Mirjam Jauslin worked for Telebasel for 17 years. She contributed her journalistic flair and commitment to the regional television station, which was still known as "Stadtkanal" and has grown steadily ever since. Frank Linhart worked as an editorial producer and presenter at Telebasel for four and a half years. "Regional broadcasters are always talent hotbeds, which is unfortunately also the case for us. We wish our employees all the best with their next challenges," said CEO Dominik Prétôt and Editor-in-Chief Karin Müller, regretting the two departures.

Mirjam Jauslin and Frank Linhart will continue to work for Telebasel until February 2015. Their new employers will be informed in due course.

Under the headline "Are you out of it this year? Then maybe you should change banks", the LLB advertises its strategy funds, which have an excellent performance and have been proving this time and again for years with top ratings and prestigious awards. So that those who are no longer in it can look back with satisfaction in a year's time.

This is intended to bring the magazine more in line with a new understanding of luxury and consumption. The visual appearance sets itself apart from the conventional look of today's lifestyle magazines and conveys a new aesthetic. The reorientation of the content aims to devote more attention to the background of lifestyle, such as the lifestyle industry and its key figures, and also to the analytical penetration of topics and trends in this area. In addition, the great advantage of the print magazine format, the sensual and haptic reading experience, is to be emphasized.

The magazine "Z" first appeared in 2004 as an off-spring of the "NZZ am Sonntag". After two successful test numbers, it was decided to launch the magazine definitively under the name "Z". It is published eight times a year and is enclosed with the NZZ and the "NZZ am Sonntag".

The first issue of the new "Z" will be published on March 7/8, 2015.
 

"We collect and occasionally update the list of apps installed on your mobile device so that we can deliver content that might interest you," Twitter wrote in a blog post on Wednesday. However, it does not evaluate how users use the apps on their cell phones. According to Twitter, the apps on smartphones and tablet computers will not only be used to display suitable advertising, but also to make suggestions to users as to which other users they could follow on the platform. Twitter wants to use the new analysis to increase its advertising revenue and the activity of the service's members.

Numerous companies evaluate the use of apps or surfing behavior for advertising purposes. It only became known this week that Facebook will also be evaluating the surfing behavior of its users outside of the network from 2015. Until now, Facebook had only created advertising profiles for its users based on their activities on the network itself. (SDA)

The respective research requests can be formulated quite freely, whether in terms of content or form. The call for requests runs, among other things, through three online films that Leo Burnett Switzerland has developed for the left-wing weekly newspaper.

Responsible at the weekly newspaper: the collective of the Woz. Responsible at Leo Burnett Switzerland: Pablo Schencke, Barbara Hartmann, David Hugentobler (Creation) Johannes Raggio (ECD), Fernando Gort (Consulting), Suzana Kovacevic (Art Buying), Plan B (Film Production), Dominik Locher (Direction).

This will provide clients with an instrument they have been wanting for some time to put collaboration with digital communications agencies on a sound footing for both sides. The guide applies primarily to digital communications agencies, i.e., agencies whose services are based in digital marketing and digital communications. Both the different models of collaboration and typical daily rates are presented.

The guide can be found at Bsw.ch and under Iab-switzerland.ch.

Digital Agency Fee Guide_(pdf)
 

In future, the content of the Beobachter will be divided into two parts. In the first part, which is twice as large as in the previous issue, the magazine will deal with current debates as well as trends worth knowing from politics and business. In addition, this magazine section offers visually appealing stories from the areas of society and family - supplemented by tips and suggestions on the "beautiful sides of life" such as leisure, enjoyment and living. In the second section, about a third of the magazine, readers receive useful advice pages from the experts at the "Beobachter" advice center. All this is presented in a clear and elegantly designed layout that invites readers to linger on the pages.

Katja Hösli, newspaper and magazine designer, and Christof Auer, art director of the Beobachter, are responsible for the new layout.

The Intermedia study was published on Thursday. Ecological issues are becoming increasingly important in politics, business and society. As a result, environmentally conscious target groups are increasingly becoming the focus of advertising and public communication.People who attach great importance to environmental protection and pay attention to ecological criteria in their shopping and households can be addressed by various media. They make above-average use of titles in the news and theme press, but hobby magazines are also conspicuously popular with this target group. However, paper does not only reach the environmentally conscious Swiss resident population in the form of newspapers and magazines. Direct mail can reach around 63 percent of this target group.

Electronic media in addition to print

Electronic media are also suitable for addressing environmentally conscious people. Around 75 percent of them can be addressed via radio stations, with public radio stations being particularly popular with this target group. However, people who attach great importance to environmental protection and pay attention to ecological criteria in their shopping and households are also more likely than average to go to the movies. Around 71 percent of this target group can also be reached via the Internet.

Data basis: MA Strategy 2014 study

The data can be found in the MA Strategy intermedia study by Wemf AG für Werbemedienforschung. The study enables user comparisons between media groups and relevant individual media from the press, television, radio, cinema, teletext, Internet, address directories, outdoor advertising and - newly - also direct mail. This means that all advertising-relevant communication channels are represented in the study. Advertisers can find out which media types or which type mix is best suited to reach their target group. The target group can be defined both by sociodemographic characteristics and by consumption characteristics. The latest MA Strategy publication is available at Wemf.ch ready for download

Image: Keystone
 

550 participants and 60 speakers came together for the anniversary meeting of the Swiss sports business on November 19/20, 2014 at the Lucerne Culture and Convention Center. Here are the seven most important facts about the congress:

1) Sponsorship expenditure amounts to CHF 640 million. This means that 15.2 percent of advertising expenditure in Switzerland goes on sponsorship. Pascal Schulte, Director Sales Germany & Switzerland, Repucom, knows that 60 percent of this is sports sponsorship.

2) Credit Suisse increases awareness by 15 percent. To activate its sponsorship of the Swiss national football team, Credit Suisse produced 300,000 "T-Flags" for the 2014 FIFA World Cup. Under the motto "We are all the team", Switzerland cheered on its footballers. One of the most successful campaigns: the names of 20,000 bank employees were presented on an oversized T-flag in Zurich, and the campaign was shown to the Swiss team in Brazil to motivate them, which Sandra Caviezel, Head of Sponsoring Private Banking & Wealth Management at Credit Suisse, sees as a positive outcome: A significant increase in awareness (from 36 percent to 51 percent) and the most successful Swiss company in terms of communication at the World Cup.

3) Brack.ch: 500 million media mentions bring 30% growth: Brack.ch started 2013 with a name recognition value of 55% in Switzerland and its aim was to improve awareness and image by sponsoring the Challenge League. Although the third-largest team league in Switzerland is not shown on free TV, the online retailer achieved half a billion media mentions through regional sponsorship activations, the promotion of young talent, ticket competitions and cooperation with local media and Teleclub. Markus Mahler, Managing Director of BRACK.CH, concludes that awareness in Switzerland has improved by 72% and that sales among private customers have increased by 30%.

4) Wrestling king Sempach: "More opportunities for comparison with sponsors": Sempach Matthias and Roger Fuchs, owners of Fox Sports Management, gave an insight into the marketing strategy of the wrestling king. For Roger Fuchs, the search for sponsors after Sempach's victory at the Swiss National has not become a foregone conclusion: "It doesn't get any easier to find suitable sponsors just because of individual victories. But the momentum must be used. More inquiries doesn't automatically mean more sponsors, but there are more opportunities to draw comparisons." When asked how Sempach and Fuchs select sponsors, Sempach replies: "The sponsor has to be a good fit and I have to be able to stand behind the product." He emphasizes that Swissness and the seriousness of the sponsor play an important role. The two agree that the balance between good marketing and training can only be found as a team. Consultation between management and athletes is essential. In any case, Sempach's next goals are clear: to stay healthy and to compete in the next Swiss National Championships.

5) Digital revolution at the Olympics: Anthony Edgar, Head of Media Operations, IOC, reports in Sportmedien.forum on the digital revolution in reporting at the Olympic Games. He calls the 2010 Winter Olympics in Vancouver "The first Two-Screen Olympics", while the 2012 Summer Olympics in London were the first "Social Media Olympics". He demonstrates the relevance of social media as follows: Facebook brings 20% of traffic to news sites, more than half of the BBC's coverage during the London Games was via social media. He concludes that better and more tailored content is needed for each device and platform, as user behavior and dwell time vary greatly.

6) New "cluster principle" at Uefa 2018: Magadalena Mazany, Sales & Marketing International, Uefa and Philipp Hasenbein, Managing Director Sportfive exclusively presented new hospitality concepts for Uefa Euro 2016. More flexible corporate hospitality packages are planned for the future. From the individual match to the comprehensive overall package, everything will be included. Another innovation will be UEFA's new sustainability concept, which includes various themes and campaigns such as public fan zones, fan embassies, respect and anti-racism projects as well as a European Football Championship as a completely non-smoking event. In addition, the matches in the group stage have been designed with a special "cluster" concept to give fans easy access to several games.

7) Shaqiri enjoys sponsorship commitments: Mathias Walther, Codama, together with Erdin Shaqiri, explained how brother Xherdan Shaqiri manages the balancing act between professional footballer and brand ambassador. The most common problem: maintaining brand conformity. A very important element for the FC Bayern star is his family, which now works as a "mini-company" for Xherdan's benefit, says brother Erdin. For Mathias Walther, sporting achievements (4 personal and 13 team titles) are the key to testimonial success. At the same time, he is aware of the fine line that brand ambassadors like Shaqiri tread: "The public perception is that if Xherdan plays badly, he automatically gets too much publicity. Few people realize that sponsorship commitments are a welcome change for him and that he really enjoys them."
 

Well done, costly, but also effective? The next few months will show. The major German cannabis campaign was launched on Monday, with the first spot running in over 50 cinemas across Germany, as Storyfilter.com writes.

At the end of the commercial, the summary: "Safety instead of criminalization". True words from the off - only one person can do that: voice actors in "Die Hard", "The Sixt Sense", "Sin City", "The Last Boyscout", "Looper". The list is endless. And now Bruce Willis' German dubbing voice is campaigning for the legalization of cannabis. (uma)

Teaser image: Hanfverband.de