Remember the TV commercials? "You don't buy furniture at the ass end of the world anymore, but conveniently online," taught Home24.de - a company you hadn't heard of before. And which continues to be unknown in Switzerland. Actually a pity, because the argument with the free delivery makes sense. After all, you don't really want to feel at home at your local Swedish store if you go when everyone else has time. And the car is usually a decisive centimeter too short for Billy & Co.

Long story short: The campaign by Jung von Matt/Fleet from Berlin was one thing above all: Funny. Depending on your sense of humor. The big furniture stores are by nature not around the corner, but just... where the building land is cheap and the highway has an exit. 

Now Home24 and the Berlin agency are returning to the advertising stage. And once again they're targeting the dumb people who still pick up their furniture themselves. This time, the focus is on the huge self-service halls, where people search for their chosen items after endless wanderings through the furniture store. Thomas B., who has been missing for four years, got lost in there looking for the Amadao side table in natural beech when he "must have taken a wrong turn somewhere at shelf 14." Despite "hostile surroundings", the father of two demonstrated an "almost unbelievable will to survive" and was eventually rescued from his predicament by rescuers. His harrowing rescue was captured in a 45-second Internet commercial....

...and homecoming explained in three variations in the TV commercial. Buying furniture could be so simple - they have to admit that even in the far north. Simple - but without mini hot dogs and meatballs. (hae)

Freedom of the press is a cornerstone of democracy. Nevertheless, competent journalism has many enemies - even in Europe, where the freedom of the press is taken for granted by many, the four publishers' associations from Austria, Germany, Switzerland and Luxembourg state in a joint declaration. The erosion of editorial freedoms through state surveillance and escalating security laws, economic bottlenecks and the dominance of US corporations on the web would endanger press freedom and journalistic work in Europe. The joint campaign aims to convey the message that freedom of the press must remain unchallengeable.

VÖZ President Thomas Kralinger also emphasizes that freedom of the press is a fragile asset in Austria that must be protected. The aim of the joint campaign is to draw attention to this. "We want to shake things up and draw attention to a key issue. The best way to do this is with a well-made print ad."

The President of the Federal Association of German Newspaper Publishers (BDZV), Helmut Heinen, confirms: "Germany is one of the few countries in which the right to freedom of opinion and freedom of the press is not only enshrined in the constitution, but is practiced on a daily basis. Nevertheless, there are also developments in our country that cause us concern. We have to keep raising awareness of press freedom - also with the help of clever campaigns in words and images."The President of the Swiss Media Association, Hanspeter Lebrument, emphasizes: "Especially in direct-democratic Switzerland, private media are a guarantor of freedom of the press and diversity of opinion. Preserving these achievements and defending them where necessary is therefore not just a virtue of the media, but a necessity for an open and free society. We therefore also regard creative professionals as allies in the fight for freedom of the press for journalists."

Key data on the competition

Young creatives between the ages of 18 and 28 who are working in the creative industry or in training are eligible to enter. An expert jury made up of publishers, creative directors and marketing specialists will objectively assess, evaluate and award prizes for the work submitted. The aim is to develop a print idea (a series with a maximum of three subjects per campaign is also possible) as well as line extensions for online platforms and social media channels. The winner will receive a one-off flat fee of 1,500 euros. Submissions should be sent by email to wm(at)voez.at by December 1, 2014. The briefing can be under this link can be downloaded in PDF format.

BSW and ASW reject support

The competition is not supported by the associations BSW Leading Swiss Agencies and ASW (Alliance of Swiss Advertising Agencies). In a letter to the Swiss Media Association submitted to Werbewoche, BSW Managing Director Peter Leutenegger states that the competition is unfair and therefore refuses to support it. Although the BSW shares the concerns of freedom of the press and supports the efforts of the publishers' associations, the conditions of the competition are "contrary to public decency" and the competition presentations are not fairly compensated - both the winning team (1,500 euros for all work and rights) and the other teams that came away empty-handed.

"Of course we recognize that we can judge differently on the subject of press freedom for idealistic reasons and that a competition for young talent, in the sense of participation without compensation, can be accepted. But a competition for young talent, organized by publishers, should at least meet the most minimal requirements," he writes.

A young talent competition must be designed in such a way that the winners are guaranteed media recognition and the winners or the top 3 are "decently compensated" (significantly higher prize money, trip to Cannes, etc.). In addition, the realization work (production of advertisements, online etc.) of the winning team would have to be compensated separately and the copyrights of third parties would have to be paid. The Swiss Media Association did not comply with the requested adjustment of the conditions and the requested statement is not available.

Swiss participation desired

Swiss jury member Riccarda Mecklenburg understands the criticism. From the BSW's point of view, it is understandable and appropriate, she told Werbewoche. Nevertheless, she is of the opinion that the decision to participate should be left to the agencies - and would find it a shame if no work were submitted from Switzerland due to the differences. (hae)

 

Founder and marketing strategist Dominic Rossier is delighted: "As a creative communications agency, the new set-up will enable us to meet the wishes and requirements of our clients even more comprehensively over the coming years."

Yves Winistoerfer, with a Master's degree in Interactive Multimedia from the London College of Printing and over 18 years of web and print experience in corporate design and communication, including around ten years as Creative Director at Avenir Suisse, is taking over the creative helm.

Jan Bolte, a qualified IT manager (FHSG) and social media strategist (HWZ) with over 15 years of project experience, has been working on expanding the online department since October 1, 2014 in order to respond even better to customer needs in the areas of web, e-commerce and inbound marketing.

Rossier.partners

However, Stephan Klapproth will remain connected to the news as a presenter of special broadcasts, according to a statement. Since 1993, Stephan Klapproth, 56, has been working for the news magazine "10vor10" in front of and behind the camera as a presenter, editor and reporter. Between 2002 and 2004, he also hosted the entertainment program "Quiz today. Now a new challenge awaits the long-time news anchor.

From January 1, 2015, Stephan Klapproth and Barbara Bleisch will be the two main hosts of "Sternstunde Philosophie. Back in 2002, Stephan Klapproth hosted a season of the high-profile talk show alongside his commitment to "10vor10. He will continue to host the news magazine until September 2015, but will then move entirely to the Sternstunden editorial team. He will still retain his role as a presenter of special programs on international current affairs - for example, in connection with the U.S. elections.

Stephan Klapproth on his new job: "I stood in revolutionary Bucharest for the radio, flew through Africa in an experimental plane for television, moderated the first five hours when the world didn't know what was happening to it on September 11, 2001. I never dreamed that I would now be able to go beyond the daily news and get to the bottom of current events in a much deeper way, back when I was passionately immersed in political philosophy at university."
 

Mandate gains at PRfact

PRfact is pleased to announce new client mandates in the fields of cosmetics, fashion, jewelry as well as high-end home appliances. The Zurich-based PR agency's new clients include Dutch beauty brand Rituals Cosmetics, Danish fashion label Ilse Jacobsen, Swiss goldsmith Obsession, and BSH Hausgeräte, the Swiss branch of BSH Bosch und Siemens Hausgeräte, which includes high-end manufacturer of built-in kitchen appliances Gaggenau.

 

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Scout24 hires Scholtysik & Partner also for Anibis.ch

With over 600,000 current advertisements, Anibis.ch is the largest Swiss online portal for classified ads of all kinds. The portal is basically free of charge and generates revenue through premium advertisements and through advertising. Scholtysik & Partner supports Anibis.ch in questions of brand management and positioning. Anibis.ch belongs to Scout24 Switzerland. Scholtysik & Partner already manages the brands AutoScout24 and ImmoScout24.

 

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For the Globe magazine, ETH relies on Crafft

Starting in 2015, the Crafft agency will take over the design of ETH Zurich's Globe magazine. Michael Rütti, Creative Director of the Zurich-based company, summarizes the new concept as follows: "ETH stands for innovation, pioneering spirit, creativity and internationality. This should also be reflected in its magazine." Crafft is approaching readers at eye level, reflecting their knowledge and intellect, and designing a magazine that fits ETH. Michael Rütti's shorthand for the magazine: "Strong images, unconventional infographics, varied layouts."

"Globe" is the magazine of ETH Zurich and ETH Alumni. It is published four times a year in German and English, has a good 50 pages and a circulation of 25,500 copies. Crafft already designed the university magazine from 1997 to 2011, when it was still called "ETH Globe". And exciting points of contact can also be found in the recently published book "Zür- cher Pioniergeist", for whose design Crafft is responsible: Many of the "personalities with ideas" portrayed in the book spent a few years at the Poly and would today belong to the target audience of the "Globe".

 

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Translation-Probst newly translates for the Association of Master Builders

The Swiss Association of Master Builders (SBV) is the nationwide professional, economic and employer organization of companies in the main construction trade. Its communications include a wide variety of texts such as media releases, annual reports, agreements, contracts and letters, which Translation-Probst has translated. As the target groups are very different and there is usually little time for translation, this work is particularly demanding. Martin A. Senn, the Vice Director and Head of Politics & Communication at the Swiss Association of Master Builders, says of Translation-Probst's services: "We are very satisfied with the quality of the translations and texts, and the orders are always delivered on time."

The message: "#Cooldown - Don't get excited, become a member!". According to the statement, the aim was to make the services and benefits of the TCS Cooldown Club better known and to anchor the image of the reliable partner among young people. The target group is young and has little purchasing power; moreover, topics such as roadside assistance and insurance tend to be content for an older audience. For this reason, TCS is focusing strongly on additional offers and discounts in its youth program.

"Moving Young People" thus means much more than breakdown assistance. The TCS Cooldown Club gives young people something much more valuable: a piece of independence at home and abroad. The claim "Moving Young People" is to be felt and experienced at every point of contact. This includes, for example, the tag "#Cooldown", which is an integral part of the campaign and thus makes the club accessible in a very simple way, as well as the social media channels, which have been worked on intensively since the beginning of the year.

On the visual side, Maxomedia took up the challenge and created a completely new Website for the TCS Cooldown Club was developed. This was realized with a new image world and modern, target group-oriented wording on various measures. The centerpiece of the new appearance is the website.

The key visuals on the website and other advertising materials show young people screaming in anger. The visuals are broken up with the statement "#Cooldown - Don't get upset, become a member!" Banners and retargeting banners, which also show the screaming teenagers, are used to address the target group over several stages.

In addition, in collaboration with the youth station Joiz, the "#Cooldown Challenge"which has been on the air since mid-September. The show is about a street game that really grates on the nerves of the players. It quickly becomes clear who stays cool and who loses patience under stress.Two spots were also produced for Joiz. Both show situations in which the main character completely overreacts. These are also resolved with the campaign message: "#Cooldown - don't get upset, become a member!". The campaign is accompanied by intensive social media activities, which regularly provide #Cooldown moments.

Whole playlist

Responsible at TCS : Deborah Defalque (Marketing Project Manager Cooldown Club). Responsible at Maxomedia : Tina Wüthrich (Team Leader Consulting), Fabian Merz (Strategic Planner), Dominique Wittwer (Art Direction), Urs Ander (Text). Media Planning: Mediatonic. Production Corporate Visuals: Photography: Patrik Lindén, Elon Månbåge ; Styling: Emilie Fischer ; Hair & Make-up: Madleina von Reding; Models: Gregory, Julien, Malik, Alessia, Camille, Glenda Production: Fabian Schmid, Soon Art, Bern. Campaign Visual Photography: Yuki Lutz; Styling: Amanda Samantha Brooke Hair & Makeup: May Martinez Models: Lucas, Amalie. Viral spots: Decoy Collective, Bern.
 

Every woman has something unique. Something you don't see in anyone else. Her eyes. Her beauty spot. Her smile. Her freckles. Masterpieces from the Meister Collection 1881 are just like that. Unique. Matching the small details of a lady. Under the slogan "Unique like you", Scotti realized the advertising measures for Meister's gemstone exhibition on Bahnhofstrasse. Invitation cards, advertisements and POS posters. The exhibition runs until November 29.

Responsible at Meister Juwelier: X. Hubmann (Marketing). Responsible at Scotti advertising agency: Patricia Meneghin (consulting), Peter Rettinghausen (CD + text), Sandjay Deng (art), Jeanine Jones (DTP).
 

From 2007 to 2010, Oscar Yuezyil was Key Account Manager at the free newspaper News and played a key role in its development. In February 2010, he moved to Tages-Anzeiger as Key Account Manager. Oscar Yuezyil brings with him many years of experience in key account management, according to a statement. As Key Account Manager at News and also at Tages-Anzeiger, he was able to gain initial experience in the online sector and is highly motivated to expand and deepen this knowledge.

According to the announcement, this is intended to underscore ADC Switzerland's efforts to become more involved in the training and promotion of young creative talent. Newly, the winners of the Young Creatives Award and/or the competition of the ADC/BSW creative school can become members of the "Young ADC" and are thus part of the club. The extraordinary thing about it: They are admitted as jurors at the next upcoming ADC jurying (shortlist and bronze on the first jury day). The young jurors will be divided equally into all jury groups by the jury chairman. "Active participation in the discussions with the best creatives in the jury groups, is the best training," ADC President Frank Bodin explains this step.

Young ADC members also have free access to all professional events in the ADC Gallery and the opportunity to apply for Creative Camps and events of the ADC of Europe (usually two camps per year, in which usually two creatives from Switzerland are allowed to participate). ADC President Frank Bodin and the Board were pleased that the proposal was approved by the very well attended Extraordinary General Meeting without any dissenting votes.
 

Helsana, Switzerland's health insurance company, is also involved in health promotion by promoting opportunities for exercise . The Helsana Trails, 120 marked circular routes throughout Switzerland, invite you to go running, walking or simply for a stroll. Helsana supports the construction and maintenance of the trails and accompanies running enthusiasts with the free trail app.
 

A new appearance by KSP under the already introduced motto "Laufen bringtts" (Running does the trick) is intended to make the Helsana Trails more widely known. At first glance, the cartographic motifs look exactly like the information boards at the start of the Helsana Trails. At second glance, the image and headline also provide motivation for running. For example, a trail with the outline of a beer glass is recommended as "jogging against the beer belly".

The different motifs appear as advertisements, postcards or, for example, on beer mats.

Responsible at Helsana: Simon Neuner (Corporate Communications); Barbara Zweifel (Corporate Communications); Barbara Zwick (Corporate Communications). Responsible at KSP: Uwe Schlupp (creative direction); Sebastian Krayer (art direction); Lea Baldinger (graphics); Beat Egger, Christian Stüdi (text); Audrey Isaak (consulting management); Angela van der Sman, Ileanna Davanzo (consulting); Bianca Jäger, Roman Tanner (DTP).

Hardly any other watch brand has shaped the times as clearly as Swatch. Swatch is fashion,
Lifestyle, reliable instrument, trend. The agency GC Group was all the more delighted when it was commissioned to build the first flagship store for Swatch in Zurich at the beginning of the year.

Due to the good cooperation, further joint projects will follow. Currently GC Group realizes under the direction of Patrik Gubser a pop-up store for Swatch in Belgium, directly at the "Grand Place" in Brussels. This will open its doors on November 8, 2014.

GC Group supports companies in the development and realization of sustainable branding in the space. Clients and projects include Orange, Zurich Insurance, Helsana Insurance, Visilab and Swiss. The company periodically publishes the magazine Point of SoulThe content of the exhibition is about outlooks and perspectives for spatial stagings.

Just a quarter of a century old, IP-Suisse commissioned Wapico to create new TV commercials. The organization, which has over 20,000 farms, has been using TV advertising for almost ten years. To mark its 25th anniversary, the advertising and communications agency wapico came up with something special: a TV quiz for television.

Naturally, a moderator asks questions about IP-Suisse or its achievements - for example, it is a Swiss pioneer of biodiversity and its promotion with a special points system. The players are animals. And not pets, but wild ones. According to the press release, they are living proof that IP-Suisse works with nature and also protects it. Incidentally, the animals were filmed live, with very little post-production effects. The films can now be seen on all relevant Swiss channels and in the windows of private foreign broadcasters. A sequel is planned for 2015.

Responsible at IP-Suisse: Andreas Stalder (President); Fritz Rothen (Managing Director); Marcel Schenk (Head of Marketing). Responsible at Wapico: René Walker (CD); Olaf Pilleri (consultant). Film production: Rec TV Bern under the direction of Peter Guyer.