The climate protection organization Myclimate has set itself the task of drawing the attention of the Swiss to the threats posed by climate change and offering simple ways in which private individuals and companies can reduce their CO2 emissions.

In line with KSP's ongoing Myclimate campaign "Climate change is also changing Switzerland." Myclimate is sending out the film "Oh Mango Tree" as a mailing to companies and private individuals at Christmas. The karaoke version invites you to sing along to the climate-changed Christmas carol and encourages you to give a gift to the climate this year.

Responsible at MyclimateRené Estermann (Managing Director), Kathrin Dellantonio (Head of Marketing & Sales), Andrea Altorfer (Deputy Head of Sales & Marketing), Kai Landwehr (Project Manager Marketing). Responsible at KSP: Flo Wacker (Creative Direction), Beat Egger (Text), Benny Goldstein (Art Direction), Kevin Zysset, Paco Alborghetti (Graphics), Flavia Salvisberg, Rahel Zumbühl (Consulting). Responsible at Onfilm: Hans Kaufmann (director).

The 46-year-old journalist currently works as a political and communications consultant at the Furrer Hugi & Partner agency. Previously, the historian worked as a journalist for around 25 years, most recently as a parliamentary correspondent for the Tages-Anzeiger and the Bund. This was announced by the association in a press release on Friday. The Swiss Media Association represents the interests of around 150 publishers and media companies.
 

The agency designed a competition to promote the topic with a pinch of humor: Anyone who can spot the differences between the old and new timetables - and there aren't many of them - can win one of five Libero travelcards with a bit of luck. The campaign can be seen and heard from the beginning of December on advertisements, hanging boxes, online banners and radio spots in Bern, as the agency announced in a press release on Friday.

Responsible at Bermobil: Monika Scheiwiller (Head of Marketing Communication). Responsible at Neue LGK: André Benker, Hans Tanner (Creative Direction), Peter Rettinghausen (Text), Stephan Wittwer (Art Direction), Nina Geissbühler (Graphics), Claudia Shatri (Consulting).

The recently established agency offers support in the conception and implementation of VIP and gala evenings through to Christmas parties, company anniversaries and employee events. Büro für Ereignisse supports its clients not only in the area of customer, brand and corporate events, but also in the presentation of companies, services and products.

Stoltmann can look back on twelve years of work in the international event industry. The Berliner has built up a network in Switzerland, not least during his time as Country Manager of Daily Deal. Burlon is a trained event manager and has worked for various companies and agencies over the past ten years, including Habegger and Standing Ovation. In 2010, he fulfilled a long-cherished dream and founded his own event agency "Burlon events".

In order to provide a reliable forecast for 2014, BSW leading swiss agencies - for the first time in collaboration with the Research Center for Customer Insights at the University of St. Gallen - wrote to over 1,200 communication managers in 500 companies as well as all CEOs of BSW agencies and asked them about their expectations for the coming year. The study is to be repeated annually.

Two thirds of all advertising clients expect a generally positive economic trend in 2014. Over 60% of clients stated that turnover had increased in the last five years, and a good half reported slight to strong increases in profits. Only 5-6% complained of a significant slump in turnover and profits.

Nadine Borter, President of the association, also wanted to venture a positive forecast for the future based on the new study. 80 percent of all clients stated that marketing and communication is of great to very great importance and will continue to be in the future. Accordingly, two thirds of all clients plan to maintain or even increase their investment in communication in 2014.

Strong diversification of communication investments

For the first time, the total marketing communication investments of Swiss clients were analyzed according to the individual areas in which the money is spent. Almost a third is spent on traditional advertising, i.e. media such as TV, radio, print (newspapers, magazines), outdoor/posters and cinema, 15 percent on digital communication, 11.6 percent on direct advertising, 8.1 percent on sales promotion, while the areas of strategy consulting and efficiency measurement already account for around 5 percent.

More dialog via digital channels, more efficiency

82% of all advertising clients stated that they intend to invest even more money in online communication in the coming year. Online dialog with customers will continue to gain in importance. At the same time, 85% of clients want to invest the same amount or even more in sales promotion. The study also shows that clients want to see the success of their communication investments even more quickly and directly.

Accordingly, 96% of all clients stated that they would invest the same or more money in efficiency measurement in 2014. Efficiency is apparently everything. In order to achieve even greater communication benefits, 81% of all clients will also make the same or more money available for strategy consulting.

Major challenges for the Swiss advertising industry

Clients are dependent on strong partners. They see the greatest challenge over the next three years in the increasing complexity of channels (72%) and technological developments (65.3%). Coupled with ever shorter decision deadlines (66.6%) and an increasing indifference on the part of the target audience (92%), it will become increasingly difficult to develop good and efficient communication solutions at a reasonable cost.

Optimistic expectations and profit warning on the agency side

The high expectations of clients give cause for optimism on the agency side. For example, it is positive to note that only 15% of all clients intend to reduce their communication investments in the coming year. Accordingly, 68% of all agency bosses expect gross operating income to increase in the coming year. The future expectations of advertising and specialist agencies are even slightly more positive than the average, while media agencies are somewhat more cautious.

However, this does not mean that gross profit is also expected to increase. This is because it has already fallen continuously in recent years and remains under strong pressure, not least as a result of increasingly complex demands on the range of services offered by agencies, combined with the growing requirement to deliver even more cost-effectively in even less time.

Ranking advertising agencies 2013

Ranking media agencies 2013

Andreas Widmer, Vice President (Y&R Group), Nadine Borter, President (Contexta), Peter Leutenegger, Managing Director BSW leading swiss agencies (Photo:pan)
 

Since this summer, the luxurious condominiums, designed by the architectural firms Gigon/Guyer and Atelier WW, have been ready for occupancy on the site of the former Löwenbräu brewery. Most of the apartments have already been sold, but the advertising drum is now being beaten once again for the few vacant apartments. The exclusive apartments at Limmatstrasse 264, in the middle of the former industrial and workers' quarter, are aimed at a clientele that otherwise tends to look for residential property on the Zurichberg or the Gold Coast, according to the press release. Yet Kreis 5 is a very attractive place to live. And you don't even have to do without a view of the lake, at least in the tower apartments.

In various subjects, Weber Harbeke Partners focuses on the advantages of the location, illustrated by CAD views of the apartments and the 20-story residential tower. PSP Swiss Property is the developer behind the project. The advertisements appear in the media NZZ am Sonntag Residence, Seesicht, Bilanz and Woz.

Responsible at PSP Swiss Property: Stephan Lüdi. Responsible at Rhombus Partner Immobilien: Patrick Rieffel. Responsible at Weber Harbeke Partners, Zurich: CD: Max Weber, Thomas Harbeke (CD); Sven Oeschger (strategy); Karin Both (consulting); Dieter Kubli (AD); Stefi Wolf (graphics); Christian Sidow (text). CAD visualizations: Raumgleiter. Media: Generation Media, Stephan Kümin.

 

For the commercial, cat litter manufacturer Tidy Cat was able to recruit YouTube star Ze Frank win. The cat whisperer, who has already made videos such as Sad Cat Diary has thrilled millions of viewers, produced the two-minute homage to the house cat himself. A clever choice, as the result is also more than visible from a human perspective (at least in daylight). And we two-legged friends finally know that cats don't give a damn about us. They don't look down on us either. They just... have their very own view of things. So we can continue to live with them with a clear conscience as long as we stick to their rules. (hae)

In addition to TV experts from German-speaking countries such as Volker Herres (Program Director Das Erste), Ingrid Deltenre (General Director EBU) or Alexander Mazzara (CEO and Founder Joiz), Daniel Heaf (Chief Digital Officer BBC Worldwide), one of the leading experts in the field of digital strategies and innovation, Daniel Panto (Digital Manager at Endemol), Andreas Briese (Strategic Partner Development Manager at YouTube), Dirk Specht (Head of Business Development Electronic Media at FAZ), Doron Hacmon (Managing Director Products and Online Media Group at Liberty Global) and Arndt C. Groth (CEO Publigroupe), international TV giants will also provide insights into successful business models, strategies and marketing concepts in the future TV business. And Dirk Specht emphasizes: "The decisive competition in the digital markets has long been taking place beyond content: It's about the digitalization of (business) processes. This is a question of technology and business models."

In the sold-out Kaufleuten Klubsaal, interesting and forward-looking statements were made in front of an international audience. Volker Herres observed that Internet usage is increasing, while television usage remains stable. "The internet has not yet taken anything away from television. Nevertheless, television will have to change."
In terms of future trends, Daniel Heaf believes that the ratio of live TV to on-demand usage will change significantly in favor of the latter over the next five or six years. "Today, most people still watch TV in real time. But that will change rapidly. Live TV will continue to dominate usage behavior, but even 25% on-demand would be a spectacular change." And Ingrid Deltenre states: "If you want to have a vibrant media landscape, there is no way around the public service model."

In addition to renowned representatives, young voices and TV concepts were also heard, including Lukas Hotz, CEO and co-founder of Layzapp with the beta launch of their second screen app. The date of next year's edition has already been set: the fourth edition of the TV 2.0 Summit will take place on November 27, 2014.

The general meeting of the association Media Criticism Switzerland has elected four new members to the board: Ruth Halter, Zurich Radio Foundation; Pius Knüsel, Director of the Volkshochschule Zurich; Matthias Künzler, University of Zurich; and Stefan Vannoni, Economiesuisse. The board then elected a new chairman, Philip Kübler. He replaces Gottlieb F. Höpli, who has led the association since its foundation. In the future, he will take care of the advisory board of the association, which is to form alongside the board and support it. The constitution of the advisory board is planned for the coming year.

The new President Philip Kübler is a specialist in media, IT, telecommunications and contract law and in governance and compliance issues for organizations. He is an attorney-at-law and works full-time for Swisscom, first as Chief Legal Officer for many years and currently with responsibility for corporate transactions. Philip Kübler is a lecturer in media law at the University of Zurich and a member of the Federal Media Commission (EMEK), an advisory body to the Federal Council on media policy issues. Until recently, Philip Kübler served for twelve years as a member of the Swiss Press Council, and in parallel was involved in the founding of the association Medienkritik Schweiz and served on its board.

Philip Kübler says of his new task: "Dealing with the media is an important secondary matter for professionals in companies and institutions - but for democracy in Switzerland, the media are a main matter." Medienkritik Schweiz aims to promote understanding of the media and engagement with journalism and its environment. When users, media professionals and numerous associations observe and evaluate media performance, this should be shown on the platforms of Medienkritik Schweiz. "We will continue our thematic events and further develop the website as a platform for media criticism," says Philip Kübler in a statement. No one can be indifferent to what media professionals and editorial offices in Switzerland achieve, how they are positioned and in what legal, political, economic and cultural framework they operate. The association Medienkritik Schweiz would like to make its contribution from an expert and independent point of view. "We do not want to distinguish ourselves by pointed criticism of individual media services, but primarily aggregate the media criticism of others and point out media-critical processes."
 

The media consumption behavior of adults living in households with children up to the age of 19 differs from that of adults from childless households. The latter go to the movies more often than average. In contrast, respondents living in a household with a child spend more time on the internet than people from adult-only households.

Public radio stations are more popular with the childless

Adults living in households with children listen to private radio stations more often than average. Their consumption of public radio stations, however, is below the Swiss average. In contrast, respondents from childless households listen to more public radio stations than private radio stations. There are hardly any differences with regard to television consumption and reading print media. Whether someone lives in a household with or without children does not seem to have any influence here.

Data basis: MA Strategy 2013 study

The data can be found in the MA Strategy intermedia study by WEMF AG für Werbemedienforschung. The study enables a user comparison between media groups and relevant individual media from the areas of press, television, radio, cinema, teletext, Internet, address directories and outdoor advertising. Advertisers can find out which media categories or mix of categories is best suited to reach their target group. The target group can be defined according to socio-demographic characteristics as well as consumer characteristics. The latest MA Strategy publication is available from Thursday at Wemf.ch ready for download.

Image: Keystone
 

As co-editor-in-chief for the French-speaking part of Switzerland, Christian Campiche has made Edito + Klartext the market leader in media journalism in French-speaking Switzerland. Taking over from Christian Campiche, who will soon retire, was no easy challenge, according to a press release. However, the choice of Alain Maillard has set the course for an equally successful future for the magazine.

Since the founding of "Edito" in 2009 by the journalist organizations Impressum and SSM, Christian Campiche has shaped the French-language edition of the magazine. With his independence and upholding of journalistic values, he always felt responsible only to the readership, which was crucial to the magazine's success. In 2011, the magazine Edito + Klartext was launched, building on its two predecessors, Edito on the one hand and Klartext, Syndicom's magazine, on the other. At the same time, a new supporting association was founded, which now includes all three Swiss journalist organizations, syndicom, SSM and Impressum. The editorial team is made up of journalists from the predecessor media. Christian Campiche skillfully used this change to enrich the magazine by broadening its horizons and diversity of topics.

Alain Maillard, who will take over from Christian Campiche, is well known as a media journalist. For several years, he was in charge of the radio magazine "Médialogues" on Radio Suisse Romande ("La Première"). His journalistic career in the editorial offices of various important newspapers in French-speaking Switzerland and in various departments of RTS make him an intimate connoisseur of the media scene and the journalistic profession. The committee tasked with finding a successor to Christian Campiche was pleasantly surprised by the large number of applications, some of which were highly qualified, according to the press release.

Teaser image: RTS

 

Help.ch lists the most popular social media profiles - internationally as well as nationally. The global top list of Facebook pages is headed by singer Rihanna with over 80 million followers, followed by Eminem and Shakira. Roger Federer, who runs the most successful Swiss Facebook profile, nevertheless fails to make it into the world's top 50 with 13.5 million followers (50th place: One Direction, 22 million followers).

The most popular Swiss personalities on Facebook:
 

Roger Federer	Sport, tennis player	13,528,321
Antoine Konrad	Music, DJ Antoine	1,865,143
Luca Hänni	Music, singer	350,263
Beatrice Egli*	Music, singer	323,484
Lara Good	Sport, ski racer	183,814
Gökhan Inler	Sport, football player	163,000
Martina Hingis	Sport, tennis player	143,000
DJ Bobo	Music, singers, dancers	133,000
Bligg*	Music, singer	118,376
Stress*	Music, singer	117,177
Stanislas Wawrinka	Sport, tennis player	107,000
Xenia Tchoumitcheva	Model, Fashion	104,419
Granit Xhaka*	Sport, football player	83,425
Fabian Cancellara	Sport, cyclist	76,049
Michelle Hunziker	Photomodel, TV, modarator	75,005
Carlo Janka	Sport, ski racer	60,451
Patrick Nuo*	Music, singer	60,089
Sébastien Buemi	Sports, Formula 1 Driver	59,144
Diego Benaglio*	Sport, football player	57,360
Jan Ullrich	Sport, professional cyclist	56,726
Tranquillo Barnetta*	Sport, football player	46,904
Sophie Hunger*	Music, singer	45,572
Xerdan Shaqiri*	Sport, football player	32,891
Baschi	Music, singer	26,869
Peter Zumthor	Architect	23,303
Valentin Stocker*	Sport, football player	20,568
Nik Hartmann	Moderator	17,534
Tom Lüthi	Sport, motorcycle racer	17,093
Kurt Aeschbacher	Film, TV, Culture	15,147
Marco Tempest	Entertainer, magician and illusionist	14,566

*added by Werbewoche.ch
The list can be found at http://top.help.ch

Roger Federer also tops the Swiss Twitter list. He is the only Swiss star to have more than one million followers. Unlike on Facebook, however, he is not alone in this number, but is closely followed by Michelle Hunziker (963'000 followers). With 12'000 followers, Federal Councilor Alain Berset narrowly ensures that politics is also represented in Switzerland's top 20. (hae)

The 20 most popular Swiss personalities on Twitter:
 

1	Roger Federer	Sport, tennis player	1,076,615
2	Michelle Hunziker	Photomodel, TV, modarator	963,033
3	Joseph S. Blatter	Sports	481,752
4	Fabian Cancellara	Sport, cyclist	277,024
5	Gökhan Inler	Sport, football player	224,260
6	Stanislas Wawrinka	Sport, tennis player	162,900
7	Marco Tempest	Entertainer, magician and illusionist	126,891
8	Sébastien Buemi	Sports, Formula 1 Driver	92,456
9	Martina Hingis	Sport, tennis player	43,973
10	Viktor Giacobbo	Film, TV, Comedian, Actor	39,593
11	Lara Good	Sport, ski racer	30,429
12	Antoine Konrad	Music, DJ Antoine	28,776
13	Luca Hänni	Music, singer	27,354
14	Martin Betschart	Author, motivator	20,230
15	Mike miller	Film, TV, Comedian, Actor	18,135
16	Jörg Kachelmann	TV, meteorologist	17,843
17	Nik Hartmann	Moderator	15,781
18	Xenia Tchoumitcheva	Model, Fashion	15,450
19	Tom Lüthi	Sport, motorcycle racer	15,393
20	Alain Berset	Politics, Federal Council	12,034

The complete list can be found at Top.help.ch

Status: November 2013