTVA). In the view of the Uvek, the data collected with the new system should therefore be passed on, published and made available to the market.

Recommended optimizations are quickly advanced

In the coming weeks and months, Mediapulse will examine the optimizations formulated by market participants and experts, and implement them if they make sense. Fine adjustments, for example to weighting and evaluation options, are intended to continuously improve the scientific quality and transparency of the measurement system and will also lead to slight changes in the figures. The basis for this is a plan of action drawn up jointly with experts and customers. Manuel Dähler, Director of Mediapulse, welcomes the return to productive work on the still young panel and wants to tackle the challenge quickly. "However, the optimization steps require time, corresponding patience and a thorough review of the results," explains Dähler. He expects the work to be completed by the end of 2013.

On the subject: