This is less surprising than the 90 percent match of our DNA with dogs. And cats. That is only five percent less than in chimpanzees (where it is 95 percent and not 98.5 percent as previously assumed). The bottom line can be summarized as follows: People are similar and should treat each other accordingly (for example, with a minimum level of respect). A campaign by the Australian agency Engine for the animal welfare organization RSPCA reminds us of this: at first glance, the animals with human eyes look strange, but not clearly wrong. In terms of intelligence, a pig can compete with a toddler - but in most cases it is treated like a pig. Not that you have to like the campaign for that reason - but it's nice to talk about it again. (hae)

Heiniger & Partner has been developing administration software for the construction industry since the early 1980s. The aim was to make the Bauplus product even better known to the target group of architects, planners, engineers and general contractors.

According to the press release, Bauplus is the only construction administration software that can be individually scaled. Because it is rented rather than purchased, more or fewer licenses can be rented depending on current requirements. This means that you always have software that exactly matches the course of business. And you only pay for what you really need.

Weber Harbeke Partners is communicating this advantage with an eye-catching campaign. The twelve subjects play on the fact that other construction software is often too big or too small and therefore does not match the current order situation most of the time. The advertising campaign can now be seen in trade journals in the construction industry.

Responsible at Heiniger & Partner, Wetzikon: Willy Heiniger (Managing Director); Sandra Heiniger (Project Manager). Responsible at Weber Harbeke Partners, Zurich: Max Weber, Thomas Harbeke (CD); Sven Oeschger (strategy/consulting); Dieter Kubli (AD); Dario Pucci (graphics); Christian Sidow (text); Eddie Walker (DTP). Illustration: Markus Wyss.

The subjects on posters, advertisements and now also as TV and cinema spots summarize the highlights from the current programme in one or two pointed sentences and thus lead film fans to an "aha" experience after a brief pondering, as stated in a press release. The campaign will run until the end of this year's open-air cinema season.

Responsible at Orange: Yann Gurtner (Sponsoring & Events Manager), Marina Hagen (Project Manager Sponsoring & Events). Responsible at Cinerent: Daniel Frischknecht Knörr (Sponsoring, Marketing & PR). Responsible at Publicis: Grischa Rubinick (CD), Nicolas Vontobel, Daniel Ahrens (AD), Mischa Müller (graphics), David Lübke, Jan Kempter (text); Alexandra Stojanovic (consulting). 3D production: Elephant Studios.

Ammon will also set up the new business line focusing on analysis services and projects within the Group. According to the press release, Roland Rosset is one of the most prominent figures in the Swiss market research industry. He can look back on many years of experience in marketing and research in practically all methods and sectors and has expertise in the consumer research, trade, telecommunications, automotive and international research markets thanks to his activities at Link Marketing Services and GfK Switzerland. He has also been a board member of the VSMS industry association since 2007 and its president since 2011.

Together with Andreas Logk (Operations) and Stephanie Hatzius (Project Management), he forms the new management team of Management Tools Reseach.

Image: Swissresearch.ch

The aim of the 54-page magazine supplement is to motivate children and young people with excursion tips to discover and experience new things in nature, the agency said in a statement. Under the slogan "In den Bergen gehts ab" nine practical tips for family excursions were developed and implemented with experience barometers, tricks, texts and instructions for safe behavior in the mountains. The common thread is the "Mission" game, which is designed to motivate young readers to earn an action stamp on the spot. Once the mission has been completed, an action diploma and a competition entry await. In addition to the typical Spick content, readers benefit from discounts for each excursion tip thanks to cooperation with partners.

The action guide is enclosed with the current issue of Spick and is also available free of charge in all larger pools. The total circulation is 100,000 copies.

Responsible at Künzler Bachmann Verlag: Roger Hartmann (Publishing Director Spick), Messeret Fessehaye (Media Consulting Spick). Responsible at Match Communications: Roland Sennhauser, Michaela Döbeli.

At the beginning of June, the NZZ announced that a redesign was planned in order to provide readers with an even more attractive product in the second half of the year with a newspaper that has been renewed both visually and in terms of content (Werbewoche.ch reported). In connection with the redesign, the following personnel changes will now come into effect: Pascal Hollenstein, Head of the Domestic Editorial Office, will become the new Deputy Editor-in-Chief. He replaces Thomas Isler in this function. Hollenstein will continue to head the domestic department, but will also act as a page maker, together with the second deputy editor-in-chief Chanchal Biswas.

Thomas Isler is moving to the background department at his own request, according to an NZZ statement. This is in view of the redesign of the NZZ am Sonntag. In the Background section, Isler will be in charge of the Opinions and External Contributions section. In addition to Isler, Daniel Meier will also join the Background section. Francesco Benini remains head of the department.

Anna Trechsel becomes the new head of the foreign desk. Matthias Knecht joins the foreign desk as editor. Knecht previously worked as a freelancer from Mexico for the NZZ am Sonntag.

Roberto Zimmermann will be the new head of the Style/Magazine department. He replaces Katharina Blansjaar, who left the editorial team in January. Marina Bräm has already been working as an infographic artist for NZZ am Sonntag since January.

Last fall, Roger Schawinski filed a lawsuit against Radio SRF. His complaint was that its logo was too similar to the logo of his own station Radio 1. Now the Swiss Federal Institute of Intellectual Property in Bern has made its decision last week, as the Sonntagszeitung writes. Schawinski's complaint was dismissed: Radio SRF does not have to change its logo. One of the reasons given by the authority for its decision was that it was unlikely that Schawinski's regional station would ever achieve nationwide recognition. A similarity with Radio SRF 1 was therefore not a problem.

Roger Schawinski, who writes as a columnist for the Sonntagszeitung, is astonished by the verdict from Bern, according to the Sonntagszeitung: after all, what difference does it make whether the SRG copies a national or local broadcaster? At least he has learned something again: "Obviously regional broadcasters are being discriminated against." The ruling is particularly absurd because the federal government's legislation has prevented radio stations like his from spreading nationally. But the media entrepreneur has not yet given up: he is considering taking the case to the Federal Supreme Court.

At the request of the Sonntagszeitung, Swiss Radio and Television is relaxed - Andrea Hemmi, Head of Corporate Communications, already clarified her employer's position to the Sonntagszeitung last fall: "Visually, we see no danger of confusion."

On the subject:

Last but not least: Will SRG soon have a Radio 1?
 

In order to tap into the fiber optic cable networks, the Federal Intelligence Service (FIS) would need the help of Swiss telecommunications providers. They would have to forward the secretly obtained data streams to the spying center stationed in Zimmerwald BE, writes Schweiz am Sonntag. However, the telecommunications provider industry does not want to participate.

However, it is not only the telecommunications industry that is critical of the Intelligence Service Act. As Schweiz am Sonntag writes, twelve cantons have used the consultation process to express their concerns. The Basel government even warns of "serious encroachments on fundamental rights".

Swico, the trade association for digital Switzerland, to which more than 400 providers from the information and communication technology sectors belong, also opposes an expansion towards total surveillance, as is the case in the USA. According to Schweiz am Sonntag, even Swisscom, which is majority-owned by the state, is against the planned surveillance of fiber optic cable networks: The telecommunications giant believes that the concept of cable reconnaissance is still not mature enough. It also criticizes the fact that it is not known to what extent personal information will be collected, stored and evaluated. The Swiss Telecommunications Association Asut is of the same opinion: according to the association, it is imperative that there is sufficient evidence of the expense, proportionality, benefits and effectiveness before cable reconnaissance is enshrined in law.

The telecommunications industry is also afraid of damage to its image, writes Schweiz am Sonntag. This would be the case if it were to be denounced as an accomplice of the secret service.

The Swiss Federal Intelligence Service, on the other hand, has dismissed the concerns, according to Schweiz am Sonntag: it will handle the cable reconnaissance in such a way that it causes as little intrusion into privacy as possible.

Not only Redbull knows the trick of turning a simple domino into a marathon movie with special effects and funny stunt interludes (Werbewoche.ch reported). Coca-Cola and McDonald's have also tried it:

Even though Coca-Cola and McDonald's only focused on ice cubes in this movie, the message is clear: "Drink Coca Cola with ice, at McDonald's." (uma)

Since the beginning of the year, they have been taking turns on a regular basis to host the most popular Radio 24 show. The TV spot will run immediately on Pro 7, Kabel 1, SIXX, Comedy Central, MTV, RTL 2, 3+ and Tele Züri and will be seen on selected stations until mid-September, according to a statement.

After four and a half years as host of the morning show "Ufsteller," Patrick Hässig took a break in the second half of 2012. From August 2012, Hässig worked as a presenter for Swiss television before returning to Radio 24 as a presenter after six months. In the meantime, Dominik Widmer woke up listeners. Widmer joined Radio 24 from Zug's Radio Sunshine and within a year was built up as morning presenter and successor to Patrick Hässig.

Since the beginning of the year, Radio 24 has now had two morning show hosts who regularly take turns hosting. "Widmer zum Zmorge" and "Hässig am Morge" is accordingly also the theme of the TV commercial conceived by Rod, which can be seen on TV starting this weekend. Every day from 5 a.m. to 10 a.m., one of the two will be at the microphone to wake up Zurich. The music for the spot was composed by Great Garbo and directed by Zweihund.
 

In 2011, the Vizner Borel agency was entrusted with the image and career marketing campaign of Holzbau Schweiz, the association of timber construction companies - with the task of communicating the advantages of building with wood on the one hand, and making the attractiveness as well as the opportunities of the timber construction professions known to a broad population on the other.

In addition to the basic campaign "Holz macht stolz" (Wood makes you proud), which has been on display for almost two years, the Zurich agency Holzbau Schweiz is now supporting a comprehensive social media campaign. With "Zimmermann On Tour", the industry association has been looking for a young carpenter to tour Switzerland for six months as an ambassador for timber construction. During this time, the young professional works in various timber construction companies and learns about other specialties and challenges in timber construction.

After the tendering process, carpenter Fabian Dubach from the canton of Lucerne was selected for the "tour of his life". The young professional shares the many impressions during his tour in words and pictures and film on Facebook and the website apprenticeship-carpenter.ch. The ambassador for wood construction can also be found at career choice fairs or in schools, where he provides insight into this traditional, highly modern profession, according to a statement. But not only with young people in the choice of profession, but also with a broad population, the "Carpenter On Tour" should put the image of the carpentry trade in a modern, adequate light.

Vizner Borel developed the concept for the "Carpenter On Tour" and, in addition to the visual, also created the advertising materials for the "Wood Makes You Proud" campaign. The communication runs mainly through the Facebook fan page. In addition, the entire tour will be accompanied by media relations.

Responsible at Holzbau Schweiz: Martha Walker (Central Management), Astrid Marquardt (Division Manager Marketing & Communications). Responsible at ViznerBorel: Lajos Vizner, Guillaume Borel (overall responsibility), Jürg Waeber (concept/text), Florian Steiner (concept/AD), Martina Glaser, Markus Binggeli (consulting). Responsible at Open Up (PR): Melanie Schneider, Patrick Preuss, Sara Osmani.

The two morning men Widmer and Hässig can currently be seen in a Radio 24 commercial (Werbewoche.ch reported). "This is the most important show. It's a lot of fun and you always get immediate feedback," says Dominik Widmer, who has been presenting "Ufsteller" for a year. How the new Radio 24 morning crew will be put together is now being evaluated. "It's just like in real life," says Managing Director Karin Müller in a statement. "Dream teams sometimes break up, which is always a shame. We would like to thank Patrick Hässig for his many years of cooperation and wish him every success".