Journalism is often at the bottom of rankings of the most respected professions. Nevertheless, the majority of Swiss journalists are satisfied with their work: 74 percent of those surveyed would still recommend the journalism profession to someone they know, even though working conditions are becoming increasingly precarious due to the media crisis. These are the findings of a survey of journalists across Switzerland funded by the Swiss National Science Foundation SNSF and conducted by the Institute of Applied Media Studies at the ZHAW in collaboration with the University of Neuchâtel. In total, over 900 media professionals from more than 200 editorial offices in all language regions, media types and hierarchical levels answered questions about their profession online.

Neutral reporters instead of political actors

Journalists fulfill an important function for society. "Especially in a direct democracy, their work makes a significant contribution to the orientation and opinion-forming of citizens," says ZHAW media scientist and head of studies Vinzenz Wyss. Despite major changes in the media in recent years, their self-image of their role has hardly changed. The typical Swiss journalist sees themselves less as a political actor and more as a neutral reporter who tries to present things as objectively as possible. Only a few see their role as influencing the political agenda or criticizing the economy or government. Journalists from Latin Switzerland see such more active roles as more important than those in German-speaking Switzerland.

Overall, Swiss journalists cover the entire political spectrum, with the average media professional positioning themselves slightly to the left of the center. This also applies to SRG journalists, for example. On the other hand, women tend to be more to the left than men. Wyss also explains this finding with the critical and controlling function of journalism to question prevailing power relations.

Little trust in politicians and parties

While the judicial system (60 percent), police (48 percent) and Federal Council (47 percent) enjoy a high level of trust among media professionals, politicians (7 percent) and political parties (6 percent) do not come off well. Although many of those surveyed trust the media themselves (46%), they are very concerned about the reputation of their industry.

Working conditions have also deteriorated noticeably: they have to work more and more and at the same time have less time to research stories in depth. On the other hand, four out of five of those surveyed stated that they are fairly free to choose their own topics. Professional ethical standards are important to media professionals. A large majority rejects exerting pressure on informants or using personal documents without permission. However, just as many consider it legitimate to use hidden cameras or confidential documents from governments or companies.

Just under half are organized thematically - for example in departments such as politics, sport or business. Journalists at news agencies and SRG specialize in one topic far more often than other types of media. In addition, men focus more on political, economic and sports topics, while women tend to report on culture, society and lifestyle. As multimedia journalists in the newsroom age, almost a third of those surveyed also cover more than one media channel.

Male, 42 years old with an academic degree

The statistically typical Swiss media professional is male, around 42 years old and has an academic degree. He has also worked full-time in journalism for an average of 15 years and is correspondingly experienced. Despite huge upheavals in the media sector in recent times, this has not changed much. However, since the last survey eight years ago, Swiss journalism has become slightly more female (2015: 39% women; 2008: 35%), slightly more educated (2015: 70% with an academic degree; 2008: 59%) and more international (2015: 17% with a foreign passport; 2008: 9%).

Differences can be identified above all between media professionals in different types of media. For example, SRG journalists are particularly different from their colleagues at private radio and television stations. Public radio and television employees are somewhat older, have more professional experience, earn more and apply quality assurance measures more often.

Journalists' income stagnates

The income situation of Swiss journalists has remained almost unchanged at an average of CHF 6,000. Women are still overrepresented in the lower salary brackets. In addition, media professionals in German-speaking Switzerland earn more than their colleagues in other language regions.

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Under the motto "Our Uri. Our bank." the Cantonal Bank of Uri called on the population to submit their declarations of love for Uri in its anniversary year. These could be submitted electronically on the microsite Unseruri.ch and were "engraved" on the virtual wooden bench. The people of Uri seized the opportunity to put their love for the mountain canton into words and did so in large numbers and with a great deal of creativity. The most beautiful declarations of love have now been immortalized on wooden benches.

From Andermatt to Sisikon

Thanks to the large number of beautiful declarations of love, five different versions of the benches could be realized. Each municipality was able to receive and place a "favorite bench". In addition to the municipalities, the organizations; Uri Tourism, Andermatt Holiday Region, Uri Hiking Trails, Uri Corporation and the Uri Foundation for Homes for the Disabled also received a bench embellished with the declarations of love. There are now a total of 28 of them spread throughout the canton, providing cozy moments. The locations are as varied as the canton of Uri itself. Whether on the lakeshore in Flüelen, high up on the Sittlisalp in Unterschächen or at the St. Karl playground in Altdorf, the benches can be found everywhere and express the beauty of the canton.

In order to discover the individual locations of the benches, so-called "bench guides" are available at the branches of the Urner Kantonalbank. The "bench guide" can be collected free of charge from any branch or downloaded from Ukb.ch downloaded be

The idea and the campaign came from the Cantonal Bank of Uri. The implementation of the real wooden benches, the engraving and the bench guide were produced in collaboration with local businesses and the Blatthirsch agency.

 

One of the reasons for the new record figures is the massive increase in usage time on the big TV screens. Compared to the 2014 World Cup, it has increased tenfold.

During the European Championship, the four games of the Swiss national team gave Zattoo new record figures. Never before have so many people in Switzerland watched television simultaneously via the TV streaming provider. The favorite among Zattoo users was the Nati's last match: the round of 16 against Poland.

Despite all the clichés, the matches also captivated a large number of female viewers, with the Portugal vs. France final having the highest proportion of women among viewers on Zattoo. The match between England and Wales attracted the least interest from Swiss women.

Zattoo usage time on the TV set increases rapidly

Compared to the 2014 World Cup, almost twice as many hours of TV were watched via Zattoo during the 2016 European Championship. Football enjoyment with Zattoo on the big TV screen is becoming increasingly popular. Monthly use of the Zattoo apps for connected TVs has increased tenfold since the 2014 World Cup. This means that during the 2016 European Championship, a quarter of Zattoo's viewing time was on internet-connected TVs. The share of Zattoo usage on TV screens is only just behind usage on smartphones and tablets (35 percent) and web usage (40 percent) in this summer of soccer. By way of comparison: During the 2012 European Championship, streaming via the web still clearly dominated over mobile devices; at the 2008 European Championship, even streaming on smartphones and tablets was not yet an issue.

"With the European Championship, Zattoo continued to significantly increase usage on the big screens," said a delighted Jörg Meyer, Chief Officer Content and Consumer at Zattoo. "The figures indisputably reflect a great interest in football among Zattoo users. But above all, they show us that TV streaming is establishing itself as an alternative to traditional reception channels for the TV set in the living room."

Zattoo was launched in 2006 for the World Cup. Ten years later, TV streaming has arrived in many Swiss households. One current GfK survey commissioned by Zattoo, more than half of the Swiss are already considering streaming their TV programming exclusively online in the future.

Actors Carlos Leal and Stéphanie Berger have been promoting telecommunications provider UPC in Switzerland for several years and in Austria since 2015. They have now been joined by Michelle Hunziker. However, the Swiss-born actress does not often appear in advertising campaigns, according to the press release: "I'm very selective and don't do much advertising, because you have to remain credible in public," says the 39-year-old.

Internet, TV and mobile telephony play an important role for her and her family. "I watch TV almost every day while surfing the Internet at the same time, as many people do nowadays. I also regularly use social media to share photos with my fans - that way I'm much closer to them, and I like that," says Hunziker.

In addition to a shared interest in the company's products, the personality of a brand ambassador is also crucial for UPC. With her fresh and open nature, Hunziker is a perfect fit for the communications and entertainment provider, according to a statement. And the Swiss actress shows what that looks like in a short video. In it, she dances as if no one is watching her. "I love music and I love to dance - I need to do that more often," Hunziker says. Just how fresh and open she is and how much she identifies with UPC's products will be revealed in UPC's next advertising campaign in Austria and Switzerland.

Among the most searched players of the tournament on Google.ch, the newly crowned European champion Cristiano Ronaldo is also ahead of the Frenchman Antoine Griezmann. Xherdan Shaqiri has been on vacation for a little longer, but just managed to snatch a place on the podium. The top 11 rankings for the entire European Championship are as follows:

1. Cristiano Ronaldo (Portugal)
2. Antoine Griezmann (France)
3. Xherdan Shaqiri (Switzerland)
4. Gianluigi Buffon (Italy)
5. Granit Xhaka (Switzerland)
6. Breel Embolo (Switzerland)
7. Manuel Neuer (Germany)
8. Zlatan Ibrahimovic (Sweden)
9. Dimitri Payet (France)
10. Yann Sommer (Switzerland)
11th Gareth Bale (Wales)

Among the most searched Swiss players on Google.ch, the place in the sun definitely belongs to Xherdan Shaqiri. With his dream goal, he has probably earned the top position and is ahead of the neo-Schalker Breel Embolo and the neo-Gunner Granit Xhaka.

The following top five rankings emerged throughout the European Championships:

1. Xherdan Shaqiri
2. Breel Embolo
3. Granit Xhaka
4. Yann Sommer
5. Blerim Džemaili

The most frequently asked questions in connection with the EM on Google.ch after the final are as follows:

1. who won Euro 2016?
2. where will the next European Championship take place?
3. who was the best player at Euro 2016?
4. when was the last time Portugal won a European Championship?
5. who won the 2012 European Championship?

Search queries for the European Championships on Google.ch declined after June 25, i.e. after Switzerland's elimination. The peak of search queries was on Wednesday, June 22. In other words, the day the Irish beat the Italians and the Icelanders beat Austria.

Speaking of Iceland. If you look at the search queries over the last ten years, there have been two peaks - the first in spring 2010 when the Eyjafjallajökull volcano erupted and now during the European Championships. Never before have there been so many searches in Switzerland for the small island state as this summer.

In the last 30 days, search interest in the European Championships has been relatively higher in French-speaking Switzerland than in German-speaking Switzerland.

Methodology and source:
The search terms were entered with Google Trends collected. Google Trends is a public tool that can be used to display the popularity of individual search terms as a snapshot - to the minute in real time - and track them over a selected period of time. Search query trends" can be used to quickly determine what people in Switzerland are currently searching for or have searched for in the past few days. The evaluations are based on Switzerland-wide Google search queries.

Denmark is a water nation. However, most sailors and fishermen consider their favorite hobby to be completely harmless and forgo safety measures such as wearing a life jacket. The uncomfortable lifesaver has gone out of fashion. As a result, the number of drownings has risen dramatically. With life jackets, 75 percent of accidents could have been prevented. In order to raise awareness among the at-risk group, the agency Hjaltelin Stahl has created a striking campaign for the Danish Sailing Safety Council Sosportens Sikkerhedsrad and the NPO TrygFonden, which campaigns for a safer Denmark: As we all know, those who drown become fish food. So a fish food was developed - based on drowned people. Of course - you guessed it - not real drowned people. But it was certainly enough to cause a stir in sailing and fishing stores. (hae)
 

Over the past year, the discussion has arisen as to whether online marketers should fear for their jobs if they are taken over by automation processes. Marketing automation and programmatic marketing are currently experiencing such an upswing that this fear is not unfounded. As technical processes advance, many jobs will become redundant, but does this also apply to marketing careers? Will the work of publishers and advertisers be completely taken over by robots and algorithms? The fact is that many online marketers are longing for more efficiency and automation processes are doing just that. The advantages of programmatic solutions for publishers and advertisers are listed here.

More efficiency and lower costs for publishers

What is the strategic advantage offered by programmatic solutions that goes beyond simple process automation? By configuring advertising space for programmatic advertising, publishers have the opportunity to offer ad impressions for auction on a corresponding marketplace. The ad marketplace then conducts the auction among advertisers who are interested in placing an ad. Publishers are thus saved a lot of time that they would otherwise have to waste on reporting and can invest more time in creating interesting content, for example high-quality texts and infographics that appeal to website visitors.

Advertisers' focus on high-quality campaigns

Programmatic marketing opens up a range of possibilities that would not be possible if ad placements were carried out manually. Advertisers can use automated processes to purchase digital media volume without having to negotiate a price in advance. They only pay for the impressions that are relevant to them and that they actually receive. The potential for advertisers lies in creative use. For example, if an advertiser has a campaign and wants to achieve a 75% VTR, a good programmatic marketplace will allow them to target that goal and the system will automatically optimize for that score. Changes to an ad can also be implemented more easily. In this way, better results are achieved with less effort, freeing up more scope for other activities such as creative optimization of the creative using an A/B test or more effective targeting choices.

Conclusion

The fear that automation processes are synonymous with the loss of jobs is completely unfounded. Programmatic advertising and automated processes make it possible to achieve better results with less effort. Online marketers can use the new technology to improve their advertising placement options, as they now have a decisive factor at their disposal: more time. Analysis, optimization and repetitive tasks are automated, allowing marketers to focus on their strengths: Thinking and creating innovation and innovating. It should be clear to everyone involved that no machines will take over media buying and campaign management will run on autopilot. The opposite is true: a good programmatic campaign consists of two important components - excellent technology and important media buyers. The opportunity lies first and foremost in being able to analyze millions of ad impressions and then place different bids. But it is still up to people to develop a strategy for a campaign, especially in a business that is changing as fast as ad tech.

About the Author:

Thanks to his experience as a strategic planning manager and business analyst, the Israeli-born Evania Video He has brought his multi-layered know-how of the online market to Berlin and thus to Evania Video. With his international expertise, he heads the Video Operations team at Evania Video and will also continue to expand the customer base for moving image campaigns and manage demand.

Technological and social changes have been taking a heavy toll on the Swiss photographic trade for years. In the last 15 years, a number of independent photo stores have had to close. According to an industry insider, only about a third of the stores that still existed at the beginning of the millennium still exist today. Gian Giordano, head of FotoPro Ganz in Zurich, speaks of a real "specialist store death" in recent years. The membership figures of the ImagingSwiss industry association confirm the large bloodletting among independent businesses. According to ImagingSwiss President Alex Mächler, the number of members has halved in the past ten years. However, the loss of members has become even more pronounced in the last five years. Currently, 140 companies still belong to the association. The association does not communicate turnover figures.

Duel of the greats

Competition from the Internet is now threatening the very existence of the entire retail sector. With an online share of around 50 percent, the photo market is one of the most online-savvy product groups in home electronics. It is therefore not unproblematic that the photo industry is still heavily dependent on hardware. Contrary to expectations, however, the competition from ever better image quality from smartphones is not displacing traditional cameras on a large scale among hobbyists. Sales of cameras, lenses, tripods and other accessories are good, but cost recovery is poor, according to a consensus among several specialty stores.

A Zurich-based photo retailer, who does not wish to be named, describes the two major distributors Migros and Coop as the "biggest problem facing the Swiss photo trade". These "duel" with their subsidiaries Digitec (Migros) and Microspot (Coop) on the Internet by selling "equipment below the purchase price". In view of these prices, the photo trade could not survive. In the last five years, its profits have more than halved as a result, the retailer complains.

Markus Säuberli, managing director of the Bernese company Foto Video Zumstein, confirms the "Zurich diagnosis" when he states: "We are in a very difficult situation at the moment, as an extremely large amount of goods from parallel imports are flowing into the country. Migros and Coop are greedy and often sell below cost price." Säuberli also complains that consumer organizations and the Competition Commission are demanding that retailers charge prices like those in the EU and wages like those in Switzerland. FotoPro Ganz also says: "Microspot and Digitec press on the price, but offer no services." However, a specialist retailer simply cannot afford to sell at any price, as the wholesalers do. Specialty retailers try to make up for the surcharge with more advice and additional warranty services, and to keep the price differences to Internet retailers at around 10 percent.

Confronted with the accusations of the photo retailers, Digitec Galaxus and Microspot are at a loss for words. No profit and sales figures for the photo business are disclosed. Market share is also a closely guarded secret. According to Digitec Galaxus, it has been able to further increase its market share in the rapidly declining overall photo market in recent years. Microspot describes itself as one of the most important suppliers. Digitec Galaxus says it works "directly with official importers whenever possible." Parallel imports are only examined if the goods are otherwise unavailable or "competitive pricing" is no longer possible.

Search for ways out

The specialty stores are reacting differently to the dwindling profits and have been relying less and less exclusively on the classic photo business for years. Some retailers have given up their lab business altogether and are diversifying more or less successfully with rentals, second-hand equipment, repairs, accessories, but also courses and photo trips. The FotoPro network wants to come up trumps with more market power. In order to achieve better purchase prices and a stronger market presence, eleven specialist stores have joined forces here since 1996. The stores continue to operate under their own names. (Alexa Clemenz / SDA)

The digital is reshaping the real world from the ground up - with far-reaching consequences for companies. In order to understand these consequences and use them to their own advantage, they need to know the fundamental mechanisms of digital transformation. The theses from IT service provider Adesso make a contribution to this. They make it easier to get started with the topic and help companies to take the step towards their own digital transformation:

The digital transformation is inevitable.
In the long term, what can be digitized will be digitized. On the one hand, because that's what customers want, and on the other, because it enables companies to create new business models.

It is omnipresent.
For these reasons, the digital transformation is permeating all areas of life. It can be felt everywhere and is taking place in both our professional and private lives.

It drives mobilization and vice versa.
Thanks to the extensive availability of cloud services, digital data is now available everywhere. As a result, customers also expect more and more mobile interaction options.

It affects more than just production.
Industry 4.0 potential lies dormant not only in production companies but also in service companies. This is especially true when the services relate to physical objects.

It is more than just automation.
Companies that only see digital transformation as a way to avoid media disruption are missing out on their true opportunities: new products, services and business models.

It leads to cyber-physical systems.
These opportunities arise primarily from cyber-physical system landscapes. In them, objects from the real world generate data and communicate it. The cyber-physical systems have hybrid architectures, as they also include information systems and support business processes.

It demands monetization.
The ever-increasing availability of data enables numerous digital innovations. However, without the right monetization, even the best digital idea cannot become a viable business model.

It requires flexible infrastructures.
More digital requires more infrastructure. IT must be able to meet changing performance requirements from a standing start and flexibly integrate external data. This can only be achieved with scalable infrastructures.

It is interdisciplinary.
New data does not necessarily lead to better services and products. In order to fully exploit their potential, IT, statistics, business engineering and specialist departments must work closely together.

It requires a system.
Companies will not find their digital opportunities through brainstorming or pure luck, but only through a systematic approach. A suitable project tool for this is the "Interaction Room for Digitalization Strategy Development (IR:digital)".

"The digitalization of processes, services and products is unstoppable," says Prof. Dr. Volker Gruhn, Chairman of the Supervisory Board of Adesso and holder of the Chair of Software Engineering at the University of Duisburg-Essen. "But one thing must not be forgotten. The most important thing cannot be digitized: customer trust. The more virtual an offer is, the greater the trust in its provider should be. It is therefore imperative that companies succeed in transferring the existing trust of their customers to the digitalized world.

A white paper entitled "Digital transformation - we're doing it now!" is available for further information on Adesso's microsite at WeMakeThatNow.ch ready for download.
 

In the last week of June, ZSC Lions fans increasingly spotted "Already hot" teasers on the ZSC Lions website as well as on the social media platforms Facebook, Twitter and Instagram. Teaser advertisements also appeared in the Zurich split of 20 Minuten. "Hot already?" was the question. But hot for what: Hot for the start of the season? Hot for the new additions to the team. Hot for the first derby? The fans were (deliberately) left in the dark.

The resolution follows a week later. Advertisements and banners will provide the "plain text" and motivation at the same time. Season tickets can be ordered now or even easier: get your free season ticket!

Ready, steady, go - look for the poster sites with the ZSC Lions season tickets. A total of 75 APG billboards will be covered with oversized season tickets. If you're lucky and sporty, you can snatch your free season ticket in the first week of the vacations.

Responsible at ZLE Betriebs AG: Peter Zahner (CEO), Roger Gemperle (Head of Communications / Marketing Services). Responsible at Xess Marketing: Corina Conzett (overall responsibility), Jasmin Offergeld (graphics), Erich Ogi (text).
 

When children refuse to wear sunscreen at the beach, advertising is happy to tackle the problem. Last year, for example, FCB Brazil launched the sun-sensitive Nivea doll not only helped desperate parents, but also went on to win a prize at Cannes.

That's probably what Jung von Matt/Elbe wanted too. According to Casemovie, the agency developed a remote-controlled seagull for the same client that throws sunscreen at children. They burst into enthusiasm and rub themselves with the supposed bird excrement. Oh yes: before the seagull strikes, the hidden, peeping Tom-like seagull pilots scan the beach with a UV camera to see where sunburn-prone children are.

What looks like an advertising satire (and would then be quite funny) is obviously meant seriously. Adweek.com has published the entry submitted in Cannes. Sir John Hegarty, founder of the London-based creative agency Bartle Bogle Hegarty (BBH) and this year's jury president of the Titanium and Integrated Lions, aroused the curiosity of the journalists present when he told them about the campaign. "You should have seen it. It's probably the stupidest thing I've seen in my entire life". At first he suspected Monty Python was behind "Care from the Air".

Peeping Toms? No, beach watchers on an aerial mission.

Unlike the robot seagull, however, the campaign has never seen the wild. It is therefore not surprising that Nivea - especially under these circumstances - no longer wants anything to do with the case. The German agency replied to the US advertising portal that the client did not want any major promotion of the campaign, which is why it is no longer involved.

To be fair, however, it has to be admitted that most children would probably really enjoy the seagull and its droppings. How it is supposed to drop its load from the air with such precision that neither hair, eyes nor sand are hit, however, remains the agency's secret. Mockery and derision instead of lions and rosé - the next attempt is sure to work. (hae)

Former Federal Councillor Dreifuss would hardly have become a member of government if she had been born in Mali, because in many developing countries, young girls are severely hindered in their development. They are often oppressed, married off early and cannot go to school, or only for a few years. Yet it is the educated and supported girls who later make a decisive contribution to eradicating poverty in their families and villages. Studies prove this: When girls are educated, per capita income increases and the number of child marriages decreases.

This is why Plan International is the only one of the five major children's aid organizations worldwide to focus its work on supporting girls. Together with successful Swiss women such as Ruth Dreifuss, Heidi Happy and Federica de Cesco, Plan International Switzerland is now calling on women from Switzerland to become part of the Swiss Women for Girls movement worldwide. An advertising campaign, an accompanying mailing and online and social media measures are intended to mobilize supporters from Switzerland and thus create better prospects for girls.

Responsible at Plan International Switzerland: Roman Bolliger (Head of Communications/Fundraising), Natalina Töndury, (Campaign Manager of the Plan girls' campaign "Because I am a Girl"). Responsible at Spina's Civil Voices: Lorenz Spinas (creative director), Susi Kammergruber (text/concept), Wanda Michel / Miriam Fischer (art director), Sandra Wittwer (consultant). Photos/Making of: Simon+Kim Werbefotografie.ch, Kriens.