20 Minuten on paper is read by 2 million people in one of the three languages German, French and Italian. The digital offerings, which are distributed via Internet portals and apps on mobile devices, account for 1.3 million readers.

Around half a million are dual users, i.e. people who use both the print edition of the commuter newspaper and the digital offering, as Wemf AG für Werbemedienforschung writes in its study of the total audience in the first half of 2016.

View shines digitally

The daily newspaper Blick, which is published exclusively in German, now has more readers online than in print. Already 714,000 people use Blick online, while 617,000 read the newspaper on paper.

On average, the Tages-Anzeiger has around twice as many readers of the paper edition as of the digital offerings. The newspaper is read by 474,000 people, while 242,000 people obtain information via the Tages-Anzeiger news portal. The NZZ is read by 263,000 people on paper and 158,000 people digitally.

Regionally little digital

An analysis of the figures on the reach of the media brands also shows that the classic regional newspapers are still lagging behind in the digital market. For example, the print edition of the Neue Luzerner Zeitung has 303,000 readers, compared to only 40,000 digitally. For the complete edition of the az Nordwestschweiz, the ratio is 373,000 to 68,000.

This discrepancy applies analogously to the complete edition of the St. Galler Tagblatt and to those of the Berner Zeitung and Bund. The digital readership of the Basler Zeitung is somewhat larger in relation to the print edition.

Sundays on the net

Sonntagsblick has a very high number of users of the digital edition with just under 1.3 million readers, with Blick Online providing the digital offering here. Just under 650,000 people read Sonntagsblick on paper. Just under 500,000 people read the NZZ am Sonntag digitally, compared with 413,000 readers of the print edition.

At first glance, the Sonntagszeitung falls behind with only 13,000 readers of the digital offering compared to 616,000 print readers. However, it should be noted here that in the case of Sonntagsblick and NZZ, the digital brands Blick Online and Nzz.ch are the deciding factors, which are already used digitally by the audience during the week.

It is also striking that the Coop Presse and Migros magazines are practically exclusively read on paper. With more than 3 million readers each for the printed edition, both publications have only just under 100,000 readers for the digital edition.

Western Switzerland has some catching up to do

In French-speaking Switzerland, 20 Minutes is the flagship. The print edition has 542,000 regular readers, while 271,000 people use the digital edition every day. The weekly edition of Le Matin follows at a great distance with 117,000 web users compared to 275,000 readers of the printed daily newspaper. 24 Heures lags even further behind with a ratio of 64,000 to 175,000. (SDA)

And on Facebook: in the first 24-hour live stream. With a caffeine content of 140 milligrams per 250 milliliters, the "Emmi Caffè Latte Espresso Extra Shot" contains one and a half times as much caffeine as a conventional cup of coffee, providing an extra energy boost in a can for a new target group. A steep pass for the creatives at Plan.Net Suisse to prove directly how long this caffeine boost actually lasts.

With the first graffiti event that lasts a whole 24 hours: the first live 24h Caffiti. Openair Frauenfeld is the epicenter of hip-hop in Switzerland and the ideal venue. But of course everyone who is not directly on site should also be able to take part: The event will therefore be held in a Facebook event streamed live for 24 hours. Every user comment has the chance to be sprayed directly onto the wall.

"This direct link between online and offline, controlled via a 24-hour livestream, has never been done before. It shows an exemplary dialog with the community with maximum relevance for the new product," says Thomas Lüber, Creative Director of Plan.Net Suisse.

The sprayers of the renowned One Truth Graffiti Crew are responsible for the artistic realization. A team of three presenters will guide the online and offline audience through a varied program, at the end of which a large work of art will be created. This will then be raffled off in parts in the Emmi Caffè Latte Facebook community.

The show starts on Friday at 6.00 pm. "We have put together a complex production in just a few weeks. I am delighted to be able to accompany the first ever live implementation of this kind and to enter into a direct dialog with our target group," says Holger Schicke, Project Manager at Plan.Net Suisse.

Responsible at Emmi Switzerland: Nicole Koller (Global Marketing Manager), Marina Niederberger (Brand Manager Marketing Switzerland). Responsible at Plan.Net Suisse: Nina Martens (Art Direction), Katharina von Wyl (Text), Jasmine von Niederhäusern (Screen Design), Thomas Lüber (Creative Direction), Holger Schicke (Consulting).
 

At the same time, MobNat data will be integrated into the SPR+ Expert media planning tool and replace the existing currency for Out of Home Media (OoH).

MobNat is the multi-source extension of the industry-wide accepted SPR+ research approach and is used for the mobility survey and the creation of the national model. The conceptual implementation of this big data concept has now been confirmed by the RAC. From the launch, the SPR+ Expert will provide unprecedented opportunities for OoH planning, even by international standards.

SPR+ now provides OoH media services for the whole of Switzerland. Geographically customized campaigns can be mapped and evaluated with performance values. Individual areas and campaigns can now be evaluated for any geographical area, from a single municipality to national level, and thus planned precisely according to customer requirements. Small-scale management of customer-specific branch areas, including documentation of costs and performance, is now possible. In addition, a higher level of detail is offered for the target groups and evaluations of up to ten weeks.

The research results will be presented to selected market partners and the press in Zurich on August 23, 2016. On the same day, the MobNat data replaces the existing data in the SPR+ Expert media planning tool and henceforth provides the new currency for OoH. Due to the incomparability of the research concepts, access to the planning data based on the previous research will expire. SPR+ customers will automatically access the new data with their existing licenses. The license prices remain unchanged.

Roland Ehrler, Director, Swiss Advertising Client Association, explains: "With the launch of SPR+ MobNat, out-of-home media research is taking a huge step into the modern era. The new multi-source approach now provides precise data that allows much more accurate planning."

Beat Holenstein, Head of Partner & Product Management, APG|SGA, says: "With MobNat, SPR+ is setting new standards in international comparison. As a market leader and driving force, APG|SGA is very proud of this new research facility. As a result, we will be able to create optimized offers for our customers and partners."

Urs Zeier, Strategic Projects, Clear Channel Switzerland, comments: "MobNat provides Switzerland with a significantly improved system that does not need to shy away from international comparison. This is a good reason for Clear Channel Switzerland to participate."

Felix H. Mende, Managing Director, Swiss Poster Research Plus, summarizes: "SPR+ raises the bar in mobility and out-of-home advertising research. Thanks to our Switzerland-wide mobility model, we can now show the actual OoH media performance of poster spaces and campaigns for any target areas and universes that our clients can freely define according to their individual communication needs."

The Edi. is the official award for Swiss commercial and commissioned film and is regarded as a quality label. Whoever wins it is one of the country's outstanding filmmakers and will be celebrated at the big award show in early November. But only the winners.

To promote this contest, Cavegnwerbung is going all out on the "ambition" theme. The philosophy "participation is everything" may be true for many, but not for winners. That's why they're sending out sugar sachets on which such life wisdom is ironized. Because the Edi. is the award for winners and all those who want to be.

The specially made sugar sacks for winners are sent out as a mailing. Online banners were placed to accompany the mailing.

Responsible at Swissfilm Association: Rita Kovacs (Communications Officer). Responsible at Cavegnwerbung: Markus Cavegn (art direction); Markus Rottmann (text); Sarah Hepp (graphics).

In a resolution passed in Strasbourg on Thursday, the European Parliament rejected the European Commission's plans. As justification, the Parliament refers to the high sugar content of up to 27 grams in a quarter-liter can. It also refers to surveys according to which 68 percent of young people and 18 percent of children in the EU regularly drink energy drinks. Due to the caffeine content - around 80 milligrams per can - this could lead to headaches, sleep or even behavioral disorders, especially in children. However, the resolution is not binding on the Commission. The Brussels authority can disregard it. It is not a question of banning energy drinks or coffee, emphasized SPD MEP Susanne Melior. But excessive consumption of caffeine could lead to cardiac arrhythmia, cramps or kidney failure. WHO recommends a ban In addition, 58 percent of Europeans are overweight. In view of these facts, the planned advertising slogans on bottles or cans cannot be justified. "No profit at the expense of children's health," warns the SPD politician. Melior refers to a recommendation by the World Health Organization (WHO) to ban the sale of energy drinks to children and young people. However, this could only be decided by the member states alone. The EU has no competence in this area. (SDA)

Marc Meschenmoser has been working as an editor and topic planner for "Rundschau" for almost five years. Before that, he reported as a reporter and editor for "10vor10" for over six years. From 2006 to 2008, Marc Meschenmoser completed the television training of Swiss Television as a trainee. In the course of this training, he also spent several months in 2007 working as a correspondent in Geneva. Previously, he worked for "Kassensturz" and for twelve years for various daily and weekly newspapers.

On July 1, 2017, Marc Meschenmoser will move to Calvin City as TV correspondent for the regions of Geneva and Vaud. He succeeds Alexandra Gubser, who will then take over the correspondent position in Paris, as already announced.

In Germany, the "Aktionswoche Alkohol" (Alcohol Action Week) is dedicated to alcohol prevention. The eponymous action week takes place every two years. In between, the campaign has an online presence as a platform for prevention issues.

The Alcohol Action Week relies on prevention spots from Switzerland. These were created and realized by the Bern agency Gestalt Kommunikation on behalf of the Federal Office of Public Health (FOPH). They have already generated high click numbers in Switzerland - and beyond its borders. Now the spots are once again achieving a great viral response via Germany.

The "Nachtschlüssel" spot was shown on social media and in subway stations across Germany during last year's campaign week. The broadcast of another spot is planned for the 2017 action week.

Gestalt Kommunikation is responsible for concept and realization, Salzmann Media for production.

The other spots:
 

Together with executive producer Nadine Sommerhalder, Nina Roost will produce all content for Radio 24's morning show and also co-host it as a sidekick to presenter Dominik Widmer. She will also stand in for Widmer as host during his absences. "I am enormously looking forward to the new challenge. Radio 24 and Zurich - both have always had a big place in my heart," says the experienced Zurich radio personality.

As before, the new Managing Director will work closely with Thomas Spiegel, CEO of Dentsu Aegis Network Switzerland, and report to him. Spiegel is looking forward to working with Jonas Eliassen: "The search for a successor was not easy. I am therefore all the more delighted that we have been able to recruit a very experienced media strategist in Jonas. He has enormous expertise across all media channels, is a highly respected colleague in our industry and always sees our work from the customer's perspective and with a convergent mindset."

Jonas Eliassen, who has 20 years of industry and agency experience and most recently worked as Strategy Director at ZenithOptimedia, is looking forward to the task ahead: "I see great potential for Carat in Switzerland: newly developed digital products and the CCS study, the only single-source study on the market, are taking the agency forward in leaps and bounds. We also have a strong network that won Agency of the Year 2015 in five major markets and a record year of new global client business. We want to use this momentum to make "Redefining Media" tangible and visible for our clients in Switzerland."

The centerpiece of the performance is a film produced together with the renowned animation production Sehsucht Berlin. The basic idea: the open air cinema as a temporary event appears as if from nowhere and provides the framework for great cinematic moments. Accompanied by playful music, a fantastic world gradually unfolds from a paper cube: food stalls, a grandstand, tents and more are folded out of the paper cube until, in the end, a fantastic scenery invites to fairytale-like outdoor summer cinema.

The film serves as a launch spot on TV and in cinemas as well as a trailer / opener at the "Allianz Cinema". In addition, posters, advertisements and banners promote the event. In addition to the promotion, Freundliche Grüsse is also responsible for the appearance of the event.

Responsible at Allianz Suisse: Claudia Staub (Head Marketing & Communications), Marcel Wolfgramm (Marketing Services & Sponsoring), responsible at Cinerent: Daniel Frischknecht Knörr (Managing Director). Responsible at Friendly Greetings Zurich/Berlin: Pascal Deville, Res Matthys, Samuel Textor, Jan Volpp, Sean Dünki, Max Benrath (creation), Christian Haueter (consulting); SEHSUCHT Berlin (film production), Mate Steinforth (direction), Christopher Lenz, Konrad Weser (production), Hofkapellmeister Berlin: Sebastian Müller, Richard Blaha (sound design)
 

The most important element here is a direct link between Villiger's customer database and Olai's Veo Campaign Package. Via this interface, data entered on the campaign page is automatically and directly stored and further processed at Villiger.

The digital campaign has been online since Friday. Together with the advertising agency Metzger Rottmann Bürge, responsible for the key visual and the implementation of the POS and print campaign, Olai Interactive developed a website with a Hawaiian look and feel for Villiger. The specialist for creative online marketing and inventor of the Veo CMS took over the technical development of the software including the implementation and created the concept as well as the screen design of the online marketing campaign. On Villiger's side, Sitecube was responsible for the ERP (Enterprise Resource Planning) solution. The various partners worked closely together. The login system and the automatic import of data at Villiger together add real value to the company.

The Swiss cigarillo and cigar manufacturer's campaign works with a sign-up process. The user must create a Villiger login on the website to participate in promotions: Constellation cigarillos contain codes that can be redeemed for points online. The points, in turn, serve as a means of payment for various accessories in the Constellation design, such as hats, watches, sunglasses or deck chairs. In addition to communication about the launch of the new Constellation Piña Colada flavor, there is a sweepstakes for a trip to Hawaii.
 

After the UK, Switzerland is the second country in Europe where payments can be made with Apple Pay. And this is no coincidence. With a market share of just under 50 percent, Switzerland is a true iPhone country. Customers of the credit card companies Visa and Mastercard who have a card from the card issuers Bonuscard, Cornèrcard and Swiss Bankers can initially pay with Apple Pay, as Apple announced on its website. The credit card must be deposited with Apple Pay. After that, the cell phone will work, as in the case of contactless payment with a credit card. The service will therefore be able to be used at all cash registers equipped with radio terminals of the Near Field Communication standard (NFC): In addition to Migros and Coop, this is also the case at Aldi, Lidl, Spar and Valora's Kiosk and Avec stores. In addition to the iPhone, payments can also be made with the iPad and the Apple Watch. The prerequisite is that you have at least an iPhone 6, an iPad Pro, Air 2, mini 3 or 4.

Contactless payment on the rise

According to Stefan Holbein, Country Head of Visa Europe Switzerland, Switzerland is virtually predestined for payment via smartphone. In May, 11.3 percent of all Visa transactions in this country were processed via contactless. A year ago, this figure was only half as high. Today, two-thirds of all Visa terminals in Switzerland are already equipped with NFC technology. By 2020, the standard will be available for all terminals.

Other technologies for competition

The market entry of Apple Pay is likely to be a litmus test for the Swiss payment app Twint, which will be merged with the competing product Paymit in the fall. Although the latest models have NFC on board, Apple has so far denied app developers access to the interface. The manufacturer only allows Apple Pay to communicate via NFC. Therefore, Twint and Paymit will have to resort to other technologies until further notice. With Paymit, for example, a QR code must be scanned. With Twint, payments are processed via Bluetooth at a separate terminal at the store checkout. Nevertheless, Twint does not have to hide from Apple Pay. The merged service is backed by UBS, Credit Suisse, Postfinance, Raiffeisen and ZKB, the five largest Swiss banks, Coop and Migros, the two largest retailers, and Swisscom, Switzerland's largest telecommunications provider. (SDA)