Most recently, Michael Seiler was Head of Publishing at Espace Media in Bern, with overall commercial responsibility for the daily newspapers BZ Berner Zeitung, BZ Langenthaler Tagblatt, TT Thuner Tagblatt, BO Berner Oberländer and Der Bund as well as the media company's free newspapers. Previously, the now 50-year-old was Head of Advertising Market Daily Newspapers and Newsnet Bern for several years.

During the first quarter of 2015, Jean-Paul Schwindt will take over responsibility and management of Inédit Publications and Mediancer Sàrl.

Jean-Paul Schwindt is married, 50 years old and lives in Epalinges. In his professional career, he has worked for the companies Zweifel, British American Tobacco, Nestlé and Danone. In 2009, he joined Tamedia Publication romandes in Lausanne as Director of Ventures and Marketing, where he was responsible for the advertising market throughout Switzerland as well as the reader market and the digital sector for media titles such as Le Matin, 24heures, Tribune de Genève, Bilan, Femina, Tribune des Arts, etc.

With the new appointments to the management of Inédit Publications and Mediancer Sàrl, the Board of Directors has also decided to review and adapt the existing organizational structure. The management, innovative product development and market cultivation of Inédit Publications and Mediancer Sàrl are to be strengthened and expanded. Quentin Riva's area of responsibility will therefore also be adapted and expanded. On January 1, 2015, Quentin Riva will take over operational management on an interim basis until Jean-Paul Schwindt joins the company and will then become his deputy with an expanded area of responsibility. According to the press release, these changes will substantially strengthen the two successful companies and their market opportunities.

Image: ZVG

The "Christmas Channel" is online at Radio24.ch available via Flashplayer or the Radio 24 app. Christmas can come! With classics like "Last Christmas" by Wham!, "Feliz Navidad" by Jose Feliciano or "Santa Claus is coming to town" by John Frederick Coots, the Radio 24 "Christmas Channel" celebrates the most wonderful time of the year. The Radio 24 "Christmas Channel" goes on air on Monday, December 1 - closing time is Sunday, December 28. 24 hours a day, the "Christmas Channel" conjures up Christmas spirit and celebrates the peaceful Advent season.

Semi-wild mountain olives, grown at 670 meters above sea level, each one picked by hand, ground in a stone mill and bottled unfiltered: This is the art of making olive oil from Le Delizie Di Capua. There are nine varieties: semi-wild mountain olives, cold-pressed with lemons, rosemary, peperoncino, oranges, mandarins, grapefruit, bergamot or laurel. Scotti has designed new labels for the entire Le Delizie Di Capua range. They convey the high quality of the product and the different flavours are visually easier to recognize.

Responsible at Le Delizie Di Capua: Nicola, Gabriela and Thomas Di Capua. Responsible at Scotti advertising agency: Peter Rettinghausen (CD and text); Sandjay Deng (art); Patricia Meneghin (consulting).
 

Delica wants to consolidate Café Royal's leading position in the Swiss market for compatible coffee capsules and at the same time develop and expand the brand internationally. To this end, Delica launched its Café Royal range in France this summer. The products have been available in Germany and Austria since autumn 2013, with a new packaging design and new capsule colors since the middle of this year. In Switzerland, the new packaging and capsule designs hit the shelves this fall. In addition, the standard range available in this country since 2012, which includes the Ristretto, Espresso, Espresso Forte, Lungo, Lungo Forte and Decaffeinato varieties, has been expanded to include the Vanilla, Caramel and Almond flavored editions, the Colombia, India and Ethiopia single origins and the Dark Roast limited edition.

 

Delica is convinced that it is taking the right and important step by expanding into foreign markets. Raphael Gugerli, Head of the Coffee Business Unit: "With Café Royal, we have succeeded in establishing an innovative brand. We are convinced that we can continue the success of the compatible coffee capsules in foreign markets, especially as analyses have shown that demand in our new target markets is very high. France in particular is regarded as a very interesting coffee and capsule market. We have also found the ideal brand ambassador in Robbie Williams. As a secret agent, Robbie Williams is on the road to spread good taste and coffee enjoyment. To do this, he embarks on various missions and encounters countless challenges along the way. With his sex appeal coupled with a good dose of coolness, Robbie Williams is the perfect agent for Café Royal. What's more, his charm and wit can be understood across national borders. We couldn't imagine a more suitable testimonial to fill this role."

Delica

The company, based in Birsfelden BL, was founded in 1954 and today combines 60 years of expertise with innovative technology in the sustainable production and processing of luxury and food products. With total sales of 269.5 million Swiss francs and around 12,200 tons of processed green coffee per year, Delica is one of the largest and most successful coffee roasting companies on the Swiss market. With its Café Royal brand, Delica has been the market leader for Nespresso-compatible coffee capsules in Switzerland for two and a half years.

In Germany, since the tragic case of the student Tugçe, there has been - once again - a public discussion on the subject of civil courage. The 23-year-old rushed to the aid of two younger women and paid for her courage with her life. The question is: How far should and may one put oneself in (life) danger in order to help threatened fellow human beings? Whether immediate intervention is the most sensible way remains an open question. Looking away, on the other hand, is in any case the wrong - albeit perhaps the "most comfortable" - decision.

This is also dramatized by an interactive poster campaign in South Korea. In a playful way; even if the topic is serious. The silhouettes on a white wall show a drunken man attacking a child with a bottle. Looking away is taboo, intervening is called for. The shadows of passers-by are projected directly into the scene. And whoever is standing in the right place - protecting the child - is symbolically awarded with a superhero projection. Shown is the emergency number 112 and the text: "Report it and become a hero." (hae)

After gaining experience as an iced tea bottler, bricklayer's handyman and sandwich man and a detour via law school, Kiss entered the world of advertising as a junior copywriter at Weber, Hodel, Schmid. In 2000, he founded his own advertising agency, Hesskiss, which he expanded ten years later to become Hesskisssulzersutter. In order to broaden his horizons and help shape the dynamic development of the digital world, Kiss is now embarking on the i-future at INM, as detailed in a press release. Specifically, Kiss will be responsible for setting up and managing a new department at INM that will maintain and develop content marketing.

As the magazine writes in a letter to its readers, the income from subscriptions is no longer sufficient to make the production of the four-color magazine, including the editorial team, authors, printing and distribution, possible. Previously, distribution and printing had only been made possible by non-profit organizations - a support that is now coming to an end.

However, the discontinuation of the print edition does not mean the end of the magazine: Message will continue to provide qualified journalism information with an international focus in the form of a new digital magazine and will be published as an app, e-mag or e-paper. The preferences of the readership are currently being determined. The magazine structure with several thematic focuses and familiar sections will also be retained in the digital edition.

Message has been published for 15 years. The magazine was founded in 1999 by journalism professor Michael Haller (University of Leipzig). After his retirement, it moved to the University of Hamburg at the beginning of 2012 and has since been run there as a project of the Rudolf Augstein Endowed Chair for the Practice of Quality Journalism. Message has been funded by the Medienstiftung Hamburg Schleswig-Holstein for the past three years.(hae/pd)

"Never change a winning team." Following this motto, Tommy Schilling - the CD responsible for Christmas miracles at Coop - brought the dream team of the 2013 Christmas campaign back in front of the camera: In 2014, we see the cheeky little snow fairy and her older brother as well as mom and dad together with Santa Claus and - new - a family dog in a leading role. Even the Schmutzli can be seen briefly scampering through the picture on his bicycle in one scene.

The central medium of the campaign is TV. The commercials tell Christmas stories that could be found in the Schweizer family and at the same time present Coop's daily festive offers.

A total of five new commercials were produced in 2014, all of which, as Tommy Schilling points out, "awaken the great Christmas spirit. The TV campaign is accompanied by radio and print advertising, which is used throughout Switzerland to announce new customer benefits on a daily basis. Naturally, all advertising materials from print to POS have also been refreshed with new motifs.

The campaign will start in week 48 with an image spot on SRF. This will be followed from December 1, 2014 by the festive market spots with the daily specials.

Responsible at Coop: Thomas Schwetje (Head of Marketing / Services), Sacha Zuberbühler (Head of Advertising), Catherine Gritti (Project Manager Advertising), Karin Heliopoulos (Head of Media), Stephan Küng (The Whole Media). Responsible at Valencia Communication: Marco Rosenberg (Head of Consulting), Iraklis Hungerberg, Eliane Weisskopf (Consulting), Tommy Schilling (Creative Director), Jan Kempen (Art Director), Guillermo Garcia (Text), Emanuel Plüss (Desktop). Film: WirzFraefelPaal Productions, Zurich, Stefan Fraefel (production), Cello Schnyder (direction). Photo: Tobias Dürring (People). Styling: Claudia Schilling (Set & Props), Ruth Bugmann (People) & Franziska Fitze (Hair & Make-up), Felix Schregenberger (Image Editing).
 

This year, the foundation for the Christmas magazine was laid early on. In the summer competition on Facebook, Marionnaud was looking for people who wanted to be photographed in a double with a friend, a colleague or their child for the cover story. The five winning couples were given the opportunity to spend a day together getting a taste of fashion, being styled by hair and make-up artists and photographed by a professional photographer. Marionnaud also took an unconventional approach for the "Loves" pages. Cake Lady Dançoise Köchler  baked deceptively real perfume cookies especially for this column.

However, the Christmas edition of Marionnaud magazine not only surprises with an unusual visual world. The presentation of new perfumes and creams is just as important a part of the magazine as the promotion of gift boxes, tips for the holidays, and care and styling trends for the coming winter. The Marionnaud Christmas magazine is now available in the stores or can be online be viewed.

Responsible at Marionnaud Switzerland: Vanesa Baleiron (Trade Director), Oliver Lengen (Publishing Manager), Isolde Burtscher (PR, Social Media Manager). Responsible at Wunderman (Member of Y&R Group Switzerland): Markus Gut (CCO), Sonja Gross (AD), Sonja Bernardi (Consulting). Photography: Christian Dietrich. Food design: Dançoise Köchler.
 

Representatives of the Digimig working group presented their vision to Federal Councillor Doris Leuthard, head of the Uvek, on Monday. With 15 concrete recommendations, the Digimig report outlines a possible path from FM to DAB+. According to the working group's ideas, radio programs should be broadcast mainly digitally via DAB+ throughout Switzerland by 2024 at the latest, and analog FM transmitters should be gradually switched off.

It proposes two main phases for the changeover:

Phase 1 It provides for concrete measures, particularly in the area of communication and marketing, to promote the use of digitally broadcast radio programs at home and on the move in the car. The new Radio and Television Act (RTVA) will also provide strong technology support. This phase will be accompanied by dedicated usage research.

Phase 2 provides for a regionally coordinated, gradual decommissioning of FM transmitters from 2020 until 2024. The radio industry wants to carry out this process on its own responsibility. It is currently drawing up an agreement to this effect.

The migration report is intended to serve the authorities and radio broadcasters as a basis for defining the Swiss radio landscape of tomorrow. It elaborates on the strategy for digital radio broadcasting which the Federal Council formulated back in 2006. In it, it was stated that FM, as the last analog link in the otherwise continuously digitized radio world, had reached the limits of its capacity. The technical possibilities have been exhausted; in Switzerland, there have been no free, usable FM frequencies for some time now. Already today, the SRG radio stations and a good half of the private stations can be received digitally via DAB+ in parallel to FM - some even exclusively digitally.

In spring 2013, the radio industry joined forces with Bakom to form the Digital Migration Working Group (AG Digimig). The working group, which began its activities in March 2013, includes representatives from the Association of Swiss Private Radio Stations (VSP), the Union Romande des Radios Régionales (RRR), the Union of Non-Commercially Oriented Local Radio Stations (Unikom), SRG, Bakom, the automotive industry and other industry groups.

Image: Keystone