In the late afternoon of April 10, 2012, the Federal Administrative Court in St. Gallen sent an e-mail with a ruling relevant to the stock market to journalists accredited to the court on a full-time basis. The embargo period for publication of the judgment in the media was set at seven o'clock the following morning. Various journalists subsequently drew the court's attention to the fact that this embargo would put the print media at a disadvantage compared to the electronic media. The latter could already report on the verdict from seven o'clock in the morning on April 11. Newspapers, on the other hand, would have to wait a day, as their editions would be available before seven o'clock.

Markus Felber from the NZZ and his colleague Thomas Hasler from the Tages-Anzeiger therefore decided, in consultation with their editorial teams, to have their texts published in the April 11 issue.

Downgrading disproportionate

The court sanctioned this deliberate disregard for the embargo period by downgrading the accreditation of the two journalists for a period of six months: Instead of receiving the judgments a few days before publication, as was previously the case, they were only to be sent the decisions at short notice. Felber and Hasler appealed to the Federal Supreme Court, which has now partially upheld their complaints and left it at a mere warning. According to the judges in Lausanne, the sanction imposed by their St. Gallen colleagues was disproportionate.

This is not a serious case and far more serious violations are conceivable. Moreover, the two individuals concerned had violated the information regulations for the first time. It could not be a question of making an example of them. After all, they had only slightly disregarded the blocking period, which did not take sufficient account of the interests of the print media.

According to Rocco Maglio, Head of Communications at the Federal Administrative Court, the court will now examine the general approach to setting and breaking embargo periods. The court is in regular contact with the accredited media representatives and also examines their wishes when setting blackout periods. However, it should be noted that the needs of the various media do not always coincide. (SDA)

Teaser image: Federal Court Bger.ch
 

Further measures are planned for the fall. The campaign runs under the motto "Hunting instead of bathing": In this, the cure is a hunt through seven hunting grounds, 34 trails, and more than 400 puzzles await hunt-hungry people.

Responsible at Swisscovery: Thomas Bösiger (Marketing & Sales Manager), Daniel Arnold (Operations Director). Responsible at Teil.ch: Alain Zeiter (consulting), Martin Zeiter (CD).

What do Pampers and Swisscom and Guinness have in common? They are all "lovemarks," i.e. brands that are downright loved. In this way, they have won emotional customer loyalty beyond mere reason. The success of the "Lovemarks" method is shown in the new book presented by Saatchi & Saatchi at the Cannes Lions International Festival of Creativity: "Loveworks: How the world's top marketers make emotional connections to win in the marketplace. Author Brian Sheehan, former Saatchi & Saatchi CEO in Los Angeles, Tokyo and Sydney, and now a professor at the S.I. Newhouse School of Public Communications, Syracuse University in New York, takes up the "Lovemarks" theory of Kevin Roberts, CEO Worldwide Saatchi & Saatchi, with his book. In 2004, Roberts defined marketing with "Lovemarks: the future beyond brands" with the following thesis: Emotions are the key to building sustainable relationships between brands and consumers. (More about Kevin Roberts: In conversation with Werbewoche at the Swiss Economic Forum in Interlaken).

In his book, Brian Sheehan presents 20 case studies of the steps brands take to achieve "Lovemark" status and how they benefit from the "Lovemarks" method in their markets. The brands featured include Lenovo, Guinness, Pampers, Swiffer, Safeguard, Camry, Lexus, Cheerios, T-Mobile, Visa, Miller, Nike, Skol and The Ritz-Carlton. The case studies come from the U.S., China, Brazil, Nigeria, Australia, the U.K., Japan, Israel and Argentina. All of the companies and brands have one thing in common: their focus is on creating and maintaining emotional connections with consumers over the long term.

Small side note: Despite similar wording, the book should not be confused with a relationship guide. (uma)

"Loveworks" is already the fourth "Lovemarks" book published by Saatchi & Saatchi together with independent publisher powerHouse Books, Brooklyn, New York. A total of 275,000 copies have been sold to date, according to the release, including the original title "Lovemarks: the future beyond brands" by Kevin Roberts, which has been published in 18 languages. The latest book, "Loveworks," can be purchased via Amazon.com and American bookstores. An online preview is here available. Saatchi & Saatchi presents at the Lovemarks Facebook Campus several learning opportunities available that focus on the academic study of emotions and marketing.

For the event produced by Basel Tattoo Productions in collaboration with André Béchir, WS Kommunikation created the corporate identity including the logo and implemented initial measures such as the sponsorship brochure. The other advertising materials will be adapted by Basel Tattoo Productions' in-house graphic designer.

Responsible at Basel Tattoo Productions: Dominik Nyffenegger (Head of Marketing & Sponsoring). Responsible at WS Communication: Reto Meyer (overall responsibility), Markus Stöckli (art direction), Andrea Huber, Joe Werner (graphics).

"Zürich geht aus!" is being published for the ninth time. It is available from today, Wednesday, at newsstands, in selected bookshops and on Gehtaus.ch available. From July, "Zürich geht aus!" can also be downloaded as an app and e-paper.

In recent weeks and months, the testers from "Zürich geht aus!" testers led by editor-in-chief Wolfram Meister have been searching between Aeugstertal and Zweidlen, between Seefeld and Schwamendingen, in the alleyways to the left and right of the Limmat for new fish restaurants and home-style eateries, for uncomplicated and elegant Italian restaurants, for cozy pubs for connoisseurs, for the best Spanish, Japanese and Thai restaurants, for the best tables by the lake and with a view, for gourmet restaurants in the city and in the surrounding area. At the same time, the testers checked whether the good, well-known addresses were still just as good. For the "Zürich geht aus!" 2013/2014, they assessed a large number of restaurants to find out which ones are really worth recommending.

A total of 71 restaurants have been newly included in "Zürich geht aus! All 185 restaurants are assigned to a category and ranked in 19 top lists. Each individual restaurant is described in the review section, which is organized by region and town. And at the end of the booklet, the restaurant index lists all of Zurich's restaurants: the addresses, telephone numbers and websites of all 185 restaurants discussed are highlighted in red.

The communications management consultancy is positioned in the areas of strategy, change and crisis communication as well as organizational development. Vaterlaus worked for more than 25 years in leading positions in corporate communications for international companies such as IBM, Saurer and Clariant in Switzerland and abroad. He began his career as a sports and business journalist for various daily newspapers before switching to the corporate side. In 2000, together with other initiators, he founded the Harbour Club, the networking platform for Chief Communication Officers of Swiss organizations, which he chaired for four years.
 

Right next to the main station, the Europaallee with around 300 city apartments, 2,500 study places, over 6,000 workplaces, a design hotel, a wide range of retail and catering outlets and leisure facilities. The company responsible is SBB Immobilien.

Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Markus Binggeli (strategy), Lukas Schmid (text/concept), Florian Steiner (art direction), Markus Binggeli, Eveline Jakob (consulting). Photography: Rainer Schaer. Online: Station. Media: JBW Media.

Tim Frey will take over the role at the beginning of August 2013, replacing Gabi Badertscher, who wishes to pursue a new challenge (Werbewoche.ch reported). The agency wrote this in a press release on Wednesday. Frey knows Swiss politics from very different perspectives, has a solid scientific background and an excellent network.

From April 2009 to June 2012, Frey was Secretary General of the CVP Switzerland. In this role, he was entrusted with the management of the party's central staff organizational and administrative office and was able to implement several projects of strategic importance for the party. Prior to this, he worked as a researcher, assistant and lecturer at the Institute of Political Science at the University of Zurich, where he focused in particular on electoral and party systems, social structural conflicts and democratization processes.

The campaign responds to current world events with a slight wink. It started with the North Korean dictator Kim Jong Un, who is known to have a weakness for rockets. Further motifs with other "calorie bombs" will follow as the campaign progresses.

The campaign is used in various channels in and around cinemas.

Responsible at Youcinema: Deliah Kyburz (Head of Marketing & Events). Responsible at Publicis: Thomas Wildberger (CCO), Grischa Rubinick (CD), Raphael Graber (Junior AD), Jan Kempter (Text), Candido Righetto (Senior Brand Director), Zoe Hüsser (Consulting).

PHD Switzerland has appointed Nicolas Noth, a proven expert with many years of experience in the digital advertising market, as detailed in a press release. Noth studied economics, holds a degree in business informatics and media management and has held various management positions in agencies and media for 15 years. From 2004 to 2007, he was Head of Blick Online and a member of the Executive Board of the Ringier newspaper group, where he was responsible for the further development of the digital division. Until 2010, he was Managing Director of the digital communications and media agency Planetactive / Neo@Ogilvy, responsible for the Swiss and Austrian markets.
 

According to the press release, the new agency is merging five sectors at once: the process begins with brand strategy, continues with traditional PR and advertising agencies, the internet agency and combines with the increasingly important element of film. "We are the first company in south-eastern Switzerland that no longer thinks in terms of distribution channels or disciplines. We see the big picture in high quality. This allows the customer to reach their goal faster and much more efficiently," say the founders. Skip acts as a general contractor. The advantage is that the customer only has one contact person for all communication. "Today, you can no longer differentiate between online and offline, between ideas and technology. The mix of different ingredients is crucial."

The core element is the specially developed Skipp compass. "With this, we can finally present the complex world of brands, advertising, PR, the Internet and film in a simplified way to companies in all sectors without using foreign words and develop concrete offers from this. We don't sell the customer what we want, but what they really need," says Frei. Today, for example, a YouTube video for the online communication of
enormous importance. But a video must always have the right quality and a good story.

This is one of the reasons why Mike Eschmann, a top Swiss director and screenwriter, is part of the team. Fabio Aresu is on board for brand issues and PR. The Graubünden native studied communications management in Lucerne, is a lecturer in business communication and works for HTW Chur, top chef Andreas Caminada, Heineken Switzerland and the Rewe Group, among others. The agency Markenkern, which specializes in identity and relations, will also move to the new location.

Together with the Domenig architectural firm, Ivo Frei has converted offices in the old "Schoggifabrik" in Chur. Skipp is not just a fabulous name, it's the program: anyone entering the new premises will be amazed that the nautical world has been authentically implemented. Customers are greeted with "Ahoy!" and even a real, 60-year-old sailing boat adorns the entrance to the new agency premises.

Consumers spent CHF 11.1 billion on media, which corresponds to a drop of 1.9%. They are significantly less erratic in their spending behavior than advertisers, who invested 7.5% less in media at 2.9 billion. On the provider side, the media performance of press products remains impressive. However, media providers also recognize that they need to realign themselves and remain flexible in the current upheaval. The Swiss Media Association publishes this data and analysis in its Media Budget and Media Trends studies.

Media budget stable

The Swiss Media Association presented its Media Budget study for the ninth time. It surveys user spending on content, access and hardware for media consumption and adds the results of the Swiss advertising statistics. This provides an overall picture of the income of the Swiss media industry as well as an insight into market shares, trends and long-term developments. A private household spent an average of CHF 3,093 on media consumption in 2012. The amount spent on traditional media such as press subscriptions, television and books was roughly the same as in the previous year, while the budget for radio and cinema was even slightly higher.

Mobile media boosted newsstand sales

The printed press achieved total sales of CHF 1.6 billion or 3.5% less than in the previous year. Press subscriptions just managed to maintain their position at CHF 1.1 billion. However, the strong increase in media consumption via mobile media weakened press sales at newsstands, where turnover fell by 9 percent to CHF 478 million. The largest area of expenditure, IT and telecoms, broke the 4 billion franc barrier and grew slightly by 0.7%. Sales of smartphones and tablets exceeded those of PCs for the first time. In consumer electronics, software sales are continuing to shift to the internet. The Swiss population is making intensive use of the new access channels and technical innovations and is expanding its media consumption.

Professional journalism no longer financially viable

The upheaval in the media industry is epochal, but the viability of the print media is not at risk. This is the conclusion drawn by the Swiss media managers who took part in the 2013 trend survey. The decisive factor for market success in the future will be to clearly position media brands and maintain the special trust in these brands. This, as well as the convergence of media, opens up the potential to sell existing and new products via digital channels. According to the respondents, there is a need for further action in marketing, which will have to focus more on consulting-intensive concepts and communication solutions across media and genres in the future. For the first time, a majority of respondents (51%) are convinced that professional journalism can no longer be financed through sales and advertising. There is therefore no way around the development of successful new business models to compensate for eroding revenues from the core business.