This is the result of a recent survey conducted by the media unions Associazione Ticinese dei Giornalisti, Schweizer Syndicat Medienschaffender and Syndicom. The study, which is based on the responses of 192 union members (out of a total of 780), was published on Friday. Overall, the salary of journalists in Ticino (all categories, from print to television) is 17 percent below the Swiss average. While a media professional earned an average of CHF 6,153 in Ticino in 2014, the figure for Switzerland as a whole was CHF 7,200 (according to a 2007 study). The highest average salaries in Ticino are at RSI radio and television. A collective labor agreement still exists there. However, at RSI, as in the print sector, there is a clear gap between the salaries of women and men.

Women earn less

According to the media unions, the difference at the newspapers was around 17 percent (women 5250 francs, men 6153). At RSI, women earned an average of 7769 francs and men 8423 francs. The reason for this is that more management positions are held by men. The media unions criticize the publishing houses in Ticino. Since the collective labor agreement expired in 2004, conditions have deteriorated - despite promises to the contrary. According to the study, around 51 percent of print media journalists receive a salary below the previous CLA conditions. In 19 percent of cases, the salary is even below the lowest salary level. Publishers had saved money by not increasing employees' salaries over the course of the working years. A second method was the percentage reduction of employment contracts.

No guarantees on call

The trade unions considered the situation of external RSI employees to be particularly precarious. Around one hundred people are involved. They are bound by contracts that only approximately define the actual workload. Those who work "on call" have no guarantee of an overall salary. (SDA)

With the interactive booing campaign, Solidar Suisse gave its supporters the opportunity to express their displeasure at FIFA's lack of commitment to a fair World Cup in a playful and personal way. To date, more than 300 booing videos have already been collected and over 1,700 people have supported the booing campaign. The call to boo Sepp Blatter is not without controversy on Solidar's Facebook fan page. The comments ranged from "Great action" to "If you're going to criticize others, then please do it with dignity... Booing is disrespectful." "Good actions polarize", the agency said about the campaign.

Solidar Suisse has also been able to make itself heard in the media in recent days. Last week, Alexandre Mariéthoz was a guest on Radio Télévision Suisse's Infrarouge program and the day before yesterday, Solidar Suisse Director Esther Maurer appeared on SRF's Club. Shortly before the start of the World Cup, Solidar Suisse is inviting people to a goal donation game. Supporters choose their favorite team, specify the donation amount per goal and submit this information together with their address details. The amount due will be calculated at the end of the World Cup.

Solidar campaign manager Fabienne Widmer likes football and has mixed feelings about the World Cup: "I will also be watching the World Cup matches and cheering them on. It would have been nice if FIFA had seized the opportunity and made the World Cup a celebration for everyone. But we're staying on the ball - for the tournaments in Russia (2018) and Qatar (2022), which are also under a bad star."

Responsible at Solidar Suisse: Eva Geel (Head of Campaigns & Communication). Responsible at Kampaweb: Andreas Freimüller (concept), Adrian Mahlstein (project management).
 

The service, which has been speculated about for a long time, went online on Thursday without any big announcements. Amazon promises more than a million songs in the offer without advertising at the start. The group had raised the price of Prime membership in the U.S., which includes faster free delivery, from $79 to $99 a year. In return, a free offer of TV shows and movies was integrated.

However, the Prime music service will hardly include any new releases and no songs from the catalog of industry leader Universal Music, the New York Times wrote late Wednesday. Negotiations with the music industry began about six months ago and were slowed by differences over price, it said. The online retailer was unable to reach an agreement with Universal Music until the end, but the other two heavyweights Sony and Warner Music were on board.

Streaming music from the web is a fast-growing market. Most providers offer unlimited access to millions of songs for a monthly fee. The Swedish company Spotify is considered the market leader. Apple recently bought headphone provider Beats, which also has a streaming service. (SDA)
 

This results in the following new deadlines: Swisscom must publish the offer prospectus by June 23, 2014 at the latest. The offer period for both offers is expected to run from July 8, 2014 to August 5, 2014. Publigroupe announced this in a press release on Thursday.

Publigroupe's Board of Directors has until July 14, 2014 at the latest to publish its report on both offers. At the same time as the publication of the Board of Directors' report, Publigroupe will also publish interim financial statements as of March 31, 2014, as required by takeover law.
 

This exhibition features the winning posters of 2013 in the categories "Commercial National," "Commercial Local and Regional," "Culture," "Public Service," "Poster Innovation" and "Digital Out of Home."

There's also a competition: use the Shortcut app to scan the "region's favorite poster" or enter via Website participate and choose your favorite from the five posters in the region. The posters up for election are marked with red information boards at the exhibition. After the one-week poster exhibition, an iPad mini will be raffled off among all participants.

Swiss Poster Award 2013
 

The Cannes Lions creative festival, which will be held in Cannes from June 15 to 21, has set a new record with 37,427 entries. The following number of works have been submitted from 97 countries in the 17 categories:

The top 10 countries that submitted the most entries are the USA, Brazil, the UK, Germany, France, Australia, Japan, Canada, India and China. Joining for the first time are Albania, Ghana and San Marino.

The submissions are judged by 17 different international juries, which are made up of 327 professionals from 44 different countries.

Publicitas is the Swiss representative of the festivals "Cannes Lions", "Lions Health", "Eurobest European Festival of Creativity", "Dubai Lynx" and "Spikes Asia" and supports, among others, the festival participants during the preparations and the organizers in the implementation.
 

The "Little slaves wanted" campaign falls on the International Day against Child Labor on 12 June. This is also the last day of the International Labor Organization's negotiations to revise the 1930 Convention on Forced Labor. "Young girls wanted..." are the headlines of the disturbing job advertisements that appeared today and yesterday in the Swiss press, online and in various places.

These advertisements do not really exist - but the situations they describe are very real. "The plight of the 5.5 million children who are victims of forced labor worldwide is unknown to a large part of the Swiss public. On the one hand, because this problem primarily occurs in distant countries, but above all because these children are unable to report it. What if that were my child? is the question that people should ask themselves," explains Vito Angelillo, Managing Director of Terre des hommes.

Representatives of 185 countries, trade unions and employers' organizations gathered in Geneva for the 103rd session of the International Labour Organization to revise the Convention to Combat Forced Labour. As a defender of children's rights, Terre des hommes draws the attention of the population and the Swiss authorities to the great vulnerability of children who are victims of modern slavery in Switzerland and worldwide: in order to combat this problem, Switzerland must lead by example in the areas of prevention, protection and reparation. It must not only participate in the development and implementation of the mechanisms, but also comply with the obligations of the Convention on the Rights of the Child. Accordingly, a child must first and foremost be recognized as such, with unrestricted access to fundamental rights, regardless of their legal status on national territory.

But condemning an unacceptable situation is not the only aim of this campaign, which was implemented by the Young & Rubicam Group Geneva agency in collaboration with Jobup.ch. Terre des hommes is urging Switzerland to set an example to other countries in light of its humanitarian tradition. It should call on the authorities to implement the necessary measures to protect the victims of forced labor as quickly as possible in accordance with the Convention on the Rights of the Child.

 

The friendship between Omega and Bastian Baker was born at the 2014 Winter Olympics in Sochi, where the Swiss musician performed for a group of invited guests at the brand's pop-up activity hub in the Olympic Park. Omega wrote this in a statement on Thursday. Asked what it means to him to work with OMEGA, Bastian Baker replied, "The brand is close to my heart. I am proud to represent our shared values of commitment to quality and openness to the world. Our shared Swiss heritage is certainly another factor in strengthening this bond."

 

Whether Mercedes Benz Switzerland, Procter & Gamble Switzerland, Confiseur Läderach, SRF or Heimat Werbeagentur - the need to be unhappy was a recurring theme throughout your presentations. Those who follow the motto "stay unhappy" have long-lasting success.

Dietmar Dahmen, consultant for brands and user experiences, put it in a nutshell: today's marketing best-cases are already outdated because they do not take tomorrow's markets into account. This is best illustrated by the mobile communications industry, in which every stage of innovation creates a new player, as the existing market leaders are resting on their laurels. For him, dissatisfaction is essential for survival these days.

Beat Witschi, Head of the SRF Multimedia Center, is accompanying the "digital shift" from teletext into the mobile age. He sees the trend of "participatory journalism", for which offers are currently being created as quickly as possible. So far, however, it has been shown that this works primarily with the young target group and with interactive shows such as "The Voice", which explicitly invite viewers to vote and take part in discussions.

Matthias von Bechtolsheim, Managing Director of Heimat Werbeagentur, counts Swisscom among his clients. He urgently warned the congress participants against the trend of using computer-based figures to suggest satisfaction and success. With statements such as "Algorithms endanger marketing" or "Yesterday's (computer) nerd is today's god", he provided numerous discussion starters for the concluding get-together.

Of Swissness and branded entertainment

8 specialist forums, including "Brands and media in 2020", "Cross-media dialog marketing", "Swissness" and "Branded entertainment", provided numerous inputs for day-to-day brand work on the morning of the Swiss Brand Congress. Ralph Siegl, CEO of Confiseur Läderach, warned against using Swissness to compensate for a lack of quality. The statement "You've been Switzerlanded" for a disproportionate price/performance ratio is expression and warning enough to counteract this.

Lars Hanf, Head of Marketing ricardo.ch, provided insights into brand development and brand management in the digital age of Switzerland's largest Internet auction house. 3 million visits per week and 40,000 transactions per day are achieved through "Dominate Google" and "from interruption to interaction marketing", among other things. Brand management
in the digital age of Switzerland's largest Internet auction house. 3 million visits per week and 40,000 transactions per day were achieved through "Dominate Google" and "from interruption to interaction marketing", among other things.
 

Following the announcement of the departure from the company as of June 30, 2014 of COO and deputy CEO Marcel Bosshard, who as majority shareholder will manage the Zurich Kaufleuten in the future, his duties have been reallocated.

Fredy Grau, a long-standing member of the Executive Board of Goldbach Media, takes over as COO and deputy to CEO Alexander Duphorn. Guido Trevisan will take over as the new Marketing Director for Marketing and Communications at Goldbach Media, in addition to his existing responsibilities in Strategy, Research and Compliance.

Following the appointment of Raoul Gerber as Director Switzerland and Austria to the extended management of the Goldbach Group, his entire area of responsibility as Sales Director TV & Digital out of Home goes to Gabriel Blume, who is thus also a new member of the Goldbach Media management.

The Executive Board of Goldbach Media (Switzerland) is therefore composed as follows as of July 1, 2014: Alexander Duphorn, CEO, Fredy Grau, COO & Deputy CEO, Tobias Fehrlin, Strategic Sales Director, Guido Trevisan, Marketing Director and Gabriel Blume, Sales Director TV & Digital out of Home.

Also as of July 1, 2014, communications and media scientist Mirko Marr joins Goldbach Media as Head of Research. The research specialist with a focus on media distribution, media usage, and media and advertising impact has held leading positions at Mediapulse, IAB Switzerland, Publicitas, and most recently at the Institute for Applied Communication Research (IaKom) in Zurich, among others. He succeeds Siri Fischer, who decided to leave the company after ten years of successfully leading the Godbach Media Research team.

For the Basel native, it is a return to his traditional industry: Strohm worked for a major bank from 1988 to 1999 before moving to Axel Springer Switzerland in October 2000 after working as an editor at Basellandschaftliche Zeitung, where he was involved in the launch of the investor magazine "Stocks". From 2008 Strohm was a member of the editorial board, and from 2010 editor-in-chief. At the end of 2011, he switched to online journalism, where he has since been responsible for the editorial content of Handelszeitung.ch, Bilanz.ch and Finanzen.ch as deputy editor-in-chief of Schweizer Wirtschaftsnetz.
 

A creative promotional film from Volkswagen shows how this works together:

Since June 6 on Youtube, since this Wednesday on Fierce.cohas already been clicked on over 200,000 times and generated over 22,000 likes: Ingenious idea or important message? Somehow probably both. (uma)