Since June, the floating Manifesta platform has been anchored on Lake Zurich near Bellevue. The 170-ton wooden construction houses a huge LED screen, a grandstand for 300 guests, a bathroom and a bar. What will happen to the wooden construction after Manifesta has not yet been definitively clarified. However, the platform is now to receive an extension as the site of the Zurich Film Festival (ZFF). Festival spokesman Beat Glur confirmed a report from the Zurichsee-Zeitung Friday. "We would like to use the platform," he said. Negotiations with Manifesta organizers are still underway, however. There is no definite commitment yet. The ZFF will communicate whether the use will materialize on Sept. 8, when it presents the program of its 12th edition to the media. The program booklet has not yet been printed. Another festival location could therefore still be added. Also for the time after the film festival, which takes place from September 22 to October 2, there are already interested parties for the Manifesta platform. An association wants to bring the so-called "Pavilion of Reflections" to the canton of Schwyz. It is to anchor off Freienbach for five years. (SDA)

Photo: Manifesta 11 / Wolfgang Träger

With over 135,000 participants, the UBS Kids Cup is Switzerland's largest - and every year growing - youth project. Children and young people between the ages of 7 and 15 compete in the disciplines of sprint, ball throw and long jump. First at the qualifiers in over 800 Swiss towns, then at the 22 cantonal finals and finally at the grand final in Zurich's Letzigrund.

Big ambitions are welcome, of course, but for UBS as the main sponsor, the idea of participation is paramount. This is underlined by the campaign created by Publicis under the slogan "It's about much more than winning". The film, which is used on TV, e-screens and social media channels, tells the touching story of two brothers where friendship is above all else. While the older one gives up his race to allow his younger brother to start, the latter thanks him in his own way. The campaign is additionally supplemented with ads, posters, display and social media ads.

Responsible at UBS: Daniel Fischer (Head of Marketing UBS Switzerland), Sonja Kingsley-Curry (Head Creative Concepts & Campaigns), Urs Hirschi (Head Advertising CH/EMEA/Americas), Adrian Wyss (Head Sports Sponsorship Switzerland), Michael Egger (Projectleader Creative Concepts & Campaigns), Katja Strebel (Projectleader Advertising CH/EMEA/Americas), Melanie Schweickardt (Projectleader UBS Kids Cup). Responsible at Publicis: Thomas Wildberger (CCO), Wim Roelfs (Creative Director Digital), Peter Brönnimann, Christian Stüdi (Text), Daniel Ahrens, Tom Kees (Art Direction), Cem van der Schaar (Head of TV & Art Buying), Eliane Stettler (Art Buyer/TV Producer), Frank Lang (Business Director), Ursula Jaag (Brand Director), Selina Zaugg (Junior Brand Director) and Massimo Giannotta (Programming); Adrian Häni, Samuel Bollow, Claudia Novelli, Marco Christen (Services); SOUP Film (Film Production), Mona El Mansouri (Director). Responsible at ZenithOptimedia: Maria Brinkmann (Client Service Director), Evelin Wachter (Digital Account Director), Mirella Bektasevic (Client Service Executive).

The Tagmaster chip enables contactless, time-saving entry and exit as well as quick and easy parking space reservation in five Lucerne parking garages, with a total of 1,600 parking spaces. A new brand ambassador is being used for the relaunch of this practical card from Parking Luzern: local hero and media whiz Andy Wolf shows Lucerne residents how easy parking with the Tagmaster chip can be. The new campaign was conceived and implemented by the advertising agency Bucher Identity & Design from Stans.

The relaunch of the TagMaster-Chip starts with posters that will be displayed in several waves in the city of Lucerne as well as the surrounding agglomeration until the end of the year. The first poster by Bucher Identity & Design presents the new brand ambassador in an illustration: Andy Wolf, a presenter, journalist, PR expert and media trainer from Lucerne, is himself an enthusiastic user of the TagMaster chip and is intended to arouse the viewer's interest in the product with his catchy testimonial - "Simply park instead of studying! - to arouse the viewer's interest in the product.

Complementary measures

The billboards in the city of Lucerne will be supplemented from August by banner advertising on various web portals. Until the end of the year, further promotional days are also planned in Lucerne's train station parking area to provide potential customers with comprehensive information about the Tagmaster chip and its benefits.

A continuation of the campaign is planned for spring 2017: At that time, the numerous advantages of the Tagmaster chip will be communicated in a striking and pointed manner in further, likewise illustrated subjects.

Responsible at Tagmaster-Chip Lucerne: Etienne Bucher (Managing Director). Responsible at Bucher Identity & Design: Pascal Bucher (Owner); Janine Totz (Head of Design); Claude Lüthi (Illustration).
 

The shareholders' agreement, which guarantees Swisscom Italia certain minority rights, will be terminated upon completion of the sale. According to the press release, the purchase price for the stake amounts to around EUR 80 million and corresponds proportionately to the purchase price offered by the Italian electricity company Enel for the acquisition of 100% of Metroweb Italia. The sale is expected to be completed this fall and is subject to the approval of the Italian competition authorities.

Four years after Swisscom Italia became a shareholder in Metroweb, it considered the time to be ideal for a sale, the press release continued. The commercial contractual relationship between Fastweb and Metroweb will remain in place.

Until recently, Adank was a partner and member of the executive board of a Bern-based PR agency, responsible for mandates in the areas of association and public authority communications. According to the statement, he also has broad experience and a large network in the world of nonprofit organizations. His strengths lie in the conception, planning and implementation of PR and image campaigns as well as fundraising and marketing strategies. His thematic focus is on transport and health policy, local and regional planning as well as human and civil rights. Felix Adank holds a federal diploma as a PR consultant as well as a high school teacher's certificate for German and history. He is married and father of an adult son.

Consign - Identity Communication Design realizes branding concepts and communication measures in both the print and online sectors and offers management consulting for companies, nonprofit organizations and administrations. "Together with my partners Lorenz Jaggi, Lukas Zemp and Marco Di Piazza, I look forward to offering our clients sustainable corporate added value," says Felix Adank.
 

The triumphant advance of the World Wide Web began at Cern in Geneva. Not so long ago, the Internet was a closed book, used by a handful of computer geeks. Only a few universities and research institutes had access. If you wanted to retrieve a document from the Internet, you had to know exactly which computer it was stored on. To download documents, you also had to have the same type of computer and the same software. This was not practical for the general public. At the beginning of the 1990s, only around 200,000 computers worldwide were connected to the Internet. Today, almost 3.5 billion people use it, almost half of the world's population.

Geneva as the birthplace of the WWW

A decisive catalyst for this success story was a common "language" with which computers connected to the Internet could communicate and exchange data. This language - the Hypertext Transfer Protocol, HTTP for short - goes back to the British physicist and computer scientist Tim Berners-Lee. From 1989, he worked at the European Organization for Nuclear Research (CERN) in Geneva on a global information management system that would simplify data exchange. He received support from his colleague Robert Cailliau. The Internet, developed by the military in the 1970s, was to be made available to a wider audience. However, Berners-Lee did not yet have private users in mind, but primarily the research community. Berners-Lee initially called his project "Mesh". However, the name was quickly discarded as it was too reminiscent of "Mess". In the end, he settled on "World Wide Web", although he was warned by colleagues that the tongue-twisting abbreviation WWW would jeopardize the success of the project. However, "web" seemed particularly appropriate as an image, as in mathematics it describes a network of nodes, each of which can be connected to any other.

Step into the public eye

After two years of development, the time had finally come on August 6, 1991. Tim Berners-Lee published a description of his "World Wide Web" project in various newsgroups on the Internet. The post explained how interested parties could download the browser he had developed and suggested that they visit Berners-Lee's first website. Although this had already been launched the year before, it was only with Berners-Lee's digital invitation that it became accessible outside Cern for the first time. It explained how the Hypertext Transfer Protocol worked, how the Internet could be searched for information and provided a guide to programming your own websites. The site also included so-called hypertext links, digital cross-references to other documents. The necessary page description language HTML was also developed by Berners-Lee. In this way, users could easily be redirected from one document to another. All they had to do was click on the link on the first page displayed by the browser. This took you to another page that you may not even have known about: "surfing" was born.

Mosaic brings the breakthrough

In April 1993, Cern laid the foundations for the success of Burners-Lee's invention with an important formal act. The institute released the web to the public and waived license payments or patenting. The triumphant advance of the World Wide Web in the mid-1990s then took place primarily in the USA. The browser "Mosaic", developed by Marc Andreessen in 1993, a student at the time, helped the WWW to gain popularity far beyond the circle of physicists and computer scientists. Mosaic, a forerunner of the "Netscape" program, was also suitable for non-experts and was also able to display text with graphics for the first time. By the end of 1994, ten million people worldwide were already surfing the web. For Microsoft founder Bill Gates, the WWW was still "just hype" at the time. However, the software giant soon recognized the Internet as a strategic field - and from 1995, Microsoft's Internet Explorer browser was automatically installed on computers with its software. (Lorenzo Bonati/SDA)

"Wein Einfach Fein" and "Wein Einfach Offen" are the first von Salis wines to be launched after the relaunch.

They are modern, innovative and uncomplicated summer wines for a young target group, which the winemaker von Salis was the first to launch with a new corporate identity. The two Graubünden Pinot Noir are a limited edition for the summer of 2016. The grapes for them come from over 80 vine growers from Fläsch, Maienfeld, Jenins, Malans, Zizers and Trimmis.

The product identities and names developed by Process are as simple and modern as the wines: "Wein Einfach Fein" for the more elaborate, noble wines and "Wein Einfach Offen" for the contemporary house wines.

The play in the typography with different font styles symbolizes the mixture of grapes - the stripes the layers of earth on which the grapes grow. Thus, the wine labels in the primary colors red and black are also unaffected, rich in contrast, striking and a real eye-catcher on the shelf and on the table.

By contrast, the development of customer numbers in broadband service, fixed-line telephony and digital TV was down, the telecommunications company announced on Friday. As of the end of June, UPC had 56,000 mobile subscriptions. At the same time, revenue in this business more than quadrupled year-on-year to CHF 12.7 million. Compared to the first quarter of 2016, the number of subscriptions increased by over 36 percent. In contrast, compared to the same period last year, subscriptions in the broadband service decreased by 0.4 percent to 744,000, in fixed-line telephony by 0.6 percent to 498,000 and in digital TV by 1.1 percent to 1.26 million. In its statement, UPC nevertheless speaks of a successful course of business. The B2B segment played a key role in this, accounting for 11 percent of total sales. The Autostrada investment program also remains on track, with 20,000 additional households connected in Switzerland and Austria. UPS intends to counteract the declining figures in the TV segment, Internet and telephony by continuing to invest in products and expanding its distribution area. (SDA)

"From us. From here" - what Migros cares about, it makes itself. Under this label, the retailer now manufactures over 10,000 products itself in Swiss production facilities, creating product classics that people no longer want to do without. These include Migros Kult Ice Tea, the nation's most popular iced tea.

Following the successful Ice Tea campaigns "Pack your bags" (2015) and "Sweet Ticket" (2014), Migros is this time taking users on a journey to the birthplace of the cult drink - the production halls of Bischofszell Nahrungsmittel.

Every year, 27 liters of ice tea are consumed per capita in Switzerland. To quench the thirst of Mr. and Mrs. Swiss, more bottles have to be produced on hot days. The competition on Lucky-bottle.ch or in the Migros app plays with this mechanism: With the help of a winning code on the iced tea lids, users can place their iced tea bottles on the conveyor belt and label them with their name. As soon as the daily production target is reached, the conveyor stops. The "Lucky Bottle" marker identifies the respective daily winner.

Responsible at the Federation of Migros Cooperatives: Daryl Peter (Junior Project Manager Umbrella Campaigns); Philipp Bühler (Project Manager Digital Communication) ; Stephan Lustig (Category Manager Beverages/ Health); Angela Schärer (Category Field Manager Beverages/ Health). Responsible at Bischofszell Nahrungsmittel: Arnold Graf (Key Account/Product Group Manager). Responsible at Jung von Matt: Marco Zimmerli (Creative Direction); Andrea Klainguti (Art Direction) ; Amir Ferhatbegovic (Consulting); Kurt Bösiger (Visualizations 3D) ; Ralf Brändli, Jonas Gruemann, Sebastian Wohlrab (Technology).

When Werbewoche now goes on summer break for just under a month, it is both a farewell and a new beginning: We are saying goodbye to Werbewoche as it has been until now; to the somewhat unwieldy large format, to the newspaper look and to typography that is no longer quite modern. We are saying goodbye to an Internet presence that had become old-fashioned, that was not responsive, and that hid much of what Werbewoche offers its readers. And we're saying goodbye to outdated print-online thinking: in the future, the content, you and your "license to read" will decide on which channel and in which facets you encounter a story.

The new era of our 43-year-old trade magazine begins on August 19: From that day on, you will receive even more Werbewoche quality in the form of high-level background reporting, easy-to-use advice articles, critical commentaries and witty statements online, mobile, via newsletter and in print - depending on which "license to read" you have chosen. We have supplemented the proven bouquet of industry-moving topics and exciting opinions with fresh blossoms: new vessels and reporting forms, new minds and voices.

Our new entertainment and information program is supported by a fresh, modern layout that is easy to use, tempts you to browse and is simply fun to read.

When it comes to goodbyes and new beginnings, there is usually talk of the famous "crying and laughing eye. Not so with us: Nothing is crying in the editorial and publishing departments - everything is laughing and looking forward to the newly designed Werbewoche, which has been polished to a high gloss and still has a good grip. As a farewell, here's a little review of the past:

The Werbewoche industry report will continue to appear in the form that has now been tried and tested four times. After the issues Marketing, Digital, Advertising and Content Marketing, in the second half of the year we will offer you the Industry Report Direct and our Industry Review at the end of the year. Since the beginning of the year, these special issues of Werbewoche have already borne the face that Werbewoche will have from August. So attentive readers have already had a chance to get used to the new look and feel.

Advertising Week Summer Photo Challenge

Until the hotly anticipated day when the new Advertising Week comes to life on all channels, you can pass the time with the Advertising Week Summer Photo Challenge. Are you squatting alone in the office, agency or newsroom while everyone else is wallowing in the southern sands (crowded beaches!!) or climbing the farthest mountains (summer avalanches!!)? Then at least you should have a little fun: So, snap a photo, create a postcard from it with the PostCard Creator app and send it to the Werbewoche editorial team (see below for details). You can do this on your own, or together with the other scatterbrains still hanging out behind their desks. Either way, great prizes and a bit of fame await you! The deadline for entries is August 5. So don't delay too long with your desk selfie.

Anne-Friederike Heinrich, Editor in Chief
[email protected]

Advertising Week Summer Photo Challenge - join in, have fun and win!

Everyone but you has gone on vacation? What are you doing alone at the agency? Send us an original, surprising photo of you at work (or doing what you do instead) and show us how you survive the summer days alone in the office, agency or newsroom. Not quite alone at work? Better yet, send us an original snapshot of your summer together.

And this is how it works:

Use the PostCard Creator app for iPhone and Android to design a postcard with your picture, enter "WWSFC" in the text field, address it to "Werbewoche, Redaktion, Postfach 1753, 8031 Zürich", enter the return address and send it.

Tip: Enter "Advertising Week" in the First Name field and "Editorial" in the Name field.
The Werbewoche editorial team will select the funniest postcards from all the entries. The winners will be presented in Werbewoche 13/2016, which will be published on August 19, and will be posted with all the entries as a gallery on Werbewoche.ch.

This is what you can win:

1st prize: Advertising Week advertising credit of 1000 francs

2nd prize: 500 franc credit for a postcard mailing about the
Web application Postcardcreator.post.ch

3rd prize: An advertising week annual license to read the new advertising week from August 19, worth 295 Swiss francs.

Conditions of participation: Entries received between 18.7. and 5.8.2016 will be considered. Any person residing in Switzerland is eligible to participate. Employees of Somedia are excluded from the competition. No cash payment. The legal process is excluded. No correspondence will be entered into regarding the competition. Closing date: August 5, 2016 (stt/afh)

The industry report is a new, 16-page special publication that appears six times a year under the Werbewoche label and takes a very targeted look at various sections of our industry. The fourth industry report on the topic of content marketing will be published on July 15 and is available to holders of a license to read Werbewoche, a Subscription of the advertising week here as WebPDF downloadable.

These topics await you:

Content marketing threatens the fourth power in the state

Content marketing borrows the credibility of journalism and deprives it of advertising resources. According to a Frankfurt study, all DAX companies already practice this form of PR.

The author: Petra Sorge is Editor-in-Charge, Online at the political magazine Cicero. Her topics are politics, business, digital and ide media column. She is a member of netzwerk recherche and a jury member of the "Initiative Nachrichtenaufklärung".

The Author: Prof. Dr. Manfred Uhl received his doctorate after his studies at the University of Augsburg. This was followed by scientific activities at the Institute for Applied Media Sciences at the Technical University of Ilmenau, Thuringia, among others. Uhl then spent ten years in various management positions in marketing and corporate communications at international and regional companies. This was followed by teaching positions at several universities. Since 2010, Uhl has been Professor of Marketing and Corporate Communications at the Faculty of Economics at Augsburg University of Applied Sciences. At the same time, he is active as a speaker for companies, associations and in management training as well as in projects in the national and international profit and non-profit sectors. www.hs-augsburg.de

The accusation is one of unfair competition. Among other things, Google restricts the ability of companies to display search engine advertising from Google competitors on their websites, the EU Commission stated on Thursday. "This restricts consumer choice and prevents innovation," criticized EU Competition Commissioner Margrethe Vestager. It is the third area in which the Commission has accused Google of unfair competition in a so-called "Statement of Objections" and demanded changes. The first two proceedings to reach this escalation stage concern shopping services and the globally dominant Android operating system. The Brussels antitrust watchdogs have also been investigating the advertising business for years. Google has always rejected the accusations of anti-competitive behavior. Around 90 percent of Google's turnover of 74.5 billion dollars last year came from the online advertising business. Ads in the Internet search environment continue to bring in the most money. (SDA)