In it, Vujo plays the postman and delivers a mysterious parcel that starts to vibrate at exactly the wrong moment.
 

The Swiss salt works reliably supply the whole of Switzerland with salt. In addition, the salt experts are committed to imparting knowledge: they provide schools with teaching materials on the subject of salt and offer guided tours for visitors at their sites.

Until recently, the Swiss salt market was regulated as follows: The salt works in Bex supplied salt to the Vaud region. The rest of Switzerland was served by the Swiss Rhine Salt Works from Schweizerhalle. Now the two companies have merged and jointly handle the entire Swiss salt market.

The new situation became the occasion for a new overall appearance. After a pitch, this assignment went to Wirz Corporate. The agency developed the new brand identity for Swiss Saltworks, which also includes the new website www.salz.ch.

As part of the overall mandate, the question of a new knowledge film on the subject of salt soon arose. "Previously, a classic but aging documentary film served this need, " explains Lukas Hänggi, senior consultant at Wirz Corporate. "Today's viewing habits, as well as the demand to captivate and inspire the viewer, led to the fundamental decision that we no longer wanted to make a classic informational film. That's how we turned to Seed." The salt works' latest communication tool is now the entertaining, nearly 20-minute short feature film "Gipfelstürmer." Schoolchildren are an important target group for this new salt film. It will be distributed to all Swiss schools, among others.

The entertaining short feature film "Gipfelstürmer" is presented to visitors of the locations
Schweizerhalle, Riburg and Bex and presented to all schools in Switzerland.
provided free of charge.

The story: For a lecture on salt, Tina researches directly on site at the Swiss salt works. The expert Daniel Hauser enthusiastically introduces her to all the secrets. But why are they being secretly followed by Tina's brother Leo and his buddy Mark? And what is it about the salt mountain?

Embedded in this story, "Gipfelstürmer" tells everything worth knowing about salt. Among other things, the film addresses historical backgrounds, the importance of salt for the human body, the formation of salt, methods of salt extraction, as well as the production of salt and its many applications. "A topic that fascinates," Felix Courvoisier is convinced. Still, that wasn't enough for the producer at Seed.

It's not facts but stories that drive us. A film with a good story involves the viewer and doesn't let go.

Storytelling is the salt in any communication

"Brain research shows that humans have an episodic memory. We remember narratives better," says Felix Courvoisier. For "Gipfelstürmer," the authors have therefore deliberately focused on storytelling. This should also give the information the necessary spice that keeps the target audience as engaged as possible. "It's human nature that we like good stories. We want to empathize, go along for the ride, guess how the story will end. A good story involves the audience and doesn't let go." It's often the case that viewers don't willingly "expose" themselves to an informational film - especially if they're high school students. With a curiosity-raising storyline, a well-made film can still engage its audience - making the packaged messages play. For millennia, this desire for stories has been deeply ingrained in us. According to brain researcher Manfred Spitzer, "It's not facts but stories that drive us, make us sit up and take notice, affect us and never leave our minds."

For the screenplay, it is therefore important to set a momentum: How does the story end? "Once we've got the viewer hooked, he'll stay tuned," the filmmakers at Seed are convinced. That's why this basic principle was also followed for "Gipfelstürmer". Likewise, the online use of moving images is strongly influencing the way cinematic storytelling is done. "Faster, shorter, more surprising are the guidelines," Courvoisier knows. Stories have to be told in such a way that a basic tension is built up in the shortest possible time that captivates the viewer. On the Internet, people immediately zap on if they get bored. The only answer to this is to create films that grab the user.

This can be achieved in corporate publishing if the creatives know the interests and needs of the target groups and always critically review the sender's goals. "A film in which we say everything the client wants to say but no one wants to watch is no use." Three new films are now on offer for the salt works. The knowledge film featuring the adventure of the "summit strikers" is 19 minutes long. In parallel, the image film "We make salt," which lasts just under three minutes, was produced. The animated film "The salt experts in brief" gives a compact insight into the activities of the Swiss salt works within 90 seconds.

Andreas Panzeri

Gipfelstürmer" was produced by the Zurich film production company Seed. The director was Daniel Leuthold. The screenplay was written by Bernie Forster.
 

Go is further developing its organizational structures in order to align the company's management with future requirements, as the agency writes in a press release on Thursday. 

According to the press release, the current operational manager Ole Rauch will be leaving the company at the end of the year to take on a new challenge in the snow sports sector. Partners Stephan Ast and Richard Hurni intend to play an even greater role in operational management and business development in future.

Christian Graf will be joining Go. Graf was responsible for the conception and production of eMag, Red Bull's Red Bulletin, for several years. 
 

In June, the Ukrainian city of Lviv hosted the annual Alfa Jazz Festival took place. To mark the musical festivities, the Kiev agency Banda set up a mixture of piano and drinks machine in the city center for the Borjomi mineral water brand.

The curious passers-by gradually became aware that the keyboard was not there for decoration, but rather to replace the cash inlet. Only those who played for a certain amount of time - and at least with good will - were finally rewarded with a bottle of drink. And with an exhilarating experience.

The idea may not be earth-shattering - but it is at least charming. And if only half of the amused passers-by shown in the Case film are real, even more charming. Good ideas are definitely crisis-resistant. (hae)

After the talking ticket vending machines and the Signposts (Werbewoche.ch reported) , the agency now created another touchpoint to specifically reinforce SBB's "Discover Europe Now" campaign. Thanks to a partnership with Orell Füssli Thalia, the campaign will be advertised where consumers prepare for a trip to Europe: on Marco Polo, Dumont and Polyglott travel guides, among others. The campaign will be actively promoted in 33 stores, for the cities of Paris, Berlin, Vienna, Hamburg, Munich, Milan, Venice and the Cote d'Azur region, during the period from September 20, 2014 to the end of the year.

Responsible at SBB: SBB Passenger Traffic: Petra Thomann / Schmid Claudina (Marketing Communications) Dorothea Engels (Market Manager). Responsible at Statement: Philipp Brunner (overall responsibility), Renato Auer (consulting) and Roger Gebert (conception). Responsible at Orell Füssli Thalia: Giulio Pè (Sales Manager), Julia Wieler (Marketing & Communication).

Case of luck, case of hardship, case of success, extreme case, disintegration? On October 21, 2014, experts from a wide range of fields gave an insight into their own personal case at the Brand and Marketing Day (BMT). Under the deliberately provocative motto "Before the fall", more than 500 entrepreneurs, managers, experts and lateral thinkers from all sectors met once again in the Kursaal Bern. For this year's event, the organizers were able to attract Sascha Lobo, the enfant terrible and German figurehead of the Internet, among others, to the BMT.

"The enthusiasm for data borders on esotericism"

Lobo showed with ruthless honesty and dry humour how the development of an anti-aircraft gun in the Second World War led to the enthusiasm for collecting all kinds of data about people in order to be able to analyze their behaviour as precisely as possible. A good idea also works without precise information about the potential target group. Lobo concluded his critical presentation with a biting comment: "The enthusiasm for data borders on esotericism."

Sascha Lobo

"We live the rest of our lives in the future"

Innovation and retail expert Stephan Jung also succeeded in leaving the audience unsettled. Jung is regarded as the mastermind behind numerous future trends. His presentation should be understood as a wake-up call: "Reality hurts." Jung described strategies and ways in which brands can prepare themselves for the future.

The multifaceted nature of the BMT was particularly evident with star lawyer Valentin Landmann: the tough cases of the dazzling criminal defense lawyer took visitors into the dark underworld. Landmann also gave the more than 500 guests tips for their own court cases: "1. never lie - except to public prosecutors and judges. 2. do not withhold any information. 3. the media is interested in the person and not the case: show that you are a person and not a monster. 4. be open and make the media your allies."

Daniel Bloch

Success stories such as those created by Daniel Bloch, CEO of Chocolats Camille Bloch, and Heinrich Villiger of Villiger - The World of Cigars were also featured at the BMT. The Brand and Marketing Day was hosted by SRF presenter Steffi Buchli.

Steffi Bucheli and Reto Bärtschi, founders of LAN Computer Systems

Launch of BMT Award in Sponsorship

The entry window for the newly launched BMT Award in Sponsorship, which is presented to companies and institutions that stand for special achievements in the field of sponsorship, will open in November. A jury and the public will select the winner from the fields of sport, culture and young talent.

The next BMT will take place in Biel for the first time

Since 1987, the BMT has stood for strong entrepreneurship. In 26 years, 15 events have been held, each with over 500 participants. In order to anchor this attractive networking and inspiration platform more broadly, the annual BMT will now alternate between Bern and the Stade de Biel/Bienne.

Photos: Stefan Weber/Photopress

 

Gaël Hurlimann, 41, studied political science at the University of Lausanne and already worked for Le Temps as online editor from 1999 to 2006. He then worked for French-language Swiss Television (RTS) for more than six years. Since December 2012, Hurlimann has been in charge of the digital presence of the International Committee of the Red Cross (ICRC). Parallel to his professional activities, he taught various courses on digital journalism at the University of Fribourg in the Communication Science and Media Research program.

Daniel Pillard, managing director of Ringier Romandie, in a statement: "With his experience as an online journalist in print and television, Gaël Hurlimann is the perfect man for us. He will help us push Le Temps in the direction of digital-to-print."
 

Some customers are not always comfortable with deals such as a dinner with fillet of beef à deux in a gourmet restaurant with up to 50 percent off the price, according to a statement. The new spots are intended to dispel these doubts with charm and mischievousness. They communicate that you can get the same offer much cheaper at one of the largest Swiss shopping platforms, because Deindeal aggregates the demand of as many customers as possible and thus gets better purchase prices. In three consumption situations, customers put identical offers through their paces. They find no difference - except for the price. (And thus receive their Deindeal purchase argument).

The spots can be seen throughout Switzerland since October 20.

Responsible at Deindeal: Tobias Egli (Chief Marketing Officer), Bianca Zeuner (Brand Manager). Responsible at TBWA\Zurich: Frederick Rossmann, Thomas Ammann, Mischa Müller (creation), Simon Rehsche (strategy), Edith Swiezy, Friederike Lehmann (consulting), Navid Abri (direction), Markenfilm Schweiz (production).

According to the statement, the TV spot is intended to dramatize the generous space in the new Suzuki SX4 S-Cross on the one hand, and the reliable winter safety of the entire Suzuki 4×4 range on the other. State-of-the-art CGI technology was used for the elaborate landscape design of the snow-covered Piz Sulai area. The result: an authentically staged winter idyll.

The weather forecaster and her St. Bernards can currently be seen on Swiss television and regional TV stations. All the St. Bernards shown in the commercial come from the now 300-year-old Great Saint Bernard breed, which belongs to the Fondation Barry. Suzuki has been supporting the foundation in Martigny for several years.

Responsible at Suzuki Automobile Switzerland: Hanspeter Bachmann (Managing Director), Jürg Naef (Head of Marketing and PR). Responsible at Metzgerlehner Worldwide Partners: Michael Rottmann, Patrick Meyer, (creation), Andreas Meier, Jennifer Meier (consulting). Responsible at Boutiq Film Production: Mike Huber (director), Michael Scheibler (executive producer), Sandra Zellweger (actress). Responsible at MM&B Media Agentur: Ueli Christen and Sonja Schumacher (Media).
 

Stephan Klaus is the new managing director. The reason given in a press release is a difference of opinion in the management of the company between Beni Hirt (picture) and the other partners. Beni Hirt is therefore looking for a new challenge. The Apps with love team wants to continue on its successful path as a Swiss developer of beautiful and user-friendly apps, the statement continues.

Image: Appswithlove.com

 

This year, the agency is again staging an unforgettable moment in film history and reinterpreting it with Tibetan leading actors. The original of this year's motif comes from the film Titanic with Kate Winslet and Leonardo DiCaprio. The motif can be seen as a CinePicture as well as at selected billboard locations in Zurich and Dharamsala (India), where the festival is taking place at the same time. The Tibet Film Festival is being held for the seventh time - this year in the new Houdini cinema. More information about the program can be found at Tibetfilmfestival.org

Responsible at Tibet Film Festival: Kelsang Gope. Responsible for high voltage communication: Matthew Katumba (Creative Direction), Alexander Taiganidis (Creative Direction), Bettina Righetto (Consulting), Nathalie Funke (Art Direction), Sahra Uhler (Graphics), Leandro Disler (Graphics). Photographer: Rico Rosenberger.

 

SBB is looking for new employees and positioning itself as a modern employer with a lot to offer. In the familiar recruiting campaign style, the subjects show employees in mirrored situations that illustrate the dual advantages of a job at SBB. Craftsmen and women, for example, not only bear responsibility for Switzerland's mobility, but are also part of a strong community whose team spirit never ends, even in their free time. Or as a computer scientist, you develop innovative applications that move not only SBB, but also the whole of Switzerland. The campaign with four subjects can be seen on image ads, posters and online banners throughout Switzerland.

Responsible at SBB: Anja Bhend, Sandra Roth. Responsible at Advico Y&R (Member of Y&R Group Switzerland): Markus Gut (CCO), Martin Stulz, Dominik Oberwiler (CD), Matthias Kadlubsky (AD), Patrick Bucher, Fabian Küchler (text), Elias Zurbuchen, An Le (DTP), Rafael Tucev (programming), Claus Bornholt, Tanja Birrer, Adrian Meier (consulting), simon+kim Werbefotografie (photographer).