After nine successful years as editor-in-chief, Ungricht intends to devote more time to his PR and media agency from mid-August, according to a press release. Huber will take over responsibility from issue 10 at the end of September. He has many years of journalistic experience. Among other things, he was head of the "Airport" editorial department at Zürcher Unterländer for ten years.
 

Muller Martini announced on Thursday that turnover had fallen by more than 60 percent in the past four years. The situation has worsened since the end of 2012. This situation is forcing Muller Martini to consider a fundamental restructuring. The company informed the authorities and social partners on Thursday. Talks have been initiated with staff representatives to find a joint solution.

Felben-Wellhausen TG site to be closed

Muller Martini plans to close the Felben-Wellhausen TG site. A total of 250 of the 330 employees will probably lose their jobs. Bruno Müller, CEO of Muller Martini, said this on Thursday when asked by the SDA news agency.

Around 50 employees of Muller Martini Bookbinding Systems in Felben-Wellhausen will continue to be employed at the Zofingen AG site. According to Müller, the Zofingen, Stans NW and Hasle LU sites are not at risk. The family-owned company employs 2,440 people worldwide, 1,355 of them in Switzerland. Müller assured that socially acceptable solutions would be sought together with the staff representatives during the consultation process.

In a reaction, the Syna trade union expressed its "horror" at the planned redundancies. The first redundancies are expected as early as the end of August. It welcomed the fact that the company management had chosen an open procedure so that the employee representatives, together with the workforce and the trade union
effective solutions.

Muller Martini failed to diversify in good time, according to the Swiss Salaried Employees Association. The structural change was foreseeable. It is particularly bitter for the employees that even short-time working did not prevent the job cuts. Many would have had to forego part of their income and would still lose their jobs. A solution must be found for the 39 apprentices at the Felben-Wellhausen site. The association is calling for the social plan to be adjusted.

Turnover halved

According to the press release, the market leader's turnover has fallen from over CHF 1 billion to well under CHF 450 million over the past four years. Sales of around CHF 400 million are expected for the current year. "Despite continuous adjustments and countermeasures on the income and cost side, the losses over the last four years have amounted to a three-digit million figure," Group CEO Bruno Müller is quoted as saying in the press release. "Unfortunately, our family business can no longer bear this burden in the long term."

The aim is to maintain its position in the shrinking global market of the graphic arts industry in the future and to ensure the survival of the Group.

Search for solutions

In order to be able to continue investing in product development, Muller Martini says it must bring costs and income back into line. The size of the company must therefore be adapted to the shrunken market. The Group management is now examining solutions with the staff representatives over the next few weeks. According to the company, the focus will be on all of the Group's production sites and divisions in Switzerland and abroad.

The two underutilized main sites in Felben TG and Zofingen would be examined in greater depth. Due to the greater synergy effects, a relocation of production from Felben to Zofingen is in the foreground. (SDA)
 

By 2015, the radio licensee intends to set up DAB+ antennas in larger conurbations in Switzerland. This platform is primarily intended to enable non-commercial radio stations and those broadcast via the Internet to broadcast their programs digitally, according to Bakom. Digris is using a new, software-based technology for this purpose, which is much less expensive than the existing large-scale DAB+ broadcasting areas. This system, called "Software Defined Radio," was developed by the Swiss company Opendigitalradio.org. Reception is possible with all conventional DAB+ radio devices.

Currently, Digris produces a user-designed, Internet-distributed programming platform called "Openbroadcast". With the granting of the radio license, the association "Limus" will take over a share of Digris. Limus unites the non-commercial radio stations and web radio stations organized in the Unikom and Asroc associations, respectively. Digris plans to put the first DAB+ islands into operation this year in Zurich and Geneva, according to Bakom. The final expansion is planned by the end of 2015.

In addition to the radio license, Digris holds a currently unused license for the broadcasting of a DAB program, which will be reactivated when the DAB platform goes into operation. As a program licensee, Digris is entitled to contributions from the technology subsidy upon application if it creates and operates its own platform. Thanks to this federal support, which covers 75 percent of the investment costs, interested program broadcasters receive much more favorable access to the Digris platform.

The agency designed the annual report in the style of a magazine. The editorial as well as the table of contents are intended to provide the reader with an easy introduction to the reading. The classic components of an annual report (the report of the board of directors, the report of the hospital management and the financial section) are placed at the beginning and end of the publication and thus form a bracket around the remaining content.

The annual report now covers various aspects of the hospital's business activities. In addition, large images and different page layouts are used so that the reader is presented with a varied picture. The use of different content containers, which deviate from a classic annual report and are based on the magazine design, is intended to make the publication more varied and attractive for the reader, the agency said in a statement on Thursday. The focus is always on the employees working at Männedorf Hospital, which enables an emotional appeal to the readership.

Responsible at Männedorf Hospital: Renate Baschung (project management), Nicole von Arx (graphics), Marco Winz and Härry und Partner (text). Responsible at Facing: Lucius Leonhardt (Management, Consulting), Roger Sandmeier (Creative Director), Juliane Mars, Isabel Aeschbach (Design). Photography: Tom Haller.

This ensures the publication of Mach Cinema, in the familiar Basic and Consumer study versions, up to and including 2015. This was announced by Wemf AG für Werbemedienforschung in a press release on Thursday. Mach Cinema will therefore remain an integral part of the usual Wemf data packages for media planning professionals.

As before, the new Mach Cinema is based on the Mach Basic research concept and is also part of the MA Strategy intermedia study. The publication date for Mach Cinema 2013 is September 17, 2013. Mach Cinema Basic combines all target groups of Mach Basic with the cinema offering, while Mach Cinema Consumer expands this information with consumer behavior. Urs Wolfensberger, Head of Marketing & Sales at Wemf, says: "The advertising offering of cinemas is becoming more differentiated and competition between the two cinema marketers is undoubtedly intense. We are therefore all the more pleased that both cinema marketers were able to agree on the continuation of the proven Mach Cinema in very constructive talks".

In addition and exclusively for the two cinema marketers Publicitas Cinecom and Werbeweischer, Wemf also produces a special film usage study. This new study determines the specific visitor structure for each premiere film.

In the letter, which is available to the Blick am Abend editorial team, the two write that they receive over 100 invitations per session. This is simply too confusing on paper and also takes up too much time. According to Blick am Abend, everyone should announce their events in the required online calendar. The politicians can then only enter whether they are attending. Similar to Facebook. However, a Like button is not planned, as Glättli revealed to Blick am Abend.
A calendar of events for parliamentarians. It's surprising that it hasn't been around for a long time. The benefits of social media achievements are apparently still slowly filtering through to the legislative administration. (uma)

Teaser image: Blick am Abend from 26.6.2013
 

It continues the exchange office tour "Cambio Lugano Cambia" 2012 (Werbewoche.ch reported). The campaign was launched by Mettler Communications. The guerrilla campaign also includes a photo competition on Facebook and links to the website Luganocambia.ch.

Ten young people from Lugano are drawing attention to how beautiful summer is in Lugano with their campaigns based around the classic summer accessory. Anti-depression chambers with therapeutic sunlight give a little foretaste. Parked cars with sky-blue "Coming back soon" covers are a sign that the southward migration has already begun. Shadows, despite the lack of sunshine, point to "28 degrees in the shade" in Lugano. And a bikini walk is a reminder that Lugano has perfect bathing weather.

The bath towel is the ticket to being in Lugano - specifically: it gives you free entry to all three of the city's lidos for the whole summer. The bath towel invites you to take part in a photo competition: "What do you do with a bath towel when the summer is somewhere else? Show us. Take one of our sky-mountain-lake-blue Lugano bath towels (or if you don't have one, your own) and take a photo of summer longing with the motto: Sun. That's it now. Share your bath towel pictures on Facebook and win a sunny luxury weekend for two in Lugano."

Lugano presents itself on the website with short bath towel clips Luganocambia.ch a city where the bath towel is as much a part of everyday life as the espresso on the piazza. The bath towel stands for the Mediterranean lightness that makes summer in Lugano so special. It is an invitation to rediscover the city and region that have reinvented themselves in recent years.

On Thursday, the campaign will take place at the following locations:
09.30 Zurich main station / Bikini Walk
11.00 a.m. Wiesen Baddi Enge / bath towel campaign (and anti-depression chamber)
13.00 Park Bäckeranlage / bath towel action (and anti-depression chamber)

On July 1, 2013, he will assume responsibility for all SDV sales and distribution activities, i.e. advertising marketing, sponsorship and sales administration. Nietlispach has worked as regional sales manager for the Berner Zeitung BZ, as advertising and sales manager for the Migros magazine Brückenbauer, as sales manager for the online service Search.ch and the Orell Füssli business database Infocube.ch and as key account manager for Teletext.

Nicolas Bobillier has also joined the SDV sales team. He will be working there as Key Account Manager.

Hardly any other country exports more goods and services than Germany. The export industry is also of great importance to the Swiss economy. Accordingly, international communication will become much more important over the next three years. This is the opinion of three quarters of the participants in the international survey of communications professionals, the European Communications Monitor ECM.

In sharp contrast to this is the admission of the communication managers surveyed: only a minority of companies have strategies for international communication. However, 48 percent of those surveyed in Switzerland consider the organization and strategy for international communication in their companies to be sufficient. Professor Ansgar Zerfass (University of Leipzig) is now in his seventh year of coordinating the study, which was conducted by eleven renowned European universities. He is of the opinion: "Considering the high degree of economic integration in Europe, it is surprising that only a minority of the organizations surveyed have sensible cross-border communication strategies."

Importance of "social media" stagnates

Another part of the study shows that, for the first time in five years, the importance of social media is not increasing from the perspective of company professionals. With an approval rating of more than 70 percent, social media is now an important and self-evident element in companies' communication portfolios. However, there are still many areas in which companies could take advantage of untapped opportunities. For example, communication tailored to mobile devices or online communities.

The ECM is compiled regularly by an association of eleven European universities. This year, over 2,700 communication professionals from 43 European countries were surveyed in March. The survey was led by Ansgar Zerfass, Managing Director of the European Public Relations Education and Research Association (EUPRERA).

The full report on ECM 2013 is available at Communicationmonitor.eu. The results from previous years can also be found there.
 

Based on a broad brand analysis, the brand positioning was defined. As a result, Brandpulse revised the logo and the brand appearance, the brand communication as well as the architectural design. The newly created sub-brand "Migrol Car Wash" is intended to express Migrol's new offering. The gas station and car wash architecture was developed by the 3D agency Designculture, which is part of the Brandpulse Group, and supported in its implementation.

Migrol's new brand and communications presence was implemented at the end of May 2013 with a first service station in the Winterthur area. Brandpulse is supporting the implementation throughout Switzerland.

The motif was primarily designed for sales partners to signal to their customers that they, as official Hyundai sales partners, are the right partner for advice, purchase and everything that follows. The insertions as advertisement, F12 or Cinepicture take place via the sales partners.

Responsible at Hyundai Switzerland: Reto Stemmler (Marketing Director), Nadia Hamdi. Responsible at Ruf Lanz: Marcel Schläfle (Creative Direction), Mario Moosbrugger (Art Direction), Maren Beck (Text), Sebastian Durband (Consulting Management), Nathalie Jakober (Consulting). CGI: Tobias Stierli (Flaeck).

The ombudsman understands this. SRF had already apologized during the broadcast. Two viewers criticized tweets that made discriminatory comments about individual performing artists.

The final report by ombudsman Achille Casanova is available on the SRG ombudsman's website. Blick and the online industry portal Klein Report reported on it on Thursday. The report quotes the statement from SRF managers obtained by the ombudsman. Sven Sarbach, Head of "Show and Events", admits mistakes. Among the many tweets shown, there was one "that should not have been published for journalistic reasons". It concerned insulting remarks against an Italian artist.

According to Sarbach, the error was recognized and the editorial team "immediately apologized via Twitter". Overall, "the optimal link between TV and Twitter has not yet been found". Ombudsman Casanova draws the complainants' attention to this self-determination. He reminds them of the program autonomy of radio and television as laid down in the Federal Constitution and the law. However, this must not violate the program regulations.

It is unclear which tweets the critics were referring to. If it was the one that Sarbach mentioned, he could "consider the complaint to be partially justified", according to the ombudsman's final report.

The ESC-The final took place on May 18 in Malmö, Sweden. The Swiss Salvation Army band Takasa had already been eliminated beforehand. The winner was the Danish singer Emmelie de Forest with her song "Only Teardrops". (SDA)