Unicode is an international character code that is intended to standardize the digital characters of different countries and cultures. The Unicode Consortium (to which numerous software companies belong) has now published a draft for new emoticons guidelines written by Mark Davis from Google and Peter Edberg from Apple. The new guidelines are based on the six skin types of the so-called Fitzpatrick scale.

There are other human distinguishing features, such as hairstyles, hair colors or beards, according to the draft. But it would be impossible for Unicode to take all this into account. Nevertheless, this brings the emoticon one step closer to the human face.

If the Unicode Consortium accepts the proposal, it will probably be possible to personalize emoticons on smartphones from June 2015. Those who prefer to express their feelings in neutral crisp yellow can of course continue to do so. (sis)

Kool Savas makes the beginning. On November 14, his new album "Martyr" will be released. After the successes of recent years with his solo album "Aura" (gold status in Germany) and the collabo album "Gespaltene Persönlichkeit" as Xavas with Xavier Naidoo (platinum status in Germany), the Berliner is returning to his roots and will present rap in its pure form on his new long player.

Joiz is launching a brand-new music package called "Spotlight. For an entire month, the TV station will treat its viewers and users to interviews, highlights, background information and a big live concert by Kool Savas. Joiz is thus strengthening its music expertise and bringing stars closer to its audience in a whole new way on all channels (TV, YouTube, social media).

The detailed program and information on "Spotlight" will be continuously here communicates.

For over 33 years, the Woz has been the newspaper that does things differently. This is also clear in the latest advertisement - a subject that is intended to prove once again: The Woz lives its ideals. All employees have an equal say and equal pay.

Responsible at the weekly newspaper: The collective of the Woz. Responsible at Leo Burnett Switzerland: Pedro Moosmann, Pablo Schencke, Johannes Raggio (Creation) Johannes Raggio (ECD), Nino Zuberbühler, Fernando Gort (Consulting), Erasmo Palomba (Art Buying), Pixelprinz (CGI).

According to the press release, the e-magazine, with the catchy name Wheels! offers readers an interactive reading and information experience on the tablet. Technical and advice articles, reports, opinion texts, entertainment, vehicle comparisons and new car presentations: The new Autoscout24 e-magazine covers a broad spectrum. With an emotional design and a touch of lifestyle, it is aimed at all those interested in cars, motorcycles and lifestyle who appreciate multimedia content. According to Christhoph Aebi, Director of Autoscout24, Wheels! impresses with current and seasonal topics packaged in a special "look and feel". It is intended to appeal equally to women and men.

With native advertising variants, animated ads, integration of commercials, and direct links, Wheels! also wants to offer advertisers all conceivable integrations and functions to stage their products in the digital environment. The e-magazine can be downloaded free of charge from the App Store and the Google Play Store for iPads and Android tablets. Wheels! will be published ten times a year from 2015 - initially in German. A French version is being planned.
 

Ursulina Stecher has been working for AZ Medien since November 2009. Until February 2013, she was assistant to the CEO and the company management. Since March 2013, as Head of Corporate Communications, she has been responsible for internal and external communications as well as for AZ Medien's corporate identity. Stecher has worked for more than 15 years in various marketing and communications functions in the media industry, including at the former Jean Frey and Ringier.

On the "SRF my School" website and daily from Monday to Friday, 9.00 to 10.00 a.m., the editorial team on SRF 1 shows archive gems from 50 years of education and knowledge on television. There are also current in-house productions that take a nostalgic look into the past with a wink, but also a visionary look into the future of the next 50 years of "SRF my School".

"SRF my School" offers more than just films that illustrate and supplement lessons, according to a press release issued on Wednesday. In addition to the contributions, teachers also have access to ready-made teaching units and work materials for lessons. The editorial team is guided by the curriculum, but also by topicality and journalistic relevance. With school television, Swiss Radio and Television is implementing the educational mandate enshrined in the SRG SSR concession and the Radio and Television Act (RTVA).

School television has been broadcasting since 1964. Today - 50 years later - it has entered the digital age as "SRF my School". To mark the anniversary, Swiss Radio and Television looks back on the last five decades of education and the transformation from school television to "SRF my School". But it also looks ahead: in 50 years' time, there will probably no longer be any subjects and lesson structures in schools. Individualized and technology-supported lessons as well as cooperative, skills-based learning will be the norm.

In addition, "SRF my School" has put prominent Swiss people who went to school 50 years ago back on the school bench and had them talk about their memoirs. Among them are Chris von Rohr, Anita Fetz and Urs Kilby. And finally, the editorial team of "SRF my School" introduces itself in another feature.

The case is stirring the minds of the local literary scene. And a small chapter has been added to it. Mannhart and his publishing house appealed to the Federal Court for suspensive effect against the measure ordered by the Zurich Commercial Court in September. The lawsuit against Mannhart and his publishing house had been filed by Austrian reporter Thomas Brunnsteiner, who accused his Bernese colleague of plagiarizing his own volume of reportage "Bis ins Eismeer" (Werbewoche.ch reported).

As a result of the Federal Court's decision on Monday, which was published on Wednesday, the reading, advertising and sales ban against the novel "Bergsteigen im Flachland" will now remain in place until the main proceedings take place before the Zurich Commercial Court.

Mannhart drew inspiration for his novel from Brunnsteiner's reportage. He did mention the reporter, who now lives in Finland, in the acknowledgements, but did not separately identify the references. The Austrian learned of this from third parties and accused Mannhart of intellectual theft.

Neither Mannhart nor his publisher had denied that "Bergsteigen im Flachland" contained references to Brunnsteiner's reportages. However, the Bernese author claimed to have written his book as a tribute to a revered professional colleague - although he failed to mention this explicitly, for example in a preface.

No agreement

An agreement between the two parties failed in August: Brunnsteiner demanded compensation of 30,000 Swiss francs from the publisher Secession, as well as individual references to all 114 passages of text he objected to. The publisher, for its part, offered Brunnsteiner to include a preface to the novel with immediate effect, referring to references to "Bis ins Eismeer. The publisher did not respond to the monetary demands: Publisher's spokesman Joachin Zepelin told SDA that Brunnsteiner had not suffered any damage, which is why his financial demands were "absurd.

Brunnsteiner had never shown himself open to talks, he had told the publisher that his demands were "non-negotiable" - and he had even threatened. The Austrian told SDA on Monday that he was "still open to a compromise proposal.

Damage is suffered by all parties

Joachim Zepelin from the publishing house Secession said that there were no winners in this case, no matter what the outcome. He described the damage to date due to the bans as "gigantic" for the publisher. "The novel was one of our two top titles this year," Zepelin said.

The ban on reading, selling and advertising is a precautionary and provisional measure. Brunnsteiner had until the end of October to withdraw his lawsuit against Mannhart and the publisher or to stick to it, which he has now done according to his lawyers. Thus, the case will be settled before the Commercial Court in a main trial. At least as far as the financial side is concerned, the court has downgraded the case: It set, as Zepelin said, the amount in dispute at 10000 francs instead of the 30'000 francs demanded by Brunnsteiner. The court itself does not comment on the current proceedings. (SDA)
 

Stunned faces in Zurich: Didn't Johann Sebastian Bach just pass by on the streetcar? Or Ludwig van Beethoven? Or Wolfgang Amadeus Mozart? Indeed: Together with Johannes Brahms, Georg Friedrich Händel, Joseph Hadyn and Maurice Ravel, the famous composers will be looking out of a VBZ Cobra streetcar for the next six months. The fact that the musical demigods are wearing modern clothes is no coincidence: "Discover classical music anew" is written in large letters on the streetcar, with which the Tonhalle Orchestra Zurich is arousing curiosity about its new conductor Lionel Bringuier. The fresh impetus that he wants to bring to the tradition-steeped orchestra together with the new artistic director Ilona Schmiel is made clear not least by the interior design of the streetcar: where the staves on the outer surfaces still run horizontally as usual, the music inside breaks out of this corset and thus symbolizes the infectious joy of playing of the world-class orchestra.

Responsible at the Tonhalle Society Zurich: Michaela Braun (Head of Marketing and Communications), Tanja Cvetko (Marketing and Communications). Responsible at Matter Gretener Lesch: Peter Lesch (strategy), Daniel Matter (creative direction), Dominik Imseng (text), Caroline Jordan (art direction), Laura Haas (graphics), Marcus Gretener, Verena Knof (consulting); image editing: Ansichtsache; production: Scanwork.
 

In this context, there will be personnel changes, as the NZZ Media Group announced on Wednesday:

Stefan Bai, previously Head of the Zurich advertising market and Head of NZZ Media as well as Regional Director of Publicitas until mid-2012 and directly responsible for the St. Gallen branch, is returning to Eastern Switzerland. From December 1, 2014, he will take over as Head of the Eastern Switzerland advertising market within NZZ Media Solutions. Stefan Bai will also join the Executive Board of Tagblatt Medien. He will continue to report to Karin Carpentier.

Urs Bucherwho has been in charge of the Eastern Switzerland advertising market in the meantime, has decided to take on a new challenge at the publishing house of the St. Galler Tagblatt: among other things, he is taking over the product management of Ostschweiz am Sonntag and is responsible for the cooperation with the partner publishers of the St. Galler Tagblatt.

The position of Head of Advertising Market Zurich will be filled. Until then Karin CarpentierHead of Sales NZZ Media Group and CEO NZZ Media Solutions, will take over Stefan Bai's customer and internal agendas on an interim basis.

Strengthening corporate communications

As part of its strategic reorientation, the NZZ Media Group has also reviewed the areas of communication and marketing. In view of the challenges facing the Group, internal and marketing communications are becoming increasingly important. The implementation of the new regional media strategy and the targeted new business also require additional corporate communications services. For these reasons, Corporate Communications is to be expanded and strengthened in terms of personnel. It will now report directly to the CEO, with responsibility for shareholder relations remaining with the General Secretariat headed by Hanspeter Kellermüller.

Communication for the newly created regional media division and for the print and specialist publishing division will be Bettina Schibli take over. Since the creation of an actual Group structure, Bettina Schibli has built up corporate communications for the entire Group, standardized internal and external communications and managed them operationally.

The overall management of internal, external and marketing communications for the NZZ Media Group will be taken over by Myriam Käser (pictured) as the new Head of Corporate Communications from January 1, 2015. As Head of Corporate Communications, Myriam Käser will also be the spokesperson for the NZZ Media Group, replacing Bettina Schibli in this role. Myriam Käser, 34, was most recently a member of the management team and senior consultant at Prime Communications, where she managed mandates for national and international companies in the areas of PR, advertising and branding.

For example, "An idea changes Switzerland" for Mobility or the "Love Life" campaign for the Federal Office of Public Health, which was probably the most talked about this year. Before Annette Häcki joined Rod, the copywriter worked for Contexta in Bern, where she designed and implemented campaigns for Appenzeller cheese, Swisslotto and CSS Insurance. Originally, the theater studies graduate wanted to become a dramaturge, but by chance and in a roundabout way she found her way into advertising via the Crafft agency.

With Annette Häcki, Rod has an official Head of Creation for the first time in its young agency history. "Rod stands for interdisciplinary campaigns that are consistently planned and implemented on different channels. The current Love Life campaign in particular is a very efficient example of how classic formats, digital media and PR strategy are consistently aligned. Annette will continue to cultivate this signature together with us," explains agency partner Oliver Fennel.

Rod Kommunikation was founded in 2007 and is wholly owned by agency partners Regula Fecker, Oliver Fennel, David Schärer and Pablo Koerfer. Named "Newcomer Agency of the Year" in 2008, Rod has been recognized with campaigns such as "Slow down. Take it easy.", "On the road at home" for the SBB or the "Love Life" campaign of the Federal Office of Public Health.

Ka'anapali Estate - one of the world's northernmost coffee plantations - is originally part of an old sugar plantation that had been in operation since 1860. In Hawaiian, Ka'anapali means "undulating cliffs" and describes the unique location between the golden sandy beaches and the West Mau Mountains. The special coffee varieties Typica, Red Catuai, Yellow Caturra, and Mokka thrive off the gorgeous Pacific coast.

According to the announcement, the design is to captivate with the flower illustrations and the red hot foil elements. Nevertheless, the limited edition is to fit into the clear and simple, in the golden section held, brand design of Delizio.

Schoch&Sonders has also designed three new products in the standard range. The Flavoured Editions Lungo Vaniglia and Espresso Caramello will delight lovers of flavored coffee all year round.

The new Pure Origin Colombia Excelso grows in the highlands of the Huila region in Colombia. To perfectly showcase the 100 percent Arabica Excelso beans, Schoch&Sonders created packaging with a Colombian mask complemented by the play of gloss and matte varnish, which runs across the entire packaging. Schoch&Sonders has been managing the Delizio brand since 2012.

Responsible at Schoch&Sonders: Dominik Schoch (creative direction), David Moore (art direction), Anna Schobinger (design), Tina Fuchs (concept and consulting).
 

In addition to the comprehensive coverage of all the games, the background information on the host country was particularly praised. The app was also impressive, as the audience councils announced on Tuesday. The live commentaries also received high marks, although some of the press had harshly criticized them. However, the audience councils would like to see more female participation for the upcoming World Cup, i.e. a woman in the commentary team.

However, the audience councils criticized Fifa and its dealings with broadcasters. The broadcasting for the games is becoming more expensive every four years. At the same time, the Fifa production department was delivering more and more ready-made contributions. In view of the pressure to save money, the temptation to fall back on these contributions is great. This is also the case with SRG: The World Cup app and the magazine "Fifa World Cup Preview" were taken over by Fifa. As the audience councils write, however, it was noticeable that SRG wanted to break out of the tight Fifa corset, for example with critical contributions about Brazil. For this purpose, reporters who do not normally report on sports were also commissioned. Back in August, the audience council gave the television broadcast of the World Cup a good report (Werbewoche.ch reported) (SDA/hae)