The ruling was made on October 3, as the NZZ am Sonntag writes. The stumbling block was the video spot "Service public und Wirtschaftlichkeit" ("Public service and economic efficiency"), in which the SRG compares the reception fees with subscription prices of Tamedia newspapers. The conclusion was that reading newspapers was more expensive. Tamedia subsequently pointed out to SRG that the comparison contained factual errors and was therefore inadmissible - without success. The media company filed a lawsuit in May 2013. You can't compare mandatory charges with voluntary newspaper subscriptions, says Tamedia spokesman Christoph Zimmer.

Screenshots Youtube

The court has now ruled in favor of Tamedia. Price comparisons are only permissible if the quantity and quality are the same. And there can be no question of a symbolic comparison if SRG mentions specific newspaper titles, according to the ruling. SRG must now take the spot off the net, otherwise it risks a fine of up to 10'000 francs. In addition to the legal costs, it must also pay Tamedia compensation of 14'000.

The spot is still online. As SRG spokesman Daniel Steiner explained to the NZZ am Sonntag, the decision will be appealed to the Federal Court. It is therefore assumed that the appeal will have a suspensive effect. From Tamedia's point of view, however, the announced appeal "does not legally change the SRG's obligation to remove the video immediately," Christoph Zimmer told the news agency SDA on Sunday. (hae/NZZaS)
 

On November 8, it's that time again: the special edition of Bild "Bild zum Mauerfall" will be dropped into every mailbox in Germany - free of charge and unsolicited. Free editions have already been distributed to over 40 million households three times in recent years, sometimes for the Bundestag elections, sometimes for the soccer World Cup. Many critical citizens feel harassed by this, as they generally want nothing to do with the Bild newspaper. And they don't want to be part of the record circulation with which the controversial tabloid sells its advertisements. According to Lawblog.com For example, a full-page advertisement in the free editions costs around four million euros. Regardless of whether the newspaper is read or ends up directly in the waste paper - delivered is delivered.

This can be remedied by popular stickers in different variations, which annoyed citizens can use to defend themselves against the ubiquitous forced reading.

Another way to defend yourself: Bild publishes an e-mail address - this time [email protected] - to which you can send an "objection e-mail" and thus be excluded from delivery. It should be, because it didn't really work last time, as the watchblog Bildblog.com writes. Many authors were nevertheless sent a newspaper because, according to Axel Springer, the objections were not received in time.

This time, however, tolerating the delivery could be worthwhile even for Bild opponents. The satirical magazine Titanic is organizing a "forced exchange" in Berlin, Dortmund, Frankfurt, Hamburg and Hanover on 8 November: the Bild issue can be exchanged for the latest Titanic issue free of charge. Excerpt from Facebook:

For the big wall event on the evening of November 8, 2014, we will exchange every (in words: every) free picture for a Titanic fact magazine. No ifs, ands or buts! Make the most of your paper waste and enjoy a late summer evening with mulled wine (free), Wall propaganda (free) and colorful joke booklets (Titanic).

The campaign is being organized by the satirical party Die Partei and its leader Martin Sonneborn, former editor-in-chief of Titanic and EU parliamentarian. One of the party's declared aims is to rebuild the Wall. In the GDR, the obligation for visitors to exchange a certain amount of Ostmark at an inflated rate when entering the country was called "forced exchange".

For Titanic magazine, which is not only celebrating its 35th anniversary with the November issue, but also the legendary front page on the fall of the Berlin Wall in 1989 ("Zonen-Gaby (17) im Glück (BRD): Meine erste Banane"), the marketing coup is likely to pay off - despite the free print run. In contrast to the Bild newspaper, Titanic will gain a lot of sympathy and presumably many new readers with this campaign. (hae) 

The Baden region is getting its newspaper back. From Friday, October 31, 2014, the Badener Tagblatt will be in the letterboxes of 31 municipalities in the region instead of the Aargauer Zeitung (Werbewoche.ch reported). Schaerer und Partner, based in Baden, is helping the new-old newspaper to a well-deserved revival with a tongue-in-cheek campaign. Under the slogan "Every town has its newspaper", various advertising materials are being implemented, which have been on display since Thursday.

On the occasion of the launch celebration on Thursday evening in the old "Druckerei" of the Badener Tagblatt, the agency will light up the BT Tower as a new landmark of Baden.

Responsible at AZ Newspapers: Zaira Noro (Head of Marketing User Market). Responsible at Schaerer and Partner: Patrick Crivellari (creation and implementation); Melanie Vogt (consulting); Andi Schaerer and Marco Canonica (conception).

As the NZZ am Sonntag reports, Naspers, the South African parent company of Ricardo, wants to withdraw from Western Europe. The newspaper cites the statements of an industry insider - the sales process is to begin in the next few weeks.

Tamedia shows interest. In August, the media company already acquired the Danish vintage platform Trendsales from Naspers (Werbewoche.ch reported) Tamedia spokesman Christoph Zimmer told NZZ am Sonntag that the company wants to examine whether it is making an offer for "one of the most interesting online companies in the country".

According to an insider, Ringier also seems to be interested, although the media company has not yet commented on this. It could be interesting for Ringier to also own the number two in the digital car trade, Auto.ricardo.ch, after Autoscout24 and thus strengthen its market leadership in this area. On the other hand, Tamedia, owner of number three (Car4you) could catch up with Ringier with a purchase.

Another purchase argument for both could be the Ricardo subsidiary OLX. In the highly competitive classifieds market - Ringier owns Anibis.ch, Tamedia Tutti.ch - the takeover of the main competitor OLX would be the decisive step towards market leadership. Ebay is also being considered as a potential buyer. A takeover could finally make the auction giant number one in Switzerland, too.

The long list of interested parties suggests that the purchase price will be high. In September, two anonymous people told Bloomberg the value was estimated at $500 million. As the NZZ am Sonntag suspects, the figure could have come from Naspers itself in order to keep the high price in people's minds. The money is to be invested in China and Africa. According to an insider, however, the price is too high, Ricardo is not profitable enough for that. (hae/NZZaS)
 

He resigned from his position in May and sold his shares in the publishing house (Werbewoche.ch reported). Not to Kurer, but to publisher Peter Haag, who has managed the publishing house since Schawinski's resignation. This was reported in the current edition of Schweiz am Sonntag. However, Kurer himself has made a "modest" financial contribution. The former Chairman of the UBS Board of Directors justifies his involvement with private, not economic reasons - his interest in literature. There are no plans for further investments in the sector.

The newspaper raises the question of whether Kurer will also have to act as a reorganizer. Kein & Aber had attracted attention in the past with red figures and capital increases. Kurer does not comment on this. On the Board of Directors, he meets Viktor Giacobbo and Daniel Dunkel, Editor-in-Chief of Schweizer Familie, among others. (hae/SaS)

Image: Keystone
 

The new member Bernet PR is established in the market and known as a publisher of studies and the specialist blog Bernetblog.ch. Its services include overall strategic consulting and implementation in all PR disciplines. The agency has been owned and managed by Irène Messerli and Dominik Allemann since 2013: "At BPRA, we are committed to the agency sector and look forward to exchanging ideas. High-quality PR services are becoming increasingly important for companies."

Philippe Eberhard new to the Board of Directors

The General Assembly also elected Philippe Eberhard, Director of Cabinet Privé de Conseils Geneva, to the Board. He replaces Martin Zahner, Chairman of the Board of Directors of Yjoo Communications, who will step down from the Board at the end of 2014. Philippe Eberhard worked for Jelmoli, Bloomingdale's, Young & Rubicam and Burson Marsteller before founding the Geneva agency Cabinet Privé de Conseils in 2002. Philippe Eberhard is also involved in professional associations such as the Société Romande de Relations Publiques, the Swiss Press Club and the Union Suisse des Attachés de Presse.

Image: Cpc-pr.ch

All that was needed was an infiltrated actor and a special placement, namely in the middle of a foreign spot. This was made possible by the cooperation with Coop. While our actor stood up and sneezed, the sneezing was also reproduced on the soundtrack of the Coop commercial. And immediately afterwards, the running spot was very briefly interrupted by a Helsana cinodia with the words "Gesundheit" ("Health").

This action was carried out during the summer months in the canton of Aargau and the canton of Lucerne.

Responsible at Helsana: André Weidmann (Head of Inventory Marketing); Franziska Lange (Project Manager Inventory Marketing); Dierk Schehrer (Head of Sales Promotion/Advertising). Responsible at KSP: Uwe Schlupp (creative direction); Benny Goldstein, Alice Legler (art direction); Christian Stüdi (text); Audrey Isaak (operations management); Angela van der Sman (consulting). Film production and image editing: Onfilm, Zurich.

 

The theme of next year's Marketing Day was presented by Uwe Tännler, President of Swiss Marketing, and Michael Dancsecs, Founder & Managing Director of Standing Ovation. In a brief review of the Marketing Day 2014, Uwe Tännler emphasized the continued success of the largest Swiss marketing event of the year with around 1000 participants. For the upcoming Marketing Day on March 3, 2015 at the KKL Lucerne, 1200 registrations are expected. Visitors and sponsors can expect a topic that could not be more explosive and topical: Big Data, and how to deal with it in a meaningful and inspired way.

At the kick-off event, Michael Dancsecs explained the benefits of big data for business - today and in the future. A corporate strategy without a digital strategy is unthinkable, because real life is inexorably connecting with virtual life online.

Keynote speakers and panel discussion

The following speakers and panelists will present and analyze the hot topic "Big Data" at the Swiss Marketing Day 2015: Julius van de Laar, Van der Laar Campaigning, Berlin; Christian Rätsch, CEO Saatchi & Saatchi Germany; Nils Müller, CEO & Founder TrendOne, Hamburg; Hanspeter Thür, Federal Data Protection and Information Commissioner, Bern; Andreas Wiebe, CEO Hulbee.com (Swisscows.ch), Egnach; Wolfgang Zimmermann, Customer and Web Intelligence at MGB, Zurich; Karin Frick, Head Think Tank, Member of the Executive Board GDI, Rüschlikon ZH. Gerd Gigerenzer, Director at the Max Planck Institute for Human Development, Berlin, also confirmed his participation shortly before the kick-off.

Moderation and entertainment

Susanne Wille will once again host the Marketing Day program in 2015. For the entertainment, the artist Martin O. was engaged with his current program "Cosmophon" - also in view of the anniversary "10 years OC team", which will be honored at the subsequent gold celebration with a special program at a unique location. As every year, the highlight of the event is the presentation of the coveted Marketing Trophy, which is awarded in the categories of SMEs, large companies, NPOs, audience award and special prize. Next year's presenting partner is once again Swiss Post, while the main sponsors are Canon, Publisuisse, SIB Swiss Institute of Business Administration and Sihldruck, Print & New Media. Anyone who reserves their ticket by December 31, 2014 will benefit from an early bird offer and pay CHF 690 instead of the regular ticket price of CHF 740. More info at Marketingtag.ch

Werbewoche is the media partner of the event.

 

The urge for mobility is in all of us - right from childhood. If you want to live out this urge as relaxed and safe as possible, not only as a child but also later as an adult, you should be a TCS member. Wirz Corporate developed the TV commercial for the new brand campaign of Switzerland's largest mobility club based on this basic idea. The focus of the campaign is explicitly not on the many TCS services and benefits, but on the members and the good feeling of having someone at your side that you can rely on anytime and anywhere. In line with the campaign claim: "TCS - Always by my side".

For the new brand campaign, TCS is focusing primarily on moving images in TV and online channels. In addition, radio spots and advertisements support the campaign as well as targeted PR measures that convey the claim "Always by my side" emotionally. Tag-ons are also planned for 2015 to highlight individual TCS services.

Responsible at TCS: Marcus Brugger (Head of Brand Communications & Sponsoring), Nicole Françoise Bützberger (Head of Brand Strategy). Responsible at Wirz Corporate: Marcel Morach (Art Direction), Andrea Laube (Project Management), Andreas Bosshart (Digital), Nicole Suter (Art Buying), Thore Lingel (Client Management). Responsible at Tuna Production: Simon Cracknell (director), Tufan Tuna (executive producer), Derya Derdiyok (producer), Jure Pleşec (making-of); Südlich-t Zürich (post-production), Kirschner Music (music and radio spot).

The task was to design a campaign motif to persuade McDonald's to abandon genetic engineering in its chicken products. 380 creative entries and more than 980 variations of these ideas were submitted. As Wuv.de writes, Greenpeace wants the campaign to draw attention to the fact that McDonald's has been using genetically modified soy in its meat production again since April of this year, after 14 years. The campaign is also intended to raise awareness among consumers, because the products do not have to be labeled accordingly.

While some of the campaign ideas are more moralizing than inspiring, on the whole they are absolutely worth watching. (uma)

Teaser image: 1st prize (Lars Buri with "Flip them the bird!")

All submissions
 

The Berner Zeitung, which also belongs to Tamedia, is to introduce the paywall in the course of the coming year, as Sandra Locher, Head of Marketing and Communications at Espace Media, told SDA in response to an inquiry. This will affect Berner Zeitung, Thuner Tagblatt, Berner Oberländer and Langenthaler Tagblatt.

Federal payment model

Following the redesign of the digital platforms, the introduction of digital subscriptions is the final step in the implementation of a uniform brand image. The Confederation wrote this in a statement on Thursday. Occasional readers can read 20 digital articles per month free of charge. If they want to receive more of the "Bund," there are five different subscriptions to choose from:

The Digital Light subscription offers an unlimited number of articles on Derbund.ch and the smartphone app. The Digital subscription combines access to Derbund.ch, the ePaper, and the app for smartphone and tablet with unlimited use. The Classic subscription offers the printed edition from Monday to Saturday including unlimited digital use on all devices. The Weekend subscription is mainly aimed at working readers who like to consume news digitally during the week and receive a newspaper on the weekend with the Bund and the Sonntagszeitung for in-depth reading. The most comprehensive subscription is Classic Plus. It includes the Bund from Monday to Saturday, plus the Sunday newspaper and unlimited digital use.

All existing newspaper subscribers will continue to receive unlimited access to all digital products after one-time registration.