He is submitting a complaint to the European Court of Human Rights, as Radio Eins announced on Sunday. "The ruling of the Federal Administrative Court in the matter of radio licenses is cynical, incomprehensible and therefore unacceptable to us," Schawinski is quoted as saying in the communiqué. In April, the Federal Administrative Court wrote off complaints from Schawinski as irrelevant (Werbewoche.ch reported). The complainants around Schawinski had already announced at the time that they would examine further options for taking action against the decisions. An ordinary appeal to the Federal Supreme Court is not possible in the matter of radio licenses. According to Schawinski and his partners, they want to break the media monopolies in Graubünden and Aargau in the protracted dispute over radio licenses. An appeal has been lodged against the radio licenses for Radio Südostschweiz (formerly Radio Grischa) and Radio Argovia.

The Federal Administrative Court had declared Schawinski's appeals invalid on the grounds that submitted license applications may no longer be amended. A license application is of a highly personal nature, meaning that a change of party, ownership structure or financing is inadmissible. Schawinski accuses the Federal Administrative Court of this being an "extremely transparent pretext", as stated in Sunday's communiqué. "They simply did not want to deal with this important matter." (SDA)

Image: Keystone
 

FOPH awards mandate for tobacco prevention campaign to Havas

The pitch for the mandate of the SmokeFree campaign 2014-2017 has been decided. After a two-stage, selective tendering process, the Havas agency has been awarded the mandate. As part of the project "Partner Campaign National Tobacco Program (NPT)", the Federal Office of Public Health (FOPH) is launching a new national tobacco prevention campaign under the umbrella brand "Smoke Free" together with representatives of cantons and NGOs. The campaign is to be present in the public eye for three years. The campaign is scheduled to start at the end of 2014.

 

---

Scout24 Switzerland chooses Scholtysik & Partner as branding agency

The Zurich branding and design agency Scholtysik & Partner prevails in an agency evaluation and from now on supports the marketing of Scout24 Switzerland in questions of strategic brand management and positioning. The focus is on AutoScout24 and ImmoScout24, the leading Swiss online marketplaces in the automotive and real estate sectors and also the best-known brands of Scout24 Switzerland, a wholly owned subsidiary of Ringier Digital. Ringier Digital is a business unit of Ringier and combines digital competencies under one roof. With over 700 employees, Ringier Digital manages major Swiss online marketplaces, operates e-commerce platforms and offers integral marketing solutions at regional and national level.

 

---

BSSM new with annual report from Crealogix

The Crealogix Group awards the mandate for the annual report to BSSM. The international software house, headquartered in Zurich, is leveraging the Basel-based agency's experience in the conception and implementation of cross-media financial publications. Crealogix is one of the leading software houses in Europe for digital banking. The growing demand for its solutions and its success outside its home market have prompted the Swiss company to push ahead with the internationalization of the group. Founded in 1996, the company currently employs around 250 people at five locations in Switzerland and Germany. In addition to its core business of "digital banking", the software company also offers solutions for e-payment and education. Crealogix shares are traded on the SIX Swiss Exchange.

 

---

IN Communication with new mandate: Holmes Place

In September 1999, Europe's first Holmes Place Lifestyle Clubs opened in Zurich, Oberrieden, Geneva and Lausanne. In addition to saunas, steam baths, whirlpools, pools and spacious relaxation areas, they offer a wide range of beauty and wellness treatments. In 2013, another club opened at the Crowne Plaza hotel. Holmes Place Switzerland is celebrating its 15th anniversary this year. For this reason, new equipment is being purchased in stages in Zurich and Oberrieden, for example, and various renovations and anniversary promotions are being carried out. IN Communication provides support in the areas of media and public relations, social media, reputation and event management.

 

---

Grayling supports from now on the communication of Microsoft

Grayling Switzerland has won a new exciting mandate with the Corporate Communications for Microsoft. In a selection process, the agency was able to prevail over various competitors. From now on, the agency is responsible for the corporate communication as well as the various product launches. Barbara Josef, responsible for corporate PR and media spokesperson at Microsoft, is delighted about the collaboration: "As a technology company, we need an agency that is just as dynamic and agile as we are and also brings in the necessary foresight - with Grayling, we have found the perfect partner to accompany us and take us forward."

Bettina Gebhardt, Managing Director of Grayling Switzerland: "We are proud to be able to advise Microsoft in Switzerland. The fact that the company has chosen us as its agency partner is proof of our corporate and product expertise in the Swiss market and especially in the technology environment."

 

---

Gryps.ch gets support from Open Up

The PR and communications agency Open Up has been supporting the offer portal Gryps.ch in its media work since spring 2014. After Open Up accompanied the offer portal during its relaunch in March 2014, the cooperation for the planning and implementation of media relations will be continued. As an external media office, Open Up will henceforth support the offer portal Gryps in all aspects of media relations. Gaby Stäheli, member of the Gryps management, is looking forward to the cooperation: "With the expansion to private customers, the demands on media relations and PR also increased. With Open Up, we have found the perfect partner to help us meet these requirements".

 

1. what would you most like to promote?

For Neil Young's Pono sound system.

2. what was the most fun lunch partner?

Sigi Feigel (†2004): intelligent, modest, humorous, witty, human, committed.

3. what do you personally think about the effect of advertising?

There are. Our campaign for IWC, for example, generated a 23 percent increase in sales, according to the CEO at the time, and he attributed this solely to advertising.

4. What inspired you to enter the advertising/communications industry?

My first big love, at 15: She didn't fall for my courtship for three years, despite 360 Campaigning, Full Year Mental Availability, Showrooming and Agile Marketing.

5. if you had not become an advertiser - what then?

Food Scout maybe.

6. is the opinion true that you can't grow old in agencies, or is that a prejudice?

It's true. You can't grow old in agencies, only stay young.

7. what do you see as the biggest challenge for advertising at the moment?

To be paid appropriately for the work that goes into a good campaign.

8. do you think you deserve the salary you earn?

Yesterday in any case. For today, I don't know until tomorrow.

9. a buzz word that gets on your nerves?

Earned Media. Because it's often purpose-less quantitative bragging.

10. can you tell us a little secret?

Tomato sauce for the very lazy (the recipe comes from Marcella Hazan): 500g of canned tomatoes (crushed with the back of a wooden spoon), 1 peeled onion in 2 halves, 75g of butter and a little salt simmer gently in a pot for 45 minutes. Divine.

11. which advertising medium do you find abominable?

Polo shirts with big logos.

12. what are you determined to achieve?

Finally again the 19:06 streetcar from Laubegg

13. which websites do you regularly use privately?

Cook more beautifully: Mimithorisson.com. Listen to new: Plate tests.com.

Hanspeter Swiss has been Creative Director at Wirz Werbung since 1998. Before that, he worked for several years as a copywriter and concept developer, first at Advico Young & Rubicam, then at Wirz, where he is now responsible for Migros' campaigns, among others. Hanspeter Schweizer is a member of the Art Directors Club Switzerland and a lecturer at the ADC/BSW creative school.

It is a cliché that North Americans are not interested in football. However, the fact that soccer occupies one of the bottom places on the list of sports priorities in the United States is not. Soccer is popular among young people as an active sport, the American MLS league is on the rise and the national team is no longer an outsider at international tournaments. The USA has been a world leader in women's soccer for years. Nevertheless, compared to baseball, basketball, ice hockey and, above all, American football, soccer is of little interest.

After the Olympic Games, the World Cup is considered the most important sporting event in the world. Good if you can have a say. Not so good if you don't know the first thing about soccer. But don't despair, dear Americans. Resourceful creatives have developed an add-on for the Chrome browser that translates soccer Chinese ("The Sissy World Cup Lingo") into tried and tested football vocabulary: "The Football to Football Translator". Once installed, expressions and names of any English-language websites are highlighted in green and explained in a pop-up. For example, the interested greenhorn learns that head coaches in football are called "managers" and why they often wear fancy suits: "A lot of them wear fancy suits because they're fancy." Or that the English are "perennial, overrated failures" who won once a long time ago and have been talking big ever since. There's not really much to add. It is unclear whether there is a viral campaign behind the add-on. (hae)

This year's awareness campaign takes advantage of World Cup fever. After all, football and correct waste disposal have one essential common denominator: only those who score win. Parallel to the mobile posters at the littering hotspots, waste referees are on the road. Those who are "caught" disposing of their waste correctly are rewarded with a World Cup ball. Litterers get a yellow card.

Responsible at the city of Bern: Patric Schädeli (Head of Operations + Maintenance at the Civil Engineering Office). Responsible at Polyconsult: Silvio Truffer and Roger Ghezzi (concept), Caroline Bühler and Dominique Imboden (consulting).
 

In its verdict, the jury wrote: "The diversity of the Neue Zürcher Zeitung's work is clear, well designed and technologically advanced. The Neue Zürcher Zeitung team shows how high-quality data journalism can work even in small organizations." Furthermore, the project "The Migrants' Files" was awarded. A group of journalists, including two female colleagues from the NZZ, investigated how many migrants have perished on their way to Europe since the year 2000. The number is enormous: there have already been over 23,000 deaths - much more than previously assumed. The numbers are now recorded in a database that is accessible to any interested person.

The Migrants' Files

From the business card to the sponsorship brochure to the website, TKF has created a world that reflects what the exceptional athlete stands for: elegance, performance, precision and authenticity. A special eye-catcher for fans is the pinboard on Giulia-steingruber.ch. Here, visitors can literally take a closer look at their favorite athlete's preferences - from her medal collection to her favorite pizza.

Responsible on the customer side: Giulia Steingruber, Fabiola Steingruber, Kurt Steingruber; Matthias Berger (Sportsemotion). Responsible at TKF: Alexander Fürer, Tim Stockmar, Matthias Eberle, Carmen Kurath (creation), Sara Piljic (DTP), Ivan Sedleger (consulting), Kilian Kessler (photography), zweidesign (programming).

The Albert Koechlin Foundation stands up for people and our living environment. As a charitable foundation, the Albert Koechlin Foundation is committed to social, educational, cultural, economic and environmental causes. Together with the foundation, Planet has developed a contemporary image at all levels that makes the foundation tangible, approachable and tangible. The core brand values were identified in workshops and key messages were developed for the foundation and the project departments. The foundation's claim, "For people and living space", reflects its diverse commitments in the development and implementation of projects.

The oak leaf, an identity-forming symbol in the logo, has been refreshed and modernized. With a lively and expressive visual language, the focus is on people and their actions. With the 2013 annual report, the website Aks-foundation.ch and the endowment letters, Planet has created a new world for the Albert Koechlin Foundation. For people and living space.

Responsible at the Albert Koechlin Foundation: Peter Kasper (Chairman of the Board of Trustees), Marianne Schnarwiler (Managing Director), Beatrice Wolfisberg (Secretary). Responsible at Planet: Daniela Schmid (creative direction), Andreas Stebler (graphics), Beatrix Imhof (consulting, project management), etextera (text), Heinz Dahinden (photography), Flumedia (web programming), Druckerei Odermatt (printing).
 

You also get to know employees and receive feedback at the end about how well you fit in with the company. "Inspiring together" is Postfinance's employer promise. The company is already strongly positioned in the job market. Thanks to the "Tour de Postfinance", you can now really experience what it feels like to work at PostFinance. In the interactive film, you experience a day at Postfinance in fast forward. The tour lasts around ten minutes, during which you make various decisions and influence the further course of the film. At the end of the tour, you get an assessment of how well you would fit in with PostFinance's corporate culture. With few exceptions, the people who appear in the film all work at PostFinance. Together with content that is displayed as a dialog box, they make up the individual course of the virtual working day. The Tour de Postfinance meets the latest standards in terms of design, usability, functionality and technology. The camera work was done from the player's point of view. This gives the impression of actually being on the premises of PostFinance. The film sequences were produced in collaboration with Top Fuel and director Juri Steinhart.

Responsible at Maxomedia: Tina Wüthrich (Team Leader Consulting), Reto Schild (CD)
Filming: TopFuel Entertainment / www.top-fuel.com
 

In the first, they experience wonderful things as tourists under the world-famous statue of Rio. In the second, one of the boys presents his two astonished colleagues with a grill that has been specially optimized for the soccer festival. And in the third, the three of them get to work in their home garage like world champions. The new Coop barbecue commercials are currently running on all channels in Switzerland. Hopp Tsch Tsch!

Responsible at Coop: Thomas Schwetje (Head of Marketing/Services); Sacha Zuberbühler (Head of Advertising); Marc Weber (Project Management); Karin Heliopoulos (Head of Media). Responsible at KSP: Flo Wacker (Creative Direction); Daniel Kobi (Art Direction); Samuel Knaus (Text/Concept); Flavia Meyer (Consulting Direction); Jacqueline Lima (Consulting); Michèle Seligmann (Agency Producing); embassy of dreams (Film Production); Moritz Laube (Direction); Philippe Kress (Camera); Andy Schneider (Producer); Nova International (Music). Responsible at TWMEDIA:; Stephan Küng (media direction).
 

The internationally most successful alcoholic beverage of the Carlsberg Group was invented by Lord Somersby when he discovered an apple tree one day. Fans of the first hour are illustrious personalities such as Cleopatra, Napoleon or Lincoln - or so they say. The launch campaign is just as refreshingly different as the slightly alcoholic apple drink. "Stay open minded!" is the message that links all the measures together.

Together with Feldschlösschen, Coolbrandz, Catalyx and Mediahirsch, Saatchi & Saatchi Team Zurich launched a FunLab and relied on co-creation. With insights from 500 early adopters, the international campaign was adapted specifically for Switzerland. More than 2'000 enthusiastic ambassadors actively helped to send more than 57'000 bottles to Somersby fans or distribute them at selected pick-up events before the launch.

The campaign roll-out has been running since April 1 across all channels. In addition to classic measures such as print ads, posters and TV commercials, the contacts established in the FunLab are being used above all. Within the first few months, over 2000 Facebook fans were gained. Lord Somersby is currently on tour through Switzerland and makes surprise visits with his entourage; for example at the 42nd Inventors' Fair in Geneva. Lord Somersby invented a new mail system especially for the press - the message in a bottle.

Responsible at Carlsberg: Juliana Furlan (Marketing Manager International Brands), Barbara Juhasz (Senior Brand Manager International Premium Brands). Responsible at Saatchi & Saatchi: Pascal Schaub (Managing & Strategy Director), Léonie Kelly (Consulting), Felix Freese, Frédéric Nogier (Creative Direction), Stella Feurer (Graphics), René Berzia (Desktop), Temo Sayin, Denise Eichmann (Digital, Mediahirsch).

 

A real era came to an end at the Annual General Meeting at the Balik salmon smokehouse in Ebersol: Pino Zünd, founder and owner of the Brandwork agency in Berneck, stepped down as President after 17 years. His achievements, in particular the organization of exciting events with top-class guests and the club's 40th anniversary last year, were deservedly acknowledged by Honorary President Peter Thoma. The members present also appointed Pino Zünd as Honorary President with applause.

Renewal and rejuvenation

Along with Pino Zünd, the previous Board members Irene Schoch, Gabriella Wiss and Erwin Feurer also stepped down after many years of commitment. With the new appointments, the Board has now also been rejuvenated and has a "fifty-fifty" composition with three women and three men - both of which are concerns of the new President Roger Tinner, founder and owner of alea iacta in St.Gallen. He is now supported in the management of the club by Lea Hobi (Ammarkt), Pascale Hoch (Kraftkom), Katja Thürlemann (Notenstein Privatbank) and the confirmed board members Hanspeter Häne (Publicitas) and Roland Köppel (Netz Werk).

The new Board of Directors has already discussed future priorities at its first meeting. After the summer break, it will present a new program and initial decisions to the more than 220 individual and corporate members. One of the declared aims of the new crew is to renew the club as a whole after the Board and thus also attract new members. The new president says: "We want to supplement the tried-and-tested with new ideas that will motivate the next generation of advertisers in particular to join."

Pino Zünd (left) hands over the presidency of the Werbeclub Ostschweiz to Roger Tinner

The new board team of the Werbeclub Ostschweiz (from left to right): Roger Tinner (President), Katja Thürlemann, Roland Köppel, Pascale Hoch, Hanspeter Häne and Lea Hobi