Tibère Adler has been a member of the Board of Directors since May 2011. He currently chairs the Audit Committee and is also a member of the Nomination and Remuneration Committee. According to the press release, Adler studied law at the University of Geneva and was subsequently admitted to the bar. He completed the Program for Executive Development at the Lausanne management school IMD. After working independently as a lawyer and legal advisor to the Presse Romande publishing association, Tibère Adler joined Edipresse in 1993, where he held various positions. From 2005 to mid-2011, he was responsible for the Edipresse Group as General Manager. Tibère Adler is a member of the Board of Directors of various Swiss companies and Honorary President of Médias Suisses in Lausanne.
 

UBS is financing the establishment of a research center in the Department of Economics at the University of Zurich with CHF 100 million. In return, the bank will have a far-reaching presence at the university - and not just the "UBS Foundation", which was created as a sponsor for the new center. This emerges from the partially redacted contract, which was posted on the Internet on Monday. The disclosure of the previously secret contract had been enforced by two journalists of the weekly newspaper (Woz) and the Swiss edition of the Zeit.

UBS-labeled lecture halls "to be tested"

The agreement provides for extensive integration of the UBS Center into the Department of Economics - both in terms of location and content. For example, according to the agreement, the university is to "consider" setting up a lecture hall labeled "UBS International Center Lecture Hall" in which all of the department's lectures are to be held. According to the university, however, there will be no such lecture hall. The contract states that the bank will "reasonably benefit." This includes that professors and assistants sponsored by the bank will have to attend events of the new center, but also appear at the bank's "UBS International Economic Forum." In addition, selected clients and employees of the bank will be given privileged access to events of the new center, and the bank-sponsored researchers are to regularly exchange ideas with specialists from the bank. With these arrangements, not only the new UBS center but the entire Department of Economics at the publicly funded university would be strongly associated with the bank's brand in the future.

No other major sponsors

The contract states that the Department of Economics may not enter into other sponsorship arrangements that are "of comparable size or similar visibility." Individual chairs may be sponsored. For third-party sponsorships at the UBS Center itself, UBS approval must be obtained. The contract guarantees sponsored researchers to be allowed to "conduct their teaching and research activities autonomously." The university may also appoint professors independently and also finance them - UBS has no influence on personnel decisions. However, the UBS Foundation decides which subject area it sponsors. The contract continues to be blacked out, especially passages with information on financial regulations. The contract should have remained secret until the two journalists demanded its disclosure via the cantonal information law. After the university refused to do so, they succeeded in getting the Appeals Commission of the Zurich Universities (Reko) to require that the other provisions of the contract be disclosed as well. (SDA)

Since 2010, Neue LGK has been successfully promoting the Swiss egg with the claim "The happiest hens lay the best eggs." So successful, in fact, that Swiss market share for shell eggs has increased to 74.4 percent, despite competition from imported eggs that are nearly half as expensive. According to the press release, the positioning gets to the heart of what laying hens in Switzerland have over their counterparts abroad: good feed, stricter husbandry and health standards and, as far as possible, care in family-run farms. The agency illustrated this in an initial spot with a group of chickens enjoying their greater freedom of movement, upbeat and in time to the song "Oh happy Day!". The film scored top marks in the AMS (Agro-Marketing Suisse) advertising effectiveness check year after year. In spring 2013, it was 80 percent for likeability and as many as 92.5 percent felt the film appealed to them.

Responsible at Gallosuisse: Daniel Würgler, Willi Neuhauser, Oswald Burch, Jean Ulmann. Responsible at Neue LGK: André Benker, Hans Tanner (Creative Direction), Andreas Szentkuti (Text), Kerstin Berk (Art Direction), Silvano Spezia, Natalie Suter (Consulting); Reggie Pack, Rainer Binz, Benjamin Kempf-Siemens (Direction), Rudi Haller, Solid & Hallerfilm AG (Film Production), Maher Maleh (Director of Photography), Alex Kutka (Editing), On Line Video 46 (Post Production), Massive Music (Music).
 

Some apps are careless with our data and request more information and permissions than they actually need. For example, a flashlight app does not need access to contact data. A children's game app does not need to transmit your location, especially not unencrypted. With Checkap, customers can uncover such security gaps. Swisscom wants to help customers better understand how their apps handle personal data and device functions and identify potential risks. All apps are given a rating, which is explained in an easy-to-understand way using color codes and text.

According to the press release, Checkap is available in two versions for Android devices and iPhone. The central element of the Android app is a scanner. This subjects the installed apps to an in-depth check and immediately identifies potential vulnerabilities, such as critical access to functions or data. Checkap makes a behavioral recommendation and, where possible, suggests alternative, more secure apps. On the iPhone, it lists the most popular apps and displays their rating. Other apps can be easily searched for and saved in a personal list.

Careful handling of personal data is becoming increasingly important in the modern networked world. Checkap is the first app developed by Swisscom to help customers easily identify data protection problems and act accordingly. The apps installed on the smartphone are evaluated according to various criteria based on their core function. In doing so, Swisscom relies on test results from the company Appthority, among others. Appthority is active in the field of risk management for mobile apps and primarily serves business customers worldwide in order to assess and guarantee the security and data protection of apps used by employees. Checkap is now available free of charge from Google Play and the Apple App Store.

For about a week now, Eric Tveter, CEO of UPC Cablecom, has been posing in front of the camera for a commercial together with advertising ambassador Carlos Leal. Even though the actor barely lets Eric Tveter get a word in edgewise, the commercial is a first. "Never before in Switzerland has a CEO of a major company stood in front of the camera in a commercial and made a customer promise," says Beat Fingerhuth, Director Marketing Communication at UPC Cablecom. "We wanted to be the first company to do that; it humanizes our brand."

The idea to appear in a commercial came from the CEO himself, he said. "Eric wanted to give our company a face. We've achieved a lot in the past few years and now we want to get that out there." The commercial was shot in late September. Tveter and Leal harmonized excellently in front of the camera, Fingerhuth says. "The clip was shot within six hours in all three languages." The idea and concept for the spot came from Beat Fingerhuth (UPC Cablecom) and Reto Salimbeni (Manifesto Films).

Responsible at UPC Cablecom: Ivo Hoefel (SVP Product & Marketing), Beat Fingerhuth (Director Marketing Communication). Responsible at Manifesto Films: Reto Salimbeni (Director), Shannon Mildon & Daniela Berther (Producer), Michael Graf (Postproduction Manager).

Marc Challandes has been Key Account Manager at 20 Minuten since November 2012. Previously, the 29-year-old was responsible for national sales at Energy Media AG as Team Leader Sales and at Dailydeal as Business Development Manager. Marc Challandes has a Bachelor of Arts in Web Development.

The 20 Minuten publishing house has also been strengthened in the convergent sales team. As Key Account Manager, Ramona Stössel looks after customers from the leisure and tourism segment as well as online platforms. She previously worked as Sales Manager at Energy. Raphael Bratschi is the new Key Account Manager responsible for all digital agencies and digital units of the media agencies. Bratschi is also the contact person for all major distributors.

Recruitment for the vacant position of Marc Challandes has already begun, according to a press release. Here too, the focus will be on a digital background to ensure that the sales team continues to be equipped for future tasks.

Schweizer Landliebe is a success story with rising circulation and sales figures. According to the press release, the magazine is decelerating, romantic, generous - and very Swiss. The same goes for LandLiebe TV. It is filmed against a backdrop of beautiful Swiss landscapes. The top themes from print form the backbone of the stories - feel-good documentary reports as a "window" into our homeland. Landliebe TV has the courage to be slow. People will be at the center of all content. The format will be broadcast every Sunday at 8 p.m. on Sat.1 Switzerland. Twelve shows, each twelve minutes long, are planned for the first season. The repeat will appear on the Saturday of the following week, also at 8 pm.

Landliebe Radio also focuses on tradition, wants to convey well-being and be a place of retreat in a hectic everyday world. The music program allows for a wide range: French- and Italian-language songs reflect the cultural diversity of Switzerland; the classical repertoire from Aretha Franklin to Eric Clapton to the Bee Gees combines organically with the timeless repertoire of today's artists such as Norah Jones or Adele. LandLiebe Radio can be heard on DAB+, online stream and via mobile app. The format is produced in close cooperation between the LandLiebe editorial team and Energy Switzerland. Michael Voss, COO of Ringier and Head of Ringier Entertainment: "We are delighted to further develop the Swiss Landliebe brand on two channels at once and to breathe movement and sound into it as a new TV and radio program."

Tamedia announced in August that it was buying a majority stake in Ziegler Druck- und Verlags-AG, which publishes the Landbote (Werbewoche.ch reported). The Zurich-based group intends to acquire 90.5 percent of the shares by the beginning of 2014. According to the press release, talks will be held "in the coming weeks" with the individual shareholder who owns the remaining 9.5 percent. Uncertainty had prevailed for a long time after the owner family of Ziegler Druck- und Verlags-AG announced its intention to sell. Tamedia had already acquired a 20 percent stake in the Winterthur-based media company, which currently has 230 employees, in 2005. It is now buying a further 70.5 percent of the shares for 49.6 million Swiss francs. The purchase agreement was not negotiated by Tamedia, but by another potential buyer, but Tamedia exercised its right of first refusal.
use. The media company is thus acquiring the share package on the terms negotiated by its competitor.

"Third strong newspaper voice in the canton of Zurich"

With the takeover, all activities and employees will be transferred to Tamedia. In addition to the Landbote (circulation of just under 32,000 copies) and the free newspaper Winterthurer Stadtanzeiger (circulation of 64,000 copies), this also includes the print shop specializing in magazines and business stationery as well as various properties. Tamedia announces that it will continue its cooperation with its partners Zürcher Oberländer, Zürcher Unterländer and Zürichsee-Zeitung. According to Tamedia, the Zürcher Regionalzeitungen (ZRZ) newspaper association will be retained as the "third strong newspaper voice in the canton of Zurich".

No job cuts

The newspaper group will work together with the Berner Zeitung on foreign and domestic reporting. The number of editorial offices in Winterthur is not expected to change significantly as a result. However, as already announced, there will be relocations within the editorial offices of Landbote, Zürcher Unterländer, Zürichsee-Zeitung and the ZRZ editorial office, according to Tamedia. How the editorial, publishing and service areas will be organized will be determined once the takeover has been completed in the first quarter of 2014, according to the press release. The future prospects of the print shop will be examined over the course of next year. Tamedia will examine whether the initial situation can be improved through additional printing orders from third parties and from its own media. (SDA)

Ruf Lanz: Petroleum association new in the pipeline

Ruf Lanz is pleased to have a substantial new customer: the Petroleum Association (EV). As the association of the Swiss petroleum industry, the Petroleum Association works to protect and promote the interests of its members. Its 28 members currently account for 95 percent of Swiss imports of crude oil and petroleum products. Ruf Lanz is now responsible for the "Heating with Oil" campaign. The agency was able to convince the Petroleum Association in a multi-stage concept presentation. The first results will be seen soon.

1414: Source and Open Up responsible for new conception

In a multi-stage selection process, the design agency Source and the PR agency Open Up prevailed against strong competition and were awarded the contract by Rega for the overall revision of the content and design of the magazine "1414". The new concept includes a strategic and journalistic adaptation of the publication to the current needs of the readership as well as to Rega's communication goals. With a diverse mix of topics and a contemporary design, Rega's magazine appeals to a broad target audience. 1414 is published twice a year in four languages and is one of the highest-circulation magazines in Switzerland. The first issue based on the new concept is scheduled for June 2014.

SBB chooses Scholtysik & Partner as CI agency

Zurich-based branding and design agency Scholtysik & Partner is the new strategic partner of SBB Brand Management. Scholtysik & Partner prevailed in a multi-stage selection process. According to Lukas Staudenmann, Head of Corporate Identity at SBB, Scholtysik & Partner was particularly convincing due to its stringent strategic approach and argumentation. The SBB brand is one of the most valuable in Switzerland. Its brand awareness is almost 100 percent.

Cook communication with new customers

Autumn has begun successfully for the Koch Kommunikation team. In addition to being accepted into the BSW Leading Swiss Agencies association, the agency is also enjoying an exciting increase in clients. The advertisers from Frauenfeld can welcome the following mandates: Arova Mettler (yarn manufacturer, Rorschach), Brauhaus Sternen (restaurants, Frauenfeld/Winterthur), Jacobs Foundation (Juvenir youth study, Zurich), Kraft (construction company, Sulgen) and Tuchschmid (metal and steel construction, Frauenfeld).

At Interio, this year there is a choice between shiny, white, magical or merry Christmas. In keeping with these themes, the Neue LGK agency has created imagery that is as atmospheric as it is surprising. Candles, baubles and other accessories were staged with attention to detail, according to a statement. Poetic, hand-written quotes support the "made with love" character of the catalog and are intended to bring the reader into a contemplative Christmas mood page by page.

Responsible at Interio: Reto Waidacher (CEO), Bettina Korn (Head of Marketing), Nadine Christen (Marketing), Andrea Limberger (Styling). Responsible at Neue LGK: André Benker, Hans Tanner (Creative Direction), Stephan Wittwer (Art Direction), Andrea Bachofner, Marion Kähler, Miro Pfister, Jeannine Moser (Graphics), Nick Schoberth, Denise Paluselli (Consulting); Raphael Zubler (Photography); Alexander Wegner, (Styling Photo); All In Production (Production); Ansichtsache (Lithography).

With the motif, the foundation draws attention to the lack of school education in Tanzania and its aid projects in the East African country. With the PR Picture Award, the SDA subsidiary News aktuell promotes and supports the status of PR photography in Germany, Austria and Switzerland. An expert jury of photojournalists and communications experts compiled a shortlist of the best motifs from nearly 1'700 images submitted. Following this, around 17'000 media spokespeople, PR experts and media professionals from Switzerland, Germany and Austria voted for the best PR picture of the year.

A total of four motifs from Switzerland made it to the top places:

Swiss PR Picture of the Year and 1st place in the category "NGO Photo":

Pestalozzi Children's Foundation, picture title: "For many children, the math doesn't add up".

1st place in the "Corporate Communications" category:

Mammut Sports Group, image title: "Needle of Cleopatra".

2nd place in the "Portrait" category:

Mammut Sports Group, image title: "Bed of Ropes

3rd place in the category "Product Photo":

Victorinox, picture title: "Carl Elsener senior (1922-2013) master of Swiss Army Knives".

You can find the winning photos of all categories at Pr-bild-award.de/winner2013

Jury:

Matthias Ackeret, Personal (CH)
Felicitas Ernst, Press Officer (D)
Klemens Ganner, APA-PictureDesk (AT)
Uwe Gottmann, 20 Minutes (CH)
Peer Grimm, DPA German Press Agency (D)
Ion Linardatos, Straub & Linardatos (D)
Harald Schneider, APA (AT)
Frank Stadthoewer, News Aktuell (D)

Laurent Savary, Head of Communications Air 14, explains why he is using an SBB advertising locomotive for the event celebrating the centenary of the Swiss Air Force: "As a partner of the Air 14 air show, SBB is not only responsible for transporting thousands of visitors, but also for providing the platform for ticket sales. Therefore, the use of this space as an advertising medium is a natural choice. The locomotive will be present throughout Switzerland, in the major metropolitan areas and in the periphery."

His expectations of the unusual advertising space are correspondingly high: "A large proportion of the Swiss population travels by train every day. A locomotive with an attractive design on such an advertising medium reaches a large audience: both the passengers and the passers-by along the route. This is even more important for an event that is not held every year, but only selectively." More information on costs and potential can be found at. Sbb.ch/commercial-locomotive