In 2011, the Association Against Animal Factories VGT booked advertising time with the SRG subsidiary Publisuisse for a commercial. In it, the VGT's website address was shown together with the words "what other media keep quiet". VGT later submitted a modified version with the text "what Swiss television is keeping quiet".

Bound by fundamental rights

The first version was shown several times at the end of 2011. Broadcasting of the second version was refused as it would damage the public image. The Independent Complaints Authority for Radio and Television rejected the VGT's complaint in 2012. However, the Federal Court has now ruled in favour of the organization of radical animal rights activist Erwin Kessler.
 
According to the ruling published by the VGT on Monday, the SRG is bound by fundamental rights in the area of advertising. It is obliged to maintain a neutral, objective stance and must also allow a certain amount of criticism against itself. The VGT's commercial falls within the scope of protection of freedom of expression. This also serves the purpose of criticizing state authorities or institutions that perform state tasks. There is no legal basis for the SRG to restrict the VGT's freedom of expression.
 
Finally, the commercial was also not unlawful. The SRG's mere fear that it could be detrimental to its reputation did not justify the refusal to broadcast. In its decision, the Federal Supreme Court therefore concluded that the SRG had violated the constitutional rights of the VGT.
 
VGT President Erwin Kessler told the news agency SDA on Monday that he was standing by the broadcast of the advertisement. According to the ruling, SRG/Publisuisse are obliged to conclude a corresponding contract. The VGT and SRG have already fought several legal battles over advertising spots. (SDA)

The 39-year-old currently works as a journalist for the Handelszeitung. From 2004 to 2010, Tanda worked for the Sonntagszeitung, then from 2010 to 2011 in the business department of the Tages-Anzeiger in Zurich. As a freelance journalist, he has already published in the British Economist.

Tanda studied law at the University of Fribourg and graduated as a journalist from the Maz Media Training Center in Lucerne. As the most accomplished researcher, he has uncovered the convoluted money flows of FIFA and the Vatican, for example, according to a Blick press release. Tanda writes about politics, business, sport and society. Blick is building up a pool of authors under the leadership of Peter Hossli. Talks are currently being held with various other candidates.
 

As of January 1, 2014, Walter Vontobel will take over as publishing director of the German-Swiss Magazines division as well as Finanz und Wirtschaft, the company previously announced. In the course of this merger, Daniel Schnüriger's position has been eliminated, Tamedia company spokesman Michele Paparone said on Monday in response to an inquiry from SDA. The 46-year-old had been offered another executive position. However, he prefers to look for a new professional challenge.

Before becoming publishing director of Annabelle, Schnüriger had held various positions at the Tamedia media group since 1995, including head of advertising sales for Annabelle and head of advertising for the news magazine Facts. From 2006, as Head of Advertising Market Magazines, he was responsible for the sale of Annabelle, Schweizer Familie, the news magazine Facts and the program guide TV täglich. In recent years, Daniel Schnüriger has made a significant contribution to the successful positioning of the women's magazine in the advertising and reader market as publishing director of Annabelle, according to a statement on Monday.

 

The 31-year-old can draw on many years of experience at Jung von Matt/Public Relations, where he handled various mandates such as Graubünden Ferien, Hug/Wernli, Maison Cailler, Sky-Frame, Swissmem and Tui Suisse. Most recently, he held the position of Senior PR Consultant. Cyrill Hauser has a bachelor's degree in communications and is currently completing the Executive MBA with a focus on marketing at the HWZ. He takes over from Roland Thomann, who plans to devote himself entirely to his own Rosa Foundation with his wife.

 

If you are not in the middle of life, it is easy to fall into oblivion. This can happen to anyone, and it particularly affects people in old age. The campaign "Everything has its time - old age in our society" discusses the topic of old age from various perspectives and aims to help ensure that people in old age are also perceived as an enriching part of society.

The Zug-based communications agency chose dialogue as a method of raising awareness and entered into a dialogical process during the goal-setting phase. "Because, let's be honest, what do we know about life beyond the age of eighty?"

In conversations with very old people from all over Switzerland, it became clear that people over eighty are as different as people are. They feel integrated or lonely, forgetful or wide awake, grateful or disappointed. Although they have to come to terms with the fact that they need help, that friends are dying and that life is coming to an end, they all have their own personal story to tell that has made them who they are today. Most of them find their twilight years an enriching experience of retrospection, reconciliation and enjoyment.

Creafactory was looking for a suitable form to reflect the diversity and individuality of life in old age and to allow younger people to participate in the perspective of appreciative reflection today. A suitable and practicable form was found in the publication of biographical-narrative Interviews and Text portraits on the campaign website Alleshatseinezeit.ch and in authentic posters that link to the website.

The protagonists had a say in the selection of texts and images, making the various means of communication their mouthpiece. In addition to the interviews and portraits, the campaign website offers information on various aspects of old age as well as event information and is a central platform for continuing the dialog that has begun.

It was commissioned by the organizations Justitia et Pax, Reformed Churches of Switzerland and Pro Senectute.

 

Startbahnwest has won an international pitch for the budget of the Tsarsky City Resort in Kiev. The private club in the center of the city offers wellness, sports, gourmet cuisine, bars, a business center and focuses on exclusivity. Attractions include a rainforest lounge on the roof of the seven-storey building and a pool studded with crystals. Further Tsarsky City Resorts are planned for New York, Dubai and Moscow in the future.

Startbahnwest impressed with a strategy that implements Tsarsky City Resort as an international brand in the luxury segment. The club is advertised in a teaser campaign even before it opens. The motifs, shot by Michael Munique, appear successively in international magazines such as Vogue and Forbes, as well as on megaposters in Kiev City. They convey the style of international fashion, lifestyle and beauty brands that will be offered to future club members at Tsarsky City Resort. There is also an image trailer that teases the individual areas of the club.

The contract shows that the strategic and creative expertise of Swiss agencies is in demand internationally, said Startbahnwest CEO Hartmut Vetter in a press release on Monday. The company has been able to demonstrate that it can meet the demands of the Eastern European market both creatively and strategically.

Responsible at Runway West: Chantal Weibel (overall responsibility), Andrea Pramor (strategy), Vera Riemeier (consulting), Eva Bajer (creative direction), Antje Karlfeld, Nathanael Erdin (art direction, DTP), Stephanie Kleinlein (concept & text). Photography: Michael Munique. Production: Agentur Neubauer. Film production: Olivier Egli, Condor Films (director).

Swiss Post forwards all letters addressed to the Christ Child or Santa Claus to the five postal employees at the Christmas branch in Chiasso. Children's letters with the most imaginative addresses - "Gesù Bambino, Via delle stelle, Paradiso", "Dear Christ Child in Heaven" or "Père Noël, pôle Nord" - are sent to the Swiss branch of the main Santa Claus post office in Rovaniemi, Finland. Every sender receives a reply and a small gift - if the address details on their letter allow it.

Christmas team answers almost all letters

Last year, Santa's and Santa Claus' helpers received 17,149 letters and drawings from children. Santa's postal team tries to answer every letter. Unfortunately, this is not always possible: sometimes the sender is missing or the other information in the letter is not sufficient to locate the sender. Nevertheless, the team managed to reply to around 16434 children in 2012.

The team particularly enjoys reading the letters, which are often accompanied by drawings, handicrafts or toys. The replies to the children's letters are written in one of the four national languages or in English. The reply letters are adorned with a special Christmas stamp. As every year, the stamp comes from the Bern-Bethlehem post office.
 

Marketing decision-makers should therefore test the communication of brand values and messages in their online campaign. Other important results of the analysis:

- Size matters: The wallpaper format achieves five times the ad awareness of standard Flash banners.

- Video content enhances the campaign: Online videos produce significantly better results than flash banners for brand awareness as well as for linking to the messages of a campaign.

- The success of the creation is decided in the first few seconds: Without a clear message and brand name in the first two seconds of an animated banner, the campaign loses much of its impact.

- Bookings in ad networks weaken the brand: The purchase of cost-optimized clicks in so-called ad networks has a clearly disproportionately low contribution to all brand values.

The Ad Index is designed to help optimize the potential of digital measures. This applies, for example, to the definition of efficient contact classes and budget allocation to different online advertising formats or advertising environments. In the diagnosis, the Ad Index provides information on how the strengths and weaknesses profile of the advertising medium is perceived in the creative implementation in order to round off the recommendations for campaign optimization.
 

Around 300 passers-by and members of the press watched the final seconds of the countdown. At exactly midnight, all the spotlights were turned on the Promotower, the blue curtain fell and the tower was transformed into a giant Play Station 4 gaming station.

The new Play Station 4 is now available to try out at Basel station until Tuesday. The game scene on the Sony televisions can be manually switched to the LED screen and thus watched by the entire ticket hall.

Responsible at Sony: Sascha Komaromy (Marketing Manager Switzerland). Responsible at APG SGA: Ernst Fuhrer (Managing Director), Denise Cevallos (Sales Consultant). Responsible at Richnerstutz: André Richner (Managing Director).

The media houses Tamedia and Ringier had put the newspaper up for sale on October 8. A dozen dossiers have been received so far, Ringier spokesman Edi Estermann told the SDA news agency on Friday. The media company did not provide any details on the possible takeover candidates. Already known, however, is the interest of the business newspaper L'Agefi and Jean-Claude Biver, chairman of the board of the watch company Hublot. The media diversity holding of Christoph Blocher and Tito Tettamanti also showed interest. According to Estermann, the dossiers are currently being examined and selected according to predefined criteria.

NZZ does not make a purchase offer

As part of the ongoing sales process, NZZ has also been mentioned several times as a potential buyer. However, after a detailed review, it has decided not to submit a purchase offer to the current majority owners, according to a statement from the media company. A detailed explanation of this decision is not available. The decision was based on the fact that NZZ's journalistic activities are primarily focused on the German-speaking region. An expansion into French-speaking Switzerland is not part of the strategy.

The NZZ is interested in continuing and possibly expanding its existing cooperation with Le Temps in the event of a change of ownership, the statement continues. There are already important cooperations, for example in the area of advertising sales.
 

Following public pressure, the Kremlin demanded the removal of the advertising pavilion, which should have been there until mid-January. A spokesperson for the GUM shopping mall, which was jointly responsible for the suitcase, also said that "consideration must be given to the feelings of parts of society". Many media outlets referred to the statement by a communist member of parliament that the "sacred" site was being degraded in the eyes of the population by the commercialization.

In the past, however, the population had no objections to commerce on Red Square. Just this summer, the luxury department store GUM erected a huge mirrored pavilion in which the Dior fall/winter collection was presented. Red Square has also served as a stage, an ice rink and even a motorcycle racetrack. And that didn't hurt any patriotic feelings.

Perhaps large sections of the Russian population simply find the Louis Vuitton brand distasteful. In that case, you have to imagine the Louis Vuitton suitcase on Red Square as a McDonald's branch next to the Schauspielhaus Zurich. (sis)

 

With the new system, Radio Pilatus can also be experienced visually. Listeners get glimpses of the studio and can watch the presenters at work. The live video also offers information about the song currently playing and upcoming live guests, news reports, webcam images from Pilatusland, weather forecasts, traffic reports and much more. This is announced by Radio Pilatus in a statement on Friday.

Studio camera replacement

Radio Pilatus has been offering a live video stream from Studio 1 for years. Although this visual appearance with an old camera was rather boring and static, the live picture from the studio enjoyed great popularity among Radio Pilatus listeners, the statement said. Radio Pilatus is therefore convinced to make a popular feature of the website even more attractive.

Fully automated system

The system decides which camera should be active based on the microphone levels in the studio. Whoever is speaking is in the picture. The live video is distributed via the website of Radio Pilatus. It is offered in three different qualities (360p, 540p and 720p) and can also be received on smartphones and tablets. After the activation of Beatz TV in the summer, Radio Pilatus TV is already Radio Pilatus' second Internet TV project this year.