Jean-Baptiste Le Divelec - JB for short - is a French creative who recently joined an agency in Shanghai. When the latter acquired a pool table and placed it in the office space, JB came up with the idea of turning the balls into emojis. Together with some work colleagues, the set of balls were elaborately handcrafted into iOS emojis.

You can no longer play by the rules with the balls, but you can stage beautiful scenes. Because suddenly there's a lot of humanity on the table. Love, drama, jealousy, gloating - billiards has rarely been so emotional. All that's missing is a series production. (hae)

Images: Jbledivelec.com
 

If you include Daniela Lager's stations prior to her work for "10vor10," she has been a presenter for radio and television since 1985. Whether in the early days at Radio Munot and Radio Z or later at TeleZüri and the Swiss window of RTL/ProSieben as well as at Swiss television - she always lent her voice and face to the stations and programs.

Daniela Lager has now decided to shift her journalistic activities behind the camera. At the end of 2016, she will therefore relinquish her role as presenter of "10vor10" and work for the news magazine as an editor and reporter.

Daniela Lager: "After 13 years at "10vor10" and over a quarter of a century as a studio presenter, I'm looking forward to a change. I want to experience life, the country and politics more directly and I'm looking forward to more encounters with people who influence us - in small and large ways. I'm excited about the creative possibilities outside the studio, because not every "10vor10" takes the presenter as close to the action as, for example, the live broadcast on Brexit from London. It was nice, that's enough, now it's time for something new."

Daniela Lager's successor will be settled in the next few months.

You're not all alone at work? Even better: then send us an original snapshot of your summer together. And this is how it works: Use the PostCard Creator app for iPhone and Android to design a postcard with your picture, enter "WWSFC" in the text field, address it to "Werbewoche, Redaktion, Postfach 1753, 8031 Zürich", enter the sender's address and send it. Tip: Enter "Werbewoche" in the first name field and "Redaktion" in the name field. The Werbewoche editorial team will select the funniest postcards from all the entries. The winners will be presented in Werbewoche 13/2016, which will be published on August 19, and posted as a gallery with all entries on Werbewoche.ch. What you can win: 1st prize: Werbewoche advertising credit of CHF 1000 2nd prize: CHF 500 credit for a postcard mailing via the Postcardcreator.post.ch web application 3rd prize: A Werbewoche annual license to read the new Werbewoche from 19 August worth CHF 295 Conditions of participation: Entries received between 18.7. and 5.8.2016 will be considered. Any person resident in Switzerland is eligible to take part; Somedia employees are excluded from the competition. No cash payment. Legal recourse is excluded. No correspondence will be entered into about the competition. Closing date: August 5, 2016 (stt/afh)

Thanks to the strategic positioning of eight interactive pillars with a total of 15 screens (55-inch full HD), the visitor flows at the entrances and passages of the Balexert Center are optimally covered, according to the press release. On the interactive pillars with tactile screens, visitors can access various information, such as offers and live public transport timetables. The pillars are equipped with an "iBeacon" Bluetooth device, which enables Balexert visitors to receive advertising messages via their smartphone.

The launch will be celebrated with a competition on July 11: Balexert, Neo Advertising and In&Win are launching the "pillar hunt". Visitors who discover the eight pillars will be rewarded with gift vouchers. Using the In&Win application, customers who come close to the iBeacon pillars will receive a Balexert gift voucher worth CHF 10.

Neo Advertising's Digital Shopping Network offering thus comprises 53 Swiss shopping centers, equipped with 672 digital advertising spaces. Three million visitors per week are reached.
 

In his role as Head of Creation, the 35-year-old is responsible for the agency's creative department and sits on the Executive Board. Matthias Kadlubsky most recently worked for the Serviceplan Group in Switzerland. Prior to that, he worked at Advico Young & Rubicam, Lesch + Frei and Ogilvy & Mather Frankfurt, among others. In his professional career, Kadlubsky has developed numerous brand and communications presences for well-known national and international clients and brings with him many years of experience in digital communications in particular.

Geyst's management will thus in future consist of: Florian Walz (CEO), Stephan Clavadetscher (CFO), Matthias Kadlubsky (Creation), Steph Huber (Consulting), Daniel Kubin (Realization) and Roman Emunds (Strategy).

 

The contract will not be renewed at the beginning of 2017, says Helvetia's head of communications Martin Nellen to the Handelszeitung. Helvetia wants to focus on skiing. Helvetia inherited the sponsorship contract with the tennis champion after it took over the Nationale Suisse insurance company. Federer had been a brand ambassador for Nationale Suisse since 2007, appearing on posters and in advertisements. A break between Helvetia and Roger Federer had already been announced in February 2015 following the takeover of Nationale Suisse by Helvetia Group (Werbewoche.ch reported). (hae/pd)

With the establishment of a new sports channel, there will be a fundamental change in the TV broadcasting of live sports in Switzerland. Mysports is the name of the new channel, which will be broadcast from the 2017/2018 season as a result of the award of media exploitation rights by the Swiss Ice Hockey Federation (SIHF) to UPC Switzerland. The channel will offer live sports entertainment with its own editorial teams from summer 2017. Thanks to a combined basic and premium model and partners for nationwide distribution, such as Quickline, Net+ or the city of Lausanne with Citycable and other communication networks, which together with UPC are members of the Suissedigital association, more than three million customers will thus have access to Swiss ice hockey. As a result of the rights award, UPC will become a license contract partner of the Swiss Ice Hockey Federation.

"We are delighted with UPC's commitment to our sport. On the one hand, we were convinced by UPC's distribution concept, and on the other hand by the planned implementation and coverage. Field hockey fans and Swiss ice hockey are the big winners of this new partnership," said Florian Kohler, CEO of the Swiss Ice Hockey Federation, in a statement.

Mysports combines basic and premium channels

"The channel will be seen in all regions of Switzerland and will be distributed in three languages. The mix of a basic channel, which is included in every offer, and several premium channels via additional subscriptions makes Mysports unique. The basic channel is part of every basic offer and can be received at no additional cost; this is very important to us," said Roger Feiner, Vice President Content Strategy at UPC. "We initially want to take ice hockey in Switzerland to the next level with Mysports; but in the future, we also see the channel as a platform for other sports that have not yet found their way onto television, or only with difficulty."

Mysports wants to score points with viewers with live ice hockey as well as with talks and researched background reports on athletes, tactics, technology or material. There will be novel game analyses and graphics as well as exciting camera angles and statistics. A new feature is that, in addition to all NLA matches and weekly NLB matches, matches of the Swiss men's and women's A national teams and even the U-20 national team will be offered live.

Mysports' basic channel will feature at least one live Swiss ice hockey league game a week, as well as analysis and studio discussions. With additional options or via on-demand, customers can get even more live entertainment in their living rooms in the form of subscriptions or individual downloads - receivable via TV, Internet and mobile.

Mysports will also be freely available to all UPC customers and its distribution partners via cell phone or tablet. At UPC, this will take place on the Internet via Horizon.tv and the Horizon Go app. Pricing for the additional options has not yet been determined, but "attractive retail prices in the market" are being targeted, according to the statement. "Our next steps now are to build up the channel and our own editorial teams in the three national languages, as well as planning the new studios in the language regions," Feiner said.

In view of the reallocation of rights, UPC has already concluded distribution agreements for Mysports with 14 members of the Suissedigital association and is thus taking a novel approach to the distribution of Mysports for Switzerland. This opens up a new and larger platform for Swiss sports than before. "After many years of dependency, we now have the opportunity in Switzerland to offer our customers our own sports program with Mysports. It's a chance to be active in the market ourselves and to help shape television around Swiss ice hockey," says a delighted Nicolas Perrenoud, CEO of the Quickline Group and board member of Suissedigital.

In a first step, the various requirements and prerequisites for the profiling and sharpening of the brand were jointly developed in several workshops. In a second step, Wirz Corporate supported the EvB with the positioning of the organization, the re-naming to "Public Eye" and the development of the new brand identity. In addition to the logo, the most important instruments and media were also implemented in the new corporate design and defined in a comprehensive brand manual.

The Berne Declaration (EvB), now Public Eye, was founded in Gwatt in 1968. Since then, it has campaigned in Switzerland for fairer relations between industrialized countries and developing countries. The Berne Declaration / Public Eye is supported by over 25,000 members nationwide and is largely financed by membership fees and donations.

The 52-year-old will take over as Sales and Marketing Manager from July 2016. Keel had been Sales Manager at Selifx sister company Labeltech since 2012. He learned the label business from scratch and was Selfix's first apprentice. After studying languages, working abroad and continuing his education in Geneva, England and overseas, he trained to become a certified sales manager and MCSA (Microsoft System Administrator). According to the company, Keel can look back on more than 24 years of experience in the industry and thus brings with him a wealth of experience and knowledge in the areas of labeling, labeling systems, label application technology, workflow and information technology. His specialties include specific consulting throughout the supply management chain on technology, finishing and production, modern materials, workflow and process design with a focus on "electronic finishing."

Selfix is pleased to be able to offer its customers, partners and interested parties comprehensive know-how and understanding of the interrelationships of labeling solutions with Bernhard Keel as its experienced Sales Manager.
 

Roland Mägerle (Head of Business Unit Sport SRG SSR and Head of Department SRF Sport ), Jean-Thierry Augustin (President Sport Development and Olympics Commercialization, Discovery Networks International), Roger de Weck (Director General SRG)

The 2018 Winter Olympics in PyeongChang and the 2020 Olympic Games in Tokyo will be available to Swiss audiences on SRG channels and platforms (online and apps) as well as on the various Eurosport channels and online platforms. Thanks to a variety of free TV, pay TV and digital offerings, viewers in Switzerland will be able to immerse themselves in the full depth of Olympic coverage.

SRG will receive exclusive sub-licenses from Discovery Communications for audiovisual rights (television and online) and non-exclusive radio rights (radio) for free-to-air comprehensive broadcasts of the 2018 Olympic Games in PyeongChang and the 2020 Olympic Games in Tokyo in Switzerland in the four national languages German, French, Italian and Romansh. The sub-license also includes rights for news coverage in formats broadcast following the live events, as well as selected digital rights (on demand on the internet and apps). Eurosport retains the rights to show all Olympic broadcasts on all its pay-TV channels and digital platforms.

Roger de Weck, Director General of SRG, is satisfied: "I am delighted that, after Rio 2016, we will also be offering the 2018 Olympic Games in PyeongChang and 2020 in Tokyo to a high standard. Sport is beauty, emotion, it offers role models and a shared experience in all parts of the country. Sport plays a central role in the offering strategy of Switzerland's public media house."

In June 2015, Discovery and the International Olympic Committee (IOC) announced that the company had secured the exclusive TV and multi-platform broadcasting rights for the Olympic Games 2018 to 2024 for 50 countries and territories in Europe.

Discovery has already concluded nine sub-licenses for the Olympic Games. There are partnerships with national broadcasters in Austria (ORF), Croatia (HRT), the Czech Republic (Ceska Televize), Finland (YLE), Hungary (MTVA), Ireland (RTE), the Netherlands (NOS) and the UK (BBC). All sub-licenses were individually adapted to the corresponding TV and radio markets in the individual countries.

SKS managing director Sara Stalder confirmed a corresponding report by Blick to the sda news agency on Wednesday. In the complaint, the SKS calls on the Weko to take a closer look at the market of payment apps. The foundation calls for a level playing field for all providers. The technology must be open to all, it says. It hopes that the Weko does not cower before a market-dominating global corporation, Stalder said. Apple has so far denied other payment app providers like Twint access to the NFC interface. Only Apple Pay is allowed to communicate via Near Field Communication (NFC). Yet this would be the simplest and fastest technology. Holding the cell phone up to the payment terminal is sufficient, and there is no need to open an app or scan a code.

The Weko confirmed on Wednesday that it had received the complaint. The authority is aware of the problem, said Weko Secretariat Deputy Director Olivier Schaller in response to a question. The competition authorities will not initiate proceedings at this time, but will observe how the market develops. Whether Apple could one day be forced by the Weko to release the NFC interface cannot be said at this time, Schaller added. In the event of proceedings being opened, it would have to be examined firstly whether a dominant position existed and secondly whether abusive behavior was involved. If so, the competition authorities would have a number of options open to them to put an end to the behavior that is problematic under competition law, he said.

An end to the monopolization of the NFC interface was also recently called for by Urs Rüegsegger, head of the financial services provider SIX. The group is one of the owners of Twint, along with the five largest Swiss banks and retailers Coop and Migros. "It would also be interesting to hear what the competition authority says about this. We think Apple is obstructing competition here," Rüegsegger told sda last week. He said the proliferation of NFC in Switzerland since the introduction of contactless credit cards shows that ease of use meets a clear customer need. Because of competition from Apple, the two Swiss providers Twint and Paymit had merged at the end of May (Werbewoche.ch reported). The joint solution, which combines the advantages of both systems, will be called Twint. (SDA)

This enables marketers to immerse their consumers in virtual product worlds even during direct contact via smartphone motion sensors. From the interior of a car to a hotel destination to a home, many things can be depicted close to the product in the advertising material.

What marketers have known for a long time, products can be presented comprehensively through 3D effects or virtual realities, arouse curiosity and generate trust in the product presented. For this reason, 360-degree images are becoming increasingly important in digital marketing. With the launch of the 360° Panorama Ad, the desired traffic can now for the first time be directed directly to the (virtual) product website or showroom via an animated mobile ad and without any detour via specific mobile apps or social media channels. The customer journey thus remains lean, innovative and performant.

Mobile devices predestined for innovative formats

The 360° Panorama Ad uses the motion sensor (gyroscope) of the mobile device to interact with the user and present the panorama image in every conceivable angle and view. This smart interaction allows the advertiser to show his product interactively already with the insertion of the ad in full-screen size or within a rectangle placement and thus to generate an emotional engagement. Since the user interactions of all ad units are automatically recorded by Adello and reported as standard, in the case of the 360° panorama ad the tipping rate can also provide valuable information as to whether the panorama image was actually actively viewed by the user and thus whether brand or product engagement has already taken place before the click.

Interactive advertising formats help campaign optimization

However, the new formats are not only innovative in terms of creative implementation. Due to their interactive design, they also function as data pipelines. Adello gathers valuable information about the specific response of an individual consumer from every user interaction with a mobile ad. By linking the ad format insights to Adello's real-time analytics platform AdCTRL, billions of ad requests per day can be analyzed and a wide range of data can be accessed. For each of these potential ad contacts, algorithms calculate this data in real time to make predictions about where the best conversion will occur. This results in a self-optimizing system that learns from every ad view, every interaction, every website visit, and every purchase.

Example of 360° Panorama Ad with Mobile Demo (QR code):