The American Web Marketing Association has been awarding prizes for outstanding Internet projects since 1997. Since 2012, the best mobile applications and platforms have also been honored with the Mobile Web Award. This year, the UBS Mobile Banking App leads the international competition.

After winning bronze at this year's Best of Swiss Apps Award the UBS Mobile Banking App 3.0 has now also won the Mobile Web Award in the category "Best Bank Mobile Application". The award-winning app was judged primarily on its broad range of state-of-the-art functionalities, including the particularly practical payment and investment options. The visual design and excellent user experience were highlighted as differentiating features of the award-winning app. According to the jury, this standout application experience is based primarily on UBS's meticulous collaboration with its partners Namics and frog design.

In addition to the new design for the updated app version, Namics developed an innovative and user-friendly interface with fast and direct navigation. The technical implementation was carried out in cooperation with Adnovum as well as UBS. "The renewed award for the UBS Mobile App is a nice confirmation that together with our client UBS we have further developed an innovative and respected solution for their mobile customer service," comments Jürg Stuker, CEO of Namics, on the success at the Mobile Web Award.

Andreas Kubli, Head of Multichannel Management & Digitization at UBS: "We are very pleased that we were able to win the race with our enhanced mobile banking app among the projects submitted worldwide. The renewed award for our customer-focused mobile offering, which impresses with the highest security standards in addition to comprehensive service and product integrations, underscores our path to becoming Switzerland's leading multi-channel bank."

Mobile Web Award 2013: All winners

 

While the AIDS campaigns of earlier decades still shaped entire generations, the topic has now largely disappeared from the daily flood of information. What has stuck in people's minds are media releases about ever-improving medication and the fact that Aids is no longer a death sentence. Unattractive, but not so bad. This "increasing banalization" annoys Aids Hilfe Schweiz and prompts it to issue a new campaign called "For a Switzerland without AIDS". In 2013, every one of the 600 newly diagnosed HIV patients and 50 AIDS deaths each year is one too many.

The great slogans of days gone by are still so present in this country, at least to a large part of society, that they can be recycled like old clothes:

Photo: Werbewoche (hae)
 

This is not the case everywhere in the world. Not only in Africa. In Haiti, two percent of the population is HIV-positive. Time to make the danger heard again. The Brazilian agency Loducca had the idea of spreading the message in the same way that AIDS does: with a virus. Not one that attacks the immune system, but a computer virus on a good mission. Whoever wants the Core virus "installed", accepts that he will send an email to all contacts in the address book. Content: A description of the problem in Haiti and a reference to Kore, the first condom designed in Haiti and labeled in the local language. It was produced by the company Sir Richard's Condoms, which distributes a condom free of charge in Haiti with every Kore sale. (hae)

Screenshot Korevirus.com
 

via Adsoftheworld.com

Among other things, they called for the contract to be terminated and academic freedom to be restored. The protesters marched from the university via Niederdorf towards Paradeplatz in the afternoon, as one participant told the news agency SDA. The rally was called by the Association for Critical Politics at the University and ETH Zurich (kriPo), among others. According to the association, the CHF 100 million contract confirms fears that the private sector will be granted access to teaching and research in the Faculty of Economics at the University of Zurich, as it writes in a press release. This would privatize education and subject it to profit interests.

The protest was also supported by the Juso Canton Zurich, as announced in the evening. The party is calling for "credible and comprehensive regulations for the acquisition of third-party funding at public educational institutions" at cantonal and national level. The rules should make both excessive advertising platforms and ties to research and teaching content impossible. (SDA)

On the subject: UBS has almost exclusive advertising rights at the University of Zurich

After many years in the large creative networks, Markus Cavegn founded his own agency in 2001, reduced and to the point, as the smallest possible advertising agency. Cavegnwerbung is an efficient one-man operation with full service, the best contacts and in the tradition of creative advertising.

The agency is continuing this tradition in this year's self-promotional mailing. The famous presentation coffins from GGK were used in mini format. A classic concentrate. For a small agency committed to a great tradition. According to the press release, they perfectly symbolize the way Cavegnwerbung works and present the small agency and its attitude even before the presentation starts.

 

On December 5, the special issue of Woz on data protection, surveillance and other privacy-related topics will be published. Here, too, the Woz reports in a well-founded manner and from all angles. After all, it has done its own surveillance - namely the country's top watchdog, Mr. Markus Seiler, head of the federal intelligence service. With a very special offer, the left-wing weekly is now making noise around the special edition: In the event that the head of the intelligence service wants to prevent the revelations about his person, he should simply buy up the entire circulation. Which would leave Mr. Seiler, with a taxable income of 196,700 francs, in the clear.

Screenshot: Markusseiler.ch

 

The Woz has also launched a website in Seiler's name. On the page "Markus Seiler - my true story" (see link above), texts, photos and videos have been published on Seiler's origins and career, on Seiler's private life, and even - staged as a chase - on Seiler's driving style.

Initiate discussion

The goal of the research was to "know what you can find out about a person without letting them know you want to find out anything about them," the Woz writes in an article the paper published on its website Wednesday. "This is the method of the intelligence services with their blanket, preventive surveillance," the Woz writes. It said the tables have been turned and the method applied to the intelligence chief. Surveillance is done with the latest technological means and puts the whole population under general suspicion.

Intelligence service silent

The NDB was still buzzing on the executive floor on Wednesday evening. "We are not commenting on this story at all," said FIS communications chief Felix Endrich when asked whether the intelligence service was planning to take legal action against WOZ. In the DDPS, which includes the intelligence service, however, the Woz action was noted with a smile. Seiler did not accept the offer to buy out the entire task of the left-wing newspaper. "Mr. Seiler has let the glorious opportunity to do so pass," Stefan Howald of the Woz told the SDA news agency. (PD/SDA)

Responsible at the weekly newspaper: the collective of the Woz. Responsible at Leo Burnett Switzerland: Fabian Windhager, Barbara Hartmann, Pablo Schencke (creation), Johannes Raggio, Peter Brönnimann (ECD), Nino Zuberbühler (consulting), Erasmo Palomba (art buying), Plan B (film production).

According to the press release, she has extensive experience in managing national and international mandates, implementing integrated campaigns, brand management and online communication. With Ariane Nicoletti, S&W has gained additional consulting expertise for its clients. S&W and its clients will benefit from her experience in the areas of brand and customer management, her online expertise, her professional project management and her networked thinking. As a member of the management team, she will contribute to the further positive development of S&W.

The S&W management from left: Martin Perini (Managing Partner, Consulting, Concept), Ariane Nicoletti (Consulting), Jörg Krummenacher (CD, Partner)

The merger will come into effect in December 2013 and, according to the press release, emphasizes NXC's intention to position itself in Switzerland as one of the leading companies in the field of decision support systems based on data-driven analysis (big data). Such systems enable companies to simulate and predict customer behavior. NXC has held a 60 percent stake in Ground15 since July 2012. The marketing agency is now being fully integrated into NXC Zurich. The company will then be represented in Lausanne and Zurich and will be managed by Cindy Guignard, currently CEO of NXC Switzerland.

In order to meet the growing demand from companies for IT solutions, NXC relies on a big data approach with the integration of decision-making tools. This enables companies to simulate and predict the consumer behavior of their target group. With more than 15 years of experience in "digital activation" (a method for digitizing communication in companies) and comprehensive technological expertise, Ground 15 NXC opens up new paths and solutions in the field of digital advertising. Cindy Guignard, CEO of NXC Switzerland: "By joining forces, we can offer clients in the B2C sector and public administrations tools to better understand their customers' interests and intentions. This enables companies and organizations to optimize their business and success strategies."

The merger with Ground 15 is a first step in the Group's expansion strategy in Switzerland. NXC is convinced that these tools, which are already being used in the B2C sector, can also be used successfully in public administrations. "The decision support tools we have developed are also of interest to public institutions - for example in the field of ecology, because knowledge of residents' behavior makes it possible to implement solutions that deliver a better quality of life in the long term," explains Cindy Guignard in a press release.

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Ruf Lanz: Pro Audito as a new customer

It is estimated that a good one million of the Swiss population are affected by a hearing impairment. Pro Audito is committed to making life easier for this population group. The organization represents their concerns at the political level and vis-à-vis the hearing aid industry. In order to make its voice heard even more, Pro Audito has commissioned the Ruf Lanz agency to develop a film concept. The result will be shown from May 2014.

 

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Rod develops performance for Swiss Music Awards

The Swiss Music Awards are facing new communications challenges: The most important Swiss music award, most prominent event of the Swiss pop scene and glamour TV show on SRF2 in one, is going to the Zurich Hallenstadion for the first time on March 7, 2014 - and is thus open to the large audience for the first time as a live event. Following an agency evaluation, Rod Kommunikation has been awarded the contract for the visual appearance of the 7th Swiss Music Awards. The agency is to help give the awards show a new communicative direction, boost audience voting and advance ticket sales, which will start at the beginning of December.

 

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TBWA\Health with numerous new customer wins

The TBWA\Health unit of TBWA\Switzerland, which specializes in healthcare topics, can look back on a successful year. Various new mandates from a wide range of areas in the healthcare sector were won.

Since February 2013, the Italian company Menarini has been receiving communications support from TBWA\Health in the area of diabetes. The agency was commissioned by the internationally active company Geistlich Pharma from Root to refresh the branding and messaging for the Biomaterials division, for Biomed the agency will in future promote the market-leading cold portfolio Sinupret/Bronchipret to doctors and the public, for Bristol-Myers Squibb it is now creating all physician communications for the modern anticoagulant Eliquis and the international foundation AOTrauma is supported by TBWA\Health in corporate messaging. In addition, the agency will in future also be able to handle mandates for Pfizer in the "Cardiovascular" sector from Switzerland and Austria.

 

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Ogilvy with healthy growth: Aeskulap Klinik Brunnen as new client

Ogilvy & Mather now has the Aeskulap Klinik Brunnen in its client portfolio. This is the leading Swiss clinic for integrative medicine. Ogilvy supports the clinic strategically and creatively in the repositioning and rebranding, from brand analysis to the development of the future name and corporate design to the advertising presence in classic and digital media. The first works will be on display from mid-2014. André Sidler, member of the management of Aeskulap Klinik Brunnen, adds "We are very pleased to have experienced and reliable partners on our side with the Ogilvy team, who supported us in building a new premium brand in the Swiss healthcare sector."

Teaser image: Keystone

Andreas Nagel grew up in the St. Gallen region and lives in the city. He studied German and Romance languages and literature at the University of Zurich and has worked in the communications industry for almost 20 years. He has been head of the city editorial team at the St. Galler Tagblatt since 2009. He previously worked for the University of St. Gallen (HSG), for the city of Wil, for the CVP of the canton of St. Gallen and, after his studies, for various Tagblatt editorial offices. (SDA)

Image: Tagblatt.ch
 

The agency took the nostalgic aspect of the VW ad subjects from the 1960s and transported it into the present as an independent story. The TV spot shows a "Golden Ager" sitting in his own four walls in front of a cozy fireplace, fitting for the cold season. He is reminiscing and enjoying a photo album. It quickly becomes clear that it is not about his own family history, but about the 65 years of Volkswagen Switzerland that he shares with the brand and associates with fond memories. The story illustrates in a simple way the decades-long bond between customers and the traditional VW brand and one of the most important brand values: intrinsic value.

The TV spot can currently be seen on various Swiss TV stations and in the Swiss advertising windows of foreign TV stations.

Responsible at Amag: Cristina Feijoo (Trade Marketing). Responsible at Rosarot: René Karrer (creative direction), Andreas Steiner (concept, text), Yolanda Lopez (art direction), Pascal Knill (consulting), Sandra Brandenberger (graphics). Responsible at Iguana Productions: Daniela Zwahlen (producer), Toni Krebs (director), Ralph Baetschmann (camera), David Satz (lighting), Felix Balke (editor), Jürgen Kupka (color grading), Patrick Böhler (sound design).
 

According to a statement, Blickamabend.ch presents news and entertainment attractively, with strong images and interactively. Content can be shared, commented on and linked to social networks in a simple and user-friendly way. The focus is strongly on mobile use with smartphones. In addition to the typical Blick am Abend news and the established sections familiar from print, entertaining information is now also presented digitally in so-called listicles. This is done in the form of text, images and, of course, audio-visually. Navigation is intuitive, simple and clearly structured.

Florian Fels, CEO Publishing Ringier: "Blickamabend.ch is the consistent transfer of the Blick am Abend success story to the digital platforms. Advertising customers benefit in the attractive target group of Blick am Abend from a new and modern form of advertising, so-called native advertising. In addition, customers have access to extensive sponsorship opportunities." Peter Röthlisberger, Editor-in-Chief of Blick am Abend and Blickamabend.ch: "I am delighted that, especially in our anniversary year, we can now serve our readers around the clock with the latest news, reports and best entertainment."

The new platform will be maintained from the modern newsroom of the Blick Group and will be launched with a party in Zurich on Thursday, December 12. Bligg will give an exclusive concert and selected readers are also invited to the event.