Founded in 1961, the family-owned company Ifolor has been manufacturing its high-quality photo products at its Kreuzlingen site since the very beginning and is now also successfully active in Germany, Austria, Finland, Norway and Sweden. The new campaign shows how quickly the most beautiful moments pass and can only be experienced again and again with a photo book from ifolor. In the first TV commercial, the viewer witnesses how an unathletic man in his mid-thirties conquers a steep climbing wall for the first time in his life. But before he can really enjoy his great moment, it is already in the past: the protagonist hangs lonely in the air and cannot share his success with anyone. A little boy who hits his first hole in one has a similar experience in the second TV commercial.

Responsible at Ifolor: Filip Schwarz jun. (Chief Marketing Officer); C. Karsten Peters (Market Unit Manager Switzerland); Christian Stier (Market Unit Manager Germany and Austria). Responsible at Jung von Matt/Limmat: Alexander Jaggy (Executive Creative Director); Andy Lusti, Maurus Zehnder (Creative Direction); Lukas Frischknecht (Art Direction)
Alain Eicher, Daniel Gremli (text); Sarida Bossoni (FFF); Simone Jehle (consulting); Who's Mcqueen Picture (production); Philipp Petersson (executive producer); Clemens Petersson (line producer); Jyri Pasanen (director); Holger Diener (camera); Jingle Jungle (sound design).
 

The idea of placing people on the roadside as living advertising signs has a stale aftertaste of decadence and degradation. At least in Hollywood movies. There, this job, together with sizzling burgers, forms the lowest level of the value chain. The human signs circumvent the ban on permanently installed advertising on sidewalks and other places.

At the beginning of the noughties, the American agency AArrow Advertising had the brilliant idea of having the sign holders perform tricks instead of just standing there: Sign spinning was born. The result is closely related to breakdancing. A sport in the service of advertising. Like football, only more official.

AArow Advertising even organizes the annual World Sign Spinner Championship. In the meantime, Germany has also joined in with Signspin an agency specializing in the art of sign spinning. It praises signspinning as the "most spectacular form of advertising in the world". At least it is cheaper than, for example, having an Austrian jump out of the stratosphere for a bit of attention. A pleasant side effect: videos of talented sign spinners spread on YouTube free of charge and including the advertising message. Thousands of times over. This has happened and been seen again in the last few days. This young man is taking the advertising fun to a pretty high level and is getting the attention he deserves on social media. Would this perhaps also be something for Switzerland? (hae)
 

via Laughingsquid.com

In her new role, Marr is responsible for the strategic and operational management and further development of the globally active marketer of digital advertising space in Switzerland. The Microsoft Advertising network offers innovative and digital marketing solutions to advertisers and agencies via the MSN, Xbox, Outlook.com, Skype & Bing platforms as well as via mobile devices and performance networks.

Vanessa Marr has twelve years of experience in the marketing and communications industry, joining Microsoft in 2009 and progressing through various consumer marketing and business operations roles within the Consumer & Online Business Unit. Prior to joining Microsoft, she was responsible for market media research and communications at Goldbach Audience. Another station of Marr, who holds a master's degree in journalism and sociology from the University of Zurich, was the research department of SRG SSR.

"In recent years, Vanessa Marr has very successfully developed and decisively shaped the product area around Consumer Apps & Services at Microsoft. However, she not only has in-depth experience in consumer marketing, but is also a proven and experienced expert with many years of profound know-how in digital media research and in the increasingly important area of analytics & business intelligence," says Mascha Driessen, Regional Lead Advertising & Online at Microsoft, welcoming the new woman at the top.

 

The umbrella organization Swiss Youth Parliaments (DSJ) currently unites 33 local, cantonal and national youth parliaments in Switzerland and the Principality of Liechtenstein. It takes care of the training, support and networking of youth parliamentarians. In addition, the DSJ promotes and accompanies the founding of new youth parliaments and is active throughout Switzerland in the area of youth policy, youth promotion and youth participation.

Now, for the first time, the umbrella organization is drawing attention to itself with a pointed advertising campaign by Ruf Lanz. With the slogan "Make Swiss politics more youthful," Swiss young people are urged to get more involved in their own interests. The campaign highlights how far politics is usually from young people. Seven subjects feature federal councillors, restyled as young people. An eighth subject is dedicated to former Federal Councilor Christoph Blocher, who continues to have a decisive influence on Swiss politics.

Because the Swiss youth parliaments are open to all young people, a broad spectrum of youth types is deliberately depicted: "From Hiphop-Ueli to Rasta-Dorli to Hipster-Didi," as Watson.ch headlined. The campaign will be launched from November 3 with a target-group-specific mix of offline and online measures (Facebook, Twitter, Ron Orp, etc.). The kick-off was marked by the personal handover of his subject to Federal President Didier Burkhalter as part of a DSJ event.

Responsible at the umbrella organization Swiss Youth Parliaments DSJ: Maurus Blumenthal (Managing Director), Jonas Hirschi (Foundations), Mario Stübi (Head of Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Florian Birkner (Text), Isabelle Hauser (Art Direction), Dave Schellenberg (Graphics), Christian Brütsch (Consulting). Image processing: Pixelpolish.ch.

Front page View in the evening, November 3, 2014
 

The previous editorial director, Eveline von Arx, is moving on to new tasks within the Elternsein Foundation and will support the editorial team in an advisory capacity as a research assistant. With the recently completed relaunch, the Swiss parenting magazine Fritz+Fränzi has set the future direction of the parenting guide. At the same time, the Stiftung Elternsein foundation, publisher of Fritz+Fränzi, has given itself a new structure. The 52-year-old Nik Niethammer was previously program director of Tele Züri/Tele 24, editor-in-chief of information and magazines at Sat.1 in Berlin, editor-in-chief of Schweizer Illustrierte and editor-in-chief of Radio 1. Most recently, he worked as a freelance journalist and author. Nik Niethammer has two children aged three and five. With the newly created position of scientific advisor, ideally filled by Eveline von Arx, who holds a doctorate in educational science, Fritz+Fränzi is ensuring access to science and research.

Thomas Schlickenrieder, Managing Director of Stiftung Elternsein: "Eveline von Arx's contribution to the renewal of our magazine is enormous. We would like to thank her for her outstanding work and are delighted that she will continue to support us. Nik Niethammer has found the best conditions. We expect him to continue the resolute development of Fritz+Fränzi - also in the digital field. He is a renowned journalist and experienced editor, and we are proud to have him on board."

Image: Keystone

On the subject: Ellen Ringier on the relaunch of Fritz+Fränzi

Ah, if only you could see as well as you used to! Perfectly fitted glasses or lenses from a professional give you back that youthful feeling. The result: you feel like you've been reborn. TBWA\Zurich stages the lightness of rejuvenated vision for Ammann Optik with a poster campaign that provides people of visual aid age with a set of young, fresh eyes.

Responsible at Ammann Optics: Philip Ammann. Responsible at TBWA\Zurich: Thomas Ammann, Marietta Albinus (creation), Ilenia Peluso (consulting), Olivier Yoshitomi (image editing),

 

For the Swiss calendar publisher Calendaria in Immensee, it was necessary to find a suitable successor, as the long-standing managing director Regula Kurz took on a new professional challenge. As an experienced manager with extensive printing and prepress expertise, Pieter Versluys took over the management of Calendaria on November 1, 2014. Thanks to his knowledge of the industry and his activities as managing director of commercial print shops in the Zurich area and as a member of the management of a premedia specialist, Pieter Versluys has many years of experience and expertise. Pieter Versluys will be deputized by Simon Loretz as Head of Customer Service, Rafael Beeler as Head of Production and Bohumir Streda as Head of Sales.

Calendaria has a hundred-year calendar tradition and is today the leading calendar publisher and calendar manufacturer in Switzerland, according to a press release. In addition to the calendar business, the company also produces print products.

 

Cannes Lions Festival announces a new festival "Lions Innovation" that will take place over two days during the Cannes Lions Festival of Creativity on June 25 and 26 at Lerins Hall in the Palais de Festival 2015. The Innovation Lions Festival will include the "Creative Data Lions" and an expanded form of the previous "Innovation Lions" and will conclude this year's festival with the Lions Innovation Awards.

Philip Thomas, CEO, Lions Festivals: "Lions Innovation is the answer to the dramatic changes within the industry that have created exciting new challenges and opportunities for brands and agencies. As always, such changes also create the need for the festival and its categories to adapt to the new circumstances and create space for innovative work. The Lions Innovation Festival will honor work that highlights how data and technology are boosting creativity and collectively driving it to unprecedented heights."

Tickets to the Cannes Lions Festival (Cannes Lions, Lions Health, Lions Innovation) will be available from January 15, 2015 at. Canneslions.com available. Works for all festivals can be submitted from January 22, 2015 at the same address.

The media today are monotonous and resemble each other. Watson brings the news differently. Unconventionally and without paying attention to the usual rules. Because it is time to do something different, to break out, to dare and to revolutionize. With the goal of shaping a more tolerant, smarter and fairer world together. With wit and intelligence. It should be fun and yet thought-provoking. This way of thinking is already expressed in the claim: #NewsUnfucked. Real news, without blah-blah, entertaining but never superficial, prepared for a target group with the attention span of a YouTube clip.

The whole campaign lives up to the claim: it's different, unconventional and doesn't pay attention to the usual rules. The posters are dirty, loud and pink. The headlines comment on world events in the terse language of a new generation. They use idioms from the Internet, say and ask things that no one else would dare, and are something between refreshingly direct and impertinent. Unfucked, that is.

The multi-phase campaign started last week, when watson's 1,500 most loyal readers were surprised with a "starter kit. It contained posters, stickers, a thick pen and an assignment: Unfuck the City. Since then, wild posters, stickers and tags have been creating a pink and black background noise in the cities. The first poster flight follows on Monday:
Six motifs from the fields of politics, sports, society, media and pop culture are aimed at the general public. Now everyone knows: It's Zit for öppis News.

Throughout the campaign period, all Twitter, Instagram and Facebook posts with the hashtag #newsUnfucked will be featured on the campaign page Watson.ch/unfucked collected.

Responsible at Watson: Hansi Voigt (Managing Director, Editor-in-Chief), Steven Goodman (Head of Strategy and Marketing), Noemi Fraefel (Marketing Manager). Responsible at Wirz: Livio Dainese/Fernando Perez (ECD), Caspar Heuss, Michael Schmidt (CD), Niels Schäfer (AD), Simon Smit, Sarah Kohl, Franziska Pennington (text), Katrin von Niederhäusern (graphics), Vincenzo Tremonte, Stefan Schmid, Pascal Fussen (consulting), Gordon Nemitz (strategy), Michael Kohli, Mario Müller (production). Responsible at Vizeum Switzerland: Anastasios Joannidis (Head of Vizeum), Barbara Rizzo (Senior Account Manager).

 

From December 2014, Iris Ungricht will mainly be heard on Radio 1 in the evenings and at weekends. She succeeds Patricia Broder, who left Radio 1 at the end of October, according to a press release. Larissa Loosli will be the new producer of the Radio 1 morning show from spring 2015. The 21-year-old has experience in radio and television and is currently still working at Tele Top.

According to the press release, the natural-based vitamin products are specifically recommended for winter prophylaxis, for the development of brain membranes, as a contribution to normal heart function, for bone formation or for general strengthening of the body. Eyeloveyou illustrates the benefits of the products with popular comparisons such as "strong as a bear", "a brain like an elephant" and others. The headlines are staged by presenting the meaningful elements as icons instead of words. This is intended not only to stimulate brain activity, but also to make the campaign all the more catchy.

The headlines are set in strong typography on the color of the respective product. The clearly visible packshot provides a further link. The high recognition value strengthens the Halibut umbrella brand.

The campaign was implemented in the three national languages of German, French and Italian. Some of the icons also had to be translated - because the iconography of the vernacular changes with the language. The new campaign can now be seen as advertisements in various formats, at the POS in pharmacies and drugstores and as an animated version on eBoards.

Responsible at Merz Pharma (Switzerland): Philipp Kirschbaum (Group Brand Manager OTC/CC), Caroline Schwär (Brand Manager OTC). Responsible at Eyeloveyou: Stevie Fiedler (creation), Oliver Kirschbaum (consulting, conception), Michael Schär (conception, text), Martin Sautter (3D rendering, animation).

As the Molodist film festival points out Facebook writes, more than a dozen masked men from the Right Front stormed the Cinema Panorama in Kiev at 5.40 p.m. on Friday and once again disrupted a screening of "Sunny Bunny". "Sunny Bunny" is the section of the festival that shows films with gay, lesbian and transgender content. The men chanted slogans such as "This movie is immoral and therefore forbidden" and behaved aggressively towards audience members. Before people were physically injured, the festival organizers were able to evacuate the audience through the back door.

Michael Stütz, jury member of the "Sunny Bunny" competition at the Molodist International Film Festival, had a stroke of luck: "I wasn't there yesterday because I had already seen the film, but I was in the car on the way there because I was supposed to meet my colleagues. Thank God they told me not to get out of the car, otherwise I would have run straight into their arms. So it was another stroke of luck for everyone involved, but the mood was very depressed."

For the makers of the Swiss film "Der Kreis", it is therefore clear that Wednesday's arson attack on the Kindo Zhovten was also a "hate-motivated action". In the middle of the screening of the film "Les nuits d'été" - which is about travesty - an unknown person threw an incendiary device into the auditorium on Wednesday, as the producer of "Der Kreis", Ivan Madeo, announced on Friday.

Michael Stütz was present at the attack: "I was sitting in the hall when the whole thing started, smoke bombs suddenly went off and it began to burn," he told the "Kreis" team by email. Fortunately, the hall was not particularly full, otherwise there could have been mass panic with unforeseeable consequences. "We all got out relatively quickly and in an orderly fashion. But when suddenly a lot of smoke started pouring into the foyer, already from the fire, everyone panicked and wanted to get out, pushing doors in the wrong direction - the whole nine yards." Unfortunately, the cinema was completely overwhelmed and the police were nowhere to be seen even 30 minutes after the attack - when the entire rear roof was already ablaze.

The festival will continue and, according to Mayor Vitali Klitschko, the cinema will be rebuilt. The team from "Der Kreis" expressly points out that the actions were not explicitly directed against their film, but against the "Sunny Bunny" section in general. "The Circle" is set in the Zurich gay scene of the 1950s and 1960s and was selected by the Federal Office of Culture in September as the Swiss entry in the race for an Oscar in 2015 (Werbewoche.ch reported). The film was launched at the 2014 Berlinale in the Panorama section, where it won the Teddy Award and the Audience Award (Werbewoche.ch reported). (hae)