These are spontaneous shots taken by Ludek Martschini playing with the camera and the amateur model for Götti + Niederer Optikhaus Luzern, as detailed in a press release. Advertisements, carrier bags, flyers and cinema advertising are now being used to promote the subject.

Contact at Götti + Niederer Optikhaus Luzern: Urs Niederer (Inhalber). Responsible at Ideart Design & Advertising Lucerne: Ludek Martschini (idea / photo / creation), Peter Martschini (image editing, production, organization).

The addition of Sellbranch to its portfolio will enable Publigroupe to become a key player in the fast-growing markets of the Nordic countries in the field of real-time advertising (RTA), according to the press release. The acquisition is subject to approval by the Swiss Competition Commission (COMCO).

Sellbranch's services are tailored to the needs of digital media companies that want to automate their sales relationships and operate private premium marketplaces. Sellbranch works with over 20 leading media companies in Sweden, Denmark and Norway. Sellbranch achieved a transaction volume of SEK 23 million (three million Swiss francs) in 2013 and is experiencing strong growth, particularly in the programmatic segment. The company was founded in Sweden by experienced internet veterans and opinion leaders, Fredrik Sellgren and Ola Ahlvarsson. They will remain shareholders in the company. Fredrik Sellgren will continue to be responsible for the management and development of the company, and Ola Ahlvarsson will become a member of the Board of Directors, representing the second largest shareholder, Keynote Media Group AB.

Sellbranch's revenue management expertise and Improve Digital's underlying technology provide online publishers with the immediate ability to open thousands of customer relationships. All major demand-side platforms (DSPs), agencies and trading desks are already integrated into the platform. This enables higher yields, efficiency gains and maximum advertising utilization, data security and control. Sellbranch works with well-known agencies and trade desks, including WPP and Xaxis. Yahoo, Spilgames, Spay and Passagen and others are among its publisher clients.

Arndt Groth, CEO of Publigroupe: "Sellbranch is a fast-growing company with a tremendous value proposition. The Sellbranch team has outstanding competencies in combining technology, demand generation, data management and analytics and represents a significant extension of our European technology and services strategy in the area of advertising commerce in the dynamic Nordic markets. With Sellbranch's clients and premium target groups, we can optimally complement our portfolio of companies, which includes Improve Digital, Spree 7 and Zanox.

Ola Ahlvarsson, founder and investor of Sellbranch: "Publigroupe is well positioned to become a European leader in the exciting and fast-growing online advertising space. As founders of Sellbranch, the leader in the early adopter markets in the Nordics, we are excited to be part of this far-reaching vision".

Studies by IDC and PWC show that the entire Western European market for display advertising will reach the revenue mark of EUR 7.8 billion in 2017. The mobile display advertising segment will contribute another three billion euros. By 2017, a significant proportion of revenue from display advertising will be generated through the use of programmatic and real-time technologies in the USA and in the highly developed European markets.

An important part of the programmatic audience offered by Sellbranch is accessed through the use of real-time advertising technology. Instead of buying ad impressions in bulk on websites or networks at pre-negotiated prices, dynamic price offers can be made for specific ad impressions as they are displayed in the browser in real time. The advantages of real-time advertising are increased transparency and improved targeting. The result is a higher CPM (price per thousand contacts), an efficient advertising workflow and more effective advertising thanks to constant optimization in real time.

"Swiss vegetables - tailored to every taste." The Association of Swiss Vegetable Producers is using this claim and the "Spring Vegetables" TV commercial to promote its vegetables from April 28, 2014. The aim of the campaign is to increase the market share of Swiss vegetables compared to foreign vegetables, increase consumption and strengthen the positive image. To this end, the campaign focuses on the variety and seasonality of Swiss vegetables: every month, consumers have a different seasonal vegetable to choose from. No two are the same; the color, shape and taste of each vegetable are unique. This is precisely what the new campaign focuses on in line with the season: the vegetables are once again the star of the advertising and are shown from their most beautiful and crispest side, according to a press release. Kargo Kommunikation is responsible for the idea, conception, planning and realization of all advertising material for the campaign as well as for the responsive Website and the vegetable game.

Fresh and crisp on all channels

The campaign is based on a year-round, cross-media strategy - a wide variety of online and offline measures are used to entice consumers to enjoy the delicious Swiss vegetables. The campaign is driven by three TV commercials (spring, summer and fall vegetables), advertisements (online and offline) and the responsive online vegetable game "Saison Mix". The TV commercials show typical cutting and cooking situations in the kitchen and make Swiss vegetables look crisp and crunchy at their best. The music in the TV commercials also fits in with the new lifestyle - Ray Wilko composed it especially for this purpose. The ten poster and advertisement subjects close the loop with the wooden board used as a recurring visual element in the TV commercial. The slate board symbolizes regionality, the market stall, which stands for freshness and proximity.

Online vegetable game "Saison Mix" for the campaign launch

Which vegetables are in season in April? To be honest, we don't really know. No problem: the seasonal calendar from Schweizer Gemüse provides the best information. And with the online vegetable game "Saison Mix", young and old alike can test their acquired knowledge. Here's how it works: the vegetables are playfully assigned to the season. Play through all the seasons (12 levels) within a time limit. There are guaranteed crisp prizes to be won, sponsored by partners Hiltl and Freshbox. The online game can be found from 28.04. at

Responsible at Schweizer Gemüse: Moana Werschler (Marketing & Communication) . Responsible at Kargo Communication: Christoph Balsiger (CD), Fabia Dellsperger (AD), Anouk Aschwanden, Marc Zenhäusern (graphic and web design) Nora Grunder, Claudia Strässle, Monique Grütter (consulting), Evelyn Schneider, Nicole Gerber (consulting online, social media)
Text, concept: Sarah Pietrasanta, PS: Text, book, concept. Photo: Dominic Fischer advertising photography. TV commercial: TopFuel Entertainment (production TV spots), Re Wilk von sugar (music). Website, online game "Saisonmix.ch": Campfire, Biel.
 

According to the press release, UPC Cablecom is thus taking an important step towards the launch of its new mobile telephony offering on the Swiss market. Over the past few months, the company has been working with customers and employees to test the new offering and the associated processes extensively and successfully. UPC Cablecom had decided on a gradual introduction of the mobile offering due to the new product for the company. This completes the company's product portfolio and makes it a comprehensive telecommunications provider in Switzerland. The mobile telephony offering gives customers another option for using their products outside their own four walls. The Wi-Free pilot project, which enables Internet customers to surf the Internet free of charge on their mobile devices at friends' homes, and the Horizon TV and Horizon TV Remote smartphone apps for watching TV on the move have already been launched.

Product initially only available by invitation

Exclusively, customers who already use one or more UPC Cablecom products will first have the opportunity to order the new mobile telephony offer. In this first phase of the market launch, selected customers will be invited to the mobile offer by e-mail. The invitations for the offer will be sent out in stages over the next few weeks. The remaining interested customers cannot yet order the new product. However, if they are interested in the mobile phone offer, they can register online for later registration. The company will contact them as soon as the offer is also available for other customer groups.

Simple, transparent and affordable

UPC Cablecom is taking its first step into the mobile communications market with Samsung devices. For example, the company is offering customers the new Samsung Galaxy S5.
When designing the offer, the focus was on clarity, fairness and transparency for the customer. According to the press release, customers should benefit from the following advantages:

- Three simple and clear price models with generous data volumes in all price plans - ideal for smartphone users

- Billing per second or per kilobyte for calls and data usage within Germany

- free calls to the UPC Cablecom fixed and mobile network

- Tariffs without smartphone and without contract commitment from 19 francs per month

- One bill for all products (mobile telephony, TV, Internet, landline telephony) with one contact person

The tariff plans and an overview are available at Upc-cablecom.ch/mobile visible. Further customer groups and end devices from additional manufacturers will be added in the next steps.

MVNO with Orange

UPC Cablecom offers its mobile services on the existing Orange mobile network and thus becomes an MVNO (Mobile Virtual Network Operator) provider. The company provides all services independently, apart from the use of Orange's mobile antennas. This includes customer advice, logistics and the entire administration.

The Aargau/Solothurn Media Prize, with a total prize money of 12,000 Swiss francs, was awarded for the 16th time. The President of the Aargau/Solothurn Media Prize Association, Thomas Müller, was delighted to welcome another impressive number of around 160 guests from the world of media, politics and business to the Stadttheater Olten and announced the expansion of the media prize to include the "Online" category from 2014. Peter Gomm, Mayor of the Canton of Solothurn, paid tribute to the outstanding journalistic activities of the regional and local media companies in both cantons and was delighted with the great interest that the Media Prize AG/SO now enjoys in journalistic circles. Gomm advised media professionals to take a more relaxed approach to politics.

The expert jury, headed by jury president Peter Schellenberg and the heads of the expert jury Josefa Haas (print), Nicole Aeby (photo), Vinzenz Wyss (radio) and Toni Zwyssig (TV), selected one prizewinner each from around 120 entries submitted.

The winner in the print category is Sarah Jäggi, a freelance journalist at Die Zeit (Switzerland), with her entry "Hannah, we'll help you" on the topic of "baby windows", published on August 29, 2013 in the Swiss edition of Die Zeit.

In the photo category this year, the expert jury headed by Nicole Aeby chose the photo reportage "Boris Banga is voted out of office after 33 years" by Hanspeter Bärtschi, photographer at AZ Solothurner Zeitung, published on December 4, 2013 in the AZ Grenchner Tagblatt.

The media prize in the radio category goes to Céline Raval, journalist at Radio 32, for the series "Passion for agriculture"broadcast in October 2013.

In the TV category, the jury chose the entry by TV journalist Christophe Gut for his SRF docu-feature "To be continued: Simon's way - living with Down syndrome", aired in fall 2013.

The Aargau/Solothurn Media Prize is awarded by the media companies based in the two cantons (press, radio, TV and, from 2014, online) and the cantonal governments of Aargau and Solothurn. According to the press release, the aim of the prize is to recognize and promote journalistic quality in local and regional reporting.

 

Peter Voegeli, soon to be 51, studied history, international law and modern German literature in Zurich and obtained his doctorate in 1992. He began his journalistic career at Radio Z and then moved to Germany in 1995, first to Bonn and then to Berlin, mainly for the "St. Galler Tagblatt" and the "Bund". During his time as a newspaper correspondent in Berlin, Voegeli also worked as a freelancer and deputy radio correspondent for SRF. He then joined the editorial team permanently in 2005 and, after an introductory period in the Bern studio, began working as a radio correspondent in Washington. Peter Voegeli has been the presenter of "Echo der Zeit" since spring 2012. Martin Durrer, Editorial Director International: "Peter Voegeli brings with him a wealth of journalistic experience and excellent knowledge of the country and people in Germany. We are looking forward to working with him in his new role."

 

Raffael Huber joined Adello's Sales Department on February 15. He comes from Music First Network, where he was responsible for sales management. Previously, Raffael Huber was Team Leader Cross Screen at Goldbach Audience and Team Leader Sponsoring at SRF, where he built up a broad network and specific know-how. Raffael Huber holds a university degree and media and business studies.

Melanie Hasler is also new to the Adello team. She was previously responsible for the sales team at Dealini Switzerland and, as Sales Manager at Groupon, made a significant contribution to its success in the Swiss market.

Florian Corthesy has also joined Adello, taking on functions in the area of national and international sales and ad operations. Florian Corthesy holds a master's degree in business administration and in his previous position was responsible for media planning at Swiss luxury watch manufacturer Oméga, which will benefit him in particular in advising demanding customers in French-speaking Switzerland, according to a statement. Beat Kronenberg has decided to leave the company.
 

According to the press release, a comprehensive brand audit helped to reveal the strengths and weaknesses of the two brands CTC Analytics and PAL System as well as their appearances and communication. An efficiently designed process - involving the entire management of CTC Analytics - enabled rapid decision-making and the resulting development of the relevant brand elements and means of communication. The logos and the brand color of the appearance remained unchanged. The positioning of the PAL System product brand, on the other hand, was sharpened and clearly brought to the forefront of communication. A brand platform with a corresponding brand story and a new claim form the basis for establishing the product as the actual industry standard in direct sales, but also as a component for third-party providers. An electronic newsletter was developed, the website was redesigned and a comprehensive brochure concept was drawn up to communicate the new positioning to the outside world. The measures will now be successively implemented in the current year.

Responsible at CTC: Thomas Läubli and Günter Böhm (project management). Responsible at Evoq: Adrian Schaffner (mandate management), Christoph Stalder (design direction).

Since April, the Swiss social TV channel Joiz has been airing the globally acclaimed U.S. late-night show «The Tonight Show Starring Jimmy Fallon.» From Monday through Thursday at 10 p.m., the previous day’s episode is shown in the original language. No subtitles—Joiz’s young viewers are learning English, and the Joiz editors get some peace and quiet. It’s a good idea, because Jimmy Fallon has long been a superstar among the web generation, even outside the U.S. Clips from the show are posted on YouTube and, with impressive regularity, become viral hits. Impressive, yes; surprising, no. After all, the show’s creative output never fails to delight.

Take, for example, the idea of having NBC television journalist Brian Williams rap hip-hop classics. The individual words of the songs are searched for, found, and pieced together during the newscasts. Williams kicked things off almost a year ago with «Nothing but a G Thang» by Snoop Dogg. This was followed by hits such as «Straight Outta Compton» by N.W.A. and  «Good Vibrations» by Marky Mark and the Funky Bunch. In February, it reached «Rapper's Delight» by the Sugar Hill Gang—thanks in no small part to the two guest appearances and their perfected technique—has garnered over 10 million views on YouTube.

At the end of April, the latest and best installment yet—Snoop Dogg again, this time with the 1993 West Coast anthem «Gin and Juice.» The remix was so well thought out that Brian Williams’ version is barely distinguishable from the Original distinguishes. Incidentally, the videos were created by John MacDonald, a member of Fallon's team. He is said to have used Williams' material for the compilations over a period of five years. (hae)

SRF's TV cycling coverage has a new voice: Barbara Colpi is sharing the annual workload with colleague Claude Jaggi and will be covering the Tour de Romandie from tomorrow. Barbara Colpi has been responsible for cycling at SR DRS and Radio SRF since 2008. She has covered five world championships as well as five editions of the Tour de France and the Tour de Suisse. Barbara Colpi can still be heard on the radio and this year, for the fourth time, in addition to radio reporting, she will also be conducting live TV interviews with the stage winners at the Tour de Suisse. On Sunday, she made her debut at the Liège - Bastogne - Liège classic. She will be commentating on the Tour de Romandie races live on SRF zwei together with co-commentator Sven Montgomery from 4.15 pm. Barbara Colpi on her new role: "I'm really looking forward to the new challenge of commentating cycling races live on television and reporting on the emotions and background."

Native advertising formats are very popular with internet users: more than one in two find moving image advertising in editorial content appealing (54%) and entertaining (56%). Just under a third (31%) would even prefer native advertising formats to any other advertising format on the Internet. This is the result of a recent Nielsen study conducted on behalf of Ebuzzing. For the first time, the study compared the advertising perception of several brand campaigns in which either Ebuzzing's native video advertising format Inread or classic pre-roll ads were used. According to the results, the high user favorability of the native advertising format has a direct impact on the advertised brands and thus ensures increased branding effects: Almost three quarters (74 percent) directly associate the positive feeling when viewing the native advertising format with the advertised brand. With traditional pre-roll ads, only 59 percent make a direct connection between the brand and the advertising medium. Context-sensitive moving image advertising therefore offers a decisive advantage for advertisers: 71 percent of internet users perceive brands that are advertised with native advertising formats in the thematically relevant context of the website much more positively than with traditional pre-roll ads (59 percent).

"For advertisers and media agencies, these figures from the latest Nielsen study mean one thing above all: brand campaigns with native advertising formats achieve significantly stronger branding thanks to their high user acceptance. The study thus officially confirms what Ebuzzing's advertising customers have long known. Finally, our native video advertising format Inread is characterized by a particularly high level of content relevance. To this end, the advertising medium is based on a semantic context targeting algorithm developed by Ebuzzing, which precisely analyzes the content of editorial articles and automatically selects the thematically appropriate video ad on the page," says David Mahoney, Managing Director at Ebuzzing.

About the study

The current Ebuzzing study was carried out in collaboration with Nielsen. For the measurements, two specific brand campaigns with the native advertising video format inRead from Ebuzzing were examined and compared with the perception of classic pre-roll ads on the same premium media sites. For this purpose, over 1600 internet users from the USA and the UK were surveyed in an online survey.

Every Friday at 8:30 p.m., Joiz shows "the hottest music clips for the perfect introduction to nightlife" for 90 minutes every week. With the new format "TGIF - Thank God It's Friday," the station wants to invite viewers to a home party in their living room. Mainly a mix of current club hits and tried-and-true party classics will be played.

Viewers will also have the opportunity to win guest list places and party admissions throughout the show. Joiz is also launching an interactive campaign under the hashtag #TGIFjoiz: Partygoers can post party photos on Facebook, Twitter, Instagram during the weekend using the hashtag #TGIFjoiz. Joiz will then show the best photos on TV.