The new magazine features fresh colors and a clear yet light-hearted line that suits Pro Juventute's broad target group, the agency said in a statement. In collaboration with Pro Juventute's editorial team, the agency designs and illustrates the magazine, which is published four times a year.
 
Responsible at Match Communications: Roland Sennhauser, Christian Staub. Responsible at Pro Juventute: Arun Sah.

A whole team now documents the country's peculiarities. Created after a stay abroad in the United States, Newly Swissed initially served to record interesting observations about Switzerland. "After returning to the Zurich Oberland, familiar things suddenly seemed new again and every corner concealed a surprise," says founder Dimitri Burkhard. Today, the magazine covers a wide variety of perspectives with a multinational team of freelance authors. Among others, immigrants from Japan, North America, Holland and Spain describe their experiences of everyday life in Switzerland. Since its launch, the online magazine has recorded almost two million page views from all over the world. "We enjoy a special status among the Swiss abroad, as our realistic approach allows them to keep their finger on the pulse of their home country," says Dimitri Burkhard.

Newly Swissed spans an arc from essays on Swiss bread culture to the pitfalls of laundry room regulations and shows curious and interesting facts about Switzerland. Of course, there is also an essay on the 25 logos that proclaim "Swissness":

The article states that the red color combined with the white cross catches the eye with strong Swiss brands - something that "Newly Swissed" already knows (uma):

 

If you're looking for an affordable apartment in the city of Zurich, you can't be too demanding. But doing without is not cool either. What many people don't know is that there are city apartments just a few minutes away that offer much more for the same money: spacious floor plans, at least one loggia, an eat-in kitchen with a combi-fireplace, a bathroom with its own washing tower, underground parking in the building and all this on a lively square with stores, restaurants and cafés. Such apartments can be found in Weissdornhof, a part of Limmatfeld that calls itself "our little town".

Halter Immobilien entrusted Weber Harbeke Partners with the communication of this real estate project in the immediate vicinity of Dietikon train station. In its communications, the agency is turning the future Weissdornhof residents into clever trendsetters who are turning the tables on the housing market and even making demands - demands that only the city apartments in Weissdornhof can fulfill. Under the motto "The better city apartment is outside the city".

Advertisements, brochures and a website are used.

Responsible at Halter Immobilien: Dominik Muff (Project Manager), Laura Iodice Project Manager Marketing). Responsible at Weber Harbeke Partners, Zurich: Max Weber, Thomas Harbeke (CD), Sigrid Baumann, Karin Both (consulting), Dieter Kubli (AD), Tobi Harbeke (graphics), Christian Sidow (text), Eddie Walker (DTP).

With the new technologies, the reception options have also been expanded in recent years, as Tele Top writes in a statement on Monday. In addition to conventional analog broadcasting in the broadcast area, the station can now also be received unencrypted throughout German-speaking Switzerland on UPC Cablecom's digital network on channel 23. Swisscom TV even shows all three regional programs (Zurich, Thurgau, Schaffhausen) in addition to the jacket program. About a year ago, Tele Top was also added to the network of the Internet TV provider Zattoo as a licensed regional TV station in Switzerland. Since then, all Tele Top broadcasts can be watched live via the Internet, tablet or smartphone.
 

In his review of the year, President Stephan Küng mentioned, among other things, that IGEM would participate in the yet-to-be-founded Swiss Television Research Association. In addition, the IGEM wants to present a concept this year with which moving image advertising on television and online can be reported in a comparable manner. This writes the IGEM in a message of Monday. A strengthened cooperation with IAB Switzerland will also be implemented, in which the coordination will be ensured by the seat of IAB president Ueli Weber on the IGEM board as well as on the level of the managing directors.

All motions of the board were approved unanimously. President Stephan Küng and the board members standing again were also confirmed for a further term of office of one year. Goldbach Media CEO Alexander Duphorn was elected to replace Michi Frank, who will take over the overall management of the Goldbach Group. Following the resignation of Chris Flückiger from Mediatonic Geneva, his business partner Marco Rose and Manfred Strobl, CEO of Omnicom Media Group Switzerland, applied for this seat. In the secret ballot, Manfred Strobl prevailed by a margin of two votes.

For the first time, the seat of the cinema marketers was disputed, where, following the resignation of Moreno Cavaliere, the Managing Director of the Cinecom division, Christian Wittmer, and the Managing Director of Werbeweischer Schweiz, which has been operating since the beginning of 2013, faced each other. Here, the newcomer prevailed by a margin of six votes.

IGEM was able to invite a total of 42 members to the 2013 general meeting. And about three quarters of them have registered.

The future is open for everyone

After the official part, Christof Baron, CEO of Mindshare Germany, gave an outlook on a new basic order in the advertising ecosystem. Although he has been in the media business for 25 years, he held right at the beginning: "Everything you have learned, you can throw on the garbage." Because in Mindshare's view, a new order is emerging. Its cornerstones are technology, speed, value decay, new rules of the game, and a new ecosystem for brands and advertisers, for media and for agencies.

In this way, the technology scrutinizes all work processes and value creation stages. In 2018, all advertising will be based entirely on ad servers - including TV advertising. This will be accompanied by a concentration on a few mega-platforms, which will require a high degree of standardization. In the process, trading desks will advance to interfaces between media with maximum precision, as only Google, Facebook and Amazon can offer today. Intelligent real-time budgeting replaces annual planning. The big challenge here is to operationalize "Big Data" in real time. To do this, however, the data must be structured in a uniform manner. A condition that does not even exist within the larger companies today.

Baron also foresees that there will no longer be enough advertising to finance all media offerings - especially since the range is constantly expanding. The number of competitors is increasing as a result, but the new market players are playing by their own rules. Not least in this context, the environments will lose their dominance. Brands will have to reinvent themselves again and again and restructure their processes in the process. The media will also radically restructure their offerings and business models. Ad-supported funding is under scrutiny, according to Mindshare. Better evidence of impact and effects is expected, and there will be a new dimension in the competition for consumers' time. In this context, fast media and fast data will be at a competitive advantage, and reach that is too fuzzy for Baron, as it is reported today, will no longer pay. For their part, agencies will need to invest in technology and develop platform strategies. There will be a new job profile for media consultants, where data analysts will be the rock stars of media agencies.

The risk in this change process is that practice is not yet where it could theoretically be. It is also extremely difficult to keep track. You will always be lagging behind. But Baron also sees the great opportunity in the fact that the future is open to everyone. Everyone in the market has the choice of managing the downturn or seizing the opportunity. But this requires maximum willingness to accept the new rules.

The IGEM Board: Urs Rueb, Manfred Strobl (new), Stephan Küng (President), Marcel Bosshard, Philip Hofmann, Cosima Giannachi, Martin Schneider, Nils Schilling (new). Not on the picture: Josi Bauer, Alexander Duphorn (new), Dominik Kaiser, Ueli Weber.

This consists of cinema and TV spots as well as print and online advertising for the domestic market. In addition, the agency has also provided Rockstar Magazine with a special band arolean - a respirator against the deadly disease. The giveaway currently generated buzz at the Greenfield Festival, the agency said in a statement Monday.

The campaign will run until the end of June.

Responsible at Sony Playstation Switzerland: Sascha Komaromy (Marketing Manager Switzerland). Responsible at TBWA\Zurich: Frederick Rossmann, Tizian Walti, Laura Haas (creation), Matthias Kiess, Jasmine Segginger (consulting).

D.Core focuses on digital advertising effectiveness research, both online and mobile, social media research and big data. The agency offers marketers and media companies in Switzerland strategic and editorial consulting, the development of marketing arguments as well as the conception of research projects and their realization independent of institutes. For the "Marketer Satisfaction Study Switzerland 2013", online marketing decision-makers and managers of media agencies and advertisers were surveyed by telephone in spring 2013 about their satisfaction with various online marketers, intermediaries and publishers.

In terms of overall satisfaction, the up-and-coming Swiss advertising intermediary Adwebster took first place, followed by GMX and Ringier. In addition, detailed questions on satisfaction with accounting, service performance, employees, service portfolio and more were asked for individual marketers. The study thus allows Swiss online marketers and publishers to be benchmarked for the first time and offers concrete starting points for improving services and performance for agencies and advertisers, the agency said in a press release on Monday.

D.Core Switzerland

D.core Switzerland was founded jointly by Roger Baur and Benjamin Herz (both Net Profit ) and D.Core Munich, based in Wollerau (Canton Schwyz). Andrea Eckes and Benjamin Herz were appointed as managing directors.

The advisory board, Harald Amschler (Wemf), Brigitte Gubser (Zenithoptimedia), Thomas Kaiser (Ringier Digital) and Gabriele Siegert (University of Zurich), supports the agency in aligning the product portfolio with market needs. It advises D.Core on the scientific nature of the approaches as well as the necessary neutrality and validity.

From left to right: Wolfgang Dittrich (Founder & Partner d.core Switzerland & Managing Director D.Core Munich), Benjamin Herz (Founder & Managing Director D.Core Switzerland), Andrea Eckes (Managing Director D.Core Switzerland & D.Core Munich), Roger Baur (Founder & Partner D.Core Switzerland)
 

Two magazines now address private and corporate customers separately - with regional split editions. The content focuses on customer needs, while the design is geared towards modern reading habits. "The customer magazine is an important positioning tool for us," says Editor-in-Chief Reto Frick. Customer proximity is not just lip service, but was the decisive factor in ÖKK choosing Denon Allmedia Corporate Publishing and Dieziger Corporate Communications in the two-stage tendering process.

Regional split expenditure

To emphasize the proximity to customers - ÖKK has a network of 38 agencies in German-speaking Switzerland and Ticino - there are split editions of both "Clever" (Italian: "Pronto") and "Dossier". In addition to editorials tailored to the region, ÖKK portrays customers from the respective region on the last page.

The new concept is also intended to make the offering for corporate customers more visible within the magazine. According to the press release, this will be achieved by splitting the magazine into a customer magazine for private customers, "Clever", and a customer magazine for corporate customers, "Dossier". This increases the relevance of the magazine for the respective target group, says Ralf Ressmann, Managing Director of the agency Denon Allmedia Corporate Publishing. Ralf Ressmann points out that the texts are written by journalists: "As they have a different approach to the sometimes very complex insurance topics, they can explain them to customers more easily.

"Clever" 1/2013
"Dossier" 1/2013

 

The first measures should be seen soon.

The high-tech glasses, which until now only American developers have been able to get their hands on for a proud sum of 1,500 dollars, were quickly printed and produced by the dozen by the search engine marketing agency Angelink using a 3D printer. Thanks to Yourposition's imaginative actors, the reportage-like film turned into a credible account of experiences from the agency's own offices and public spaces, the agency said in a press release. The story was presented so credibly that pretty much everyone fell for it.

The aim of the joke was to draw the attention of the qualified public to the milestone anniversary and at the same time offer insights into the new premises in the Noerd building in Oerlikon and the happy faces of the team. "We thought that the hoax would only last two or three days at most," says Jokemaster Markus Gabriel from Angelink. In fact, there were people who, even weeks later, believed the video more than the Sunday newspaper that reported the fake. The video has generated well over 20,000 views to date.

Contact at Yourposition: Lukas Stuber, Beat Muttenzer. Responsible at Angelink: Markus Gabriel. Responsible at Guave Motion: Sergio Hernancias (video production). Props: 3d-prototyp.com.

 

The campaign was launched by the Swiss Motorcyclists' Federation (FMS), the Swiss Council for Accident Prevention (BFU) and the Road Safety Fund (FVS). The campaign aims to significantly reduce the number of collisions involving motorcycles and accidents involving motorcyclists themselves, the agency said in a statement on Monday. The campaign will start in spring 2014 and run for three years.

 

The agency supports the Zurich Film Festival throughout German-speaking Switzerland and southern Germany. The 9th Zurich Film Festival from September 26 to October 06, 2013 will present around 120 films from all over the world. Last year, the organizers registered around 58,000 visitors and a national advertising equivalent value of 8.4 million Swiss francs, according to a statement from the agency.

Teaser image: Zff.com