Nolina finds a new home in a 200-year-old mill, where creativity and production have their place. Some ideas need space to develop - physically and ideally. Because "there's no such thing" doesn't exist at Nolina and things start to get exciting for founder and owner Gogo Gärtner and her team of ten at the latest when she says "can't".

After eight years and thanks to a tireless creative drive that has led over 1,000 customers, including well-known ones, across Europe to their destination, the fairytale has come true: Nolina has found an accurate and stylish home in Rickenbach ZH, which also symbolically matches the company culture and therefore its values. The barn on the site of the old mill was used to create a special workshop with space for all the high-tech machines. The valuable cultural asset was renovated with a great deal of personal effort in an elaborate, gentle and modern way. Nolina is sharing its new fortune with its customers, partners and friends at a two-day opening event on 27 and 28 November 2014. Businesses are also cordially invited to attend (please register at Nolina.ch is requested).

"I live my job, which gives my employees and myself the motivation and willingness to be as flexible as possible," is how Gogo Gärtner explains at least part of her success. Nolina sees her core business in special orders and one-off productions. Other large production companies are also supported modestly in the background when they have capacity bottlenecks: be it in trade fair and event construction, façade, vehicle or even locomotive lettering or milling and printing on a wide variety of materials. Thanks to Nolina, there is probably nothing that remains unprocessed.

To this end, the latest technology is used, including a recently acquired D-Gen sublimation fabric machine and two Oryx flatbed printers from Swissqprint. With the Zünd G3, all types of panels can be milled, cut or oscillated. There are no limits to the precise processing of foils, canvas, fabric, wood, metal, acrylic, Forex, leather or even Dibond.

The portfolio boasts prestigious references. The employees swarm out for their day and night assignments with heart and soul to major events such as the Wef, the watch fair in Geneva or internationally to Holland, as well as for small orders in the neighboring village. Changes are often made right up to the last minute and the impossible is made possible.

You can read more about the founder Gogo Gärtner in the January 2015 issue of the Print edition the advertising week.

 

Message: Anyone who knows the difference would prefer to eat only Sélection products. This is shown in two commercials: for example, a Sélection lover meticulously separates the sugo alla napoletana from the spaghetti so that he can enjoy it just for himself. The new Sélection claim "For those who know what's good" is also used in image and product ads as well as online banners. This is complemented by the Sélection branding adapted to the concept.Website as well as POS advertising material and tastings in Migros stores.

Responsible at Migros Genossenschafts-Bund: Marc Engelhard (Head of Marketing Communication), Jürg Spring (Head of Own Brand Management), Nadine Hess (Head of Migros Brands), Siegrun Krayer (Project Manager Migros Brands), Catherine Maeder (Project Manager Digital Communication). Responsible at Advico Y&R (Member of Y&R Group Switzerland): Markus Gut (CCO), Martin Stulz, Dominik Oberwiler (CD), Michael Gallmann (AD), Marion Lim (text), Olivia Gnani (graphics), Diana Zberg, Stefan Cramer, Frank Engelhaupt (online), Susan Baumgartner, Tanja Birrer, Viviane Kessler, Lukas von Wartburg (consulting), Rafael Tucev (programming). Film production: Stories: Michael Fueter (director), Yves Bollag, Rhea Mandanis (production), Barry Markowitz (camera), Dave Macloed/Dean Montenegro (music), Jingle Jungle (sound studio), Felix Streuli (photographer), Rohnerretouche (picture editing)

With founder and owner Umberto "Jumbo" Monopoli, Adcom gains an experienced industry expert and expands its customer portfolio with well-known brands, according to a statement. Monopoli will continue to look after his clients and projects and will take on additional responsibilities at Adcom. We are very much looking forward to his creative ideas, his experience and his good network. Crossover's office and logistics infrastructure will be integrated at Adcom Event's Biberist location, centrally located on the main A1 highway.

Adcom employs over 60 people at five Swiss locations and in Shanghai and generates annual sales of CHF 20 million. Adcom operates merchandising for SC Bern, Berner Young Boys and ETH Zurich, among others. Adcom comprises the three divisions Promotion, Events and Digital. The combination of digital and traditional customer activation is unique in Switzerland in this holistic approach.
 

The association is particularly bothered by the fact that all households will have to pay a reception fee in future. Stopbillag published a website with the signature form and arguments on Wednesday, according to the press release. The revised RTVA is "highly dangerous" because it would impose a new tax on all households and companies. The Stopbillag.ch association is already collecting signatures for an initiative to abolish Billag reception fees. The Swiss Trade Association (sgv) is also fighting the new RTVA because it stipulates that all companies with an annual turnover of CHF 500,000 or more will have to pay reception fees. It announced the collection of signatures for a referendum at the beginning of October.

The National Council and Council of States passed the revision of the Radio and Television Act in the fall session. It brings a change to the system: all households must pay reception fees - regardless of whether they own radio or TV sets. Companies with an annual turnover of CHF 500,000 or more will also be asked to pay. The system change is justified by the fact that radio and TV broadcasts can now also be listened to and watched on computers, tablets and smartphones. In order for the referendum to come to fruition, 50,000 valid signatures must be collected by January 15, 2015. (SDA)

In times of climate change and global warming, at first glance you might suspect a different message behind the lavish campaign. In the commercial created by McCann Worldgroup, the insurance company collects snowmen in a Swiss village in spring and saves them from the "deadly" thaw. A refrigerated truck, ski lift and sledge take them to higher (and above all colder) climes.

The system is somewhat reminiscent of "snow farming": ski resorts produce snow in advance on cooler days and cover it over the summer at higher altitudes. As a result, before the start of the alpine skiing season in Sölden, for example, those responsible say that it doesn't matter if it snows in time, they still have enough of last year's snow in stock.

But back to the snowmen: they also spend the winter high up and symbolize the fact that you have to take care of the things that are important to you with the necessary care and foresight.

The spot is linked to a digital Competitionwhere you can send in photos of your own snowman. Whoever wins will meet their own snowman in the Swiss Alps. As if that wasn't enough, the lucky winner can also take their whole family with them on their trip to Switzerland. If you can't or don't want to build your own snowman, you can also use a generator. According to Creativity-online.com will first be shown in German cinemas and then launched globally. (hae)

To mark the 150th anniversary of Swiss winter tourism, 150 experiences have been selected and presented in the brochure. In addition, UBS customers can enjoy 35 SBB Rail-Away combined offers with a 30 percent discount this winter. The corresponding vouchers are enclosed with the "Winterfreuden" campaign booklet, where all the offers are also described in detail. Both the brochure and the "Winterfreuden" campaign booklet are available at all UBS branches in Switzerland.

Sebi and Paul as winter ambassadors

Leo Burnett Switzerland was once again able to count on celebrity help for the campaign: Sebi and Paul, the two popular mountain climbers from the Switzerland Tourism commercials, show the advantages of the two booklets. In a TV commercial including a reminder, on two print motifs and in matching POS measures. The advertising material will be in use from November 24, 2014.

Responsible at UBS: Daniel Fischer (Head of Marketing Switzerland), Daniela Ciotto (Head Swiss Marketing Initiatives), Carla Cattomio (Project Manager Swiss Marketing Initiatives), Daniel Hünebeck (Head Client Dialogue Marketing), Mirela Jusic (Digital Campaign Manager). Responsible at Leo Burnett Switzerland: Rolf Zimmermann (Strategy), Simon Staub (CD), Martin Arnold (Text), Reto Clement and Johannes Dörig (AD), Tobias Schoen (Consulting), Suzana Kovacevic (Art Buying/FFF). Responsible at Condor: Alessandra Angiuli (film production), Thomas Dirnhofer (director & camera), Christian Meyer (music), JingleJungle (sound); Stephan Schacher (photography).
 

The union said in its statement on Tuesday that it felt ignored as a social partner because it had not been informed of the planned closure in advance. It is a mockery to initiate a consultation process to save jobs when "long-term, binding contracts" (quote NZZ media release) had been concluded with Tamedia. The decision was all the more surprising as NZZ-Print had transferred employees from St. Gallen to Schlieren a few weeks ago in order to reduce overcapacity. Only a few months ago, the NZZ was delighted to have won a lucrative printing contract for the Coop newspaper.

In its letter, Syndicom demands "the reversal of this seemingly absurd decision". The problems in the printing industry cannot be negated, but good money is still being earned. With the closure, the employees would be "shunted off to the unemployment fund" so that "the pockets on the carpet floor can continue to be bulging". Syndicom now wants to work with those affected to find solutions to safeguard jobs.

Syna also outraged

According to SDA, the trade union Syna is also "outraged that the closure is being communicated via the media and that those responsible do not consider it necessary to involve the social partners in a consultation process". Syna is calling on the NZZ Media Group to fulfill its duty as a social partner and sit down at the table with the contractual partners. After all, the NZZ Media Group said yes to the CLA for the graphic arts industry and thus committed itself to complying with its provisions. CLA agreements cannot be so easily undermined, the press release states.

Imprint worries about editorial independence

In a statement, the journalists' association Impressum expresses its "dismay" at the closure of the printing plant and calls on the NZZ Media Group to "seriously and in good faith" examine the alternatives to the closure and redundancies with the staff representatives and Syndicom. Should the NZZ Media Group nevertheless decide to make redundancies, Impressum expects a social plan to be negotiated and signed with the social partners. This should be socially acceptable and take due account of the high level of commitment of the employees. As an association of journalists, Impressum is particularly concerned about the possible effects of the closure on the editorial team. Its independence must be given the highest priority. Impressum has asked the NZZ media group to disclose how it intends to guarantee the independence and responsiveness of its NZZ newspaper in the long term. (hae/pd/SDA)

Everything revolves around personal training rituals. The aim is to pick up users in their ritual convictions and connect them with Odlo's expertise. With "The Art of Layering", Odlo, the inventor of functional sports underwear, conveys how perfectly combined layers of clothing ensure a training ritual with maximum effect.

The campaign starts with a video commercial that illustrates the idea behind the campaign and links to the mobile site Odlo-ritual.com leads. There are expert tips, further insights into the training rituals of successful athletes, all ritual collections and a large-scale competition. Odlo invites users to post a picture of their own personal training ritual on Instagram to upload. Every picture with the hashtag #Odloritual will be entered into the prize draw to win a complete Odlo Ritual outfit.

In this case, the selection and type of platforms also represent the clear strategic focus on mobile users, as the "Odlo Ritual" collections are made for athletes who don't let the cold or wet stop them from living out their training ritual outdoors.

Responsible at Odlo International: Santhiram Sri Ganesh (Head of Digital), Christopher Zunner (CRM Analyst). Responsible at Webguerillas: Dino Ceccato (overall responsibility), Ryan Daynes (Creative Director), Zübeyir Yilmaz (Online Concept/Information Architect), Annika Eigenmann (Text Concepter); Petra Moser, Gianluca Pirrera (Consulting), Patrik Johäll, Superstudio SE (Photo), Magnus Peterson, PGF Motion AB (Film).

Reto Gysi von Wartburg is currently an editor at the newspaper Finanz und Wirtschaft. According to the press release, he studied economics, media science, marketing and ecology at the University of Bern and completed his initial education in 1999 with the lic.rer.pol degree. In 2011-2013, Reto Gysi completed part-time studies in New Media Journalism at the University of Leipzig, graduating with a Master of Art. Reto Gysi von Wartburg is 42 years old and lives with his wife and two children in Bern.

The newsletter in magazine form brings various customer stories from successful Publiposte campaigns and background knowledge. As lead article in the first issue: an interview with poet and spoken word poet Jürg Halter, also known as rapper and singer-songwriter Kutti MC, on the topic of storytelling. Publinews is sent to Publiposte customers and other interested parties. Renzen was in the lead for this new publication from concept to layout to editorial work.

Responsible at Post CH, Publiposte, Berne: Sandra Jann, Andreas Etter (project management). Responsible at Renzen Communications, Aarau: Hanno Lietz (CD/text); Achim Kaufmann (AD); Luca Pibiri, Michelle Mathys, Bianca Costa (consulting).