This step marks the successful completion of the succession process, which has been staggered over five years, according to a press release. Jörg Krummenacher is the new CD, while Martin Perini remains Managing Director, Concept Designer and Consultant, as he has been for the past five years. Urs Wiezel will remain with the agency until further notice as a part-time graphic designer/concept developer and member of the Board of Directors.

Urs Wiezel, Jörg Krummenacher and Martin Perini

Martin Perini, Managing Director, Concept Designer and Consultant S&W

Jörg Krummenacher, new CD S&W

The S&W team

In the past, art director Mark Herrera has won a "Bronze Lion" for his creations at the International Advertising Festival in Cannes as well as eight awards from the Swiss Direct Marketing Association, according to a press release. The 52-year-old graduated from PWU University in Manila in 1982 with a bachelor's degree in advertising. In Switzerland, he has already worked for agencies such as Publicis, Ogilvy One, Masciadri Communications and Freicom. He also has agency experience in the United States of America.
 

Roberto Lazzari was most recently a member of the management team at Hauser & Partner, as detailed in a press release. Before joining Hauser & Partner, he was co-owner of Trendix Event Management.

"We have known Roberto for years and are delighted to have him join our agency," says CEO Jennifer Somm. "Roberto Lazzari complements our team perfectly and represents real added value for our clients thanks to his many years of industry experience, his passion for complex events and his excellent consulting skills."
 

The audience council primarily observed the two daily one-hour programs in the morning and evening on both stations. The presenters presented the program in German and in Romansh. The audience council found this combination challenging, but it had its appeal.

In a diverse, informative and entertaining way, SRF 3 brought the German-speaking Swiss audience closer to the Romansh languages, the region and the culture, writes the audience council. It particularly appreciated the fact that Romansh was not presented as a "nostalgic relic," but that modern, young Rumantsch was given a chance to shine. The first two parts of the language region trilogy were "Chez les Welsch" in 2011 and "Buongiorno Svizzera" in 2012. The third part was broadcast from June 10 to 14.

"Jazz in Switzerland"

The audience council also gave a largely positive assessment of the three-part TV series "Jazz in Switzerland. It showed the development of this music in this country since the beginning of the 20th century. The series was both amusing and instructive. The fact that the music had been used in a rather illustrative way, in addition to conveying jazz knowledge, was perceived as negative by individual council members. They felt that the music had been neglected. Some also described the late Sunday evening broadcasting time as an "imposition". (SDA)

Image Capricorn: Keystone / Collage: Wewo
 

The former editorial director of the SRF discussion program "Club" and current presenter of the SRF news magazine "10vor10" will take over as head of Sonntagsblick as of November 1, 2013.

Rolf Cavalli, who has headed Sonntagsblick on an interim basis since November 2012, will once again focus entirely on the online division of the Blick Group as Editor-in-Chief of Blick.ch. Cavalli remains chairman of the editors-in-chief in the newsroom as well as head of all digital channels of the Blick Group.

Marc Walder, CEO of Ringier, on the new management structure: "I am extremely pleased that we have been able to win Christine Maier, one of the most established and versatile journalists, as Editor-in-Chief of Switzerland's biggest Sunday newspaper. As Editor-in-Chief of Blick.ch, Rolf Cavalli will, in addition to day-to-day business, primarily drive the digital development of the Blick Group and manage the associated change management in the newsroom."

Christine Maier studied law at the University of Zurich for five semesters after graduating from business school. She began her TV career at the age of 21, working in various capacities at Swiss television station SRF from 1987, and also at ZDF and Bayerischer Rundfunk between 1991 and 1998. From 1990 to 1995, she worked for five years in print journalism at Schweizer Illustrierte. In 2001, she joined the program "Zischtigsclub," later "Club," as editor and presenter, and took over as editorial director in 2006. Since summer 2011, Maier has been with the news magazine "10vor10." Maier is giving up her activities at Schweizer Fernsehen, SRF announced on Tuesday.

With regard to the editor-in-chief of Blick, the definitive solution is expected in the next few weeks, according to the statement. Marc Walder and Andrea Bleicher, who have been managing Switzerland's largest paid newspaper on an interim basis since February 2013, will take their time to settle the outstanding issues.
 

In a media release dated July 1, 2012, the Oberhänsli family announced that they had found an ideal successor solution for the continuation of their Feldegg printing company in Pieter Versluys. Since then, Pieter Versluys has successfully acted as CEO and will now take over the management completely in a second phase due to the retirement of the brothers Erwin and René Oberhänsli due to age or illness.

Pieter Versluys is making a financial commitment as part of a management buyout, thus ensuring that the company will continue to be owner-managed in the future. The management buyout was realized with the support of Comprinta partner Neidhart + Schön Group. Feldegg has been working with the Neidhart + Schön Group and other partners at the joint Comprinta printing center in Zurich-Schwerzenbach since 2010.

Two family members, Liz Rütimann-Oberhänsli and Rolf Oberhänsli, will remain with the company. Erwin Oberhänsli's succession has been settled, with long-time employee Frank Jähne having already taken over his duties as sustainability officer.

Pieter Versluys, an experienced manager with extensive prepress know-how, intends to develop the traditional printing company into an innovative and customer-oriented media service provider. For this reason, the Feldegg print shop is now called Feldegg Medien and, with the solutions it offers, stands for sustainably produced media, according to a press release. In addition to continuing to offer environmentally friendly, high-quality printed publications, customers will increasingly receive support from Feldegg Medien with solutions and packages in their entire production processes and also in the online area. A new appearance with a new logo is intended to underline this promise.
 

With its region-specific information and entertainment offerings, regional television is firmly anchored in everyday life. For advertising customers, however, it is in strong competition with national TV advertising due to its structural characteristics.

Local TV advertising is more effective in terms of quality. This is shown by the "Regional Monitor 2013" study. "Audiences rate advertising on regional channels as more credible, informative and likeable," says Markus Britschgi from Blue Eyes Marketing. "People watch regional television because it provides them with information from their region. They are open to news. This openness is transferred to advertising. A classic image transfer," says the market researcher and marketing consultant. "In addition, advertising on regional television is perceived as less disruptive than on private broadcasters."

Belcom has commissioned the "Regional Monitor" study from the market research agency Blue Eyes Marketing for the second time in succession. The study surveys brands of the "Tele Regio Combi" (TRC) advertising combination offered by Belcom, a merger of the six leading regional TV stations (Tele Züri, Tele M1, Tele Bärn, Tele Basel, Tele 1 and TVO). The aim of the study is to determine TRC's affinity with various brands. By surveying the brand triad (awareness, sympathy, use/potential), the affinities of viewers to the various brands can be identified. The Blue Mind psychographic segmentation provides additional information on the behavior and attitudes of brand sympathizers and users. "It is particularly useful for advertisers to find out the potential of their brand," says Britschgi. "In this way, they can target their advertising according to sympathizers and their viewing habits and exploit the potential of their brand in a targeted manner."

The result shows: Advertising on "Tele Regio Combi" is effective. It is perceived as 14% more credible on a regional TV station than on private TV (31% vs. 17%). In terms of likeability, too, the regional channels are 13% more convincing (33% vs. 20%). In addition, advertising on a regional TV station is perceived as more informative (34% vs. 23%). Furthermore, it is perceived as less annoying (59%) than on private TV (80%).
 

Posch has worked in senior marketing and sales positions in the IT industry for 19 years, most recently at Microsoft Switzerland. There he headed the Entertainment & Devices division as well as the retail sales channel and was responsible for marketing and PR for the Xbox, Xbox Live, Kinect, Microsoft Hardware and Mac Office brands. Andreas Posch will take over the Consumer Business division at Qnective and will also develop marketing and sales for the tap-proof messenger app Myenignma, as detailed in a press release. Qnective is a Swiss SME specializing in products in the field of encrypted mobile communication.

 

Dynoptic is an association of opticians in Switzerland that offers its own collection of contact lenses and care products. Dynoptic's range includes the two product lines Dynaeasy for lens care and Dynawell for eye care. All products were previously offered in single-color packaging. In addition, the products have been numbered consecutively to enable customers and sales staff to recognize them quickly, according to a press release. However, the colors of the numbers on the packaging were previously chosen at random.

Facing was commissioned to revise and update the existing packaging concept. The Dynaeasy product line clearly stands out from competitor products thanks to its black background. Facing retained the simple design of the packaging for the redesign. The packaging background remains black and the numbering of the products is still used. However, Facing developed a cross-number color coding, with each color representing a specific purpose. A green number indicates "all-in-one" products, a red number stands for cleaning products that need to be used with caution and a blue number indicates products that can be used for cleaning contact lenses on the go. The packaging for the Dynawell eye care product line was designed according to the same concept, but instead of black, the background of the packaging is blue and the numbers are white.

Responsible at Dynoptic: Thomas Wipfli, Chris Schellmoser. Responsible at Facing: Lucius Leonhardt (Management, Consulting), Anthony Solenthaler (Consulting), Roger Sandmeier (Creative Director), Isabel Aeschbach (Design).

20 Minuten has already been offering its readers concert and festival tickets in cooperation with Starticket since 2010, according to a statement. As the new main shareholder, Tamedia is taking over the shares of Starticket from founder Peter Hürlimann as well as the previous co-owners Urs Brunner, Hans Syz and the holding company Brino, which is owned by Bruno Widmer. Peter Hürlimann will remain CEO and will hold 25 percent of the shares together with the management. There is an option for Tamedia to acquire additional shares from Peter Hürlimann and the management team by 2018.

Starticket was founded in 2003 by Peter Hürlimann. The ticket marketer offers tickets from the areas of concerts, festivals, parties, stage, sports and specials via online portal, mobile application, box office, advance booking office or call center. Thanks to its innovative print-at-home solution and consistent focus on web technology, Starticket has continuously expanded its position since its founding and is now the second-largest ticket marketer in Switzerland.

The transactions are subject to approval by the Swiss Federal Competition Commission.
 

The current campaign of the Swiss Milk Producers (SMP) can currently be seen on countless billboards. Once again, it comes from the Ruf Lanz stable, as detailed in a press release. The agency has been responsible for the Swiss milk producers' print and poster campaigns since 2006.

Responsible at the Swiss Milk Producers SMP: Charlotte Hofstetter (Head of Marketing), Martin Rüst (Head of Advertising & Media), Olivia Etter (Project Manager Advertising Milk). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Marcel Schläfle, Mario Moosbrugger (Art Direction), Sabrina Luck (Consulting), Sebastian Durband (Consulting Management). Photo: Jonathan Heyer, image editing: Felix Schregenberger.

The SFL site, which went live on July 1, will focus on a variety of content, according to a statement. In addition to the clubs' websites, which are prominently linked as before, for example for further information, ticketing or merchandising, the league is focusing even more on self-produced preliminary reports, background information, portraits, behind-the-scenes stories (features) and offers a platform for the players, coaches and the many faces in the background.

The area of official league statistics is being greatly expanded. The new match center includes a much more comprehensive live totomat with live table and detailed statistics as well as the tactical lineups for all Raiffeisen Super League and Brack.ch Challenge League matches. These innovations will take full effect from the start of the season on July 13/14. In the post-match analysis, the match telegram will be supplemented during the season by a highlight video and short clips of the best scenes.

A real novelty will crown the statistics offer: On Sfl.ch is created in cooperation with the football culture magazine Twelve and supported by Raiffeisen, the probably most comprehensive publicly accessible historical online statistics archive on Swiss top-level football in the next few weeks.