The posters advertise Zurich Zoo, where the female elephant Indi is expecting offspring soon. NFC stands for Near Field Communication. Anyone with an NFC-equipped cell phone can hold it up to the chip and be forwarded directly to a website. A competition is held there to find out when the baby elephant will be born. The advertising campaign with Zurich Zoo is a "showcase", explained APG's Head of Marketing and designated CEO Markus Ehrle to the news agency SDA on Thursday. "We hope that other poster customers will come up with the idea of running campaigns with NFC." Next month, APG's competitor Clear Channel will launch the technology in Bern. Initially, 115 poster sites there will be equipped with chips, as the company announced in March. Clear Channel spokeswoman Anne-Catherine Rüegg said on request that the company is currently in talks with various customers who are interested in a campaign.

Markus Ehrle expects NFC to open up "new possibilities" for advertising. Unlike QR codes, for example, there is no need to download a special app to transfer data, he said. The big disadvantage, however, is that the iPhone does not currently have an NFC chip. "This means we can't reach 40 percent of cell phone users with the new standard." This is why the square QR codes, which can be photographed with a cell phone, can still be found alongside NFC chips at APG and Clear Channel poster sites. (SDA)

The products are advertised every 14 days with culinary images and entertaining headlines. The posters are used at the point of sale in the 15 Hug branches in the Lucerne region. The Hug bakery was founded in Lucerne in 1877 by Joseph Hug and is now run by Paul Philipp Hug, the 5th generation of the Hug family. The company employs over 280 people, operates 15 branches and café-restaurants and supplies more than 150 major customers.

Responsible at Bäckerei Hug: Andreas Tobler (Head of Marketing and Sales), Murielle Jöri (Assistant Sales Manager). Responsible at BSSM advertising agency: Urs Schneider (CD), Hannes Müller, Hans Peter Brugger (text), Jonas Schneider (graphics), Sylvia Halbeisen (consulting), Ralph Lehner (photos).
 

Consistently and informatively dramatized as a recipe book. All graphics and tables are based on products that are also processed in the SV Group's kitchens and served to guests. These products are also used to break down all sustainability measures along the entire value chain in a simple and appealing way. If you want to read the report in fast-forward mode, it's easy. The most important points of all topics are first explained in the style of real recipe books and divided into "Ingredients" and "Preparation". A food graphic provides everything else that is important at a glance. This is sustainability served lightly.

Production was also consistent down to the last detail. The report was printed on Munken paper. A sustainable appeal to the senses, in harmony with nature. It goes without saying that all the products shown in the graphics and tables comply with sustainable guidelines.

And finally, a real dish is used to summarize what sustainability means for the SV Group. At the presentation of the report, this recipe was cooked and served to the press. Because for the catering company, one thing above all else applies: sustainability should taste good.

Responsible at SV Group: Isabel Gherbal (Marketing Communications Director); Ronnie Kohler (Marketing Consultant). Responsible at KSP Krieg Schlupp Partner: Sascha Borsai (Creative Direction); Daniel Kobi, Claudia Willner (Art Direction); Manuela Julier (DTP); Rémy Müller (Consulting Management); Franziska Saxer (Consulting). Photo: Matter of opinion.
 

Markus Eisenhut can look back on a long and successful media career. Even before becoming Editor-in-Chief, he held management positions at the Ringier publishing house for Blick and SonntagsBlick. He then gained experience abroad as a project manager in Austria, Hungary and Romania. Over the years, Markus Eisenhut has built up a reputation as a high-profile journalist and has in-depth knowledge of the Swiss media market. Since 2013, Markus Eisenhut has been working as a Senior Consultant at C-Matrix.

At Farner, Markus Eisenhut will handle mandates at the interface of media, politics and business and build up a corresponding client portfolio. The addition of Markus Eisenhut further strengthens Farner's broad network and professional expertise in media relations. This strengthens Farner's consulting expertise across all media forms and channels. Markus Eisenhut will also contribute his expertise primarily in coaching and training services as well as in issue and crisis management.

Markus Eisenhut reports to Farner partner and Head of Public Affairs Dr. Daniel Heller. "We are very much looking forward to Markus Eisenhut. With his unique profile, media expertise and network of contacts, he will add significant value for our clients and for Farner," says Daniel Heller. Markus Eisenhut adds: "No other agency is as anchored and present in the Swiss market as the industry leader Farner. To be able to support the high-quality work of this agency and help shape its future fills me with pride."

Erdmannpeisker rubs for Swisslos again

After a thorough evaluation, Erdmannpeisker is chosen by Swisslos as the new communications agency for scratch cards. The scratch-off tickets are to regain their attractiveness and clearly differentiate themselves from the lottery products. To this end, Erdmannpeisker is developing a sustainable image campaign for the next few years, which will also be used for the launch of new lottery tickets and communication at the POS. The first measures will be seen from September this year.

 

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Blue Spirit makes the running for Fussverkehr Schweiz

 

Blue Spirit Communication wins the multi-stage pitch of "Fussverkehr Schweiz", the professional association of pedestrians, and is commissioned with the awareness campaign for attentive crossing of roads. The campaign, which is supported by the Road Safety Fund, is based on a moving commercial realized in collaboration with Zurich Ballet. The campaign will be launched in fall 2014 and will be shown on TV and in cinemas as well as online and in MobileZone stores, accompanied by other campaign elements.

 

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Translation Probst: Ricoh Switzerland new in the portfolio

Ricoh Switzerland is a new addition to the customer base: the company had its customer magazine translated into French (target market French-speaking Switzerland) and Italian (target market Ticino). It then handed over the entire translation mandate to Translation-Probst. Ricoh is an international manufacturer of digital office communication systems, production printing systems, and digital and 35mm cameras.

 

The Zurich Cantonal Association for Sport is using dubious claims to promote a "no" vote at the ballot box, criticized the Blue Cross in a press release on Thursday. The radical tone and intimidation campaign are incomprehensible. The association had described the initiative as a "killer for club sport" because clubs could not survive without sponsors. Blue Cross Zurich also describes these statements as misleading. Managing Director Stephan Kunz emphasizes in the press release that accepting the initiative would certainly free up advertising space in the sports environment. However, these spaces would also be attractive for alcohol-free advertising. The initiators do not believe that sports clubs could have problems filling the gaps.

Only the EDU recommends a Yes vote

All major parties voted against the absolute ban on alcohol advertising in the sports environment. The EPP decided to abstain from voting. Only the EDU advocated a Yes vote. The bill can therefore be described as unpromising. However, the Blue Cross is convinced that many voters disagree with the parties. As proof, it cites an online survey conducted by the market research institute Isopublic, which the Blue Cross itself conducted in
had commissioned.

Poll predicts 56 percent of votes in favor

According to this survey, the initiative would have received around 56% of votes in favor at the beginning of April. 34.5 percent of those surveyed would have "definitely" accepted the proposal, while a further 21.9 percent would have "very probably" approved it. It is particularly interesting to note that 45% of these "yes" voters are members of a sports club, writes the Blue Cross. 1,000 voters were surveyed for the poll. (SDA)

SRF produced "The Greatest Swiss Talents" with great success in 2011 and 2012. Following the first and second seasons of "The Voice of Switzerland", Swiss radio and television is now preparing a new season of the casting show "DGST" for winter 2015.
As both formats fit into the event strategy, SRF is not ruling out another season of "The Voice of Switzerland" in 2016, according to the press release.

Christoph Gebel, Head of the Entertainment Department at SRF: "We want to maintain the two top formats 'The Voice of Switzerland' and 'The Greatest Swiss Talents' in the long term and have therefore decided to open the stage again next winter to talents from all kinds of disciplines. Just like 'The Voice of Switzerland', the series 'Switzerland's Greatest Talents' offers great entertainment for the whole family. Of course, a comeback of 'The Voice' in the year after next is also conceivable." The presenter and jury members have not yet been announced. Further information on the registration formalities will follow later.

Grégoire Nappey will become the new editor-in-chief of Le Matin on June 1, 2014. As a journalist, he has extensive experience in the local and regional press in French-speaking Switzerland as well as proven skills in the multimedia sector. The current editor-in-chief of Newsnet Romandie will ensure continuity at the helm of the daily newspaper Le Matin, strengthen its character as a tabloid newspaper in French-speaking Switzerland and further develop its digital strategy. With a daily readership of 291,000 (Mach Basic 2014-1), Le Matin is the most widely read newsstand newspaper in French-speaking Switzerland and, with over 475,000 users per month (Net-Metrix Profile 2013-2), one of the main players in the digital media sector in French-speaking Switzerland.

40-year-old Grégoire Nappey graduated from the Faculty of Philosophy at the University of Lausanne with a degree in journalism. He began his journalistic career in 2000 at La Presse Riviera Chablais, where he was responsible for the Vevey editorial office. He then moved to 24 heures as political editor. In 2006, he became deputy editor-in-chief of 20 minutes before returning to 24 heures after three years as deputy editor-in-chief with responsibility for multimedia. Since 2011, Grégoire Nappey has been editor-in-chief of Newsnet in Lausanne. The central editorial team provides the news platforms of Le Matin, 24 heures and Tribune de Genève with news around the clock, seven days a week.

As Editor-in-Chief of Le Matin, Grégoire Nappey will be supported by the existing extended editorial team. Stéphane Berney, who joined the Le Matin editorial team in 2006 after two years at Le Matin Dimanche, has been appointed deputy editor-in-chief.
Grégoire Nappey will remain responsible for the Newsnet editorial team until May 31, 2014 to ensure a smooth transition. The position of Editor-in-Chief of Newsnet will be filled following an internal and external advertisement.

Picture: Tamedia
 

Softness, tear resistance, lay-flatness - classic communication, especially for sanitary papers, usually focuses exclusively on the actual product properties. For the target group, however, this is often interchangeable and offers little that is new. That's why Hakle is now taking communication for toilet paper a step further and picking up consumers on a different level. With a TV and online campaign, Hakle is currently focusing on transparency and interaction, thus conveying the "Swiss made" theme that is so important to the company. Hakle has been producing in Switzerland for 60 years. The Kimberly-Clark site in Niederbipp is the focus of the current "Hilf Oberholzer" campaign. In the commercials, the consumer is actively involved in the brand and the associated production, and then the campaign is resolved online in a big ideas competition.

"Hilf Oberholzer" as a creative platform for modern consumers

Consumer Involvement - one of the buzzwords of our time and clear measure of Kimberly-Clark, because regionality should be lived authentically through the dialogue with consumers, as it says in a statement. In the current TV spots, the fictional and slightly chaotic product manager Dani Oberholzer needs help to make it clear that Hakle is a "Swiss original." Unfortunately, Oberholzer's own ideas on the subject all go awry, and that's where consumers come in: on the specially created virtual platform Help-oberholzer.ch they can upload their ideas and compete against others. The best will be awarded prizes and of course rewarded with great prizes.

"It is important to us to highlight that Hakle is produced here in Switzerland for Switzerland," says Anika Fischer, Brand Manager Hakle, explaining the background to the campaign idea, which was shot consistently at the Niederbipp production site. "Consumers have great confidence in the country's own quality and consciously choose products from their home country. That's where we want to start, to strengthen trust in our brand and encourage people to participate."

In this way, Hakle breaks away from the classic advertising concept of purely emphasizing product features and shows its innovative strength. "Hilf Oberholzer" actively builds trust in the actual production of Hakle toilet paper, as this can be seen within the spots, and invites its consumers to engage with the brand. All this with a wink and a lot of charm, because "we also want to entertain consumers and make the topic of toilet hygiene self-evident" says Anika Fischer.

Responsible at Kimberly-Clark Switzerland: Hugo ter Braak (Marketing Manager Kimberly-Clark Switzerland), Anika Fischer (Brand Manager Hakle). Responsible at JWT/Fabrikant: Remy Fabrikant (Managing Director/CEO) ; Michele Salati (Creative Director); Petra Ehrhard (Business Director); Ute Schäfer (Account Director); Michael Gloor (Producer; Onfilm); JJ Keith (Director), Jonas Oswald (Photographer).   

The Federal Administrative Court declared the appeals invalid on the grounds that submitted concession applications may no longer be amended. A license application is of a highly personal nature, meaning that a change of party, ownership structure or financing is inadmissible. The complainant had felt compelled to make changes after it had received a second license from the Federal Department of the Environment, Transport, Energy and Communications (DETEC) in addition to the license for Radio 1 with the license for Radio 105. However, the Radio and Television Act (RTVA) does not permit more than two radio licenses per owner. In 2013, the DETEC confirmed the award of the licenses to Radio Argovia, owned by publisher Peter Wanner, and Radio Südostschweiz AG under the umbrella of the Somedia group brand for a second time.

Complainants do not give up

The complainants around Roger Schawinski are not satisfied with the ruling. They consider the two decisions to be "a cynical mistake" by a court, as it did not address the essential questions, as the complainants write in a press release. With the decision, the concessions in two important regions of Switzerland have definitely and wrongly gone to monopolists. In view of the "extraordinary" importance of these proceedings, the complainants are examining further options for taking action against the decisions. However, they are aware that an ordinary appeal to the Federal Supreme Court is not possible. (SDA)

Picture Roger Schawinski: SRF

 

Coop Mineraloel is celebrating the continuation of its successful winning lottery campaign with a record 20 million winners, according to a statement. Never before has the prize draw made so many customers winners. In addition to the instant prizes, Coop Pronto is also giving away several prizes each week this year. At the end of the campaign, there is the attractive main prize to be won.

Facing worked out the visual appearance of the winning ticket campaign, focusing on "Double Win" and the number 20,000,000. The thumb has receded somewhat into the background as a recognition feature, but remains an important part of the campaign. Compared with the previous year, the participation rate has once again increased significantly. The advertising spaces of all Coop Pronto with or without a service station are used to promote the campaign. It is also promoted on the Coop Pronto website, in electronic newsletters, on online banners, and with ads in various print media.

Responsible at Coop Mineraloel: Andreas Parpart (Overall Responsibility, Head of Marketing & Procurement, Member of the Executive Board), Sabine Schenker and Eliane Stoller (Marketing). Responsible at Facing: Lucius Leonhardt (Management, Consulting), Roger Sandmeier (Creative Director), Anthony Solenthaler (Consulting), Martina Meier (DTP). Responsible at Aeon Communication (implementation electronic media): Daniela Bärtschi (CEO).
 

Last year, GVB Privatversicherungen launched five new supplementary insurance policies that provide Bernese homeowners with all-round protection for their homes (Werbewoche.ch reported). In order to support the targeted sales goals, In Flagranti is developing a new motif this year featuring the two popular protagonists, dog and master, who are already familiar from last year's campaign. With a local market approach and the use of hyperlocal media (advertisements and posters in community papers, gazettes and regional daily newspapers), in flagranti creates proximity to local homeowners. In addition, GVB Privatversicherungen seeks dialog with customers with a mailing and a personal offer.

Responsible at GVB Privatversicherungen: Tiziano Lenoci, Roger Schmidiger, Sabine Holzhauser. Responsible for strategy, conception and realization: In Flagranti, Lyss.