Short circuit paralyzes Neuchâtel print shop

A short circuit at the Neuchâtel-based printing company SNP, which publishes the daily newspapers L'Express and L'Impartial, caused a power outage on Thursday evening. The fire department evacuated the building.

As a result of the short circuit, parts of the Maladière district lost power for around a quarter of an hour after 10 p.m., as the two newspapers reported on Friday night. While the other buildings were supplied with electricity again minutes later, the SNP building, which houses both the editorial office and the print shop, remained without power.

Smoke also developed as a result, forcing the journalists to leave the building. Before the fire department could check the electrical installations, they first had to ventilate the premises.

Although the technical department took immediate action, it was not possible to get the presses up and running in time to print the editions of L'Express and L'Impartial, the newspapers wrote on the information portal Arcinfo.ch on Friday morning. (SDA)

Matter Gretener Lesch: Logo for the new Aqua Allalin

There is another reason to visit the Free Holiday Republic of Saas-Fee: the new Wellness-Hostel 4000 with 168 beds, opened on September 5 in the very best location in Saas-Fee. Matter Gretener Lesch designed the logo for it.

According to the announcement, in addition to the unique architecture, it is above all the Aqua Allalin wellness and fitness area that sets standards not only for a youth hostel: various saunas and baths, experience showers, relaxation rooms, an indoor pool with a 25-meter pool - all this ensures that you can now relax even more in the Free Holiday Republic of Saas-Fee.

The logo for the Aqua Allain was designed by Matter Gretener Lesch and shows waves whose design is reminiscent of a glacier - what could be more meaningful for a wellness area with a view of countless four-thousand-meter peaks?

Responsible at the Free Holiday Republic Saas-Fee: Pascal Schär (Head of the Department of Recreation). Responsible at Matter Gretener Lesch: Daniel Matter (Creative Direction), Caroline Jordan (Art Direction), Marcus Gretener (Consulting).

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Tell me a Story, Professor Tell

Translation Probst has launched an entertaining comic series featuring Professor Tell. The series explores stories from everyday language use and humorous mix-ups with words.

The comic is based on the quality label Professor Tell, which was introduced in 2010 and is intended to embody the accuracy and Swissness of the translation agency, according to Translation Probst in a press release. The character is called "Professor" because every text at the Winterthur translation agency is proofread by a university lecturer or professor whenever possible. This is an absolute distinguishing feature compared to the competition.

The communications and advertising industry may know Professor Tell from his many years of work at the Translation stand at Suisse Emex and the Swiss Online Marketing trade fair.

In the new comic series, Professor Tell now tells a short story from everyday linguistic life every month until the end of the year. Translation Probst will send out this story with the company newsletter and also post it on Professor Tell's Facebook and Twitter profile, which has been maintained for four years. The very first comic featuring Professor Tell was published on Wednesday, September 17. The comic is about a linguistic misunderstanding that needs to be resolved. All the accurate answers that Translation Probst receives via Facebook, Twitter or e-mail will be entered into a prize draw to win a Goldvreneli.

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Ideart reinvents popcorn

Ideart Design & Advertising designed a packaging line for the newly developed popcorn chocolates from Maya Popcorn.

At Maya Popcorn, everything is made by hand without artificial ingredients. Only first-class ingredients are used for the raw materials, whenever possible from the region or Switzerland, as the agency writes in a press release. The popcorn chocolates are available in the three flavors "Milk Chocolate", "White Chocolate" and "Strawberry Cream" in practical, resealable tubs.

Responsible at Maya Popcorn, Ettiswil: Marcel Willi (Managing Director). Responsible at Ideart Design & Advertising Lucerne: Ludek Martschini (creation / packaging design), Peter Martschini (production / organization). Photos: Photo Plus Switzerland, Lucerne
 

Bakom: TV broadcasters have violated advertising rules

Eight regional television stations have violated advertising and sponsorship rules. This is evident from random checks conducted by the Federal Office of Communications (Bakom) at a total of 13 licensed regional broadcasters in Switzerland.

The broadcasters concerned would now have to explain what measures have been taken to ensure future compliance with the legal rules of the game, the supervisory authority announced on Thursday. Supervisory proceedings have been initiated against La Télé, Léman Bleu, Tele M1, Tele Ostschweiz, Tele Top, TeleBärn, TeleBasel and TeleBilingue, Bakom spokeswoman Caroline Sauser indirectly confirmed on request by naming the five of the 13 stations that had not been reprimanded.

Bakom waived the delivery of the revenue generated by the infringement, the statement continued.

The violations included overlong insertion of the sponsoring logo, too many text insertions, and insufficient reference between the sponsor and the program when naming the sponsor. Around 40 broadcast minutes per TV station were checked, with the focus on health, leisure and cooking programs. (SDA)

Teaser image: Keystone

US video service Netflix launched in Switzerland

The U.S. video streaming service Netflix has launched in Switzerland. The company announced this on Thursday shortly after midnight on Twitter.

"Grüezi! Netflix is now also in Switzerland," wrote the video streaming service. The company had already launched its service in Germany on Tuesday night. Monthly subscriptions are available in Switzerland from CHF 11.90, as can be seen on the Netflix website.
Netflix offers a video streaming service where films and series are played directly from the internet for a monthly subscription fee. In the USA, Netflix is the top dog in this business, partly due to series it has produced itself such as "Orange is the New Black" and "House of Cards".

Netflix is also launching in Austria, France, Belgium and Luxembourg in its current round of expansion in Europe. (SDA)

Teaser image: Press portal

Apple wants to provide better information about data protection

Apple is stepping up its efforts in the area of data protection and aims to better inform its customers about privacy safeguards for its devices and services. The iPhone maker launched a new website early Thursday morning with details on various offerings.

There, Apple particularly emphasizes the difference to other online services that earn money with advertising - and obviously targets Google in particular. For example, Apple emphasizes that it does not record any location information of users in its own Maps app - in contrast to "other companies" that create profiles for their advertisers. "We have no interest in doing that. And we couldn't do it even if we wanted to." Users of Apple's Maps service are not identifiable, he said.

Apple CEO Tim Cook had already addressed the issue of data protection in a TV interview a few days ago and now distanced himself from the rivals in an open letter. Users of free online services now understand that they are not customers there. "They are the product" that is marketed to advertisers. Apple, on the other hand, makes its money by selling devices. "We don't build a profile based on your email content or Internet behavior to sell to advertisers."

Apple's own negative headlines

Cook reiterated Apple has never left a backdoor open in its devices and services to any government agency in any country. "Nor have we ever granted access to our servers. And we never will." Such allegations against U.S. Internet companies had been made since the NSA scandal broke in June 2013. The information in services such as the short-message chat iMessage was encrypted and not accessible even to Apple, he said.
Apple has had some negative privacy headlines of its own in recent years. A few years ago, for example, computer researchers discovered that some of the information about users' movements could be read out of the iPhone software at the time.

Recently, private photos of celebrities were stolen from their Apple profiles and published on the Internet. Apple emphasized that the attackers had specifically spied out their passwords, but had not cracked open the company's servers. As part of the new campaign, the company also wants to inform users about how they can better protect their profiles, it said. (SDA)
 

Last but not least: Humor can do

O2 is redefining beauty—and doing so with a great deal of humor.

The online commercials do not make use of the classic concept of beauty. It is also not at all clear what these strangely funny little films have to do with O2, the Internet or beauty - apart from the slogan "Beautiful Internet". But that's probably exactly what the viewer is supposed to ask themselves and then find out on the relevant website. However, the commercials are also worth watching regardless of the strategic component, because "a laugh a day keeps the doctor away".

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The spots were created by the digital agency Interone Hamburg for the telecommunications provider Telefónica Germany, as Ulkrike App explains on Wuv.de writes. (uma)

Publigroupe sells Personal to Matthias Ackeret

Publigroupe is selling Persönlich Verlags AG to its managing director and editor-in-chief, Matthias Ackeret. The two parties have agreed not to disclose the purchase price.

Matthias Ackeret has been Editor-in-Chief of Persönlich since September 1, 2002 and Managing Director since January 1, 2012.

The sale of Persönlich Verlag AG is the consequence of Publigroupe's strategic realignment, which had already begun prior to the purchase of Publigroupe by Swisscom and will continue to be implemented in consultation with the new owner. Publigroupe made this announcement in a press release on Thursday. In addition to Matthias Ackeret, Manfred Klemann is acting as investor. Manfred Klemann founded the European weather online portal Wetter.com in 2000. He is a resident of Switzerland and runs a book publishing company as well as an Internet business.

 

Wirz: Bank advertising, Schwyz style

To strengthen its reputation as a universal bank in the canton of Schwyz and throughout Switzerland, Wirz has launched a campaign for Schwyzer Kantonalbank (SZKB) that sets it apart and positions it as a unique bank.

"The campaign conveys values that are deeply rooted in the original canton and shape the daily interaction between the bank and its customers," the agency writes in a statement. Unique to the canton and its bank is also the "Y" in the name, which no other canton has. That's why the values communicated are always written with a "Y" instead of an "I." This little trick allows them to be unmistakably associated with SZKB.

Since Monday, the values of "Reliable", "Partnership", "Expert" and "Credible", which stand for the Private Banking division, have been communicated in initially four print subjects and various other classic and digital advertising media. In the near future, the campaign will also be used for the other business areas of SZKB with correspondingly different values.

Responsible at SZKB: Nicole A. Reinhard (Member of the Executive Board), Stefan Kälin (Marketing), Adréan Schmied, Lorenz Keller, Marco Caprez, Josef Schmid, Norbert Nauer, Werner Schibig (Project Team). Responsible at Wirz: Hanspeter Schweizer (CD), Wolfgang Bark, Franziska Pennington (text), Valentin Cheli, Dominique Magnusson (art direction), Angela Erni (graphics), Lucia Burtscher, Flurin Hardt, Fabiana Imhof (consulting), Roman Emunds (strategic planning). Photography: Roland Tännler. Moving image: Markus Hürsch. Photo Production: Melymel, Zurich.

 

Russia wants to limit foreign capital in the media

Moscow wants to limit the influence of foreign capital on Russian media. On Thursday, State Duma Chairman Sergei Naryshkin welcomed a corresponding bill.

According to this law, foreign investors may only hold 20 percent of shares in Russian media companies. Naryshkin justified the law with national security interests. Media critical of the Kremlin in particular have been under increasing pressure for years. The new law is reportedly intended to prevent Western investors from influencing editorial content.

Until now, there has been no limit on foreign capital in Russian print media; foreigners may hold a maximum of 50 percent of shares in radio and TV stations. In addition to radio and television, the new law would also include print and online media.

The State Duma is due to vote on the law next Tuesday. Observers expect that it could come into force on January 1, 2016. (SDA)

Teaser image: Keystone

News Corp criticizes Google's market power

In a letter to the European Commission, the media conglomerate News Corp denounced Google's «overwhelming» market power and called for tougher action against the internet giant.

In a letter to EU Competition Commissioner Joaquín Almunia published in New York on Wednesday (local time), News Corp boss Robert Thomson accused the internet company of exploiting its market "to stifle competition". The solutions proposed so far by Almunia in the dispute with Google were not sufficient, especially as Google's power was growing every day. Google has been "extraordinarily successful in making money from its users", but has not shown the will to respect fundamental property rights, although it is clearly in a position to do so, criticized the head of the media group, which includes renowned newspapers such as the Wall Street Journal and the British Times. In addition, Google profits extensively from the efforts and investments of others. The group must therefore do more to ensure that rights are accepted and that its major search engine does not abuse its power to wipe out the competition, according to the report, which was published on 8 September.
September dated letter.

Almunia has had several practices of the market leader investigated since November 2010. The focus is on the accusation that Google manipulates search results. Results from specialized search services operated by Google itself are displayed higher and more prominently than results from competitors.

The US company is threatened with a ban on its practices and a heavy fine. However, Google has repeatedly offered concessions to avert this. For a while, it looked as if the Commission would be satisfied with this and close the case. In the spring of this year, however, Almunia asked the plaintiffs for new arguments against Google. These were received in the summer and have now prompted the EU Commission to reconsider and review the case, explained Almunia in an interview at the beginning of September. (SDA)
 

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