The Blog of the people and lifestyle magazine 20 Minuten Friday successfully complements the online world of 20 Minuten with its focus on lifestyle and social issues, as detailed in a press release. Two months after its launch, Net-Metrix audit figures for Friday Online are being reported for the first time: In the month of October, the blog already recorded 619,000 unique clients. The number of visits amounted to 1,494,582 and a total of 4,044,648 page impressions were generated. Publishing director Annina Flückiger and co-editors Kerstin Netsch and Sabine Eva Wittwer are delighted with the success: "It's great that the Friday brand has also established itself so quickly online and that the blog has become a daily companion for our target group. We want to build on this and develop Friday Online further." Friday-magazin.ch was launched in September 2014 and implemented by the Hinderling Volkart agency (Werbewoche.ch reported).

 

On the question of whether public service could not be financed at lower cost, Roger de Weck recalls, as in the previous "Medien-Club," that the SRG in Switzerland, with its four national languages, has to make disproportionately greater financial efforts. ZDF, for example, has 40 percent more funds available for monolingual television than SRG has for radio and television in four languages. Moreover, due to the high fixed costs of broadcasting, a reduction of the 24 channels would not have much effect.

The SRG Director General attaches importance to responding to media change. He wants to develop specific audiovisual offerings for the Internet that interact with the channels. As an example, he mentions the Do-it-yourself radiowhich allows users to put together their own program from the content of the various SRG radio channels using an app.

Commenting on the conflict with the media houses over fee-financed competition on the Internet, de Weck says he has made an "attractive offer" to the publishers: newspapers would be allowed to embed SRG videos on their websites in return for a share of the advertising revenue. "For smaller newspapers, these would be minimal contributions, and for larger newspapers, moderate contributions," de Weck said. That would be appropriate, he said, because fee payers would not want to subsidize media companies like Tamedia with 15 percent returns. The public service is free for private use, but not for commercial use. He generally disliked the idea of selling off journalistic services. In response to the publishers' call for SRG to charge for its Internet offering, de Weck says Blick and 20 Minuten have more visitors than SRF. And to his knowledge, SRF would not make life more difficult for the NZZ. But it continues to focus on audiovisual content and "doesn't waste a second on making newspapers.

Good journalism cannot be industrialized

The proposal by Avenir Suisse that SRG should become a "content provider" (Werbewoche.ch reported), de Weck replies on the one hand that good journalism cannot be industrialized. On the other hand, the only competitive Swiss channel would disappear with this model. Private broadcasters would never be able to fill this gap, since expensive audiovisual productions in small Switzerland are a loss-making business. SRG has the critical mass to compete with foreign providers. In addition, the SRG contributes to media diversity, since otherwise only one media house offering sound would remain in French-speaking Switzerland, Bern or Graubünden. (hae/NZZaS)

Image: Keystone
 

Unwanted phone calls to the mobile phone are annoying. These calls are becoming more frequent, especially before the deadline for switching health insurers. Nowadays, more and more call centers are no longer calling with anonymous numbers, but are supposedly making themselves known, as Search.ch writes in a statement. Thanks to the integrated caller ID of the Search.ch app, even such calls do not go undetected. At the time of the call, the app checks the caller's phone number. If this number is not stored in the smartphone user's personal phone book, the app immediately searches Search.ch's phone book with almost four million entries thanks to the caller ID. The company name is shown on the smartphone display without any time delay.

If the app finds out that the caller is a call center, the ringtone and any vibration set on the smartphone are temporarily suppressed. This prevents unwanted callers from disturbing the user. The deliberately "missed" calls are listed in the smartphone together with their call center designation. To complete the blacklist, unregistered call center numbers can be deleted from the list via a form on Admin.tel.search.ch be transmitted.

The integrated caller ID works with Android smartphones. The Search.ch app is also available for iOS-based smartphones, but this operating system blocks certain permissions that are necessary for caller ID. The suppression of phone numbers requires a mobile data subscription and can be deactivated in the settings at any time.

Symbol image (call center): Keystone

Specifically, it was about the presentation of the Netflix competitor Myprime. For a fixed monthly price, the new UPC Cablecom service allows unlimited consumption of films, series, documentaries and children's programs on all devices. To create the appropriate Hollywood atmosphere, UPC Cablecom erected man-sized Oscar statues at the media conference in September.

Only meant well: Eric Tveter, CEO of UPC Cablecom with Oscar (Image: Keystone)

The decoration met with little enthusiasm from the rights holders of the Oscar statue: The Academy of Motion Picture Arts from Beverly Hills mobilized its Zurich lawyer Daniel Marugg. According to UPC-Cablecom spokesman Andreas Werz, his intervention led to an "amicable agreement" with the Academy. The newspaper Schweiz am Sonntag now shows just how amicable this agreement was: UPC Cablecom not only had to buy its way out - as always, the amount was not disclosed - but also had to hand over the statues to lawyer Marugg. The doomed Oscars are now waiting to be destroyed in his law firm in Altenburg.

No special case for Marugg: as the "Oscar hunter" reveals to Schweiz am Sonntag, he has "tracked down and destroyed" no fewer than 80 such statues in the last ten years. Not counting the small plastic statues, of course. Also in the lawyer's sights: Companies that unlawfully use the Oscar name to advertise products.

But there is still a long way to go. Only when the last unlicensed Oscar statue in the world has been consigned to the local incinerator and the last "Father of the Year" Oscar copy has been bulldozed can Oscar hunter Marugg retire. By the way: according to unconfirmed rumors, the destruction of the Cablecom statues will be carried out in public on the Altenburg village square. The public is cordially invited to attend the spectacle and learn from the example set that intellectual property is also property.

Thomas Häusermann

Oscar on teaser image: Keystone / Graphic: hae

 

In the 2008/09 season, Dario Cologna became the first Swiss ever to win the overall World Cup in cross-country skiing. He has won three gold medals at the Olympic Games and one at the World Championships. He has won the Tour de Ski and the overall ranking of the cross-country skiing World Cup three times each. Now, Switzerland's most successful cross-country skier is presenting himself with a new presence on the web: At Dariocologna.ch visitors will find all the essential information about the native of Münstertal. Thanks to the responsive design, the website is optimized for all screen sizes and prominently displays Dario Cologna's activities on the social networks Facebook, Twitter and Instagram.

The new website has been realized by Spot Werbung St. Moritz on behalf of the sports rights marketer Tridem Sports in Freienbach, which represents Dario Cologna. Spot Werbung and Tridem Sports jointly look after other clients such as the Engadin Skimarathon.

 

It is not only the first encounter with the latest Skoda model that creates an "aha" experience for passers-by, but also a specially created mood film that increases the anticipation of the many advantages of the new Skoda Fabia via a screen integrated into the box. The successfully launched prelaunch campaign also includes a mailing campaign launched by DD Com for different target groups, a competition with instant prizes for the first 2,000 participants and an accompanying microsite where amazed Skoda Fabia fans can already register for a test drive.

DD Com realized the campaign together with AZ Direct (address selection, website), Richnerstutz, India Zelt and APG|SGA Mega Poster.

Responsible at Amag Automobil- und Motoren: Jeannine Micheli (Marketing Manager Skoda) Mario Montanari (Advertising Manager Skoda). Responsible at DD Com: Daniel Müri (CD), Florian Brand (AD), Olivier Kälin (Junior AD), Remo Christen (Head of Consulting), Jasmin Jost (Consultant), Heiko Baumann (DTP), Debora Raimondi (Image Editing). Images: Undknup.com.
 

The expensive machine, which not only improves print quality but also saves electricity, water and ink, opens up options in printing for third parties thanks to new, efficient technology, says Wüstmann. Despite overcapacities in the Swiss printing market, the closure of a site and a reduction in capacity, the company was willing to pay the price for independence. For example, having its own print shop means that product and product changes can be planned without having to give the competition an insight in advance. In addition, flexibility in the timing of printing is increased.

Despite the investment focus on electronic and digital media, Wüstmann considers it important to maintain the newspaper and print business. The company continues to earn good money with this business and wants to maintain this added value. The AZ Medien CEO believes that the printed newspaper will continue to be published for longer than publishers currently expect. "When it comes to new technologies such as the Internet, people initially believe that the future is coming very slowly, then they are startled and believe that the future is coming extremely quickly." We are currently in the second phase.

Wüstmann praises the special properties of paper. These are currently being pushed into the background. Paper is attractive for the advertising industry - flyers, inserts and customer magazines are constantly on the increase. Regional news also works very well on paper, and another advantage is the reduction in the flood of information and the ability to "hold on" to the minute-by-minute stream of digital information. However, Wüstmann admits: "It is not a growth market, though." Newspaper publishers must continue to adapt and at the same time find new, innovative ways to reach readers. (hae/SaS)

Image: Keystone
 

When done well, piercing is considered an art form. And yet pierced people are repeatedly confronted with prejudices. This is one of the reasons why parents are often not overly enthusiastic about the piercing wishes of their adolescents. But can they forbid it at all? What is the legal situation regarding piercings? What health issues need to be considered? Pele Brunner, Sankt Gallen's old master of piercing and tattooing, has launched a series of lectures to explain all these topics in detail to concerned parents, teachers, doctors and youth psychologists.

Parents or guardians can attend the events alone or together with their adolescents. The initiative is called "my first piercing" and is advertised by the agency at the airport with flyers in schools and waiting rooms and with advertisements in family magazines. The team recently organized a Facebook group where the content from the specialist presentations is made freely accessible.

Responsible at Skin Deep Art: Pele Brunner (owner). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (creative direction); Dominique Rutishauser (art direction); Valeria Hörler (graphics); Miriam Egli (consulting/text).

 

In line with the proven concept, the combination of the themes "classical music" and "party" again plays the main role in the key visual. In the current edition, modern headphones and a concert harp merge on a fiery red background to create an unusual eye-catcher.
Posters, flyers and a folding program poster will be used as advertising materials on the evening of the event itself.

Responsible at Tonhalle Orchestra Zurich: Michaela Braun (Head of Communications & Marketing), Mara Corleoni (Project Management Tonhalle Late); Roos & Company: Ralph Roos . Responsible at January Designbureau: Emanuel Gürth, Fredy Espejo (Creative & Art Direction), Oti Ledesma (CGI).

On the subject:

January: Tonhalle Late goes into the next round

Everything new makes January

Gürth Design advertises Tonhalle Late

Gürth Design advertises Tonhalle Late
 

The water glacés designed in the look of a glacier mountain were distributed at Zurich airport during the fall vacations - with the hint that flight emissions can be offset via Myclimate. Because practically all flights to the south were fully booked due to this year's bad summer, we reached a particularly large number of people and created a vacation mood ahead of time despite long waiting times.

At the end, the surprise followed, which was intended to stimulate thought and action. Because after enjoying the ice cream, the following message could be read on the Glacéstängeli: "It can happen so quickly and the ice cream is gone."

Responsible at Myclimate: René Estermann (Managing Director); Andrea Altorfer (Head of Communications). Responsible at KSP: Flo Wacker, Benny Goldstein (creative direction); Christian Stüdi (text); Alice Legler, Kevin Zysset (graphics); Flavia Meyer (consulting management); Marc Gooch (consulting); Enes Gedik (camera and editing); Giacomo Wyss (image editing).
 

While Swiss politicians are currently still discussing a legal regulation of network neutrality, the companies Swisscom, Sunrise, UPC Cablecom, Orange and the association Swisscable are now making a push on the topic themselves. A code of conduct is to create clarity on the subject of network neutrality, as Swisscom announced on Friday. Net neutrality means that all data is treated equally when transported through the Internet, regardless of sender, recipient, service, application or content. Technically, however, it is possible today for providers to block or slow down data during transport on the Internet or to differentiate according to products.

No blocking of services

The telecommunications companies now apparently want to pre-empt regulation with a code of conduct. Specifically, the signatory network operators declare in the code of conduct that they will not block any Internet services and applications. In some cases, however, it should remain possible to control data traffic: For example, to implement orders from authorities, block harmful activities or overcome capacity bottlenecks, according to the code. Offers tailored to customers should also be permitted. According to the explanations to the code, this means, for example, that certain services are only available with reduced transmission capacity or with data limits.

In addition, the signatories to the Code of Conduct are establishing a conciliation body. This is to be independent of the network operators and neutral. It will be able to mediate if an Internet user feels that the guidelines have been violated and make a recommendation, according to the statement. It would also continuously review the code of conduct and its impact on the openness of the Internet and report on it annually.

Criticism of code of conduct

Proponents of net neutrality fear negative effects of the code of conduct on the openness of the Internet: The Digital societyan open association of groups and individuals in Switzerland with an interest in network policy, criticized in a media release on Friday that the code of conduct had nothing to do with network neutrality. Net neutrality means that users, and not large Internet providers, decide on the success or failure of Internet offerings. However, the code of conduct still allows commercial discrimination against content and service providers. For example, slowing down data is not prohibited. However, this could be used as a means of exerting pressure on content and service providers in order to achieve additional payments. As recently as the end of October, a report by the Federal Office of Communications (Bakom) in Switzerland highlighted the different interests that are linked to net neutrality. Internet users see freedom on the Internet at risk, while Internet providers argue economic innovation.

The discussion is already further advanced in the EU, which has had regulations to protect net neutrality since 2009. In the U.S., the issue has already been debated for more than ten years. (SDA)

Code of Conduct (PDF)

Explanation of the Code of Conduct (PDF)

On the subject Net neutrality read in the advertising week 20/2014 published on Friday the article "Is all data equal on the web?"

Digital advertising and social media expert Alexandra Kolleth has been responsible for expanding business in Germany, Austria and Switzerland as Head of Marketing Solutions DACH since March 2014. LinkedIn has over 5 million members in this market. This figure has doubled over the past year. For the future, the company sees a potential of 20 million members in the DACH region.

"It's great news for me when someone reports that they don't see many ads on their profile. It really is supposed to be like that," says Alexandra Kolleth when asked whether advertising on LinkedIn is not yet fully effective. "The most important thing for us is targeting. We can work without wastage because we tailor marketing messages very precisely to our members," explains the Head of Marketing Solutions DACH region. The criteria for delivering advertising could therefore be What size of company does someone work for? What seniority does he or she have there? In which function does someone work in which industry?

Alexandra Kolleth has been working at LinkedIn for four years. Based in Munich, she has been responsible for Marketing Solutions in Germany, Switzerland and Austria since this spring. The professional network with more than 300 million users worldwide generates its revenue in three business areas.

Talent Solutions: This is about recruitment solutions. Central to this is the LinkedIn Recruiter product, where companies search for passive candidates on the platform. Strong growth is expected from this social recruitment channel.

Marketing Solutions: This is about marketing solutions for companies that LinkedIn wants to help target other members and then offer their products or services. This happens for B2B campaigns or B2C.

Sales Solutions: Premium subscriptions are sold in this area, as well as the option to send e-mails via contacts.

Company pages are an option for companies looking for a platform for their customers or employees on LinkedIn. Nestlé has 500,000 followers. Barbie dolls are also sold via such pages, as are, of course, study courses.

Alexandra Kolleth started her career at the Süddeutsche Zeitung in Munich with an apprenticeship in publishing. She then went on to study publishing management in London. During her studies in England, she worked at Publicitas, the publishing agency of Süddeutsche Zeitung. "During this phase, I became more and more interested in the digital sector," says Kolleth, explaining why she then switched to Economist.com. "We set up The Economist's website when everything was still in its infancy," she remembers this pioneering time. What she lacked at the time was knowledge about performance and targeting. "It was all driven by the editorial team. But I also wanted to know: How does the technology behind it work?"

To learn this, Kolleth moved to News Corp. At a start-up within the news giant, she was able to work on the development of performance measurement tools. Then came a unique opportunity with LinkedIn, where she was able to close the circle: "Combining technology and content." That was four years ago in London, "which makes me a dinosaur at LinkedIn," she laughs.

At LinkedIn, Kolleth initially looked after English agency groups, then increasingly focused on the German-speaking market "to bring marketing solutions closer to customers in the German and Swiss markets".

During this time, she has already implemented several interesting ideas. For example, the "reward marketing" concept. In one of these campaigns, LinkedIn members are contacted by a car manufacturer specifically for a new car if they enter "a job change up" in their profile. This can be a banner campaign, advertising through content with content marketing or even a very personal email. For such "in-mails", LinkedIn ensures that the inbox of the person contacted is blocked for other advertisers for 60 days. "We don't want our members to feel that we want to bombard their inbox. The content we send should be relevant," promises Kolleth. The portfolio also includes a Swiss luxury watch brand. A global campaign is running for this brand on LinkedIn, but with a special focus on Switzerland. The targeting is aimed at a high seniority, and the banner ads are only delivered in Zurich and Geneva, where the brand's boutiques are located.

Company pages are playing a growing role on LinkedIn. Here it is various stakeholders who "feed". The PR department can place its news. The HR department wants to address potential employees. The marketing department wants to present a specific product. There can also be various subpages within these company pages. For Nestlé, for example, a "focus page" with news and background information on innovations from the company was set up together with Corporate Communications. Nestlé's company page already has a total of 500,000 followers worldwide. In all these activities, LinkedIn acts according to one motto: "We want to make our members more productive and successful, so everything we do is aimed at this."

Andreas Panzeri