On Saturday, rushed Zurich passers-by were given a "sleeping note" by sexy policewomen and cool policemen. This is a gentle invitation to relax at the 4-star Hotel Adula in Flims and is also a voucher worth 40 francs. The promotional action received great attention and excellent conversations arose with the stunned passers-by, it says in a statement on Wednesday. The campaign will be continued in other cities during the summer.

Responsible at Hotel Adula: Corina Scheidegger. Responsible at Match Communications: Christian Staub, Roland Sennhauser, Michaela Döbeli.

Daniela Flückiger has extensive experience in communications at BLS and Credit Suisse. She studied English linguistics, media studies and law in Basel.

The initiative wants to ban subsidies for radio and television stations. No reception fees may be levied. In peacetime, the federal government should not be allowed to operate its own radio and television stations. For this purpose, concessions are regularly auctioned off to private companies. The initiative must be implemented by the beginning of 2018 or, if the vote is held later, at the beginning of the following year.

The initiators now have until December 11, 2015 to collect the 100,000 signatures required for the initiative to come to fruition. The collection deadline for another initiative, which also calls for the abolition of radio and TV reception fees, expires on May 12, 2015. (SDA)
 

Renzen advised the still young company in various strategic areas and designed and implemented various measures: from the logo and mailings to presentations, web banners and other online activities, everything was redesigned from a single source. A CGI image (Computer Generated Imagery) was used as the key visual, showing a somewhat perplexed, lost-looking person in a confusing forest of offers. The answer to the question: "Looking for the right offer?" is of course: "offertube.ch - offers that fit."

Client: Offertube. Responsible at Renzen: Hanno Lietz (CD/text), Achim Kaufmann (AD), Luca Pibiri (consulting/strategy). Photography/CGI: Istvan Vizner, Visualeyes Artists.

False or misleading price information is often the subject of complaints, the press release announced on Wednesday. They are clearly unfair - and can even be prosecuted by the cantonal police authorities. A company cannot get out of the noose simply by correcting the false information in links, star notices or general terms and conditions.

Another perennial issue among advertising consumers is gender discrimination. However, the Fairness Commission did not approve a single one of these sexism complaints. It is striking that in two of the three complaints dealt with, the man is the alleged victim. A Nivea Christmas ad is accused of sexism because no father is involved in the idyllic Christmas scene. And a Nivea deodorant commercial received a complaint because it presents the woman as stress-resistant while the man slumps limply onto the sofa. Was this a blanket attack on emancipation? Or rather against Nivea in general? In any case, the accusations are very far-fetched.

Here are the discredited Nivea clips:
 

Famous places, localities, personalities and topics throughout Zurich each represent a number. All the way up to number 24, which stands for Zurich's local radio station.

Radio 24's listeners have grown up with their radio. The aim now is to appeal to younger target groups, according to a statement from the radio station. The aim: a spot that does not pander to the young. Because one thing is now clear: the media-savvy generation cannot be lured in with a few casual slang expressions. But with an authentic image of Zurich - from Chreis 4 to the club scene to the sex club. That's Zurich for you.

Responsible at Radio 24: Marc Jäggi (Head of Program), Barbara Novak (Head of Marketing). Responsible at Alpha 245: Patrick Senn (text) Patrick Beeli (art direction), Diana Wick (creative direction), Sylvia Kohler (consulting), Erasmo Palomba (FFF), Pam Hügli (overall responsibility); Hans Kaufmann (director), Stories AG (production), Spacetrain (music).
 

Radio 24 - that's Züri from Alpha 245 on Vimeo.

The partnership between the Street Parade Zurich association and the Zurich television station includes the production of the official live broadcast from the 2014 Parade. Tele Züri will report directly from Sechseläutenplatz on August 2, 2014, from 3:00 to 7:00 p.m. The new location will enable Tele Züri to broadcast the best and most emotional images of the Street Parade from the middle of the action and with a direct view of a large stage at the Zurich mega-event, according to a statement.

With over 100,000 viewers and a market share of up to 27 percent in the advertising-relevant target group of 15 to 49-year-olds, Tele Züri was already able to generate record figures for the Street Parade broadcast last year. As the official TV partner of the Street Parade and the only live TV station in the German-speaking part of Switzerland to broadcast the event, a further increase in these figures can be expected, writes the media company.

The live broadcast lasts from 15:00 to 19:00, is produced in HD and hosted by David Karasek. A big summary "Best of Street Parade" will be broadcast by all three TV channels of AZ Medien (Tele Züri, Tele M1 and Tele Bärn) after the live broadcast at 19:20 with hourly repeats.
 

Matthias Hunkeler has been involved in the fields of management, psychology and marketing for many years. In 2013, he graduated from Brunel University in London with a Master of Science (MSc) in Business Management. Matthias Hunkeler's roots lie in the financial sector, where he looked after international clients in private banking. Matthias Hunkeler succeeds Christoph Germann, who left the company at the end of March 2014.
 

The Cannes Lions creative festival, which will take place in Cannes from June 15 to 21, will host the so-called "Innovation Day" for the first time, which will take place on June 21 and will present technological and creative innovations within this framework. The "Innovation Day" will include various seminars where personalities such as Kevin Sellers and Genevieve Bell from Intel or Winston Binch, co-founder of Boulder Digital Works will speak. On this day, delegates will also have the opportunity to win a flight into space. Video advertising platform Virool will be giving away a seat on the "Virgin Galactic" rocket for a flight in 2015. Details on how to win the prize will be announced by Virool during their talk on June 21.

Live presentation of the shortlist works

On Tuesday 17 and Wednesday 18 June, the 30 shortlisted works from 16 countries selected by the jury will be presented. Each team will have during 10 minutes to present their work in front of the jury and delegates. The winners will be revealed at the Award Show on Saturday, June 21.

Microsoftis Technology Innovation Partner

The three-year partnership between Cannes Lions and Microsoft means that this year, for the first time, all works in the Direct, Promo & Activation, Media, PR, Design, Product Design and Mobile Lions categories can be viewed in the exhibition area on Microsoft devices (tablets, Windows Phones), enabling a truly digital experience.

Publicitas is the Swiss representative of the festivals "Cannes Lions", "Lions Health", "Eurobest European Festival of Creativity", "Dubai Lynx" and "Spikes Asia" and supports, among others, the festival participants during the preparations and the organizers in the implementation.
 

In keeping with the football summer, this year's Shoppy Beach is dedicated to the World Cup in Brazil. The football summer will be celebrated in Shoppyland with public viewing and various beach soccer activities as well as live samba shows and concerts. A bar, deckchairs and lounges invite guests to linger and bring a vacation atmosphere to the largest shopping center in the Bern-Mittelland region from 10 to 28 June. The Shoppyland logo features the Brazilian flag to match the events and welcomes visitors on flyers and various indoor measures.

Responsible at Shoppyland: Karl Gorsatt (Center Manager Shoppyland), Rahel Waelti (Marketing & Communication), Diana Weber (Administration). Responsible at Komet: Thom Pfister (CD), Joël Weber (AD), Antonia Bekiaris (Text), Simon Schatzmann (Head of Consulting), Sarina Künzli (Consulting).
 

The ad shows that double-sided Tesa adhesive tape can also be valuable for a Swiss national team goalie. It also refers to the online game "tesa Goalie Game" at www.tesa.ch/goaliegame, where the effect of the adhesive tape is dramatized in a playful way. Anyone who uses the Tesa ACX plus bonus in the game suddenly stops all the balls.

The campaign will also be advertised with a Tesa Tape World Cup match schedule, which will be sent to all Tesa Switzerland partners.

Responsible at Tesa Tape: Christian Lerch (Product Manager tesa Industry), Daniela Portmann (Marketing tesa Industry). Responsible at Kreienbühl and Vogler: Oli Kreienbühl, Reto Vogler, Marco Donada, Fabian Schiltknecht; Photography: Mathias Zuppiger; Image editing: Lorenz Wahl; Game programming: Cultimedia.

For months, those responsible at the private broadcaster developed and programmed the new website in collaboration with Divio from Zurich. In addition to web radio and the usual features, the responsive website now offers a live video stream from Studio 1.

The programmers and designers have also succeeded in summarizing all the essential information about the radio program in a timeline on a single page view. With one click, the current contributions can already be
can be listened to on the entry page and all information about the music program can be viewed at the exact time. Another highlight is the comprehensive podcast archive.

This relaunch is clearly intended to underline the importance of Radio Zürisee's web presence, say Managing Director Tony Immer and Marketing Manager Matthias Kost unanimously.