The German aid organization Misereor provides "help for self-help". Through cooperation with local partner organizations, sustainable access to drinking water is made available worldwide and poverty and AIDS are combated. The population is trained, women are supported and small businesses are supported. Misereor relies on donations to help. Normally a lengthy, laborious process. Unless you can count on creative help. The Hamburg agency Kolle Rebbe developed the first interactive donation poster for Misereor, which not only motivates people to donate, but also brings the donation to life. Using a credit card, you can cut a slice of bread for a family in Peru or cut the shackles of a child in the Philippines - and at the same time contribute two euros towards achieving these goals. The uncomplicated processing of the one-off payment is ensured by the cooperation with the mobile payment provider Stripe.com.

Finally, a note appears on the credit card statement that the one-off payment was made to 2-euro-help.com can be converted into a monthly donation. For example, you can find out that this amount will feed a South American farmer's boy for a week, whereas a single ice cream costs that much here. (hae)

via Good advertising

With the new system, the Federal Council wants to take account of the fact that radio and TV broadcasts can now be consumed via the internet on computers, tablets or smartphones. The Council of States' Committee for Transport and Telecommunications (KVF) approved the bill in the overall vote by 10 votes to 1 with 1 abstention, as reported by the parliamentary services on Tuesday. The majority of the individual provisions were in line with the Federal Council's draft.

Training of employees

However, the KVF has made some changes. For example, it has requested that the surplus from fee splitting be used for the training and further education of employees and to promote new broadcasting technologies and digital television production processes. The Commission has also spoken out in favor of an additional provision that would allow licenses to be extended without a public tender. This would take into account the previous fulfillment of the performance mandate.

No fixed allocation

In addition, the committee would like to remove from the law the fixed distribution of the fee shares (36% radio and 64% television) introduced by the National Council. It is of the opinion that a fixed allocation at legislative level would prove to be a hindrance in the dynamic media landscape. The committee narrowly rejected a motion calling for a range of 4% to 6% of the total revenue from the radio and television levy for private broadcasters. The majority supported the decision of the National Council, which set the share at 4 to 5 percent.

No opting out

The controversial opting-out for households was already discussed by the Council of States committee at its last meeting. The question is whether households without reception facilities can be exempted from the levy. The National Council would like to allow a temporary opting-out: Households that do not have radio and television reception should be able to be exempted from the levy for five years after the introduction of the new system. However, the Council of States committee rejects this.

SRG under the microscope

The committee has also submitted a postulate in connection with the deliberations on the Radio and TV Act. If the Council of States agrees, the Federal Council must review the SRG's public service performance and present it in a report. In doing so, it should take into account the position and function of private broadcasters. (SDA)

Image: Keystone

"Directory search services are one of the areas where advertising can hold its own," said Daniel Bürki, an analyst at Zürcher Kantonalbank (ZKB). This distinguishes these services from print advertising, which has been under pressure for years. Tamedia already owns 75 percent of directory service Search.ch and is willing to dig deep into its pockets to expand in the online business: The Zurich-based media company wants to pay CHF 350 million for the entire Publigroupe and thus also grab the 50 percent stake that Publigroupe holds in Local.ch. Swisscom already owns 50 percent of Local.ch. But the telecom market leader would prefer to have the profitable web service all to itself and is prepared to put 230 million francs on the table for the other half. The business is personnel-intensive, but very profitable, analyst Bürki told the news agency sda. The entire business jointly operated by Publigroupe and Swisscom, which includes Local.ch, achieved an operating profit of 50 million francs on sales of around 200 million francs: "That's an operating margin of 25 percent," Bürki said. Other directory services are also expected to bring in a lot.

Young and with tradition

Local.ch is a business for Publigroupe - or a possible new owner - not so much because of the banner ads on the site, but because the companies and service providers that can be found pay for the display of additional information and the better visibility of their entry. In the advertising market, the service is a permanent fixture. SMEs, for example, with or without their own marketing department, use it to place offers, photos and other additional information alongside their addresses and reach a larger potential customer base. Local.ch was created in parallel with Directories.ch, but started a little later. In 2010, Directories.ch was completely redirected to Local.ch. Basically, Local.ch thus goes back to the good old telephone book: "We are a young brand with a long tradition," says Christian Weber, Local.ch spokesman. Today, Local.ch sees itself primarily as a local search engine. Whereas people used to search for a telephone number, they now surf the web with a computer, tablet or smartphone to find the nearest pharmacy or a particular restaurant, and may even make a reservation at the same time. "This no longer has much to do with a mere directory," says Weber.

"Real money machines"

Despite limited growth opportunities, services like Local.ch fulfill an important function, according to analyst Bürki: "They compensate for the loss of importance of telephone directories and are gradually replacing them online." Local.ch counted hits from 4.4 million devices (unique clients) in March and is the most-used Swiss directory service. Search.ch comes to 3.7 million unique clients. The founder of Search.ch, Reto Hartinger, recently said in an interview with Tagesanzeiger/Newsnetz that the business is lucrative. These websites are "real money machines," he said. He estimates that Local.ch is even slightly more efficient than Search.ch. Other industry experts also think that Local.ch is even more profitable than Search.ch, which should make the purchase all the more interesting for Tamedia.

Market also under pressure

But the market is also under pressure, mainly because of Google, Hartinger said: "Google is sucking more and more users away because they search directly in the search engine and don't switch to a specialized directory." If Google+ becomes even more of a people directory, the search engine will have an even easier time. One disadvantage for Local.ch and Search.ch, he said, is that you can't search for cell phone numbers. For the two companies, the opportunity lies primarily in innovation, for example with search engines that work in a more targeted manner and link more information. The two Swiss providers are also lagging behind in offers for cell phones, he said, and they could still develop there. (SDA)
 

In the new constellation, Andreas will assume responsibility for the areas of technology and web development. Keller originally completed an apprenticeship as a computer scientist at a major Swiss bank. He was then drawn to the HTW Chur, where he successfully completed his Bachelor's degree in Multimedia Production in 2012. The 28-year-old then took on various roles in the media and event sector before joining Mind.

This expansion of the management structure was initiated with a view to steady growth and future development. The management team now consists of Fabian Müller (Managing Director), Marcel Debrunner (Creative Director) and Andreas Keller (Head of Technology).

Vögele-Shoes is stepping up its activities in the online sector and impresses with an unprecedented selection: More than 700 new brand models can now be viewed via Voegele-shoes.com order and have them delivered to your home. Or - as a further customer-friendly novelty - to any Vögele-Shoes store of their choice. The TV and cinema presence is supplemented by ads in the daily and Sunday press and is primarily devoted to the new range of products. "You'll need space," Ammarkt prepares the target group for a shopping experience that goes beyond familiar boundaries.

Enlarged image

Responsible at Voegele Shoes: Marco Greco (Head of Marketing Communications), Sabine Schwärzler (Head of E-Commerce). Responsible at Ammarkt: Ralf Kostgeld (Creative Direction), Marcel Odermatt, Patrizia Mazzucchelli (Consulting), Nicole Bernhardsgrütter, Jerry Zimmerli (Art Direction), Markus Tränkle (Text), Christian Brunner (Graphics), Dan Cermak (Photography), Felix Schregenberger (image editing), Pumpkin Film (film production), Götz Hudelmaier (direction), Fragment Munich (postproduction), Lamar Hawkins (producer), Simonas Glinskis (DOP), David Purivance (editor), Yessian (music).

 

Multi-screen advertising marketer Goldbach Audience made an eye-catching appearance with its booth at this year's SOM. Like last year, the 2014 motto "Catch your Audience" was implemented in an original way: in the person of a market vendor promoting super peelers for every type of vegetable and fruit. These traveling vendors are true sales professionals and have a refreshing mouth with a tangible sense of humor. Of course, the super peeler king is in completely the wrong place at the Swiss Online Marketing trade show, talking to the wrong target audience while peeling beets by the bucketful. According to the press release, this irritation caused a lot of good humor and showed the fair visitors what happens when you address the target group in the wrong environment. Of course, this was immediately followed by a presentation with multi-screen offers, so that wastage can be avoided from now on and the target group is guaranteed not to be missed.

Responsible at Goldbach Audience: Tanja Kretz (Marketing&Communication Manager) Nina Hoss (Marketing&Communication Manager). Responsible at Alpha 245: Patrick Senn (text), Kathia Le Bescont (art direction), Diana Wick Rossi (creative direction), Andrea Staub (consulting), Pam Hügli (overall responsibility).
 

The new, centrally managed service areas will support the regional publishing managers with services, as detailed in a press release. Diego Quintarelli, Publishing Director of Sonntagszeitung since 2007, will take over the management of the national advertising market based in Zurich for all editions of BZ Berner Zeitung and Der Bund, SonntagsZeitung, Tages-Anzeiger, Zürcher Regionalzeitungen, Newsnet and local advertising sales in Zurich. The local and regional advertising market in Bern, Bülach, Rapperswil, Stäfa and Winterthur will continue to be organized decentrally. Sandra Locher, Head of Marketing and Communication at Espace Media since 2010, will take over responsibility for the cross-publisher reader market in Berne. Central advertising marketing in Zurich will be under the management of Petra Zwyssig, previously Head of Advertising Marketing at Tages-Anzeiger. Tanja Larghi, previously Head of Internal Advertising Services Tages-Anzeiger, will assume overall responsibility for all internal services, which will gradually be consolidated in Zurich.

Regional publishing managers in Berne, Winterthur and Zurich ensure that the daily and weekly newspapers are anchored locally. Michael Seiler, previously Head of Advertising Market Espace Media, will take over the management of the publishing house in Berne with BZ Berner Zeitung, BZ Langenthaler Tagblatt, Der Bund, BO Berner Oberländer, TT Thuner Tagblatt, Bantiger Post, Bernerbär and Thuner Amtsanzeiger. Robin Tanner, previously Publishing Director of Zürcher Regionalzeitungen, will manage the joint publishing house of Landbote, Zürcher Unterländer, Zürichsee-Zeitung, Furttaler & Rümlanger and Winterthurer Stadtanzeiger in Winterthur. The SonntagsZeitung and Tages-Anzeiger publishing houses will be managed by Marcel Tappeiner, who was already responsible for the Tages-Anzeiger as publishing director. The Tagblatt der Stadt Zürich, the digital payment models team and Marketing & Operations of Newsnet in Zurich will also continue to report to him.
 

The countdown is now on until May 15, 2014, when the winners of the Crossmedia Awards will be honored and celebrated extensively at the subsequent Goldbach Award Night at Zurich's Kaufleuten.

Preparations are in full swing for the tenth Crossmedia Award, which again this year is endowed with 10,000 Swiss francs and has an influence on the annual creative ranking published by "Werbewoche". The independent jury of experts, headed by Marco Taborelli (Marco Taborelli Consulting), has nominated the following seven outstanding cross-media campaigns for the shortlist (in alphabetical order):
 

Campaign	Customer	Agency
BMW Ecoist	BMW Switzerland	Serviceplan
GRF Enavant Grischun	Grisons vacations	Jung von Matt/Limmat
Kuoni - Travel your dream	Kuoni travel	Serranetga
Mobijeunes - Who Believes	Mobiliar Insurance	Wirz advertising
Pro Infirmis - Who is perfect	Pro Infirmis	Jung von Matt/Limmat
Put Tibet back on the map	Tibetan Youth Association	Jung von Matt/Limmat
Swiss - Seats for Switzerland	Swiss	Publicis

Which campaign ultimately won over the jury with its innovative and intelligent networking of cossmedia content will be announced on May 15, 2014, when moderator Marco Fritsche and Goldbach Group CEO Michi Frank jointly present the Crossmedia Award, ushering in another legendary Goldbach Award Night. If you would like to see the seven finalists for yourself and experience the Award Night live, register at mediarena.ch

In May 2013, the French-speaking Swiss newspaper Le Temps published an article about the environmental pollution caused by the Tamoil refinery in Collombey VS. Beforehand, the journalist had asked the management several times to comment. Tamoil answered with general statements without ever giving concrete figures. The company also prevented the canton from publishing up-to-date figures. After publication, Tamoil appealed to the Press Council with the main argument that the figures in the article were outdated and did not accurately reflect the current situation, according to the statement. In its decision, the Press Council reminded the complainant that the Journalists' Code also gives media professionals the right to free access to all sources of information. And they have the freedom to investigate without hindrance all facts of public interest. It is true that the title of the Le Temps article in the present tense may suggest that the environmental pollution described corresponds to the current state of affairs. However, right at the beginning, the article mentioned the source of the figures cited, as well as Tamoil's refusal to release up-to-date data. The Press Council also considered the other accusations made against the newspaper to be unfounded, in particular that Le Temps had not named the source of the information.

The meeting in Lausanne on Tuesday approved with 99.23 percent a corresponding amendment to the articles of association for the sale of Publicitas. At the beginning of April, Publigroupe had announced that it would sell Publicitas, and with it its core newspaper advertising business, to the German investment company Aurelius for more than CHF 10 million (Werbewoche.ch reported). Publigroupe thus intends to focus on digital business. The company needed the approval of its shareholders for this step. The OK of the competition authorities is still pending. The General Meeting also followed all other motions of the Board of Directors.

Publigroupe says nothing about Local.ch sale

There was nothing new to be heard at the Annual General Meeting regarding Local.ch. The dossier is not yet ready for debate, said Chairman of the Board Hans-Peter Rohner before the meeting. The media house Tamedia and the telecom group Swisscom are vying for the lucrative advertising platform Local.ch, 50 percent of which is owned by Publigroupe. The Zurich media house wants to pay 350 million Swiss francs for the whole of Publigroupe and thus also grab the 50 percent share that Publigroupe holds in Local.ch. Swisscom already owns 50 percent of Local.ch. But the telecom market leader would prefer to have the profitable web service all to itself and is prepared to put 230 million francs on the table for the other half. For the time being, Publigroupe has the option to continue autonomously. After the offers from Tamedia and Swisscom, all aspects will be carefully examined, it said. Before that, Publigroupe would not take a position. While there are currently no indications of further offers, "we have to be ready," Rohner said. (SDA)

For customers with large amounts of data that need to be accessible decentrally at any time, IBM offers a consulting service for individual cloud solutions. This allows data and workloads to be identified and customized cloud solutions to be developed. Ogilvy & Mather created and implemented a mailing on this topic, which was sent to CIOs (Chief Information Officers) of medium-sized companies, with 500 or more employees, throughout German-speaking Switzerland.

The mailing takes the central message in a simple way and dramatizes it in a tongue-in-cheek implementation: Just because something has room in something else, it doesn't make sense to store it in it. Or, to put it another way, just because there is room for a bottle of shower shampoo in a wine cooler doesn't mean it makes sense to keep it in there. The resolution came in an enclosed folder: Just because all your data and workloads have room in the cloud doesn't make them all suitable for it.

The highlight of the whole campaign is that IBM's customer consultants bring a bottle of wine, which sensibly belongs in the wine cooler, to the first consultation. This literally allows customers to experience the solution that makes sense for their workload requirements.

Responsible at IBM:Markus Wyrsch (Small Deals Leader); Luana Carito (GTS Marketing DACH). Responsible at Ogilvy & Mather: Thomas Bolliger (CD); Stephanie van Ophuisen, Tino Heuter (AD); Marcel Elsener (text); Marcel Kohler (production); Samuel Hug, Michela Girola (consulting).
 

It was not a good contract that UZH had concluded with UBS, said Moritz Spielmann (SP, Ottenbach), the first signatory of the interpellation. He said that the university had failed to demand "non-interference" from UBS. This shows that political monitoring of university sponsorship is necessary. Mattea Meyer (SP, Winterthur) even spoke of a "sell-out of freedom and democracy". Third-party funding for teaching and research needed clear regulations and regular auditing. And Res Marti (Greens, Zurich) remarked: "The UZH is not a football club where you can place advertising at will."

Dieter Kläy (FDP, Winterthur) and Johannes Zollinger (EVP, Wädenswil) saw it quite differently. They pointed out that the third-party funds of the UZH amounted to 48 million Swiss francs in 2011 and thus only accounted for 3.9 percent of the total expenditure. One could not speak of a restriction of the freedom of teaching and research. Rochus Burtscher (SVP, Dietikon) was enraged by the "eternal mistrust of the left". For him, it is perfectly legitimate for sponsors to say where their money should go. Dieter Kläy also pointed out that the sponsors' money is not managed directly by the university, but by a foundation. There are sufficient hurdles for the university to remain independent.

Create more transparency

Willy Haderer (SVP, Unterengstringen) admitted that the contract with UBS had shortcomings. The Supervisory Commission for Education and Health (ABG) had therefore demanded that the university quickly implement comprehensive guidelines for sponsoring. However, it is not acceptable to pillory unpopular contracts. The UBS sponsorship contract was not a Trojan horse, said Education Director Regine Aeppli (SP), addressing Res Marti. A gift horse had been looked very carefully in the mouth. However, she was glad that the university had made the contract public in order to dispel mistrust. In the future, it will be important to create more transparency with regard to third-party funds, Aeppli emphasized. She credited the university with having little experience with sponsoring. (SDA)